ENERGY STAR®, a U.S. Environmental Protection Agency and
U.S. Department of Energy program, helps us ail save money
and protect our environment through energy efficient products
and practices. For more information, visitwww.energystar.gov.
Best Practices for Selling ENERGY STAR Qualified Homes
Americans increasingly recognize the ENERGY STAR. Don't miss this opportunity to let potential customers
know about your commitment to building comfortable and energy-efficient homes.
Use the ENERGY STAR Logo
Integrate the ENERGY STAR logo and messages into all of your materials, including:
Advertisements, bill boards, and community signage
Sales office, mode! home, or design-center signage
Direct mail campaigns
Take-home materials and brochures
Sales contracts, specifications, price sheets, and floor plans
Promotional materials, such as pens and magnets
Web site, including pop-up advertisements
Company vehicle magnets
Name tags
Use ENERGY STAR Marketing Resources
As an ENERGY STAR partner, you have access to many tools to help you. All of these are available free from
the ENERGY STAR Web site at www.enerqvstar.gov/homes.
Highlight ENERGY STAR in Your Sales Office and Model Homes
Your sales office and model homes can help educate consumers about ENERGY STAR. Utilize "silent
salespeople" throughout the model home to help consumers understand the benefits of ENERGY STAR,
¦	Labels and signage explaining benefits of each feature
¦	Technology displays, touch screens, and other interactive devices
Promote Your Partnership by Hosting an Event
Ensure that company employees and the community are aware of your commitment to building energy-
efficient, high performing homes through promotional events.
¦	Hold a company-wide ENERGY STAR event. If you are a new ENERGY
STAR builder partner, hold a roll-out meeting. If you are an existing partner,
hold an annual event. Be sure to take pictures and write a press release.
¦	Host a Realtor® event. Invite top agents in your area to learn about
ENERGY STAR. Give each Realtor an ENERGY STAR-related gift, such as
a qualified compact florescent light (CFL).
¦	Host an ENERGY STAR "dirty boots" tour. Invite prospective buyers to
tour one of your ENERGY STAR qualified homes under construction. You
can show them how your homes compare to other builders at the pre-drywall
* Host a milestone event. Celebrate your initial partnership with ENERGY
STAR, the sale of your first ENERGY STAR qualified new home, or the
receipt of an ENERGY STAR award from EPA.
Make Your Sales Force Accountable
Commit to telling every customer that your homes earn the ENERGY STAR by making your sales force
Incorporate ENERGY STAR into sales meetings and train your sales staff to sell energy-efficient features.
Commit to telling every customer that your homes earn the ENERGY STAR.
Mystery shop your sales force to ensure they are telling every buyer your energy-efficient story.