USING THE ENERGY STAR
PROMOTIONAL MARK
Use the ENERGY STAR Promotional
Mark on materials designed to
convey the benefits of ENERGY
STAR qualified products, homes,
and buildings. It may be used on
any promotional materials that
feature ENERGY STAR, like point-of-
purchase displays, advertisements,
T-shirts and hats. This mark is
available to organizations running
public education campaigns on the
benefits of ENERGY STAR, in
particular:
•	Any organization that has signed
a Partnership Agreement or
Partnership Letter with ENERGY
STAR and wishes to promote the
benefits of ENERGY STAR;
•	Non-governmental organizations
(NGOs) and trade associations
seeking to promote the benefits of
ENERGY STAR.
Examples of common uses of the
Promotional Mark are provided in
the following pages. They illustrate
our recommendations (see pages
5.1-5.15) for getting the greatest
value from the use of the
Promotional Mark. We devote a
special section to depicting
recommendations for promotional
and educational campaign
materials, since they frequently
allow for the integration of many
elements of the ENERGY STAR
identity (see pages 5.8-5.15).
Uses of the Promotional Mark
include:
•	T-shirts, hats, etc; H
•	Point of Purchase materials; 11
•	Product advertising when one
does not want to highlight the
particular products that have
qualified for the ENERGY STAR
(when the Certification Mark
would be appropriate); H
•Websites; 1
•	New Home promotional materials;
•	Promotional and Educational
Campaign materials.
5.0
lifcARN MORE AT
:!ir ijystar.gov

-------
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LEARN MORE AT
ener0vstar.gov
We proudly offer
ENERGY STAR®
qualified homes
In examples OB the Partner
Promotional materials illustrate the
use of the Promotional Mark on the
inside of a brochure where there is
only product marketing copy. When
additional product specification is
used, we suggest the addition of a
building block containing the copy,
"Products that earn the ENERGY
STAR prevent greenhouse gas
emissions by meeting strict energy
efficiency guidelines set by the U.S.
Environmental Protection Agency
and the U.S. Department of
Energy."
m

-------
USING THE ENERGY STAR
PROMOTIONAL MARK
HORIZONTAL AND VERTICAL
VERSIONS Q
We created two versions of the
Promotional Mark, each including
the ENERGY STAR symbol block and
an attached messaging block Q.
The messaging block devotes
significant space to the call to
action, which is important to
building a stronger emotional
appeal for the symbol. The two
blocks are separated by a white
rule equal in thickness to the arc
within the symbol. The mark also
has a white keyline around it that is
also equal in thickness to the arc
within the symbol.
CLEAR SPACE D
We require that a clear space of
.333 (1/3) the height of the graphic
box within the mark should
surround the mark at all times.
No other graphic elements, such as
text and images can appear in this
area. We require this clear space
since the Promotional Mark
frequently appears within materials
using complex imagery such as
other marks, graphic devices and
text.
5.4
MINIMUM SIZE Kill
The solid color with white graphics
and keyline assure a high level of
protection for the mark itself. The
mark may be resized, but the
proportions must be maintained.
For legibility in print, we
recommend that the symbol block
within the mark not be reproduced
smaller in width than .375 inch
(3/8") for print. Lettering legibility
inside the mark must be maintained
on the Web.
PREFERRED COLOR Q
The preferred color for the
Promotional Mark is ENERGY STAR
Biue (100% Cyan). Alternate
versions in black or reversed out to
white are allowed. The preferred
application of the Promotional Mark
is ENERGY STAR Blue, as shown in
these examples. It demonstrates
how clear, strong and easy-to-
remember simple geometry
combined with a strong color can
be. The Web color equivalent of
ENERGY STAR Blue is hex color
#0099FF. If multicolor printing is
available for advertising, product
literature, etc. the Promotional
Mark should be printed in ENERGY
STAR Blue. If ENERGY STAR Blue is
not available then black can be
substituted.
The minimum
size for print
applications is
3/8 inch wide
The minimum
size for Web
applications is
that the legibility
of the lettering
inside the
messaging block
must be
maintained
LtAHM MORE AI
n fie i qvsta r gov

