WaterSense-AWE Webinar Recap
Accelerating the Landscape
Transformation
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Alliance
Water
Efficiency
TODAY'S SPEAKERS
ORIGINAL DATE:
• Mary Ann Dickinson - President and CEO, Alliance for
FEBRUARY 28, 2019
Water Efficiency

• Julius Duncan - Environmental Engineer, EPA
Other Webinars Hosted by WaterSense
WaterSense
•	Dr. Thomas Chesnutt -A&N Technical Services, Inc.
•	Maureen Erbeznik - Maureen Erbeznik & Associates
Webinar Recording on YouTube
• Dr. Phil Dwyer-Scotts-MiracleGro

WEBINAR SUMMARY
In the introduction, Mr. Duncan provided a summary of WaterSense, which EPA launched in 2006 to
promote water efficiency and encourage innovation in manufacturing. For outdoor water use,
WaterSense labels Weather Based Irrigation Controllers and Pressure Regulating Spray Sprinkler
Bodies. WaterSense has developed two guides for irrigation professionals and homeowners that give
information on the installation, scheduling, and maintenance of microirrigation. To help promote the value
of irrigation controllers, WaterSense created the irrigation controller brochure, "Is Your Watering Under
Control?" which provides helpful information on why it is important to regularly check your controller's
settings. Outdoor-related resources are posted atwww.epa.gov/watersense/outdoors.
Ms. Dickinson described the Alliance for Water Efficiency's (AWE's)
Outdoor Water Savings Research Initiative. AWE has been researching
water savings data that could lead to the direct implementation of programs.
Phase one of the program involved gathering existing research from around
the nation and identifying gaps. One of the issues identified for future work
was looking at the impact and water savings of transformed landscapes. In
phase two they selected projects that provided new empirical research that
was relevant, statistically validated, and peer reviewed. The reports are
posted on the Alliance for Water Efficiency website. Studies include a peak
demand study, landscape transformation, and drought restrictions.
LANDSCAPE TRANSFORMATION STUDY-IMPACT ANALYSIS: DR.
THOMAS CHESNUTT
Landscape
OUTDOOR ¦
water iTransformation:
^ Assessment of Water Utility Programs
and Market Readiness Evaluation
Dr. Chesnutt described the impact analysis, which looked at the range of
water savings that could be expected from reducing landscape water requirements. The process
evaluation looked at what motivates customers, what are the reasons for landscape choices, and what
barriers exist. A major characteristic of this study is the diversity of partner utilities that participated. They
were from around the country with a range of programs offered, data for water savings, customers,
landscape types, and climate types.
Creating a common definition for landscape transformation helps to clear up miscommunication about
what a water efficient landscape can look like. A landscape transformation occurs when customers
PHONE (866) WTR-SENS (987-7367) WEBSITE www.epa.gov/watersenseEMAlL waterserise@epa.gov
&EFA February 2019

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WaterSense-AWE Webinar Recap
transition from high water use landscapes to landscapes that are more sustainable, reducing the
irrigation water requirement and outdoor water use. Sustainable landscapes feature climate-appropriate
landscape designs, use water-efficient irrigation practices (such as weather-based irrigation controllers,
pressure regulating sprinkler, and microirrigation), and support homeowner goals for aesthetics and
function.
LANDSCAPE TRANSFORMATION STUDY-MARKET ANALYSIS: MAUREEN ERBEZNIK
Ms. Erbeznik gave a review of the market analysis conducted as part of the landscape transformation
study to better understand how to scale programs and maximize participation. AWE surveyed 3,390
water customers across the United States and Canada. In the study, 1,655 water customers participated
in a landscape transformation study. Interviews were held with water agencies, manufacturers, retailers,
suppliers, and program vendors. A highlight of the analysis was that consumers are generally unfamiliar
with their outdoor water use. While 53 percent of water customers believe they use 10-30 percent of their
water outdoors, most are using 30-60 percent. Beauty and appearance are also top landscape aspects
and marketing should include how a sustainable landscape can be attractive and functional. All of this
came together in a comprehensive report of market condition and recommendations to move the market
towards significantly reducing the irrigation requirement at properties.
WATER EFFICIENT TECHNOLOGIES: PHIL DWYER
Mr. Dwyer provided input on how Scotts-MiracleGro has partnered with AWE in the landscape
transformation study to expand the research in water efficient technologies. At the WET Center for Water
Efficient Technologies they have worked on smart controller development, lawn care practices, drought
tolerance, and low water use technologies. Collaborating with water providers is a major priority. By
providing information on advances in controller technology, proven practices that save irrigation water,
and education materials they ensure water providers have the information they need for their customers
to save water.
SPEAKER QUESTIONS AND ANSWERS
Q: How do you propose landscape contractors get training on water efficient landscapes and
landscape transformations?
A: Mr. Chesnutt answered there are programs like QWEL (Qualified Water Efficient Landscaper) that
offer training in water efficient landscaping and irrigation. Ms. Erbeznik also answered that incentive
programs can help promote professionals trained in water efficiency.
Q: Are there any national programs or federal grant programs or incentive programs to support
landscape transformations?
A: Ms. Dickinson answered there currently are no programs on the federal level, except for some support
from the US Bureau of Reclamation. There are some programs offered by states that provide support for
landscape transformation.
Q: How often is a connection made between water-efficient landscaping and their impacts on
stormwater?
A: Runoff from urban landscapes can carry fertilizer, pesticides, and herbicides into local waterways. It is
helpful when efficient irrigation can reduce runoff through efficient irrigation.
Q: Did you only include utilities with irrigation meters?
A: No. The impact evaluation included properties with both mixed-use and dedicated meters. Modern
statistical methods were used to control for weather, household differences, and to detect the change in
consumption timed with participation in landscape transformation programs.
PHONE (866) WTR-SENS (987-7367) WEBSITE www.epa.gov/watersenseEMAlLwatersense@epa.gov
&EPA February 2019

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