&EPA
United States
Environmental Protection
Agency
EPA 402/K-10/003 I June 2010 I www.epa.gov/iaq
EPAIndoor Indoor airPLUS
>LUS/ PROMOTIONAL GUIDELINES
I — —
Indoor Air Quality (IAQ)
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Contents
Using Indoor airPLUS to
Maintain and Build Value
Using Indoor airPLUS Marks 2
Using Indoor airPLUS with
Complimentary Programs...
Indoor airPLUS General Guidelines 4
Indoor airPLUS Graphic
Technical Guidelines
Incorrect Usage 6
Indoor airPLUS Web Linking Guidelines.
7
Indoor airPLUS I PROMOTIONAL GUIDELINES
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Using Indoor airPLUS to
Maintain and Build Value
Purpose
The Indoor airPLUS program is a partnership between
EPA, builders, raters, and other stakeholders to
improve indoor air quality in new homes. To help
promote the program, EPA has developed distinctive
Indoor airPLUS certification and promotional marks
that can be displayed in homes and on materials.
The following guidelines outline how to use Indoor
airPLUS marks when labeling a qualified home and
when designing an advertisement or outreach campaign
to promote Indoor airPLUS qualified homes. These
guidelines are meant to provide consistency in the use
of the marks and to avoid confusing businesses and
consumers about the source of the Indoor airPLUS
program. All of the guidelines outlined in this document
apply to both the certification and promotional marks,
unless otherwise indicated.
Indoor airPLUS Certification and
Promotional Marks
The Indoor airPLUS program has two marks: certification
and promotional. Use the certification mark only to label
Indoor airPLUS qualified homes. Use the promotional
marks in communication materials promoting Indoor
airPLUS qualified homes or promoting the Indoor
airPLUS program. When referring to the Indoor airPLUS
program or using the certification and promotional marks,
the name should always appear as "Indoor airPLUS."
CERTIFICATION MARK
The certification mark should be used
on Indoor airPLUS qualified homes to
identify homes that meet or exceed the
Indoor airPLUS specifications found at
www. epa. gov/indoorairplus.
PROMOTIONAL MARKS
Three promotional marks may be used to promote Indoor
airPLUS and its benefits in marketing and education
materials; on signs in front of qualified homes; and on
Web sites, letterhead, business cards, and clothing, etc.
Home builders, home energy raters, and program
proponents (such as utilities, home builder associations,
and nonprofits) will have access to Indoor airPLUS
promotional marks, marketing tools, and materials, after
completing and signing the Indoor airPLUS Partnership
Agreement at www.epa.gov/indoorplus.
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Using Indoor airPLUS Marks
Indoor airPLUS Certification Mark
Use the Indoor airPLUS certification mark to label
qualified homes. The primary means of labelling
qualified homes is with the Indoor airPLUS label
(sticker) issued to providers by EPA. Place the label
adjacent to the ENERGY STAR label of a qualified
home (usually located on the utility panel of the qualified
home). The Indoor airPLUS certification mark may also
be used on certificates, plaques, or other items consistent
with these guidelines.
Indoor airPLUS Promotional Marks
Use the Indoor airPLUS promotional marks on
advertisements, flyers, brochures, and other materials
you distribute to a potential homebuyer to promote
your Indoor airPLUS qualified homes. The promotional
marks may appear in color on any color background or
photographic image, or in black and white on any color
background.
Black and White
Color on Color Color on Photo on Color
Promotional Marks With EPA
Approved Messages
EPA approved messages can be used with all three
promotional marks (we sell; ask about; look for). Two
examples are shown below.
MESSAGE OPTION 1
New Homes that are Indoor
airPLUS qualified meet U.S.
Environmental Protection Agency
guidelines for improved indoor
air quality.
we sell
7H
MEP& Indoor 1
L'airpius A
we sell
7H
*EPA Indoor I
L'aiMLUS A
New Homes that are Indoor
airPLUS qualified meet U.S.
Environmental Protection Agency
guidelines for improved indoor
air quality.
New Homes that are Indoor
airPLUS qualified meet U.S.
