&EPA
United States
Environmental Protection
Agency
EPA 402/K-10/003 j March 2017 | www.epa.gov/iaq
EPA Indoor
airPLUS
Indoor airPLUS
PROMOTIONAL GUIDELINES
BLUE
Pantone:
303 C 100%
CMYK:
303 PC
Pi 00, MM7, Y/23, K/
CYAN
Cyan
100%
CMYK:
C/100,
EPA Indoo
a.i rdLK-
PROMOTIONAL
MARK
Indoor Air Quality (IAQ)
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Contents
Using Indoor airPLUS to Maintain and Build Value 1
Using Indoor airPLUS Marks 2
General Guidelines 2
Indoor airPLUS Certification Mark 2
Indoor airPLUS Linkage Phrase Mark 3
Indoor airPLUS Program Marks 3
Indoor airPLUS 100% Commitment Mark 3
Technical Guidelines 4
Incorrect Mark Usage 5
Web Linking Guidelines 6
Using Indoor airPLUS with Complementary Programs 7
Indoor airPLUS I PROMOTIONAL GUIDELINES
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Using Indoor airPLUS to Maintain and Build Value
Purpose and Overview of Marks
The Indoor airPLUS Program is a partnership
between EPA, builders and Raters to improve
indoor air quality in new homes. To help promote
the program, EPA has developed distinctive Indoor
airPLUS Certification, Program, Linkage Phrase,
and 100% Commitment marks that can be displayed
in homes and on materials.
The following guidelines outline how to use Indoor
airPLUS marks when labeling a qualified home
and when designing an advertisement or outreach
campaign to promote Indoor airPLUS qualified
homes. These guidelines are meant to provide
consistency in the use of the marks and to avoid
confusing businesses and consumers about the
application of the Indoor airPLUS brand. The
guidelines outlined in this document apply to all
Indoor airPLUS marks, unless otherwise indicated.
The Indoor airPLUS marks, each designed for
specific purposes, are shown and described on the
following pages and fall under the following four
categories:
Certification Mark, used only to label Indoor
airPLUS qualified homes.
Program Mark, used in educational and
promotional materials intended to inform
others about the benefits of the Indoor airPLUS
Program.
Linkage Phrase Marks: used in
communication materials promoting Indoor
airPLUS qualified homes or promoting the Indoor
airPLUS Program.
100% Commitment Mark, used to
distinguish the partner organization's
commitment to building 100% Indoor airPLUS
qualified homes.
^EPA Indoor j
^airPLUS /
7M
m EPA Indoor I
v^airPLUs/
m EPA Indoor /
v^airPLUS/
airPLus
ask about
look for
Committed to Building
100% Indoor airPLUS
ASK ABOUT
Indoor airPLUS
QUALIFIED HOMES
The Certification Mark is the primary
means of labeling qualified homes is
with the Indoor airPLUS label (sticker)
issued to Providers by EPA. Place the
label adjacent to the ENERGY STAR
label of a qualified home (usually
located on the utility panel of the
qualified home). The Indoor airPLUS
Certification Mark may also be used on
certificates and plaques consistent with
these guidelines.
The Program Mark may be used to
promote the Indoor airPLUS Program
and its benefits in marketing and
education materials; on signs in front
of qualified homes; and on websites,
letterhead, business cards, email
signatures, clothing, etc.
The Linkage Phrase Marks are used in
advertisements, flyers, brochures, email
signatures and other materials you
distribute to a potential homebuyerto
promote your Indoor airPLUS qualified
homes. The Linkage Phrase Mark
comes in three phrases: "look for", "ask
about", and "we sell". EPA approved
messages can be used with all three
marks.
The Committed to Building 100% Indoor
airPLUS Mark (or 100% Commitment
Mark) is available to builders that have
committed to labeling all of their new
homes as Indoor airPLUS qualified. The
100% Commitment Mark may appear in
advertisements, email signatures, and
materials that may be distributed to
potential homebuyers.
www.epa.gov/indoorairplus 1
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Using Indoor airPLUS Marks
General Guidelines
The Indoor airPLUS name should always appear as
"Indoor airPLUS."
The Indoor airPLUS name and marks cannot be used
to imply EPA endorsement or funding of a company, its
products, or its services.
