CHANGE FOR THE
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Products that earn the ENERGY STAR® prevent greenhouse emissions by
meeting strict energy efficiency guidelines set by the U.S. Environmental
Protection Agency and the U.S. Department of Energy.
www.eriergystar.gov
CASE STUDY: ENERGY STAR®
Qualified Lighting Fixtures Light Up
the Madera Community
In the spring of 2003, construction started on an 88-home
"green community" located in Gainesville, Florida. Each
home was to feature sustainable design and the latest
energy-saving technology, including ENERGY STAR
qualified lighting fixtures and ceiling fans.
The builders used the Gainesville Parade of Homes as an
opportunity to showcase advanced building techniques,
including the ENERGY STAR Advanced Lighting Package,
to 1,400 potential buyers. After the event, the builders
all agreed that the ENERGY STAR qualified lighting and
ceiling fans were well received by the public. Pierce
Jones, Director of the Energy Extension Service, said "I
believe that the lighting was on a short list of the clearly
recognizable elements that differentiated Madera from
other homes in the Parade." This is reflected by the fact
that all four builders are continuing to promote ENERGY
STAR qualified lighting fixtures and ceiling fans within the
Madera Community and in other projects.
"Choosing ENERGY STAR qualified
lighting fixtures and ceiling fans
differentiates me from other builders
in the market."
-Gary Brooks, Brooks Design Construction
The Bottom Line Advantage
According to Gary Brooks of Brooks Design Construction,
using ENERGY STAR qualified fixtures in new construction
and remodeling projects providetwo business advantages:
differentiation and credibility. Both advantages help
Brooks secure projects.
SEPA
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Madera at a Glance
Price Range: $250,000 to $300,000
Description: 88 home development by GreenTrust,
LLC, in cooperation with University
of Florida's Energy Extension Service.
Custom builders Carter Construction,
Edinborough Development Corp,
Brooks Design Construction, and
Martin McFall all built homes in the
development.
Lighting:
Four Spring 2004 Parade of Homes
featuring ENERGY STAR qualified
lighting fixtures and ceiling fans by
Sea Gull Lighting.
"What really convinced me, and what means the most to
my clients, is that the ENERGY STAR qualified fixtures are
beautiful - I am 'wowed' by the design of the fixtures. In
addition, I believethatthe benefits of lower utility bills, long
lamp life, and less heat are real benefits for my clients."
Brooks and the other three Madera project builders were
United States
Environmental Protection
Agency

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so impressed by the ENERGY STAR qualified products,
at least two more of the upcoming Madera homes will
feature 100 percent ENERGY STAR qualified fixtures.
Getting the Job Done
Using ENERGY STAR qualified lighting fixtures was a new
adventure for the builders working in this community.
Product education, service, and support were key
in convincing them to use the fixtures. Pierce Jones
increased their comfort level by educating the builders on
the benefits of energy-efficient lighting.
The builders received further education and
encouragement from their local lighting supplier, Lighting
Unlimited and the fixture manufacturer, Sea Gull Lighting.
Together, they provided sales training to all the Madera
Sub-division builders and worked closely with them to
select ENERGY STAR qualified lighting fixtures that fit
the decor of the homes. In addition, Lighting Unlimited
worked closely with the builders to ensure that the cost
of the ENERGY STAR qualified lighting package fell within
their budgets and made sure the materials arrived on
site and on time. Finally ENERGY STAR sales training was
provided to residential sales agents to ensure they were
ready to answer any question posed by the public during
the Parade of Homes.
During the Parade, the ENERGY STAR qualified lighting
fixtures were identified by hangtags. In addition, an
electric meter display demonstrated the energy savings
from ENERGY STAR qualified products that would result
in lower utility bills. This was a big hit with the visitors.
According to Brooks, who answered visitor questions
during the Parade, "the lighting was well received by the
public; all the consumer myths associated with fluorescent
lighting were dispelled.
Within These Walls
The Brook Design Construction's 1,892 square foot, 2 bath,
3 bedroom home features ENERGY STAR qualified lighting
fixtures throughout the home and includes ceiling fans
with ceiling fan light kits from Sea Gull Lighting. Over 90
percent of the lighting fixtures installed in this home are
ENERGY STAR qualified, easily exceeding the ENERGY
STAR Advanced Lighting Package requirements.
SEPA
United States
Environmental Protection
Agency
a
Helpful Hints and Sales Tip
•	Work closely with your manufacturers,
and distributors to assist with technical and
selection criteria.
•	User point-of-purchase materials and displays to
illustrate energy savings and benefits of ENERGY
STAR qualified lighting.
•When considering lighting fixtures, don't
forget about ENERGY STAR qualified ceiling
fans with lighting.
•	Be enthusiastic about the products. Understand
the intrinsic benefits of ENERGY STAR qualified
lighting fixtures and ceiling fans. Use this
knowledge to address the client's needs and
make the sale.
•	Demonstrate the aesthetic appeal and quality of
ENERGY STAR qualified lighting fixtures and ceiling
fans by using them to light the model home.
For More Information...
on the ENERGY STAR Advanced Lighting Package, visit
the ENERGY STAR Web site at www.energystar.gov or
send an e-mail to ENERGYSTAR_ALP@icfi.com.

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