Environmental Protection Agency
guidelines for improved indoor
air quality.
MESSAGE OPTION 2
Better
Environments:
Inside and Out
Environments:
Inside and Out
Better
Environments:
Inside and Out
Indoor airPLUS I PROMOTIONAL GUIDELINES
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Using Indoor airPLUS With Complementary Programs
Complementary Programs
EPA encourages the use of the Indoor airPLUS certification
and promotional marks with the corresponding marks of
complementary programs, in accordance with their respective
requirements. Examples of complementary programs include
EPA's ENERGY STAR for Homes (www. energy star, gov/
logos) and WaterSense (www.epa.gov/watersensel as well as
national or local green home programs.
ENERGY STAR
Since ENERGY STAR qualification is a pre-requisite for
Indoor airPLUS qualification, EPA encourages co-branding
Indoor airPLUS with ENERGY STAR whenever possible.
In addition, the following EPA approved message may be
included to strengthen the link between programs.
All Indoor airPLUS qualified homes meet strict
guidelines for energy efficiency set by ENERGY STAR,
the nationally-recognized symbol for energy efficiency.
Complementary Certification Marks
ENERGYSTAR
ENERGYSTAR
ENERGY STAR
Complementary Promotional Marks
Proiecl Your Environment Inside and Out
with o New Home from (BUILDER)
IMtl K S*Mt
You Are What You Breathe
A Greener Environrnenl Starts Here
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Indoor airPLUS General Guidelines
• The Indoor airPLUS name should always
appear as "Indoor airPLUS."
• The Indoor airPLUS name and marks cannot be used
to imply EPA endorsement or funding of a company,
its products, or its services.
• The Indoor airPLUS marks may not be altered,
cut apart, separated, or otherwise distorted in
perspective or appearance.
• The Indoor airPLUS marks may never be used in a
manner that would disparage Indoor airPLUS, EPA,
or any other government program or body.
• The Indoor airPLUS marks may never be associated
with homes that do not qualify as Indoor airPLUS.
• The Indoor airPLUS certification mark does not
apply to other products or organizations. Only
qualified homes can meet Indoor airPLUS criteria.
• Indoor airPLUS promotional marks may only be
used in promotional materials featuring Indoor
airPLUS partners, in materials promoting Indoor
airPLUS qualified homes, or in materials designed
to educate the public about the Indoor airPLUS
program.
• Partners and other authorized organizations are
responsible for their own use of the Indoor airPLUS
marks, as well as use by their representatives,
such as advertising agencies and implementation
contractors.
• Partners of the Indoor airPLUS program shall be
referred to as Indoor airPLUS partners.
• Builders participating in the Indoor airPLUS
program shall be referred to as Indoor airPLUS
builder partners or Indoor airPLUS partners.
• Homes verified to meet the Indoor airPLUS
specifications shall be referred to as Indoor airPLUS
qualified homes, Indoor airPLUS labeled homes, or
homes that have earned the Indoor airPLUS label.
Indoor airPLUS I PROMOTIONAL GUIDELINES
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Indoor airPLUS Graphic Technical Guidelines
Spacing
Always leave a white border equivalent to Vs of the height of
the mark around it. Text and graphics placed next to or sur-
rounding the mark should not appear over this border.
Minimum Size
The mark may be resized, but the proportions must be
maintained. For legibility, we recommend that the marks
not be reproduced smaller in width than 3/8 inch for print.
The size of the marks on Web sites is determined
by the lettering legibility inside the marks.
Preferred Colors
The preferred colors for the Indoor airPLUS marks
are dark blue and cyan.
BLUE
Pantone: 303 C
CMYK: 303 PC (C/100, M/47, Y/23, K/77)
RGB: R/0, G/49, B/69
HTML: #003145
CYAN
CMYK: C/100, M/0, Y/0, K/0
RGB: R/0, G/159, B/218
HTML: #009FDA
Alternate versions in black are allowed. If multicolor
printing is available for advertising, product literature,
or point of purchase materials, the Indoor airPLUS marks
should be printed in the dark blue and cyan colors referenced
above. If the dark blue or cyan colors are not available, then
the black version of the mark may be substituted.