LEARN MORE AT
eriergystar.gov

LEARN MORE AT
energystar.gov
LEARN MORE AT
energystar.gov
| .EARN MORE AT
energystar.gov
The Promotional
Mark appearing
in black on any
background
color or
photographic
image
The
Promotional
Mark appearing
in white
(reversed out of
any background
color or photo
image)
The Promotional
Mark appearing
in white
(reversed out of
any background
color or photo
image)

-------
USING THE ENERGY STAR
PROMOTIONAL MARK
IN PROMOTIONAL AND
EDUCATIONAL CAMPAIGNS
When designing materials for use
in promotional and educational
campaigns, there is frequently
more space available than is
required by the Promotional Mark
alone to convey the benefits of
ENERGY STAR to business and
consumers. This section outlines
the messages that EPA believes are
important to emphasize, as space
allows. It also details the overall
framework for incorporating these
messages and demonstrates the
direction EPA and DOE are taking
as we develop template materials
for such activities.
MESSAGES
EPA and DOE have had much
success over the last two years
incorporating a strong
environmental message around
the direct, rational benefits that
ENERGY STAR offers, like energy
savings, quality and comfort. EPA
and DOE intend to continue to
develop outreach materials that
convey this full range of benefits.
The government will be
incorporating three broad
messages into our materials and
are recommending that ENERGY
STAR partners do the same, to the
extent possible. The three broad
messages are:
1.	The power of the individual in
making a difference;
2.	The environmental choice
provides energy savings without
compromising quality or comfort;
3.	ENERGY STAR is a government-
backed symbol providing
valuable, unbiased information to
business and consumers.
5.6
THE POWER OFTHE INDIVIDUAL
IN MAKING A DIFFERENCE
THE ENVIRONMENTAL CHOICE
PROVIDES ENERGY SAVINGS
WITHOUT COMPROMISING
QUALITY OR COMFORT
ENERGY STAR IS A GOVERNMENT-
BACKED SYMBOL PROVIDING
VALUABLE, UNBIASED
INFORMATION TO BUSINESS
AND CONSUMERS

-------
BUILDING BLOCKS
We use a powerful Building Block
approach to convey the beneficial
and motivational messages
associated with ENERGY STAR.
This approach offers a number of
elements that can be combined and
used across various applications
for an effective outreach campaign.
The elements include:
•	Related Imagery; QJ
•	Messaging biock Q on the
emotional motivation and the
power of the individual;
•	Messaging block Q on the
government source of authority;
•	ENERGY STAR Learn More
Mark. Q
important messages, such as the
source of authority for ENERGY
STAR and strong environmental
messages, can be linked to the
ENERGY STAR symbol through the
use of the Building Blocks and the
color blue. Together they provide a
much clearer statement of the
ENERGY STAR platform that the
partner is leveraging and bringing
to its customers.
The rational benefits can be
explained in the message block 0
written by the partner, providing
the partner with a lot of flexibility
in space and copy.
EPA has recommended imagery for
these promotional efforts chosen
with the intent of enhancing this
emotional connection even further
(see pages 5.16-5.19).
5.8
i 	*
* ~
1 lift