The Indoor airPLUS marks may not be altered, cut apart,
separated, or otherwise distorted in perspective or
appearance.
The Indoor airPLUS marks may never be used in a
manner that would disparage the Indoor airPLUS
Program, EPA, or any other government program or body.
The Indoor airPLUS marks may never be associated with
homes that do not qualify as Indoor airPLUS.
The Indoor airPLUS Certification Mark does not apply to
other products or organizations. Only qualified homes
can meet Indoor airPLUS criteria.
Indoor airPLUS marks may only be used in promotional
materials featuring Indoor airPLUS partners, in materials
promoting Indoor airPLUS qualified homes, or in
materials designed to educate the public about the
Indoor airPLUS Program.
Partners and other authorized organizations are
responsible fortheir own use of the Indoor airPLUS
marks, as well as use by their representatives, such as
advertising agencies and implementation contractors.
Partners of the Indoor airPLUS Program shall be referred
to as Indoor airPLUS partners.
Builders participating in the Indoor airPLUS Program
shall be referred to as Indoor airPLUS builder partners or
Indoor airPLUS partners.
Rating and verification organizations participating in the
Indoor airPLUS Program shall be referred to as Indoor
airPLUS Rater partners or Indoor airPLUS partners.
Homes verified to meet the Indoor airPLUS specifications
shall be referred to as Indoor airPLUS qualified homes,
Indoor airPLUS labeled homes, or homes that have
earned the Indoor airPLUS label.
Indoor airPLUS Certification Mark
Use the Indoor airPLUS Certification Mark to label
qualified homes. The primary means of labeling
qualified homes is with the Indoor airPLUS label
(sticker) issued to Providers by EPA. Place the label
adjacent to the ENERGY STAR label of a qualified
home (usually located on the utility panel).
The Indoor airPLUS Certification Mark may also be
used on certificates, plaques, or other items related
specifically to home certification.
0)
E
o
123 Main Street
Anywhere, DC 11111
was verified by
Home Energy Rater
lail1
I
to meet Indoor airPLUS construction
-a
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Using Indoor airPLUS Marks
Indoor airPLUS Linkage Phrase Marks
Use the Indoor airPLUS Linkage Phrase Marks on
advertisements, flyers, brochures, email signatures, and
other materials you distribute to a potential homebuyer
to promote your Indoor airPLUS qualified homes.
EPA-approved messages can be used with all three
Linkage Phrase Marks (we sell; ask about; look for).
Two examples are shown below:
MESSAGE OPTION 1
we sell
EPA Indoor
airPLUS
New Homes that are Indoor airPLUS
qualified meet U.S. Environmental
Protection Agency guidelines for
improved indoor air quality.
we sell
Indoor
rPLus
we sell
Indoor
rPLus
New Homes that are Indoor airPLUS
qualified meet U.S. Environmental
Protection Agency guidelines for
improved indoor air quality.
New Homes that are Indoor airPLUS
qualified meet U.S. Environmental
Protection Agency guidelines for
improved indoor air quality.
MESSAGE OPTION 2
we sell
7H
^EPA Indoor J
L'airPLUS k
Better
Environments:
I Inside and Out|
we sell
we sell
EPA Indoor
a i rPLus
2-/FIED HO^
EPA Indoor
a i rPLus
Better
Environments:
Inside and Out
Better
Environments:
Inside and Out
The Linkage Phrase Marks may appear in color on any
color background or photographic image, or in black and
white on any color background.
Black and
Color on Color
Color on Photo
White on Color
rAJ
^EPA Indoor
»ai rPLus
rAJ
m EPA Indoor
^airPLUS
a i rPLus
d vao^
l^/ED HO^
jf'P/ED *°t
Indoor airPLUS 100% Commitment Mark
Use the 100% Commitment Mark to distinguish your
organization's commitment to building all of your homes
to earn the Indoor airPLUS label. Use this mark on
advertisements, flyers, brochures, email signatures, and
other materials you distribute to potential homebuyers.
