PLUG-IN TO
eCYCLING
WITH U.S. EPA
Guidelines for Proper Use of
PLUG-IN TO eCYCLINGSM WITH u.s. EPA
Name and Mark
October 2007
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General Usage Guidelines for Using the
PLUG-IN TO eCYCLING5" Name and Mark
The PLUG-IN TO eCYCLINGSM WITH u.s. EPA
is a partnership between manufacturers,
retailers and state and local governments
and the Federal government. As part of this
partnership, these organizations can use the
PLUG-IN TO eCYCLING name and marks
owned by the U.S. government, as part of their
activities related to reusing and/or recycling
used consumer electronics.
The PLUG-IN TO eCYCLING name and
mark are valuable assets, and like any asset
with appreciable value, they must be properly
used and protected. These guidelines will
help us all understand and properly use the
key elements of the PLUG-IN TO eCYCLING
identity. EPA recommends that strong
messaging about the power of the individual
to protect the environment as well as clear
statements about the government as the
authority behind PLUG-IN TO eCYCLING
be incorporated into outreach materials, as
appropriate, to more fully communicate the
PLUG-IN TO eCYCLING program.
Organizations must enter into an agreement
with the government to use the name and
mark as provided in this document. Allowing
alterations to the name and mark would confuse
businesses and consumers about the source
of the PLUG-IN TO eCYCLING program and
reduce its value for all.
Organizations using the PLUG-IN
TO eCYCLING name and mark
must abide by the following
general guidelines:
1. The PLUG-IN TO eCYCLING name and
mark may never be used in any manner
that would imply EPA endorsement of a
company, its products, or its services.
Neither the marks nor the PLUG-IN TO
eCYCLING name may be used in any other
company name, product name, service
name, domain name or Web site title.
2. The mark may not be altered, cut apart,
separated, or otherwise distorted in
perspective or appearance.
3. The mark may never be used in a manner
that would disparage EPA or any other
government body.
4. Partners and other authorized organizations
are responsible for their own use of the
PLUG-IN TO eCYCLING mark, as well as
use by their representatives, such as ad
agencies and implementation contractors.
PLUG-IN TO eCYCLING Review Policy
EPA must approve any major educational
or promotional campaigns that feature the
PLUG-IN TO eCYCLING name or mark prior
to final production or printing. The submitted
materials will usually be reviewed for
consistency with these guidelines within two
(2) business days of receipt of the materials.
Materials should be submitted to your primary
program contact.
Questions About Using the Mark
If you have questions regarding the use of
the marks, please contact your PLUG-IN TO
eCYCLING program coordinator.
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Where/How to Use the Mark
PLUG-IN TO eCYCLING is united with its
partners (manufacturers, retailers and state and
local governments) in the pursuit of a common
goal—to protect our environment for future
generations. The PLUG-IN TO eCYCLING
mark offers them an easy way to communicate
their commitment to promoting safe reuse
and recycling opportunities. In addition, the
mark is designed to promote the PLUG-IN
TO eCYCLING program and designate a
partnership with EPA.
Any organization that has signed a Partnership
Agreement with PLUG-IN TO eCYCLING can
use this mark to communicate their commitment.
Common uses of the mark include:
• Materials that feature information on
participating partners' eCycling activities
such as brochures, media kits and flyers;
• Web sites that highlight partners'
eCycling efforts;
• Public education campaigns on the benefits
of electronics reuse and recycling; and
• Annual and/or corporate social
responsibility reports.
The mark should not be used to denote or imply
EPA endorsement of an organization and its
products or services.
Writing About
PLUG-IN TO eCYCLING WITH u.s. EPA
The program's name is "PLUG-IN TO eCYCLING
WITH u.s. EPA," with this spelling and capitalization.
The service mark symbol SM must be used the
first time the words "PLUG-IN TO eCYCLING
WITH u.s. EPA" appear in the material. The SM
symbol should always be in superscript, with no
space between the words and the symbol.
Correct Usage:
• PLUG-IN TO eCYCLINGSM WITH u.s. EPA
is a mark owned by the U.S. government
• A company participating in
PLUG-IN TO eCYCLINGSM WITH u.s. EPA
• A company promoting
PLUG-IN TO eCYCLINGSM WITH u.s. EPA
Exceptions:
In some cases, it is more grammatically
appropriate to use only the words "PLUG-IN
TO eCYCLING." The service mark symbol SM
must be used the first time the words "PLUG-IN
TO eCYCLING" appear in the material. The SM
symbol should always be in superscript, with no
space between the words and the symbol.