-------
BUILDING BLOCKS
The Building Blocks are created for
use in partner communications and
allow for flexibility in content and
configuration. Some examples of
this flexibility are using the:
•	Promotional Mark by itself; D B
•	Promotional Mark with the source
of authority messaging block; Q
•	Promotional Mark with the source
of authority, the emotional
motivation (optional) and the
power of the individual
messaging block in a horizontal or
vertical configuration; Q Q
•	Promotional Mark with the source
of authority, the emotional
motivation and the power of the
individual messaging block in a
stand alone application. Q
In addition, all configurations of the
Building Blocks can be used in both
4-color printing and Q black and
white communications.
The Building Blocks appear in
ENERGY STAR Blue in full-color
printing and black in one-color
printing. A thick white border equal
to at least 3 times the thickness of
the rule within the building blocks
is recommended around the entire
application layout that utilizes the
Building Blocks as shown in these
examples.
5.10
LEARN MORE AT
energystar.gov
LEARN MORE AT |—1
energystar.gov ^
Products that earn the ENERGY STAR® prevent greenhouse gas
emissions by meeting strict energy efficiency guidelines set by the
U.S. Environmental Protection Agency and the U.S. Department of Energy.
www.energystar.gov

LEARN MORE AT
energystargov
m
IF JUST ONE HOUSEHOLD IN TEN BOUGHT ENERGY STAR® HEATING AND COOLING EQUIPMENT,
THE CHANGE WOULD PREVENT OVER
17 BILLION POUNDS OF AIR POLLUTION.
Products that earn the ENERGY STAR® prevent greenhouse
gas emissions by meeting strict energy efficiency guidelines
set by the U.S. Environmental Protection Agency and the
U.S. Department of Energy, www.energystar.gov


LEARN MORE AT
energystar.gov
IF JUST ONE HOUSEHOLD IN TEN BOUGHT ENERGY
STAR* HEATING AND COOLING EQUIPMENT,
THE CHANGE WOULD
PREVENT OVER
17 BILLION POUNDS
OF AIR POLLUTION.
THECHANGEWOULD
PREVENT OVER
17 BILLION POUNDS
OF AIR POLLUTION.
Products that earn the ENERGY STAR*
prevent greenhouse gas emissions by
meeting strict energy efficiency guidelines
set by the U.S. Environmental Protection
Agency and the U.S. Department of Energy.
www.energystar.gov
Products that earn the ENERGY STAR®
prevent greenhouse gas emissions by
meeting strict energy efficiency guidelines
set by the U.S. Environmental Protection
Agency and the U.S. Department of Energy.
www.energystar.gov
LEARN MORE AT
energystargov
LEARN MORE AT
energystar.gov

-------
EXAMPLES OF CREATIVE
The example
below shows an
existing campaign
that utilizes the
Building Blocks.
Please note that
any information or
messaging outside
of the Building
Blocks, whether
it be partner or
otherwise, can
be set in any
typeface.

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5.14

-------
IMAGERY SUGGESTIONS
Imagery is a small but very
important part of the ENERGY STAR
identity. Since imagery will be
selected by many different sources,
we have defined specific attributes
that can be used as a guide for
imagery selection. In addition,
images will often be used in many
applications that will limit any
selection to royalty-free imagery
only. Imagery should be chosen
that is suggestive of our goals—
protecting our environment for
future generations and collective
participation by consumers and
partners. Choose imagery that:
•	has the suggestion or actual
presence of sky including the
presence of sky through a
window if it is an interior shot;
•	has the participation of an
individual or individuals.
Family situations are preferred;
•	conveys activity rather than
passivity;
•	suggests positiveness;
•	shows simplicity rather than
complexity.

Blue Sky, Clouds,
Atmosphere

*




People 1


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5.17

-------
IMAGERY SUGGESTIONS
Appliances
Heating and
Cooling Products
Lighting Products
Education
New Homes
Construction
Commercial
and Industrial
Home Sealing

