Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
ENERGY STAR
The purpose of this document is to provide clarification on how
the ENERGY STAR marks should be used by partners in ENERGY
STAR for New Homes. This document provides a partial list of
guidelines and is intended to supplement, not replace, the ENERGY
STAR Identity Guidelines. Please review the ENERGY STAR Identity
Guidelines in their entirety at www.eneraystar.aov/loaos.
CORRECT USE
Examples of common uses of the mark are illustrated below:
Certification Mark on plaques or signage in front of or on
ENERGY STAR qualified homes.
Partner Mark on annual reports promoting an organization's
ENERGY STAR partnership.
Promotional Mark on websites to educate the public about
ENERGY STAR.
Designed to Earn Mark on home plans, once verified by a
third-party Home Energy Rater.
INCORRECT USE
•	Do not use the marks to imply EPA or federal government
endorsement of a partner's organization.
•	Do not use the marks or the ENERGY STAR name in any other
company name, domain name, or website title.
•	Do not use the marks in association with homes that do not
qualify as ENERGY STAR.
•	Do not alter, cut apart, separate, or otherwise distort the mark in
perspective or appearance. This includes removing the words
ENERGY STAR from the mark.
•	Do not use the ENERGY STAR marks in an unapproved
color. The preferred color for the mark is ENERGY STAR blue
(100% Cyan). Alternate versions in black or reversed out to
white are allowed.
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QUESTIONS/COMMENTS
If you have specific questions regarding the use of the ENERGY STAR marks, please contact your Account Manager or loaos@eneraystar.aov.
&EPA
United States
Environmental Protection
Agency
DESIGNED
TO EARN THE
ENERGY STAR
This home plan meets strict
energy efficiency guidelines set
by U.S. EPA. Field verification
is required for the home to earn
the ENERGY STAR label
www.energystar.gov

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ENERGY STAR
Using the ENERGY STAR® Marks:
A Quick Reference Guide for New Homes Partners
MARK USAGE
USE MARK IN OR ON
DO NOT USE MARK

ENERGY STAR
To identify qualified homes
ENERGY STAR qualified homes,
home labels, and certificates
Plaques or signage in front
of or on ENERGY STAR
qualified homes
Advertisements or websites only
if adjacent to a picture of an
ENERGY STAR qualified home
To promote participation in the
New Homes program in general
advertisements and marketing
materials
To promote an organization's
partnership with ENERGY STAR
ENERGY STAR
PARTNER
Annual reports
Stationery, letterhead,
business cards
Websites
To identify ENERGY STAR
qualified homes, norto imply
that non-labeled homes are
ENERGY STAR qualified
ENERGY
STAR
PARTNER


LEARN MORE AT
energystar.gov
To educate the public about the
ENERGY STAR program
Brochures
Fact sheets
News articles
Training materials
Websites
To identify ENERGY STAR
qualified homes, norto imply
that non-labeled homes are
ENERGY STAR qualified

JN LEARN MORE AT
energystar.gov


WE BUILD
ENERGY STAR
| HOMES

To promote that a builder
constructs homes to the
ENERGY STAR guidelines

WE BUILD

ENERGY STAR

HOMES
Stationery, letterhead, business
cards
Advertisements
Signs, placards
Websites
Brochures
Fact sheets
News articles
Training materials
Pins, hats, other promotional items
To identify ENERGY STAR
qualified homes, norto imply
that non-labeled homes are
ENERGY STAR qualified
NEW YORK


I ENERGY STAR I
| HOMES

To educate builders and the
public about a regional/state
ENERGY STAR for New Homes
program
Stationery, letterhead, business
cards
Advertisements
Signs, placards
Websites
Brochures
Fact sheets
News articles
Training materials
Pins, hats, other promotional items
To identify ENERGY STAR
qualified homes, norto imply
that non-labeled homes are
ENERGY STAR qualified
DESIGNED
TO EARN THE
ENERGY STAR
by UJ. EPA. Fiald wilicgticin
it raquirad fnrtJia hmna tn Mm
th»E(BGY STAB IsM.
To identify home plans that
incorporate energy-efficient
details and specifications
to meet ENERGY STAR
guidelines, as verified bya
third-party Home Energy Rater
Directly on qualified home plans,
once verified by a third-party
Home Energy Rater
Advertisements or websites only
if adjacent to a home planthathas
been verified as Designed to Earn
the ENERGY STAR
To identify ENERGY STAR
qualified homes, norto imply
that non-labeled homes or
home plans are ENERGY STAR
qualified
*Thismark will not be made available for partners' use until 2012. Once available, partners can use this mark to promote their construction of ENERGY STAR qualified homes.

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