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ANNUAL ENERGY STAR
NATIONAL OUTREACH
Fall
~	Energy-efficient lighting
outreach
~	Energy-efficient heating
equipment outreach,
emphasizing home sealing
Winter/Spring
~	Energy-efficient appliance
outreach
Summer
~	Energy-efficient cooling
outreach
GREATER ENERGY EFFICIENCY:
ENERGY STAR PRODUCTS FOR
AMERICAN HOMES
The energy bill of a home fully equipped with ENERGY STAR® qualifying products
can be 20 to 30 percent lower.
ENERGY STAR Qualifying Products
Selecting energy-efficient products when buying new
items for the home is an important opportunity for many
consumers to reduce their home energy bills. Cost-effective,
energy-efficient choices exist for many of the products we
use at home every day, including heating and cooling
systems, major appliances, smaller products such as home
electronics and office equipment, and lighting products.
Many of the smaller products offer energy savings with no
additional initial cost; for the larger products, the reduced energy bills can quickly
offset any higher initial cost.

ENERGY STAR
The ENERGY STAR label makes identifying energy-efficient products easy for
consumers. ENERGY STAR is the government-backed symbol for energy
efficiency. Manufacturers use it on products that meet strict energy efficiency
guidelines set by the federal government. These products will save consumers
money on their energy bills every month (to more than offset any higher initial
cost), while offering them the features and comfort they desire. More and more
consumers are discovering the value of energy efficiency because of promotions
sponsored by retailers, utilities, energy efficiency program sponsors, states, and
other organizations partnering with the federal government.
Currently,
~	More than 1,400 product manufacturers use the ENERGY STAR across more
than 40 product categories for the home. Products include kitchen appliances,
air-conditioners, furnaces, TVs, and lighting, among others. These products are
from 10 to 90 percent more efficient than standard models;
~	More than 500 retailers are bringing ENERGY STAR products and information
into their stores and into their customers' homes;
~	Utilities and other energy efficiency program sponsors are bringing ENERGY
STAR products to their customers to help them reduce energy use and save
money, while slowing the growth in energy demand; and
~	More than 1.5 billion ENERGY STAR qualifying products have been purchased
to date.
The ENERGY STAR guides consumers to energy-efficient choices. ENERGY STAR
is recognized by more than 60 percent of the public; one in three people report
using the label as part of a purchase decision in the last year; and many say they
would recommend ENERGY STAR to a friend.
PARTNERSHIPS F O I HOME ENERGY EFFICIENCY

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Bringing ENERGY STAR to More
American Homes
As part of the Partnerships for Home Energy Efficiency,
the U.S. Environmental Protection Agency (EPA) and the
Department of Energy (DOE) will expand the ENERGY
STAR program. The Agencies will build on their diverse
set of partnerships to help more manufacturers, retailers,
utilities, states, and others bring energy efficiency solutions
to more households across the country. Among other
efforts, the federal government will
coordinate national outreach efforts on key cost-effective,
energy-efficient products during the seasons in which
many people typically make such purchases, and
assist interested retailers and others as they seek to
provide broader home energy efficiency solutions to
their customers.
The current efforts of certain national retailers are
highlighted on page 3.
Information When It Matters
Each year, EPA and DOE will coordinate a set of national
campaigns promoting cost-effective, energy-efficient
products for the home. Integrated seasonal campaigns
allow retailers, manufacturers, utilities, and others to focus
and leverage each other's efforts and bring consistent
information on energy efficiency solutions to consumers.
These organizations can also plan incentive programs to
run during the campaigns. The Agencies will coordinate
the following seasonal efforts:
FALL LIGHTING. EPA and DOE will work with states
and hundreds of leading regional energy efficiency
organizations, manufacturers, and retailers (representing
thousands of storefronts) each fall in a coordinated
2-month outreach effort to encourage Americans to switch
to lighting products that have earned the ENERGY STAR.
Nearly 20 percent of our nation's residential electricity use
goes toward lighting, and it's one of the easiest areas in
which we all can save. A family that changes its five most
frequently used lights to ENERGY STAR models typically
saves more than $60 every year, which would add up to
$6 billion in energy savings across the country.
SPRING APPLIANCES. To encourage more consumers
to choose energy-efficient appliances such as refrigerators,
dishwashers, and clothes washers, DOE will coordinate an
annual spring outreach effort with retailers, manufacturers,
utilities, and others. DOE will also encourage the recycling
of old or failed appliances.
SUMMER COOLING. EPA and DOE will partner
with leading organizations each summer to encourage
Americans to cool their homes smartly and look for
ENERGY STAR qualitying equipment if buying a new
system is in their plans. Heating and cooling costs the
average homeowner about $600 a year—nearly half the
home's total energy bill. Following the government's
recommendations for energy-efficient equipment, including
proper sizing and quality installation and maintenance, can
help homeowners save up to 20 percent annually on their
energy costs.
WINTER HEATING. As temperatures drop, the Agencies
will encourage Americans to save energy, reduce their
utility bills, and protect the environment by increasing
the energy efficiency of their home heating systems.
They will encourage us to seal the leaks that allow air
to escape the home, replace old heating equipment with
high-efficiency models, tune up heating and cooling
equipment annually, regularly replace air filters, and use
a programmable thermostat's multiple temperature
settings to get the most savings.
More Home Energy Efficiency
Solutions: ENERGY STAR
Home Sealing

