ENERGY STAR® FOR WINDOWS, DOORS, AND SKYLIGHTS
MARKS, MAPS, AND MESSAGING:
Simplified Marketing Guidelines for Partners
ENERGY STAR
CONTENTS
Overview		..."..T.. 1
1.	Labeling Qualified Products	2
2.	Labeling Display Units	3
3.	Promoting Qualified Products
a.	Promotional Maps in Marketing Materials. 4
b.	Writing About ENERGY STAR	5
c.	Choosing the Right ENERGY STAR Marks., 5
d.	Graphic Design Guidance	8

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PURPOSE This document is intended to make it easy for partners to use ENERGY STAR
correctly when labeling and marketing qualified windows, doors, and skylights. It
was created specifically for individuals involved in product labeling orthe design of
packaging and promotional materials. Partners should feel free to circulate it to their
manufacturing facilities, marketing departments, advertising agencies, and graphic
designers. The document briefly summarizes the current ENERGY STAR labeling and
logo use requirements, and provides examples of proper usage. If you need more
detailed guidance, please consult the source documents referenced throughout or
contact windows@energystar.gov.
OVERVIEW Partners must follow three basic requirements when marketing ENERGY STAR
qualified windows, doors, and skylights:
1.	Label Qualified Products (page 2)
Label qualified windows, doors, and skylights with an official ENERGY STAR
Product Qualification Label (or a custom-designed label approved by the U.S.
Department of Energy (DOE)) to ensure qualified products are clearly
designated for consumers.
2.	Label Display Units (page 3)
Label display units for windows, doors, and skylights (i.e., product samples,
whole or partial portable units, etc.) with an appropriate ENERGY STAR Display
Unit Label to assist consumers and sales associates atthe point of sale.
3.	Promote Qualified Products (pages 4-8)
Promote qualified products using appropriate ENERGY STAR marks and
messaging to educate consumers about the benefits of ENERGY STAR windows,
doors, and skylights. The marks must be used correctly in order to protect the
integrity of the ENERGY STAR brand.
a.	Promotional Maps in Marketing Materials (page 4)
b.	Writing About ENERGY STAR (page 5)
c.	Choosing the Right ENERGY STAR Marks (pages 5-7)
d.	Graphic Design Guidance (page 8)
MARKS, MAPS, AND MESSAGING: Simplified Marketing Guidelines for Partners
PAGE 1 OF 8

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1. LABELING The Product Qualification Label must be used on all qualified products or product
QUALIFIED PRODUCTS packaging. The label makes it easy for consumers to see whether a product is
(Product or Product Packaging) qualified in their area of the country (without having to understand the underlying
ENERGY STAR criteria).
LABEL	INSTRUCTIONS	CORRECT USE
This is the label required for
documentation to receive
the federal tax credit*
~
* For more information
regarding federal tax credits
for windows, doors, and
skylights visit
www.energystar.gov/taxcredits
Product Qualification Label
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Use an appropriate
Product Qualification
Label showing the
Climate Zone(s)
where the product
qualifies.
Label must be
placed on productor
packaging adjacent to
NFRC temporary label;
separation between
labels should be less
than 1 inch.
Do not use any other
ENERGY STAR marks
on the product or
packaging without
prior approval
from DOE.
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Graphic Design Specifications
Size:
•	Minimum size: 3" x 2"
•	Must maintain ratio of 3/2 width/height
Color:
Label may be produced in any of four designs options:
Process Color	Two Color	Grayscale
Yeilow (0/10/100/0)	Black (100%)	Black (100%)
Cyan (100/0/0/0)	Cyan (100%)	Gray (35%)
Black (0/0/0/100)
Pattern
Adhere to diagonal
and dot patterns
Custom Design
Custom designed labels are permitted, but must be approved by DGE priorto use.
Required elements of a customized label are the same as the official label and include:
•	ENERGY STAR Certification Mark
•	A map showing where the product is qualified
•	A qualification statement
t-mail windows@energystar.gov for label artwork or to submit custom labels for review.
MARKS, MAPS, AND MESSAGING: Simplified Marketing Guidelines for Partners
PAGE 2 OF 8