Committed to Building
100% Indoor airPLUS
7h
m EPA Indoor I
k# a i tplus A
ASK ABOUT
Indoor airPLUS
QUALIFIED HOMES
By formally committing your organization to building 100%
of your homes as Indoor airPLUS, your organization is
confirming its intention to ensure that every home it builds
will be third-party verified to meet the Indoor airPLUS
program requirements and labeled as Indoor airPLUS
underthe current program guidelines.
The 100% Commitment Mark should only be utilized
by builders with that designation. Builders should
discontinue use of the mark when their company is no
longer committed to building 100% to Indoor airPLUS.
The mark should not be used by Rater partners or other
stakeholders.
www.epa.gov/indoorairplus 3
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Technical Guidelines
Spacing
Always leave a white border equivalent to 1/3 of the height
of the mark around it. Text and graphics placed next to or
surrounding the mark should not appear over this border.
Minimum Size
The mark may be resized, but the proportions must be
maintained. For legibility, we recommend that the marks not
be reproduced smaller in width than 3/8 inch for print. The
size of the marks on websites is determined by the lettering
legibility inside the marks.
Spacing
rAJ
^EPA Indoor
* airPLUS i
EPAIridoor
amus
airPLUS
Preferred Colors
The preferred colors for the Indoor airPLUS marks are dark
blue and cyan.
BLUE
Size
The minimum size for print application is 3/8 inch high.
Pantone: 303 C
CMYK: 303 PC (C/100, M/47, Y/23, K/77)
RGB: R/0, G/49, B/69
HTML: #003145
CYAN
CMYK: C/100, M/0,Y/0,K/0
RGB: R/0, G/159, B/218
HTML: #009FDA
Alternate versions in black are allowed. If multicolor printing
is available for advertising, product literature, or point of
purchase materials, the Indoor airPLUS marks should be
printed in the dark blue and cyan colors referenced above. If
the dark blue or cyan colors are not available, then the black
version of the mark may be substituted.
Color
K EPA Indoor J
^airPLUS /
BLUE
Pantone:
303 C 100%
CMYK:
303 PC
(C/100, M/47, Y/23, K/77)
RGB:
R/0, G/49, B/69
HTML:
#003145
7H
^EPA Indoor J
k#airPLUS i
CYAN
Cyan
100%
CMYK:
C/100, M/0, Y/0, K/0
RGB:
R/0, G/159, B/218
HTML:
#009FDA
4 Indoor airPLUS I PROMOTIONAL GUIDELINES
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Incorrect Mark Usage
Examples of incorrect usage of the
Indoor airPLUS marks:
Do not rotate the
mark.
Do not change
I Inaoor /
the size of the
\Ii rPLus/
mark lock up.
7M
^EPA Indoor J
^airPLUS /
Do not change the
colors of the mark.
/XT\
Do not use any
other typeface to
l #EPA Indoor /
replace part of the
\f airPLUS/
mark.
Do not make the
\ //ERA Indoor /
V-f ainFyyn J
mark an outline.
m EPA Indoor
#airPLUS
Do not distort the
mark in any way.
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Web Linking Guidelines
As an Indoor airPLUS partner, your organization is included online in the ENERGY STAR Partner Locator. The Linkage
Phrase Mark, "we sell", appears next to Indoor airPLUS partners to differentiate them from other ENERGY STAR partners.
Your listing can also include a linkto your organization's website when you meet the following requirements:
1. Clearly display one of the approved Linkage Phrase
Marks (see samples below) in accordance with all
requirements within this Indoor airPLUS Promotional
Guidelines. Please visit the "Logo Downloads" section in
MESA to download Linkage Phrase Mark files. Contact
indoor_airplus@epa.gov with any questions.
we sell
vv
EEPA Indoor
* airPLUS
MEPA Indoor J 1 m EPA Indoor
^airPLUS M airPLUS
airPLUS
»ED
Zf'^/ED
2. Provide a reciprocal linkto the
Indoor airPLUS home page at
www.epa.gov/indoorairplus.
You can also use this button and
language on your website to
linkto the Indoor airPLUS home
page. Please e-mail indoor_
airplus@epa.govto get the file
for this button.
Indoor
us
Learn More
Include a brief description of your organization's
participation in the Indoor airPLUS Program (see sample
description) and be sure to use the correct program
name, "Indoor airPLUS."
