Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
The purpose of this document is to provide clarification on how
the ENERGY STAR marks should be used by partners participating
in EPA's ENERGY STAR Certified Homes program. This document
provides a partial list of guidelines and is intended to supplement,
not replace, the ENERGY STAR Identity Guidelines. Please review
the ENERGY STAR Identity Guidelines in their entirety at
www.eneraystar.aov/loqos.
CORRECT USE
Examples of common uses of the marks are illustrated below:
Q Linkage Phrase Mark on websites to educate the public about
the ENERGY STAR Certified Homes program.
Q Partner Mark on annual reports promoting an organization's
ENERGY STAR partnership.
Q Designed to Earn Mark on home plans, once verified by a
third-party Home Energy Rater.
Q Certification Mark on plaques or signage in front of or on
ENERGY STAR certified homes.
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Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
Learn more about the ENERGY STAR marks by clicking the images below to jump to a description of the various marks and their uses.
To return to this menu, click on the ENERGY STAR mark in the top left corner of each page. The horizontal version of each mark
is the preferred version.
LINKAGE PHRASE MARK
\ ASK ABOUT
^*5^7 ENERGY STAR
CERTIFIED HOMES
ASK ABOUT
ENERGY STAR
CERTIFIED HOMES
LINKAGE PHRASE MARK (100% COMMITMENT)
Committed to Building
100% ENERGY STAR
^ ASK ABOUT
energy star
CERTIFIED HOMES
PROMOTIONAL MARK
LEARN MORE AT
energystar.gov
LEARN MORE AT
energystar.gov
PARTNER MARK
^ENERGY
PARTNER
ENERGYSTAR
PARTNER
CERTIFICATION MARK
ENERGY STAR
PROMOTIONAL MARK (REGIONAL/STATE)
NEW YORK
ENERGY STAR
CERTIFIED HOMES
PROGRAM
NEW YORK
ENERGY STAR
CERTIFIED HOMES
PROGRAM
DESIGNED TO EARN MARK
^ DESIGNED
TO EARN THE
ENERGY STAR
This home plan meets strict energy efficiency
guidelines sat by U.S. EPA. Field verification
is required for the home to earn the
ENERGY STAR label.
www.energystar.gov
DESIGNED
TO EARN THE
ENERGY STAR
This home plan meets strict
energy efficiency guidelines set
by U.S. EPA. Field verification
is required for the home to earn
the ENERGY STAR label.
www.energystar.gov
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Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
LINKAGE PHRASE MARK
f
ASK ABOUT
ENERGY STAR
CERTIFIED HOMES
ASK ABOUT
ENERGY STAR
m
CERTIFIED HOMES
MARK USAGE
USE MARK IN OR ON
DO NOT USE MARK
To educate consumers
• Signs and placards
• Do not use to identify
about ENERGY STAR
associated with
ENERGY STAR certified
certified homes and promote
homes being built to
homes, nor to imply that
an organization's support of
meet ENERGY STAR
non-labeled homes are
the ENERGY STAR Certified
specifications
ENERGY STAR certified
Homes program
• Advertisements, point-
• Do not use in association
of-purchase materials,
with homes that are not
and other promotional
built or not being built
materials that do not
to meet ENERGY STAR
identify a particular home
specifications
as ENERGY STAR certified
• Do not use on home plans
• Web pages
• Company vehicles
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Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
LINKAGE PHRASE MARK (100% COMMITMENT)
Committed to Building
100% ENERGY STAR
ASK ABOUT
ENERGY STAR
CERTIFIED HOMES
MARK USAGE
USE MARK IN OR ON
DO NOT USE MARK
•To promote an
• Signs and placards
• Do not use to identify
organization's support
associated with
ENERGY STAR certified
of the ENERGY STAR
homes being built to
homes, nor to imply that
Certified Homes
meet ENERGY STAR
non-labeled homes are
program.
