United States
Environmental Protection
Agency
Plan for Brownfields Redevelopment Success
Evaluation of Market Viability
Our community needs to:
¦	Identify parties interested in acquiring, redeveloping, leasing and using the brownfield site.
¦	Identify potential funding sources and financing vehicles.
¦	Aggregate information needed for decision-making related to site acquisition or disposition.
How an Evaluation of Market Viability can help: This in-depth, formal process helps
identify sources of serious interest in brownfield site redevelopment and the range of
potential end users. Process typically includes testing the market through an expression of
interest and/or request for proposals.
Influence on brownfields assessment, cleanup and reuse: Understanding the level of
interest from parties interested in redeveloping the site guides the local decision-making
process. Outside interest may dictate the feasibility of certain site reuse scenarios, which
affects assessment, cleanup and reuse. May also help determine whether and how to acquire
a site (e.g., through foreclosure, eminent domain, fee purchase, etc.) or dispose of a site.
What is involved?
Expression of Interest (EOI) Process
An EOI is a formal, often confidential, process to gauge interest in a brownfield and identify
potential redevelopment opportunities.
¦	Involves a written request for non-binding EOls, site tours and review of responses.
¦	The EOI request describes the site, available utilities and infrastructure, and environmental
status.
¦	Through the EOI process, communities can obtain conceptual development proposals
and pre-qualify development teams.
Request for Proposal (RFP) Process
An RFP is a formal, competitive process for obtaining acquisition and redevelopment offers
for a brownfield site.
¦	involves a written RFP package with documentation on site conditions and assets, copies
of existing surveys and deeds, as well as site tours, interviews and review of proposals.
¦	Usually implemented after completing a site reuse assessment because interested
parties need reliable information on the site to submit a bid.
When to conduct? Test market interest by assessing market viability early in the reuse
planning process. Obtain proposals from developers or end uses that respond to site
opportunities/constraints by assessing market viability after completing the Site Reuse
Assessment.
What does it typically cost? Costs range $5,000-$15,000, depending on the type of
process, the size and complexity of the property, the extent of documentation and level of
market interest. Drafting and reviewing solicitations are typically done as internal operations
with municipal staff and/or project proponents. Additional developer engagement or
feedback sessions may involve an outside consultant and require more funding.
Who can perform? Typically administered by a public agency or private redevelopment
consultant.
Early on in the site
selection process,
consider the range
of realistic site reuse
options.
Create a brownfields
revitalization plan
based on the
community's vision,
site and surrounding
area conditions such
as environmental,
economic, real estate
market, assets,
challenges and
vulnerabilities. These
factors will directly
influence how the
site is assessed and
remediated.
Planning activities that
focus on brownfield
revitalization are
eligible under an EPA
Brownfields Assessment
or Multipurpose Grant.
Office of Brownfields and Land Revitalization (5105T) | EPA 560-F-18-1 /8 | November 2018

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