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2. LABELING Effective July 31, 2005, all display units including those in showrooms, trade shows,
DISPLAY UNITS whole or partial portable units, or corner cuts must contain a Display Unit Label, The
purpose of the label is to ensure that prospective buyers are presented with clear
and consistent information about the availability of ENERGY STAR qualified options
at the time of purchase.
LABEL	INSTRUCTIONS	CORRECT USE
Display Unit Label
Type 1
SW
Type 2
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3. PROMOTING
QUALIFIED PRODUCTS
a. PROMOTIONAL
MAPS IN MARKETING
MATERIALS
Partners are encouraged to use the ENERGY STAR promotional map in marketing
materials to help explain the ENERGY STAR criteria and corresponding climate zones.
INSTRUCTIONS
MAPS
Official Promotional Map for
Windows, Doors, and Skylights
^ INE3CV STAFF Im Vftsdwet ft
2\ CUMATE ZONt MAP
1
Official Promotional Map for
Custom Designed Materials
Use of the official promotional map
is recommended.
Do not alter the design elements of the official
promotional map in anyway (except size).
Size:
•	Minimum size: 3" x 2"
•	Must maintain ratio of 3/2 width/height
Color:
Map should be reproduced in process color:
Red (15/100/100/0) Orange (10/40/100/0)
Yellow (0/10/100/0) Black (0/0/0/100)
Custom designed materials are permitted
and must be approved by DOE. Partners
may use the map with or without the legend.
Do not alterthe design elements of the
promotional map in anyway (except size).
Size: (excluding legend, Alaska, and Hawaii)
•	Width: > 1.625 inches
•	Height: > 1.031 inches
Color: Use the same color properties listed
forthe official promotional map above.
CORRECT USE
Model
Number
4000
Window Type and
Glazing Variations
Double
hung
Single
hung
Clear
Low-E
Low-E/Argon
Clear
Low-E
Low-E/Argon
U-Factor
0.51
0.33
0.35
SHGC
0.60
0,33
0.33
Since skylights are not included in the equivalent performance criteria amendment,
maps that do not illustrate the alternative criteria region are available for skylight
manufacturers by emailing windows@energystar.gov.
MARKS, MAPS, AND MESSAGING: Simplified Marketing Guidelines for Partners
PAGE 4 OF 8
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b. WRITING ABOUT
ENERGY STAR
THE BASICS
(See ENERGY STAR Identity Guidelines at www.energystar.gov/logos for details)
S Use full capital letters and the registered trademark symbol in superscript
for the first occurrence of "ENERGY STAR®" in any print piece.
X Do not use Small Caps or the trademark (™) symbol.
Describe products as "ENERGY STAR qualified," "earning the ENERGY STAR," or
"meeting ENERGY STAR guidelines."
X Do not use the terms "compliant," "rated" or "standards."
GENERAL MESSAGES
(See www.energystar.gov/windows for additional messaging options)
Use messaging such as:
¦S "ENERGY STAR is a government-backed program that helps consumers
identify energy efficient products."
S "Every ENERGY STAR qualified window, door, and skylight is independently tested and
certified to perform at levels that meet or exceed strict energy efficiency criteria set
by the U.S. Department of Energy."
S "ENERGY STAR requirements for windows, doors, and skylights vary by climate zone."
c. CHOOSING THE
RIGHT ENERGY
STAR MARKS
Use the table below to determine the appropriate ENERGY STAR mark(s) for each
marketing application: advertising, point-of-sale signage and collateral materials,
Web sites, and corporate documents. Vertical versions of the marks are available.
More information on mark use can be found in the ENERGY STAR Identity Guidelines
(www. e n e rgysta r. g ov/l o g os).
Advertising
MARK
INSTRUCTION
CORRECT USE
Linkage Phrase Marks
WE SELL
ENERGY
STAR


ASK ABOUT


ENERGY
STAR
Use the Linkage Phrase
Marks in manufacturer
ads for ENERGY STAR
qualified products and all
ad templates created for
retail customers.
rxu tsmMOTJOK
Partnership Mark
ENERGY
STAR
PARTNFF
Use the Partnership Mark
only when the company
endorsing the ad is an
ENERGY STAR partner.
Do not use on ad templates
provided to retail customers
or other organizations that
are not ENERGY STAR
partners.
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MARKS, MAPS, AND MESSAGING: Simplified Marketing Guidelines for Partners
PAGE 5 OF 8
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Point-of-Purchase
Signs and Collateral
(Product Literature,
Catalogs, and Order Forms)
MARK	INSTRUCTION	CORRECT USE
Linkage Phrase Marks
WE SELL
ENERGY
STAR
ASK ABOUT
ENERGY
STAR
Use the Linkage Phrase
Marks on any materials
promoting qualified
products.
Promotional Mark
CHANGE FORTHE
BETTER WITH
ENERGYSTAR
Use the Promotional Mark
only when accompanied by
ENERGY STAR messaging
(for suggested messaging,
see "Writing About
ENERGY STAR" above).
Partnership Mark
, ^ ENERGY
^W-VSTAR
PARTNER
Use the Partnership
Mark only when listing
professional affiliations or
accreditations.
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Certification Mark