-------
USING THE ENERGY STAR MARKS
INCORRECT USE OF
THE PROMOTIONAL MARK
Please:
•	Do not use on any product, home,
or building to signify qualification
with ENERGY STAR.
•	Do not use to imply that any
product, service, or organization
has met ENERGY STAR
performance criteria.
•	Do not use on letterhead,
business cards, and other
stationery.
•	Do not use to denote
ENERGY STAR partnership or
endorsement.
•	Do not use to imply that the
government is funding ENERGY
STAR financing and mortgages.
•	Do not use in advertisements
featuring non-qualified products,
homes, or buildings.
•	Do not include on promotional
materials on or adjacent to a non-
qualified product, home, or
building.
•	Do not use the ENERGY STAR
symbol without the ENERGY STAR
messaging block.
When reproducing the marks
please:
1. Do not make the mark an outline.
Do not use a white mark on a
white background.
2.	Do not change the colors of the
mark.
3.	Do not distort the mark in any way.
4.	Do not alter the lock up of the
mark.
5.	Do not place the mark on a busy
image.
6.	Do not rotate the mark.
7.	Do not separate any of the mark's
elements.
8.	Do not substitute any part of the
mark.
9.	Do not use any other typeface to
replace part of the mark.
10.	Do not violate the clear space of
the mark.
11.	Do not skew the mark.
12.	Do not change the size of the
mark lock up.
13.	Do not use the old tagline
"Money Isn't All You're Saving."
14.	Do not replace the approved
wording.
15.	Do not apply the ENERGY STAR
marks in an unapproved color.
16.	Do not let text run into the mark.

LEARN MORE AT
energystar.gov


LEARN MORE AT
energystar.gov
LEARN MORE AT
energystar.gov
LEARN MORE AT
energystar.gov


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MONEY ISN'T
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SYMBOL FOR
ENERGY
EFFICIENCY


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text |^&S|r u n
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I e t	e x t
run into mark do not
5.21

-------
SPECIAL APPLICATIONS:
SEAL AND INSULATE
WITH ENERGY STAR GRAPHIC
EPA has developed the Seal
and Insulate with ENERGY STAR
Graphic||to help interested parties
promote a set of products and
practices that, when used together,
serve to improve the energy
performance of a home's envelope
and reduce energy use.
The graphic may be used in
marketing and advertising
materials Q to educate consumers
or to show that a company
carries either products or services
that clearly contribute to the
improvement of the home envelope
as recommended by EPA's ENERGY
STAR Program. It must be placed in
a general location that is not
product-specific. It may not appear
on products or product labels.
Any party may use this graphic
once it enters into an agreement
with EPA to abide by the terms of
these Guidelines. A party is not
required to sign a Partnership
Agreement or Partnership Letter.
The preferred color for the Seal and
Insulate with ENERGY STAR Graphic
is ENERGY STAR Blue (100% Cyan).
Alternate versions in black or
reversed out to white are allowed.
The reversed out white version may
only be used on top of a dark
background.
EPA must approve use of the
Seal and Insulate with ENERGY
STAR Graphic, as well as program
facts that feature the ENERGY STAR
name, prior to final production or
printing. The submitted materials
will be reviewed for consistency
with these guidelines within five (5)
business days of receipt of the
materials. Materials should be
submitted to your primary
program contact.
9.0

Seal and

Insulate
v (/ KN
with
LEARN MORE AT
energystar.gov
ENERGY STAR

-------
SPECIAL APPLICATIONS:
ENERGY STAR INSULATION
PRODUCTS GRAPHIC
EPA has developed the ENERGY STAR
Insulation Products Graphic Q
to identify insulation products that
qualify for ENERGY STAR. Only
insulation manufacturers who have
signed a Partnership Agreement
may use the graphic.
The Insulation Products Graphic
must appear directly on qualified
insulation products or, where
appropriate, Q on product labels or
packaging that is attached to or
contains the actual insulation
product. The insulation products
graphic should never appear in
advertisements or other promotional
materials, print or electronic.
The preferred color for the
Insulation Products Graphic is
ENERGY STAR Blue (100% Cyan).
Alternate versions in black or
reversed out to white are allowed.
The reversed out white version may
only be used on top of a dark
background.
EPA must approve use of the
Insulation Products Graphic, as
well as program facts that feature
the ENERGY STAR name, prior
to final production or printing.
The submitted materials will be
reviewed for consistency with
these guidelines within five (5)
business days of receipt of the
materials. Materials should be
submitted to your primary
program contact.
9.2
LEARN MORE AT
energystar.gov
Seal and Insulate
with ENERGY STAR
Insulation saves energy when installed
according to ENERGY STAR guidelines.

