JN| LEARN MORE AT
energystar.gov
ENERGY STAR®, a U.S. Environmental Protection Agency and
U.S. Department of Energy program, helps us ail save money
and protect our environment through energy efficient products
and practices. For more information, visitwww.energystar.gov.
Wisconsin Focus on Energy: Program Highlights
The Wisconsin Focus on Energy Residential Programs
work to help state residents have the opportunity to	"fOCUS Ofl energy™
increase the energy efficiency of their homes. The	nie power ,s zmthm you.
programs work in partnership with consumers, utilities,
businesses, non-profit organizations and government at all levels.
Day in the Life of a Field Rep...
Our "road warriors," the Focus on Energy Field Representatives, are critical members of the
ENERGY STAR Products team. They are the folks that bring the message of energy
efficiency out to our retail partners. With over 750 retailers in the program, it takes six reps
to cover the entire State of Wisconsin.
Field Representatives start their day checking in with the home office via e-mail, routing
their day and prepping any material. Then it is time to hit the road. Each of our full-time reps
have between 135 to 163 accounts to call on, and one part-time rep has 84 accounts. Each rep
covers 1,500 to 3,000 miles every month to visit their retailers. Our reps call on both lighting
stores (home improvement centers, hardware stores, lighting showrooms) and appliance
stores. Their goal is to visit each retail partner every six to eight weeks.
In each store, the rep labels ENERGY STAR qualified products. While visiting lighting
retailers, the team labels ENERGY STAR qualified compact fluorescent light bulbs (CFLs)
and pin-based CFL fixtures. In appliance stores they label ENERGY STAR qualified clothes
washers, dishwashers, refrigerators and freezers. While visiting the retailer, reps help to
promote ENERGY STAR qualified products by setting up Focus on Energy point of
purchase (POP) materials. The POP materials might correspond with a new promotion or
program. Another critical part of the visit is to inform the retailer and employees on any
updates to the program. Training of retailer staff is an essential task for our representatives,
and they are always ready to train staff on energy efficiency topics, new products and
methods for selling ENERGY STAR qualified products. During the visit, the rep also recruits
the retailer for any new promotions that are being launched. Participation by the retailers in
special promotions is a key component of program success.
A rep's typical day wraps up with the paperwork they must complete, including product
profiles that are taken in select lighting stores to give an insight into the progression of
market transformation, and site visits that show which stores are visited each day and what
was accomplished at each store. In addition to visiting stores, our reps might be found
staffing a Focus on Energy booth at a home show or the State Fair. This is a particularly
enjoyable job for the reps, as they are able to meet with the public and answer firsthand
questions from potential consumers.
While it might sound lonely out there, they do meet as a team every six weeks to review
upcoming programs, share information and expand their knowledge

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About Wisconsin Focus on Energy
Focus on Energy helps eligible Wisconsin residents and businesses manage rising energy
costs, promote in-state economic development, protect our environment and control the
state's growing demand for electricity and natural gas. Focus on Energy has been
successfully promoting ENERGY STAR qualified lighting and appliances throughout
Wisconsin since 2001 and is a six-time ENERGY STAR Award winner.
Focus on Energy's marketing strategies include consumer education and POP materials,
newspaper ads and articles, television and radio interviews, manufacturer and retailer
partnerships, retailer education, and product incentives. In 2006, these strategies resulted in
the savings of 50,934,908 kWh, while preventing the release of 61,122 tons of carbon
dioxide. The program leveraged over $2 million in manufacturer dollars, and the sale of over
1 million ENERGY STAR qualified products across the state will save Wisconsin residents
over $4.7 million on their energy bills during their first year of use alone. Also, a recent
report found that nearly one of every two Wisconsin respondents recalled or recognized the
ENERGY STAR name or label and associated it with meaningful information.
Wisconsin Energy Conservation Corporation (WECC) is the program administrator for the
Focus on Energy Business, Residential and Renewable Energy Programs.
Residential Programs
The Focus on Energy Residential Programs strive to reach as wide a range of residential
customers as possible in order to reduce residential energy usage in Wisconsin, expand
delivery of energy-efficient and renewable goods and services, improve energy reliability,
deliver financial returns on public investments in energy improvements, enhance economic
development in Wisconsin, and reduce the environmental impact of energy use.
The ENERGY STAR Qualified Lighting and Appliance Programs are market transformation
strategies that involve working with manufacturers, retailers, and consumers to encourage the
production, sale, and purchase of high-efficiency appliances and CFL products. Retailer and
manufacturer partnerships help make incentive programs, such as Cash-Back Rewards for
customers, more successful. Additional residential programs include Home Performance with
ENERGY STAR, Efficient Heating and Cooling, and Wisconsin ENERGY STAR Homes,
among others. Read more about Focus on Energy's residential programs at
www, focusonenergy. com.
National Campaigns and Retailer Training
A key component of the program strategy is to promote the sales of specific ENERGY STAR
qualified products tying into the strength of U.S. Environmental Protection Agency- and
Department of Energy-led promotions during key product selling cycles. Focus on Energy
currently partners on the following promotions: Appliance Promotions, Cool Your World,
Change a Light, Change the World and Electronics.
Retailer participation has been a key aspect of the program's overall success. Each retail
partner receives continuous training, labeling of qualified product support, cooperative
advertising, and other program support from a Program Field Representative who visits the
store once every six weeks. Each store receives training on the features and benefits of
ENERGY STAR, and training on the individual features and benefits of the specific products
sold at that store. Training is supplemented with pocket cards, fact sheets, consumer
brochures, and a bi-monthly newsletter.

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