• A PLUG-IN TO eCYCLINGSM partner
• Company X, a PLUG-IN TO
eCYCLINGSM partner
Incorrect Usage:
• A PLUG-IN TO eCYCLINGSM company
• Company X, a company endorsed by EPA
• An EPA approved seller of
PLUG-IN TO eCYCLINGSM equipment
Endorsed by EPA
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Visual Guidelines for Using the
PLUG-IN TO eCYCLING Name and Mark
Figure 1. Preferred version with border
PLUG-IN TO
U.S. EPA
Figure 2. Alternate version without border
PLUG-IN TO
WITH U.S. EPA
Figure 3. Preferred spot colors
PMS576
Figure 4. Alternate colors
Reversed out white
PLUG-IN TO
eCYCLING
WITH U.S. EPA
Black
PLUG-IN TO
eCYCLING™
WITH U.S. EPA
Figure 5. Minimum size
About the Mark
The PLUG-IN TO eCYCLING mark may not be changed or
altered in any way. The mark consists of a graphic block and
an attached messaging block. The graphic block includes a
plug and recycling symbol. The messaging block contains the
affiliation words "PLUG-IN TO eCYCLINGSM WITH u.s. EPA." In
the future, EPA might modify the existing mark to include other
electronics, or EPA might develop a second variation of the
mark to be used by mobile phone carriers and manufacturers
in their targeted outreach efforts. Partners will be notified if the
mark is modified or an additional variation is developed.
Structural Mark Variations
The preferred version (Figure 1) for the mark includes the border.
However an alternate version (Figure 2) without the border may
also be used. Use the mark variation that proportionally best fits
the design layout being created.
Notice of Service Mark Symbol
The mark should always contain the service mark symbolSM
following "PLUG-IN TO eCYCLING."
Mark Colors [Print and Online]
The colors may not be changed or altered from these guidelines.
The preferred colors for the mark is PLUG-IN TO eCYCLING
green (PMS 576) and black (Figure 3). Alternate versions in black
or reversed out to white are also allowed (Figure 4). If 4-color
process printing is available, the mark should be printed in
CMYK (C64, M25, Y100, K7). The RGB formula for web is R105,
G145, B59.
Size Recommendations [Print and Online]
The mark may be resized, but the proportions must be main-
tained. For legibility in print, we recommend that the mark
not be reproduced smaller in width that 1 inch (Figure 5). And
special care should be taken to maintain the lettering legibility
on the Web.
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Figure 6. Clear space - X
IXI
PLUG-IN TO
eCYCLING-
WITH U.S. EPA
IXI
IX! _ IXI
"PLD&lNTDTl
WITH U.S. EPA!
Ixl Ixl
Incorrect use of the mark.
INCORRECT
CORRECT
4.
PLUG-IN TO
5 Tef4 eCYCLING-
WITH U.S. EPA
B.
Clear Space Rule
A required clear space of .125" (1/8") should surround the mark
at all times. No other graphic elements, such as text or images
can appear in this area.
Typography
The font used in the mark is Eurostile. In layouts, all Eurostile
variations (including regular, italic, condensed, etc.) may also
be used. Eurostile is not recommended for smaller body copy,
instead use Arial or Helvetica.
Eurostile Bold
ABCDEFGHIJKLMNabcdefghijklmn
OPQRSTUVWXYZopqrstuvwxyz
1234567890
Eurostile Regular
ABCDEFGHIJKLMNabcdefghijklmn
OPQRSTUVWXYZopqrstuvwxyz
1234567890
File Format Recommendations
For use in layouts that will be printed on a commercial press or
other high-end graphics vendor, a vector (EPS or Al) file should
be used. For use in office applications (MS Word, PowerPoint,
etc.) and online use, an RGB JPG should be used.
Font for Using Name Within Text
For use within a document, where the program is mentioned,
the name PLUG-IN TO eCYCLINGSM WITH u.s. EPA may be the
same font as the rest of the text.
Incorrect Use of the Mark
When reproducing the mark, please:
1. Do not change the colors of the mark.
2. Do not distort or alter the mark in any way.
3. Do not place the reversed out white version or
the alternate version on a busy image.
4. Do not rotate the mark.
5. Do not separate any of the mark's elements.
6. Do not violate the clear space rule.
7. Do not use any other typeface to replace part of the mark.
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