proud supporter of 2012 Smart Way
MTiar .Way* Affiliate Challenge
Thank you for participating in the SmartWay 2012 Affiliate Challenge. The Challenge
provides EPA with the opportunity to publicly acknowledge the important contributions of
SmartWay Affiliates. To participate, complete the activities listed below. These activities
must be performed within the time frame of March 1, 2012 through March 1, 2013.
Completed checklist and supporting documentation such as sample materials, pictures,
etc. must be postmarked by March 15, 2013. Mail to:
SmartWay Transport Affiliate Challenge
Attn: Patrice Thornton
USEPA Office of Transportation and Air Quality
2565 Plymouth Road Ann Arbor, Ml 48105
Supporting materials may also be e-mailed to: thornton.patrice@epa.gov by March 15,
2013. Place "Affiliate Challenge" in the subject line.
Name
Organization
E-mail address
Phone
Affiliates that complete the following activities within the Challenge time period will merit
special acknowledgment:
r~| Develop a designated sustainability/environmental webpage describing your
organization and its contributions to the SmartWay Transport Partnership.
Provide the URL that shows the link.
r~| Use the SmartWay Affiliate logo on marketing materials.
r~| Host or support at least one recruiting or educational workshop or webinar about
the SmartWay Partnership program. Provide additional information about the
workshop such as date, location, target audience, etc.
I I Recruit a minimum of five new Partners. Provide names of partners.
Note: Acknowledgement by EPA SmartWay does not imply endorsement of the Affiliate
or of Affiliate's products or services.
EPA-420-F-12-060
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Proud supporter of 2012 SmartWay
xbrnar tWayffi Affiliate Challenge
Frequently Asked Questions
What is the SmartWay Affiliate Challenge?
The challenge is an opportunity for EPA to publically acknowledge SmartWay Affiliates
who have initiated and executed exceptional recruiting, promotional and marketing
activities in support of our shared goals. These Affiliates serve as role models for other
affiliates.
How do I participate in the 2012 SmartWay Affiliate Challenge?
Complete the activities listed on the 2012 Affiliate Challenge application. These activities
must be performed and completed during the time frame of March 1, 2012 through
March 1, 2013. The completed form and supplemental materials must be sent to Patrice
Thornton. (Package must be postmarked by March 15, 2013).
Package may be sent to:
Patrice Thornton
US EPA SmartWay Affiliate Challenge
2565 Plymouth Road
Ann Arbor, Ml 48105
(734)214-4329
Package can also be e-mailed to thornton.patrice@epa.gov Receipt of package will
occur via e-mail.
What should I submit to EPA?
Complete the Affiliate Challenge application by checking off the marketing activities
achieved between March 1, 2012 and March 1, 2013. Supporting documentation such
as pictures, names of recruited partners, copies of articles, etc. must be included in the
package.
Will there be opportunities for more than one organization to be recognized?
Yes, there may be multiple recipients.
When and how will nominees be notified of EPA's SmartWay Challenge decision?
EPA will contact all participants via e-mail regarding award decisions by April 5, 2013.
What will the recognition consist of?
• Awardees will be recognized on the SmartWay website in time for Earth Day,
2013.
• EPA will develop a press release template for Challenge participants to use in
their own Earth Day activities.
• EPA will send a congratulatory letter to the organization's Board of Directors.
• EPA will submit an article describing the notable achievements of the Challenge
participants to select trade journals for added visibility among their business
peers.
• EPA will publicize the Affiliate Challenge and the names of finalists in a special
Earth Day edition of the SmartWay list serve electronic newsletter.
EPA-420-F-12-060
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