OSWBrf1*
                  U.S. Department of Transportation and the U.S. Environmental Protection
                                                  Agency
                         Transportation and Air Quality Public Information Initiative
                                       "It All Adds Up to Cleaner Air"

 Initiative Goal
 Objectives
Significance
Partners
 To support and facilitate state and local governments' efforts to meet their
 traffic congestion and air quality goals under the Transportation Equity Act
 for the 21st Century (TEA-21) and the Clean Air Act (CAA).

      Increase public awareness of the connection between travel behavior
       and air quality,

      Increase public awareness of alternative modes of transportation and
       the importance of travel choices on traffic congestion and air quality.

 The American public desires both mobility and clean air, WhEe progress has
 been made in achieving these goals, significant challenges remain to reduce
 traffic congestion levels and improve air quality. Growth in vehicle travel
 contributes to traffic congestion and air pollution and, unless technology
 improvements keep pace, could begin to offset emissions reductions made
 through cleaner cars and fuels.  Consequently, a successful community-based
 program will help address increases in vehicle miles driven and air pollution
 by encouraging people to take such actions as trip chaining, regular car
 maintenance, and using alternative modes of transportation.

 U. S. DOT  Federal Highway Administration
 U.S. EPA  Office of Mobile Sources
 U. S. DOT  Federal Transit Administration

 The federal partners are working collaboratively with metropolitan areas as
 Demonstration Communities on the transportation and air quality public
 education initiative.
Initiative Design
Core Messages;
Meeting the objectives of the initiative requires a carefully coordinated and
consistent effort. Thus, the federal partners are conducting a long-term
initiative on both the national and local levels. There are five primary
components to the initiative: pilot site tests, demonstration community roll-
out, national coalition implementation, outreach and communications, and
evaluation.
The core messages of this initiative focus on actions that people can take
which are convenient and can make a difference in air quality when they are-
practiced on a wide scale. The messages include; -
(1) Trip-chaining, or linking trips in the car to accomplish a number of trip
    purposes without letting the engine cool down completely, thus cutting
    down on "cold-starts" that produce much greater exhaust emissions
    Maintaining the car in top running condition, which also can have a large
    payoff, because out-of-tune vehicles account for a disproportionately
    large share of auto emissions
    Choosing alternate modes of transportation whenever possible. Sharing a
    ride with a Mend, car- or vanpooling to work, taking mass transit, biking,
                                  (2)
                                  (3)

-------
                                      walking  all of these options reduce congestion and transportation
                                      emissions by eliminating auto trips.

                                  The common thread in these messages is that drastic changes in lifestyle aren't
                                  necessary in order to make a difference.  When enough people are motivated
                                  to make small and manageable changes in their daily routines, the cumulative
                                  impact is improved air quality and less congestion,

                                  Two years of research and focus group testing conducted by the federal
                                  partners, indicate that, in order for people to be willing to listen to these
                                  messages, the tone must allow them to receive credit for actions they're
                                  already taking, while encouraging them to do more.

For additional information contact:

Joann Jackson-Stephens                Kathy Daniel                              Abbe Marner
U.S. Environmental Protection Agency   Federal Highway Administration            Federal Transit Administration
Office of Mobile Sources               Office of Environment and Planning         Office of Planning
(734) 214-4276                        (202) 366-6276                            (202) 366-0096
j ackson-stephensjoann@epa.gov        kathleen.daniel@fhwa.dot.gov              abbe.marner@fta.dot.gov

-------