-------
SPECIAL APPLICATIONS:
THE HOME PERFORMANCE
WITH ENERGY STAR
MARKETING GRAPHIC
Use the Home Performance with
ENERGY STAR Marketing Graphic to
promote a comprehensive, whole-
house energy-efficiency improvement
service in accordance with Home
Performance with ENERGY STAR
criteria outlined in the Home
Performance with ENERGY STAR
Partnership Agreement. The graphic
may be used in marketing and
advertising materials to educate
consumers or to show that a company
provides services that clearly
contribute to the integrated improvement
of homes' systems as recommended
by EPA's ENERGY STAR Program.
Any party delivering services as a
participant in a partner-sponsored,
whole-house improvement program
using Home Performance with
ENERGY STAR may use this graphic
once it enters into an agreement with
a program sponsor and once it
agrees to abide by the terms of these
guidelines. A program sponsor, that
has signed the Home Performance
with ENERGY STAR Partnership
Agreement, may also use this graphic
for program promotion.
CORRECT USE OF GRAPHIC H Q
Use of the graphic includes
Promotional and Educational
material, and Web sites. Because
Home Performance with ENERGY
STAR is a new service, it is
recommended that the following
language appear next to the Home
Performance with ENERGY STAR
marketing graphic, [§ Q where
applicable, for educational purposes:
Working to deliver whole-house
energy savings to improve comfort
and help protect the environment.
OTHER PROMOTIONAL USES
Use of the graphic includes T-shirts, Q
hats, letterhead, business cards, and
other stationery; and company-owned
cars and vans, etc, Q It must be
placed in a general location that is
not product-specific. It may not appear
on products or product labels.
In order to avoid confusion in the
marketplace, other ENERGY STAR
marks should never be combined or
displayed together with the Home
Performance with ENERGY STAR
Marketing Graphic. For example, if
a Home Performance with ENERGY
STAR program participant also sells
ENERGY STAR qualified windows, the
participant should choose to display
either the certification mark next to a
qualified window or the Home
Performance with ENERGY STAR
Marketing Graphic to advertise their
participation, but not both.
SAVE MONEY AND ENERCY
YEAR AFTER YEAR
Have your home's energy use evaluated
and improved by qualified energy professionals.
Contracting Company, Inc uses state-of-the-art
equipment to test and remedy energy-wasting
problem areas in your home - including
heating/cooling equipment, insulation, air leakage,
as well as windows, lighting and appliances.
CONTRACTING
COMPANY INC
Street Address, Any Town, ST 000-555-1234
www. we badd ress.com
HOME PERFORMANCE WITH
ENERGYSTAR
Working to deliver whole-house
energy savings to improve comfort and
help protect the environment.