Spacing
Size
The minimum size for print application is
3/s inch high.
Color
EPA Indoor
airPLUS
BLUE
Pantone:
303 C100%
CMYK:
303 PC
(C/100, M/47, Y/23, K/77)
RGB:
R/0, G/49, B/69
HTML:
#003145
CYAN
Cyan
100%
CMYK:
C/100, M/0, Y/0, K/0
RGB:
R/0, G/159, B/218
HTML: #009FDA
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Incorrect Usage
Examples of incorrect usage of the
Indoor airPLUS marks:
EPA Indoor
airpius
Do not change
the colors of
the mark.
Do not
rotate the
mark.
EPA Indoor
airPLUS
Do not use any
other typeface
to replace part
of the mark.
Do not change
the size of the
mark lock up.
Do not make
the mark an
outline.
Do not replace
the approved
wording.
EPA Irtdoor
airPLUS
Do not separate
or delete any
of the mark's
elements.
Do not
rearrange the
symbol or text.
ask about
TEPA Indoor
airPLUS
Do not distort the
mark in any way.
ipsum dolor Jit
et, comectetiierre
Do not allow text
or imagery to run
into mark.
Do not
substitute any
part of the
mark.
ENERGYSTAR
INDOOR AIR PACKAGE
Do not use the
former program
name, Indoor Air
Package, or logo,
to label or promote
homes completed
after 1/1/2009.
Indoor airPLUS I PROMOTIONAL GUIDELINES
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Indoor airPLUS Web Linking Guidelines
As an Indoor airPLUS partner, your organization is included online in the EPA Indoor airPLUS Partner List. Your
listing can also include a link to your organization's website when you meet the following requirements:
1. Clearly display one of the approved promotional
marks (see samples below) in accordance with
all requirements within this Indoor airPLUS
Promotional Guidelines.
To request promotional mark files, please e-mail
iap@icfi.com.
2. Provide a reciprocal link to the Indoor airPLUS
home page at www.epa.gov/indoorairplus.
You can also use this button and
language (see below) on your
website to link to the Indoor airPLUS
home page. Please e-mail iap@icfi.
com to get the file for this button or
visit http://epa.gov/indoorairplus/
webtools.html to copy and paste the
web button on your website.
As part of the Indoor airPLUS mission to build healthy
and comfortable homes, builders can employ a variety
of construction practices and technologies to decrease
the risk of poor indoor air quality in their new homes.
Construction specifications include moisture and mold
control, radon resistant construction, pest barriers,
effective heating, ventilating and air-conditioning systems,
safe combustion and healthier building materials.
3. Include a brief description of your organization's
participation in the Indoor airPLUS program (see
sample descriptions below) and be sure to use the
correct program name, "Indoor airPLUS."
Sample Description: [Copy and paste this text below
onto your own website, inserting your company's
information where appropriate.]
[YOUR COMPANY NAME] is proud to be in partnership
with the U.S. Environmental Protection Agency's Indoor
airPLUS Program. Through this partnership, [YOUR
COMPANY NAME]has committed to promoting Indoor
airPLUS qualified homes that provide homeowners with
improved indoor air quality.
To earn the Indoor airPLUS label, a home must
meet strict guidelines set by the U.S. Environmental
Protection Agency for reducing poor indoor air quality.
Indoor airPLUS qualified homes offer homebuyers all
the features they want in a new home, moisture and
mold control, radon resistant construction, pest barriers,
effective heating, ventilating and air-conditioning
systems, safe combustion and healthier building
materials.
4. Send your website address for inclusion in the EPA
Indoor airPLUS Partner List to iap@icfi.com. The
Indoor airPLUS website will link directly to the page
on your site that contains the required elements.
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Notes
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Notes
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EPA Indoor
airpLUS
www.epa.gov/indoorairplus
United States
Environmental Protection
Agency
Office of Air and Radiation (6609J)
June 2010
Indoor Air Quality (IAQ)
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