ENERGY STAR® Unit Shipment and
Market Penetration Report
Calendar Year 2011 Summary
This is the tenth year in which ENERGY STAR has collected unit shipment data
from partners and/or their representative associations and used it to project the
market penetration of ENERGY STAR qualified products.
Data:
For 2011, data was collected for the following ENERGY STAR qualified products:
• AudioA/ideo
Displays
• Battery Charging Systems
Furnaces
• Boilers
Geothermal Heat Pumps
• Ceiling Fans
Imaging Equipment
• Central Air Conditioners and Air-Source
Lamps
Heat Pumps (CAC/ASHP)
Light Commercial HVAC
• Clothes Washers
Luminaires
• Commercial Dishwashers
Refrigerators and Freezers
• Commercial Fryers
Roof Products
• Commercial Griddles
Room Air Cleaners
• Commercial Hot Food Holding Cabinets
Room Air Conditioners
• Commercial Ice Machines
Set-top Box Service Providers
• Commercial Ovens
Set-top Boxes
• Commercial Refrigerators and Freezers
Telephony
• Commercial Steam Cookers
Televisions
• Computer Servers
Vending Machines
• Computers
Ventilating Fans
• Decorative Light Strings (DLS)
Water Coolers
• Dehumidifiers
Water Heaters
• Dishwashers

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Methodology:
ENERGY STAR market penetrations for a given year are derived by dividing
ENERGY STAR qualified product shipments by total U.S. shipments.
ENERGY STAR Shipment Data
ENERGY STAR shipment data is collected from program partners for
each calendar year. EPA uses this data as the representative value of all
ENERGY STAR qualified product shipments for the respective year; that
is, no adjustments are made to the totals to account for partners that fail to
report their shipments. Using the reported data represents a conservative
approach. Though this method may underestimate ENERGY STAR
market penetration, the data are reliable and the method is easily
replicated. Further, response rates for all collected product categories
average approximately 89%, suggesting that reported shipments closely
approximate actual ENERGY STAR qualified product shipments.
U. S. Shipment Data
U.S. shipments are based on modeled and documented data. Industry
data is used as a direct input whenever available and compared to
forecast assumptions to ensure data comparability. Industry sources
include trade associations, publications, and commercially available
market research.
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Response Rate:
Percent of Partners that Submitted CY2011 Unit Shipment Data:
	

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Audio/Video
88%
26
Battery Charging Systems
77%
43
Boilers
93%
45
Ceiling Fans
86%
49
Central ACs and Air-Source Heat Pumps
91%
33
Clothes Washers
100%
16
Commercial Dishwashers
100%
19
Commercial Fryers
100%
11
Commercial Griddles
100%
7
Commercial Hot Food Holding Cabinets
100%
23
Commercial Ice Machines
86%
7
Commercial Ovens
100%
16
Commercial Refrigerators and Freezers
100%
41
Commercial Steam Cookers
92%
12
Computer Servers
100%
12
Computers
71%
96
Decorative Light Strings
84%
32
Dehumidifiers
88%
24
Dishwashers
100%
17
Displays
89%
55
Furnaces
96%
26
Geothermal Heat Pumps
100%
25
Imaging Equipment
100%
57
Lamps
88%
187
Light Commercial HVAC
100%
9
Luminaires
91%
214
Refrigerators and Freezers
97%
38
Roof Products
85%
310
Room Air Cleaners
97%
29
Room Air Conditioners
94%
16
Set-top Box Service Providers
100%
5
Set-top Boxes Manufacturers
87%
15
Telephony
100%
12
Televisions
83%
46
Vending Machines
89%
9
Ventilating Fans
98%
42
Water Coolers
100%
27
Water Heaters
77%
48
Total
89%
1699
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Results:
The goal of the ENERGY STAR program is to reduce greenhouse gas and other
emissions associated with avoidable energy consumption by transforming the
market for energy efficient products, buildings and services, so that more energy
efficient options become the norm and persist in the marketplace. As this occurs,
EPA looks for additional opportunities to improve efficiency by tightening energy
and environmental performance standards for a given product or service, and
revising specifications accordingly.1
The below estimates of market penetration for calendar year 2011 provide a key
indicator of whether the market is being transformed for a given product, and are
used to inform the specification revision process. As noted in highlights,
significant market penetration was anticipated for some product categories, and
new criteria have already been established or are currently being developed.
ENERGY STAR CY2011 Qualified Units Shipped, Corresponding Estimated
Market Penetration, and Relevant Specification Updates:
Key and notes

New specification effective in 2012; market penetration under the currently
effective specification is likely to be lower.

New specification effective in 2013 or beyond.