Send your website address for inclusion in the ENERGY
STAR Partner Locator to indoor_airplus@epa.gov. The
ENERGY STAR Partner Locator website will link directly
to the page on your site that contains the required
elements.
Sample Description: [Copy and paste this text below onto
your own website, inserting your company's information
where appropriate.]
[YOUR COMPANY NAME] is proud to be
in partnership with the U.S. Environmental
Protection Agency's Indoor airPLUS Program.
Through this partnership, [YOUR COMPANY
NAME] has committed to promoting Indoor
airPLUS qualified homes that provide
homeowners with improved indoor air quality.
To earn the Indoor airPLUS label, a home
must meet strict guidelines set by the U.S.
Environmental Protection Agency for reducing
poor indoor air quality. Indoor airPLUS qualified
homes offer homebuyers all the features they
want in a new home. Builders employ a variety
of construction practices and technologies to
decrease the risk of poor indoor air quality in
their new homes. Construction specifications
include moisture and mold control, radon
resistant construction, pest barriers, effective
heating, ventilating and air-conditioning
systems, safe combustion, and healthier
building materials.
Home builders and Home Energy Raters will have access
to Indoor airPLUS marks, marketing tools, and materials,
after completing and signing the Indoor airPLUS
Partnership Agreement at www.epa.gov/indoorairplus/
join-indoor-airplus-proqram.
The Indoor airPLUS marks are available in each
partner's My ENERGY STAR Account (MESA), along with
high resolution versions and formats for use in email
signatures, where appropriate.
6 Indoor airPLUS I PROMOTIONAL GUIDELINES
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Using Indoor airPLUS With Complementary Programs
Complementary Programs
Complementary Certification Marks
EPA encourages the use of the Indoor airPLUS Certification,
Program, Linkage Phrase, and 100% Commitment Marks with
the corresponding marks of complementary programs, in
accordance with their respective requirements. Examples
of complementary programs include EPA's ENERGY STAR
Certified Homes (http://www.energystar.gov/newhomes)
and WaterSense (http://www.epa.gov/watersense), as well
as national or local green home programs. When Indoor
airPLUS is promoted in conjunction with complementary
programs, each of the program marks should be of relatively
equal size to convey similar value/benefits offered by each
program.
/U
^EPA Indoor )
t.» airPLUS I
V%.
ENERGY STAR
ENERGY STAR
Since ENERGY STAR certification is a pre-requisite for Indoor
airPLUS qualification, EPA encourages co-branding Indoor
airPLUS with ENERGY STAR whenever possible. In addition,
the following EPA approved message may be included to
strengthen the link between programs.
j\ All Indoor airPLUS qualified homes meet strict
guidelines for energy efficiency set by ENERGY STAR,
the nationally recognized symbol for energy efficiency.
ENERGY STAR
Examples of Complementary Promotional Marks
Protect Your Environment Inside and Out
with a New Home from (BUILDER)
Look for the EPA Indoor oirPLUS and ENERGY STAR* labels on your new home.
Special features reduce indoor air pollutonts to protect your indoor environment.
Energy-efficient features reduce greenhouse gas emissions to protect the outdoor environment
For more information, visit www.builder.com.
f guidelines set by the U.S. Envi
You Are What You Breathe
Mold, radon, carbon monoxide, and toxic chemicals ore common in homesunless it's c
new (BUILDER) home with EPA's Indoor airPLUS label. These homes come with features to
provide superior indoor air quality and energy efficiency,
v VV-w
BUILDER NAME
www.buildcc.com
A Greener Environment Starts Here
[Builder] is helping your environment inside and out by offering new homes that have earned the
EPA Indoor airPLUS and ENERGY STAR* labels. This greens your home by improving air quality
inside and preventing the greenhouse gas emissions fhat cause global warming outside.
So breath easy.
BUILDER NAMI*
www.buUdcr.com
www.epa.gov/indoorairplus 7
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Notes
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Notes
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look for
EPA Indoor
airPLUs
www.eDa.gov/indoorairDlus
&EPA
United States
Environmental Protection
Agency
Office of Air and Radiation (6609J)
March 2017
Indoor Air Quality (IAQ)
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