Service and Product Provider Partner
New Energy Technology
2754 Compass Drive, Grand Junction, CO 81506
Business: Energy Management Services/Consulting
Sarah Faverman
Phone: 970-243-0255 / Fax: 970-245-4268
Email: sarah@newenerqytech.net
Customer
JCPenney Company, Inc.
6501 Legacy Drive, Piano, TX 75024
Business: Retail
Rob Keller, P.E., Energy Management &
Engineering Services Director
Phone: 972-431-1788 / Fax: 972-531-1788
Email: rkeller@icpennev.com
New Energy Technology helped JCPenney earn the first ENERGY STAR labels for retail buildings and
Partner of the Year Award.
Project Scope
New Energy Technology (NET) supports JCPenney's (JCP) energy conservation culture through three
programs focused on high-quality energy data and energy management. Through its automated benchmarking
services, NET provides monthly ENERGY STAR ratings for the company's almost 1100 stores in a web-based
application called Energy Center. By providing information about each store's energy performance and the
guidance for improvements, NET has helped facilitate JCPenney's wide-scale energy savings and success with
ENERGY STAR, including the first ENERGY STAR retail labeled buildings and two Partner of the Year awards.
Project Summary
NET'S support comes in the form of three complementary programs. The energy accounting database manages
the data for all facilities, and provides reports that track the performance of existing projects, allowing JCPenney
to assess new energy efficiency opportunities. Energy Center, the web-based application, provides a portal for
stores to track their energy performance using the ENERGY STAR rating as the key metric. NET integrated the
energy accounting data and the monthly ENERGY STAR ratings into a five-point Advanced Energy
Management pilot program implemented in 11 facilities in the Pacific Northwest. Since these facilities achieved
nearly 20 percent savings, the program is expanding to stores in California, Texas, and New Jersey.
•	Energy Savings
Through NET'S assistance in tracking and managing energy performance, JCPenney maintained the
energy use across all stores in 2007 at the same level as 2006, despite opening 50 new stores and
increasing store operating hours.
•	Earned Recognition
JCPenney earned the ENERGY STAR for six stores, becoming the first ENERGY STAR partner to earn
a label for a retail store.
•	Other Benefits
Energy Center was designed to take the complexity out of energy and make it easy for people at all
levels in the company to understand energy conservation. For example, the reporting system uses the
easy to understand ENERGY STAR rating instead of engineering terms, such as kBtu/sf, to measure
each store's energy performance. This allows the company to easily track and rank stores.
Monitoring & Verifying Energy Savings
JCPenney contracts with a third-party for processing and paying bills. Once the bills are processed for payment,
an electronic file is sent to NET'S energy accounting database for auditing, verification and database population.
Distinguishing Value
Retail is a highly competitive industry and JCPenney is one of the leaders, especially in terms of energy
conservation. To support JCPenney in this role, NET delivers comprehensive energy data in relatable terms so
everyone at JCPenney—from the senior executive management to the store managers—can understand energy
management and cultivate an energy conservation culture.
&EPA
United States
Environmental Protection
Agency
- nwrtnergytedrology
Every Day Matters

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