2011 Units
2011
Specification
Revisions
Product Category2
Shipped
(thousands unless
otherwise stated)
Estimated
Market
Penetration
Affecting Future
Market Penetration
(Version/Tier
Effective Date)
Audio/Video Products -
15,528
55%

Consumer

Audio Separates
13
1%

CD Players
0
0%

DVD Players
14,717
66%
Version 3.0 - May 1,
Home Theater
532
23%
2013
Mini-systems
239
13%

Audio/Video Products -



Professional/Commercial -
27
N/A

Amplifiers



Battery Charging Systems
18,556
22%
Version 2.0 - TBD
Boilers
145
46%

Residential Gas Boilers
82
42%

1	The approach and criteria for revising ENERGY STAR product specifications are documented in
Specification Development Guiding Principles
(www.enerqvstar.gov/ia/partners/prod development/down loads/guiding princip.pdf).
Detailed documentation for the rationale for revising specific products is available online by product category
at www.enerqvstar.qov/productdevelopment.
2	Number of ENERGY STAR qualified shipments and market penetrations are provided for select, notable
subcategories of products. The totals and market penetrations for each main product category may be
comprised of additional subcategories.
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Residential Oil Boilers
64
52%

Ceiling Fans



Ceiling Fan Only
1,023
13%

Ceiling Fan with Light Kit
581
6%
Version 1.1
(Luminaires) - April
1,2012
Light Kit Only
67
3%
CAC/ASHP
1,338
26%

ASHP3
559
32%

CAC
779
23%

Clothes Washers
4,690
60%

Residential Use
4,625
61%
Version 7.0 - TBD
Commercial Use
65
32%
Version 6.0 -
February 1, 2013
Commercial Dishwashers
37
66%
Version 2.0 -
February 1, 2013
Commercial Fryers
14
15%

Commercial Griddles
1
5%

Commercial Hot Food Holding
Cabinets
23
62%
Version 2.0 -
October 1, 2011
Commercial Ice Machines
75
62%
Version 2.0 -
February 1, 2013
Commercial Ovens
30
45%
Version 2.0 - TBD
Commercial Refrigerators &
Freezers
404
65%

Commercial Steam Cookers
6
38%

Computer Servers
417
20%
Version 2.0 - TBD
Computers
50,870
54%
Version 6.0 - TBD
Desktop
6,391
17%
Notebooks
42,930
75%
Small-Scale Servers
475
N/A
Thin Clients
925
N/A
Workstations
150
20%
Decorative Light Strings
34,019
25%

Dehumidifiers
1,355
99%
Version 3.0 -
October 1, 2012
Dishwashers
5,309
96%
Version 5.0 -
January 20, 2012
Displays
23,515
58%
Version 6.0 - June 1,
2013
Digital Picture Frames
397
5%
LCD Monitors
22,922
85%
Professional Displays PDP
195
3%
Freezers
432
21%
Version 5.0 - TBD
Furnaces
1,375
54%
Version 3.0 -
February 1, 2012
Residential Gas Furnaces
1,360
55%
Residential Oil Furnaces
15
27%
3 As percent of heat pump market.
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Geothermal Heat Pumps
54
36%
Water-to-Air &
Water-to-Water
Version 3.0 Tier 3 -
January 1, 2012
Imaging Equipment4
30,833
93%
Version 2.0 - TBD
Copiers
119
80%
Digital Duplicators
6
N/A
Fax Machines
212
6%
Mailing Machines
275
99%
Multi-function Devices and
Printers
29,141
100%
Scanners
1,080
N/A
Lamps5
303,978
17%
Version 1.0 - TBD
Compact Fluorescent Lamps
(CFL)
294,601
76%

Integral LED Lamps
9,377
63%

Light Commercial HVAC
247
33%

Luminaires6
19,119
10%
Version 1.1
Luminaires - April 1,
2012
Indoor
13,676
9%
Outdoor
5,443
18%
Refrigerators
5,008
56%
Version 5.0 - TBD
Roof Products
7 billion sq. ft.
34%
Version 3.0 - TBD
Residential
2 billion sq. ft.
32%
Commercial
6 billion sq. ft.
34%7
Room Air Cleaners
797
30%

Room Air Conditioners
4,724
62%
Version 3.0 -
October 1, 2013
Set-top Boxes8
18,941
62%
Version 4.1 - TBD
(Version 3.0 -
September 1, 2011)
Telephony
25,307
98%
Version 3.0 - TBD
Televisions
32,935
96%
Version 6.0 - June 1,
2013 (Version 5.3 -
September 30,
2011)
LCD
27,850
97%
LCD less than or equal to 23
inches
4,598
100%
LCD 24-34 inches
11,423
90%
LCD 35-39 inches
1,084
100%
LCD 40-44 inches
4,992
89%
LCD 45-49 inches
3,453
100%
LCD 50-59 inches
2,042
83%
4	The total number of imaging equipment units shipped and corresponding market penetration do not include
mailing machines and digital duplicators.
5	This includes ENERGY STAR light bulbs as a percent of all light bulbs, including incandescent.
6	Shipments include solid state lighting luminaires.
7	Gallons were converted to square feet for the purpose of estimating market penetration.
8	Includes manufacturers' shipments to consumers and retailers, to ENERGY STAR service providers, and
to non ENERGY STAR service providers for Version 3.0 only.
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LCD greater than or equal to
60 inches
258
30%

OLED
0
0%
Plasma
3,605
93%
Rear Projection
86
34%
TV Combination Units
1,394
52%
Vending Machines
77
31%
Version 3.0 - March
1,2013
Ventilating Fans9
1,347
41%
Version 1.1
(Luminaires) - April
1,2012
Water Coolers
1,348
62%
Version 2.0 - TBD
Water Heaters
477
6%
Version 2.0 - TBD
Gas Storage
107
3%
Gas Tankless
337
N/A
Heat Pump
23
1%
Solar
10
N/A
Windows, Doors and Skylights
36,784
79%
Version 6.0 - TBD
Windows
29,788
79%
Doors
6,447
80%
Skylights
550
70%
9 Market penetration for ventilating fans does not include in-line ventilating fans.
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