States
Successful brownfields
revitalization doesn't
just happen. It's
planned for.
Approach brownfield
revitalization through
creative, inclusive,
and efficient planning
activities.
¦	Early on in the site
selection process,
consider the range
of realistic site reuse
options.
¦	Create a brownfields
revitalization plan
based on the
community's vision,
site and surrounding
area conditions such
as environmental,
economic, real estate
market, assets,
challenges and
vulnerabilities. These
factors will directly
influence how the
site is assessed and
remediated.
Planning activities that
focus on brownfield
revitalization are
eligible under an EPA
Brownfields Assessment
or Multipurpose Grant.
Our community needs to:
¦	Know the local and regional real estate market demands, trends and competition relevant
to our brownfield site.
¦	Understand realistic, market-driven future land use options for the brownfield site.
How a Market Study can help: Study results will indicate economically feasible reuse
options for the brownfield site.
Influence on brownfields assessment, cleanup and reuse: The local economy and real
estate market strongly affect long-term viability of a brownfield redevelopment. An upfront
understanding of whetherthe site can support residential, commercial orsome othertype of
reuse is critical to site disposition and redevelopment decisions. The redevelopment affects
site assessment and cleanup decisions.
What is involved? A desktop review of publicly available real estate and economic
development data, including recent development activity in the area. Identify key trends and
demographics. Solicit stakeholder input to identify community needs. Discuss market study
results with local real estate and economic development professionals to obtain insights
and feedback.
When to conduct? Completed early in the reuse planning process. As a preferred site
reuse scenario emerges, an interested developer will usually prepare a more thorough
market analysis and/or property valuation to fill market data gaps.
What does it typically cost? Costs range from $10,000
and the location.
$30,000 depending on the scope
Who can perform? Usually performed by an experienced multi-disciplinary brownfields
reuse team including a real estate professional, market analyst or planner. A municipality or
nonprofit with these skillsets may conduct the market study in-house.
Office of Brownfields and Land Revitalization (5105T) | EPA 560-F-18-177 | November 2018

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