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-------
USING THE HOME PERFORMANCE
WITH ENERGY STAR
MARKETING GRAPHIC
The program sponsor, as agreed to in
the Home Performance with ENERGY
STAR Partnership Agreement, is
responsible for ensuring that
program participants use the graphic
consistent with the terms of these
guidelines. Additionally, program
sponsors should approve program
participants' use of the Home
Performance with ENERGY STAR
Marketing Graphic in marketing and
advertising campaigns as well as
program facts that feature the
ENERGY STAR name prior to final
production or printing,
HORIZONTAL AND VERTICAL
VERSIONS HH
There are two versions of the
graphic—horizontal and vertical.
Both include an ENERGY STAR
Symbol block and a messaging
block. The vertical mark is the
preferred Home Performance with
ENERGY STAR Marketing Graphic.
CLEAR SPACE H
We require that a clear space of
0.333 (1/3) of the height of the
graphic box within the label should
surround the label at all times. No
other graphic elements, such as text
and images, can appear in this area.
MINIMUM SIZE Q D
The graphic may be resized, but the
proportions must be maintained. For
legibility, we recommend that the
graphic not be reproduced smaller in
width than 0.375 inch (3/8") for print.
Lettering legibility inside the graphic
must be maintained on the Web.
PREFERRED COLOR Q
The preferred color for the Home
Performance with ENERGY STAR
Marketing Graphic is ENERGY STAR
Blue (100% Cyan) Alternate versions
in black or reversed out to white are
allowed. The reversed out to white
version may only be used on top of a
dark background. The Web color
equivalent of ENERGY STAR Blue is
hex color #0099FF. If multicolor
printing is available for advertising,
product literature, or point of
purchase materials, the the Home
Performance with ENERGY STAR
Marketing Graphic should be printed
in ENERGY STAR Blue. If ENERGY
STAR Blue is not available, then the
black can be substituted.
X" "x HOME PERFORMANCE WITH
Wr ENERGY STAR




¦

HOME PERFORMANCE WITH
ENERGYSTAR

~

~
Minimum size
for print
applications is
3/8 inch wide

HOME
PERFORMANCE
WITH
ENERGY STAR
HOME
PERFORMANCE
WITH
ENERGYSTAR
The minimum size for Web
applications is that the legibility of
the lettering inside the messaging
block must be maintained
Ikidi

HOME
PERFORMANCE
WITH
ENERGYSTAR
Working to deliver
whole-house energy
savings to improve
comfort and help
protect the
environment

HOME
PERFORMANCE
WITH
ENERGYSTAR
Working to deliver
whole-house energy
savings to improve
comfort and help
protect the
environment

HOME
| PERFORMANCE!
With
IENERGY STAR!
Working to deliver
whole-house energy
savings to improve
comfort and help
protect the
environment
HOME
I PERFORMANCE!
WITH
IENERGY STAR!
Working to deliver
whole-house energy
savings to improve
comfort and help
protect the
environment
The Home	The Home
Performance mark	Performance
appearing	mark appearing
in ENERGY STAR	in black on any
Blue on any	background
background color	color or
or photographic	photographic
image	image
The Home	The Home
Performance	Performance
mark appearing	mark appearing
in white	in white
(reversed out of	(reversed out
any	of any
background	background
color or photo	color or photo
image)	image)
9.7

-------
USING THE ENERGY STAR MARK
•	Do not use on any product, home,
or building to signify qualification
with ENERGY STAR.
•	Do not use to imply that any
product or any organization has
met ENERGY STAR performance
criteria.
•	Do not use to denote ENERGY STAR
partnership or endorsement.
•	Do not use to imply that the
government is funding ENERGY
STAR financing and mortgages.
•	Do not use to imply that the
government is funding or endorsing
improvements or home
improvement work.
•	Do not use in advertisements
featuring services that are not
directly related to participation in a
sponsored Home Performance with
ENERGY STAR program.
•	Do not display with other ENERGY
STAR marks.
Please:
1. Do not make the mark an outline.
Do not use a white mark on a
white background. Do not use the
cyan blue mark on a blue
background.
2.	Do not change the colors of
the mark.
3.	Do not distort the mark in any way.
4.	Do not alter the lock up of
the mark.
5.	Do not place the mark on a
busy image.
6.	Do not rotate the mark.
7.	Do not separate any of the
mark's elements.
8.	Do not substitute any part of
the mark.
9.	Do not use any other typeface to
replace part of the mark.
10.	Do not violate the clear space of
the mark.
11.	Do not skew the mark.
12.	Do not change the size of the
mark lock up.
13.	Do not use the old tagline
"Money Isn't All You're Saving."
14.	Do not replace the approved
wording.
15.	Do not apply the ENERGY STAR
marks in an unapproved color.
16.	Do not let text run into the mark.


