SmartWay
U.S. Environmental Protection Agency*
Featured Partner: Specialty Graphic Imaging Association
About Specialty
Graphic Imaging
Association (SGIA)
The Specialty Graphic
Imaging Association is
a North American trade
association. SGIA represents
manufacturers and distribu-
tors of wide-format printing
equipment and suppliers,
as well as printer members
that produce products using
screen and digital printing
technologies. The SGIA
community supports digital
and screen printers in the
United States and Canada by
providing the industry with
up-to-date information on
relevant topics. SGIA also is
a key resource for education
and regulatory information
for members. For more infor-
mation on SGIA's operations,
please contact Allison Lundy
at allison0sgia.org, or visit
SGIA's website:
https://www.sgia.org/.
SGIA
"SGIA prides itself on being an environ-
mentally conscious organization, and is a
proud supporter of the SmartWay program.
Sustainable practices should be implemen-
ted at all levels of an organization, includ-
ing shipping. SmartWay makes it easy for shippers to keep track of freight emissions
and gives them credibility when it comes to being sustainable, which is why SGIA
ships with SmartWay carriers. As an affiliate of the program, we encourage our
members to do the same."
- Ford Bowers, CEO, Specialty Graphic Imaging Association
Why SmartWay?
SGIA became a SmartWay Affiliate in 2015, and over the past three years has actively
supported the program's message to ship sustainably. SGIA encourages members to conduct
business responsibly and sustainably SGIA encourages its members to consider the chemicals
they use, the energy used to create products and energy used to keep their buildings running.
SGIA discusses ways to transport its industry's products in the most efficient way The SmartWay
program provides members an opportunity to reduce their carbon footprint thereby increasing
their sustainability profiles and the program provides recognition for efforts in this arena. As an
Affiliate, SGIA educates members about SmartWay, as well as best practices related to supply
chain efficiency.
Spreading the Word About SmartWay
As a SmartWay Affiliate, SGIA's role is to support the program through education and outreach.
Through a series of webinars, SGIA introduced SmartWay to its members and encouraged
those attending to join as Partners. The first two webinars were for Canadian and American
companies, respectively, and focused on program basics — what is SmartWay, how they
can get involved, and the value of participating. The third webinar was a collaboration with
the SmartWay program and YRC, a SmartWay Carrier. This webinar provided more in-depth
information on registering as a SmartWay Shipper and the benefits of improving sustainability in
an organization's shipping operations by working with a SmartWay Carrier.
In addition to the webinars, SGIA continues to market SmartWay through other venues. In
2015, fliers about the SmartWay program were included in SGIA's Sustainability Zone
at its annual EXPO. In April 2016, Sign Media Canada, a trade publication for the
specialty graphics industry, featured an article that touted the benefits of SmartWay
and sustainable shipping.
SGIA also incorporates the use of SmartWay Carriers in its operations.
SGIA ships with UPS and YRC and both are SmartWay carriers. SGIA also
encourages its members that use UPS or YRC to register with SmartWay.
Results and Success Stories:
SGIA supports its members' efforts to comply with environmental
regulations, and encourages them to seek opportunities to go
above and beyond compliance in their sustainability efforts.
Continued
U.S. EPA SmartWay | EPA-420-F-18-007 | May 2018 | www.epa.gov/smartway

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\NSmartWay
U.S. Environmental Protection Agency^
Specialty Graphic Imaging Association
Continued
SmartWay is a great tool for engaging with the organizations member companies on sustainability issues in a substantive way by
giving actual examples of how being sustainable helps the environment and can help them.
SGIA sees its role in SmartWay as supporting the program through educating members and encouraging active participation in
the program. Being a SmartWay Affiliate helps give SGIA susta inability efforts more credibility by showing its industry members that
SGIA is walking the walk. Participating in the program makes it easier for business associations like SGIA to convince members
to join.
Being an Affiliate also gives SGIA many opportunities to collaborate with other organizations. For example, SGIA has reached
out to other EPA program offices, including Energy Star. The SmartWay program also helped improve relations with like-minded
companies and has opened up networking opportunities with other organizations that share common susta inability goals.
What's Next?
In the upcoming year, SGIA will continue to educate its members on the benefits of sustainable freight. SGIA plans to update its fliers
to include information on SmartWay Shippers affiliated with SGIA, and will extend its sustainable shipping goals by encouraging
all exhibitors at upcoming SGIA conferences to ship using SmartWay Carriers. SGIA works closely with the Sustainable Green
Printing Partnership, a certification program for printers, and will continue to champion efforts to integrate SmartWay strategies into
the certification criteria. SGIA was proud to be an honoree for the 2015, 2016 and 2017 SmartWay Affiliate Challenge, and will
strive to continue to successfully support the program over the coming years.

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