EPA is working with
retailers and others to
help bring additional
energy efficiency
solutions to homeowners
across the country. EPA
recommendations for
ENERGY STAR Home
Sealing can help homeowners improve the "envelope" of
their homes—the outer walls, ceilings, windows, and
floors. Air leaks and poor insulation in a home can cause
ENERGYSTAR
HOME SEALING
EPA recommends
sealing air leaks
and adding
Insulation to
make your home
more
comfortable,
reduce energy
bills, and help our
environment.
PARTNERSHIPS FOR HOME ENERGY EFFICIENCY

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comfort problems and high energy bills. Properly sealing
the air leaks and adding insulation can
improve comfort,
cut energy bills by up to 10 percent,
provide a quieter home,
limit pollen, dust, pollution, and insects in the
home, and
improve durability by reducing the flow of moist air
into the home.
ENERGY STAR Home Sealing can be the quickest,
cheapest way to a better performing home—and many
homeowners can do it themselves. EPA is providing
educational materials to interested retailers and other
organizations to help them raise consumer awareness of
these energy-saving opportunities.
About ENERGY STAR
EPA introduced ENERGY STAR in 1992 as a voluntary,
market-based partnership to reduce greenhouse gas
emissions and air pollution through increased energy
efficiency. Today, in partnership with DOE, the ENERGY
STAR program offers consumers, businesses, and public
organizations energy-efficient solutions that save energy
and money while helping protect our environment for
future generations. More than 7,000 organizations are
ENERGY STAR partners, committed to improving the
energy efficiency of the products we use, the homes we
live in, and the buildings where we work, learn, and shop.
For More Information
For more information, please see the Partnerships for Home
Energy Efficiency summary document and visit
www.energystar.gov
NATIONAL RETAILERS BRINGING ENERGY EFFICIENCY SOLUTIONS TO CUSTOMERS
LOWE'S
Lowe's is broadly educating its customers about energy-saving products and practices through in-store
promotions, broadcast advertising, and Web outreach under its branded environmental education
message, "Together, We're Saving More Than Money." This fall, Lowe's will feature the benefits of
energy-efficient lighting as part of the "ENERGY STAR Change a Light, Change the World" campaign and
plans to launch a special fall promotion of all ENERGY STAR qualified products and practices to help
customers prepare their homes for winter.
THE HOME
DEPOT
The Home Depot has stepped up its efforts to bring the benefits of energy efficiency to its customers
by making a 28-page ENERGY STAR educational brochure available at all of its stores. It is a strong supporter
of the national campaigns on appliances, "Spring Into a World of Savings"; cooling products, "Cool Your
World with ENERGY STAR"; and lighting "ENERGY STAR Change a Light, Change the World" all of which
include special displays and in-store signage. And, The Home Depot is planning a high-profile push on
ENERGY STAR home sealing to help its customers improve the comfort and efficiency of their homes.
SEARS
Sears sells more ENERGY STAR qualified appliances than any other retailer in addition to integrating
ENERGY STAR into its Home Services for HVAC and windows. By expanding its line of ENERGY STAR
qualified Kenmore products and conducting ENERGY STAR targeted promotions such as
12-month, 0% financing. Sears is helping bring energy efficiency to all income levels. Sears' appliance
departments also include a broad array of ENERGY STAR promotional materials to educate customers
on the benefits of ENERGY STAR, including signs and informative collateral.
ACE HARDWARE
ACE Hardware stores are helping bring ENERGY STAR to American homes by displaying ENERGY STAR
educational materials, providing sales associate training, and clearly identifying and promoting the
ENERGY STAR qualified products they offer. Hardware stores in the ACE family allow ENERGY STAR to
reach customers in large cities and small towns across the country so everyone can benefit from lower
utility bills and cleaner air.
PARTNERSHIPS FOR HOME ENERGY EFFICIENCY

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