specifications
ENERGY STAR certified
• Builders may make the
•Advertisements,
• Do not use in
100% Commitment for
point-of-purchase
association with
an individual division
materials, and other
homes that are not
if all homes built
promotional materials
built or not being built
by that division are
that do not identify a
to meet ENERGY STAR
ENERGY STAR certified.
particular home as
specifications
A corporate level
ENERGY STAR certified
• Do not use on
commitment requires
•Web pages
home plans
all divisions and
communities to be
• Company vehicles
• Do not use in
100% committed.
association with any
individual divisions that
have not made the
100% Commitment
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Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
PROMOTIONAL MARK
LEARN MORE AT
energystar.gov
LEARN MORE AT
energystar.gov
MARK USAGE
USE MARK IN OR ON
DO NOT USE MARK
To educate the public about
• Brochures
• Do not use to identify
the ENERGY STAR program
• Fact sheets
ENERGY STAR certified
homes, nor to imply that
• News articles
non-labeled homes are
• Training materials
ENERGY STAR certified
• Web pages
• Do not use on home plans
• Pins, hats, and other
promotional items
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Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
PROMOTIONAL MARK (REGIONAL/STATE)
NEW YORK
NEW YORK
^ \ ENERGY STAR
PROGRAM
ENERGY STAR
CERTIFIED HOMES
PROGRAM
MARK USAGE
• To educate builders
and the public about a
regional/state ENERGY
STAR Certified Homes
program
• Only partners
participating in a
regional/state
ENERGY STAR Certified
Homes program may use
this mark.
USE MARK IN OR ON
• Stationery
• Advertisements
• Signs and placards
• Web pages
• Brochures
• Fact sheets
• News articles
• Training materials
• Pins, hats, and other
promotional items
DO NOT USE MARK
• Do not use to identify
ENERGY STAR certified
homes, nor to imply that
non-labeled homes are
ENERGY STAR certified
• Do not use on home plans
-------
Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
PARTNER MARK
^ ^ ENERGY
PARTNER
ENERGY STAR
PARTNER
MARK USAGE
USE MARK IN OR ON
DO NOT USE MARK
To promote an
organization's partnership
with ENERGY STAR
• Annual reports
• Stationery
• Web pages
• Do not use to identify
ENERGY STAR certified
homes, nor to imply that
non-labeled homes are
ENERGY STAR certified
• Do not use on home plans
-------
Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
DESIGNED TO EARN MARK
DESIGNED
TO EARN THE
ENERGY STAR
This home plan meets strict
energy efficiency guidelines set
by U.S. EPA. Field verification
is required for the home to earn
the ENERGY STAR label.
www.energystar.gov
DESIGNED
TO EARN THE
ENERGY STAR
This home plan meets strict energy efficiency
guidelines set by U.S. EPA. Field verification
is required for the home to earn the
ENERGY STAR label.
www.energystar.gov
MARK USAGE
To identify home plans
that incorporate
energy-efficient details
and specifications to meet
ENERGY STAR guidelines,
as verified by a third-party
Home Energy Rater
USE MARK IN OR ON
• Directly on certified home
plans, once verified by a
third-party Home
Energy Rater
• Advertisements or web
pages only if adjacent
to a home plan that has
been verified as Designed
to Earn the ENERGY STAR
DO NOT USE MARK
Do not use to identify
ENERGY STAR certified
homes, nor to imply that
non-labeled homes or
home plans are ENERGY
STAR certified
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Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
CERTIFICATION MARK
ENERGYSTAR
MARK USAGE
USE MARK IN OR ON
DO NOT USE MARK
To identify certified homes
• ENERGY STAR certified
• Do not use to promote
homes, home labels, and
participation in the
certificates
ENERGY STAR Certified
• Plaques or signage in front
of or on ENERGY STAR
certified homes
Homes program in general
advertisements and
marketing materials
• Advertisements or web
pages, only if adjacent to
a picture of an ENERGY
• Do not use on stationary,
pins, hats, and other
promotional items
STAR certified home
• Do not use on vehicles
• Do not use on home plans
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