HOME
PERFORMANCE
WITH
ENERGYSTAR
HOME
PERFORMANCE
WITH
ENERGYSTAR
HOME
PERFORMANCE
WITH
ENERGYSTAR


HOME
PERFORMANCE
WITH
ENERGYSTAR



HOME
PERFORMANCE
WITH
ENERGYSTAR
dolor
HOME
PERFORMANCE
WITH
ENERGYSTAR

HOME
PERFORMANCE
WITH
ENERGYSTAR


HOME
PERFORMANCE
WITH
ENERGYSTAR
MONEY ISN'T ALL YOU'RE SAVING


SYMBOL FOR
ENERGY
EFFICIENCY


HOME
PERFORMANCE
WITH
ENERGYSTAR
do not let text run into
let text run into mark
9.9

-------
WRITING AND TALKING ABOUT
ENERGY STAR

To maintain and build the value of ENERGY STAR,
EPA recommends terminology to use when writing
and talking about elements of the program.
CORRECT
INCORRECT
EARNING THE ENERGY STAR

ENERGY STAR qualified TV (or VCR,
ENERGY STAR compliant TV
building, etc.)
ENERGY STAR certified TV

ENERGY STAR rated TV
TV (or VCR, home, building, etc.)

that has earned the ENERGY STAR

Products/homes/buildings that have
ENERGY STAR Building(s) label
earned the ENERGY STAR
ENERGY STAR product (e.g., TV)
Facility/Building/School has been
ENERGY STAR products (referring
awarded the ENERGY STAR
to the suite of Products)

ENERGY STAR equipment

Endorsed by EPA/DOE

Meeting ENERGY STAR standards

ENERGY STAR rated building

ENERGY STAR Building(s)

"standard"
10.0

WRITING AND TALKING ABOUT
ENERGY STAR

CORRECT
INCORRECT
GOVERNMENT SOURCE OF
AUTHORITY

Products/Homes/Buildings that
earn the ENERGY STAR prevent
greenhouse gas emissions by
meeting strict energy efficiency
guidelines set by the U.S.
Environmental Protection Agency
and the U.S. Department of Energy

ENERGY STAR and the ENERGY
STAR mark are registered U.S.
marks

ENERGY STAR is a registered mark
owned by the U.S. government

PERFORMANCE GUIDELINES

ENERGY STAR guidelines
ENERGY STAR Standards*
ENERGY STAR specifications
EPA/DOE-approved
ENERGY STAR performance levels
EPA/DOE-endorsed
Voluntary programs
A building manager can "measure,"
"rate," or "benchmark" a facility's
energy use by using the EPA's
National Building Performance
Rating System
Received an endorsement by
EPA/DOE
Facility/Building/School has "won"
the ENERGY STAR label
* Note: When talking about Federal Energy
Efficiency Standards, the use of "standards"
is correct.
10.1

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WRITING AND TALKING ABOUT
ENERGY STAR

CORRECT
INCORRECT
PARTNERS

An ENERGY STAR partner
An ENERGY STAR company
Company X, an ENERGY STAR
Partner
Company X, a company endorsed
by EPA
A company participating in
ENERGY STAR
An EPA/DOE approved seller of
ENERGY STAR equipment
A company promoting
ENERGY STAR
ENERGY STAR Working with Key
Sectors
Endorsed by DOE/Endorsed by EPA
ENERGY STAR Commercial Real
Estate Program
ENERGY STAR: [+a tailored
marketing message], e.g., ENERGY
STAR: make your commercial real
estate business more profitable

ENERGY STAR for Small Business
ENERGY STAR Small Business
Program
ENERGY STAR for Schools
ENERGY STAR Schools Program
ENERGY STAR financing
ENERGY STAR Finance Program
ENERGY STAR loans

ENERGY STAR mortgages

ENERGY STAR qualified exit signs
ENERGY STAR Exit Sign Program
10.2

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