ENERGYSTAR
Use the Certification
Mark to designate specific
qualified models. Mark
must be accompanied by
a note indicating which
models qualify, the climate
zones where they qualify,
and with which option
packages they qualify (if
applicable).
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MARKS, MAPS, AND MESSAGING: Simplified Marketing Guidelines for Partners
PAGE 6 OF 8
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Web Sites
MARK
INSTRUCTION
CORRECT USE
Linkage Phrase Marks
/—-x WE SELL
W)energy
STAR
^ -v. ASK ABOUT
^1^9 ENERGY
Partnership Mark
^ JvN
ENERGY
STAR
PARTNER
Use the Linkage Phrase
Mark on any page where
qualified products are
featured.
Use the Partnership
Mark only when listing
professional affiliations
or accreditations.
t
Certification Mark

ENERGY STAR
Use the Certification
Mark to designate specific
qualified models. Mark
must be accompanied by
a note indicating which
models qualify, the climate
zones where they qualify,
and with which option
packages they qualify (if
applicable).
4 #¦	# t #
m

Promotional Mark
^	CHANGE FORTHE
BETTER WITH
ENERGY STAR
Use the Promotional Mark
only when accompanied by
ENERGY STAR messaging
(see "Writing About
ENERGY STAR" above).
)**> Fw utMi >M a.
Corporate Documents
(Business Cards,
Stationary, Annual Reports)
MARK
Partnership Mark
ENERGY
STAR
PARTNER
INSTRUCTION
Use the Partnership
Mark to communicate
partner's commitmentto
energy efficiency and the
environment through
ENERGY STAR.
CORRECT USE
MARKS, MAPS, AND MESSAGING: Simplified Marketing Guidelines for Partners
PAGE 7 OF 8
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d. GRAPHIC DESIGN Refer to the ENERGY STAR Identity Guidelines atwww.energystar.gov/logos for
GUIDANCE FOR THE more information on design requirements.
ENERGY STAR MARKS
CORRECT USE	INCORRECT USE INCORRECT USE
SIZE
v^Mark may be re-sized, but the
proportions must be maintained.
^Minimum length of shortest side
= 3/8 (0.375) inch for print.
v^Text in mark must be legible.
x Do not distort the mark
in anyway.
xDo not skew the mark.


CHANGE FORTHE
BETTER WITH
ENERGY STAR
COLOR
v^The preferred print color is
100% Cyan (Web color is
hex color #0099FF).
SAlternate versions in black
or reversed out to white may
be used.
x Do not change the colors
of the mark.
CHANGE FOR THE
BETTER WITH
ENERGYSTAR
CLEAR SPACE
SA clear space of one-third
(0.333) the height of the graphics
box within the mark should
surround the mark at all times.
v^No other graphic elements,
including images ortextcan
appear in this surrounding area.
x Do not let text run into
the mark.
x Do not violate the clear
space of the mark.
Do not let text run into the
mark. J^^SHDo not let
text run	into the
mark. HKUjl Do not let
text run |:tfiiJ:yJm:] into the
mark. I^Hinrifiiil Do not let
text run into the mark.
BACKGROUND
^ENERGY STAR marks may
appear on any background
color or a photographic image
with simple imagery.
x Do not place the mark
in a busy background.
xDo notmake the mark
an outline.
CHANGEFORTHE
BETTER WITH
ENERGY STAR
TEXT
v^Use the wording that is provided.
x Do not change or replace
the approved wording.
x Do not use any old taglines
such as "money isn't all
you're saving."
x Do not change the typeface.
MONEY ISN'T
ALL YOU'RE
SAVING
SYMBOL FOR
ENERGY
EFFICIENCY
INTEGRITY
v^Use the mark as provided.
xDo notalterthe lock up
of the mark in anyway.
xDo not separate any of
the mark's elements.
xDo not substitute any
part of the mark.
CHANGE FOR THE
BETTER WITH
ENERGYSTAR
MARKS, MAPS, AND MESSAGING: Simplified Marketing Guidelines for Partners
PAGE 8 OF 8
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