DISHWASHERS 2007 PARTNER RESOURCE GUIDE ENERGY STAR ------- SECTION I : CONSUMER INFORMATION 1 LEARN MORE AT energystar.gov ENERGY STAR is a government-backed program that helps consumers identify the most energy-efficient products. This document is designed to help partners promote new ENERGY STAR® qualified dishwashers by highlighting the benefits of using an ENERGY STAR qualified dishwasher instead of washing dishes by hand. ¦ Section I includes the latest consumer messaging on usage tips, product benefits, fun facts, and features. ¦ Section II summarizes the most recent data on ENERGY STAR market share, ENERGY STAR criteria, energy savings, and cost effectiveness. ADVANCED TECHNOLOGY ENERGY STAR qualified dishwashers have improved dramatically over the last decade. New ENERGY STAR qualified models include several technical innovations that reduce energy and water consumption and improve performance, including soil sensors, more efficient jets, and innovative dish rack designs. TECHNOLOGY SAVES YOU MONEY 9WVVWW aaaaaao 9 9 • • CHANGE FOR THE BETTER WITH ENERGY STAR INNOVATIVE DISH RACK DESIGNS Maximize cleaning by strategically situating the dishes. / ) s jj MORE EFFICIENT JETS Use less energy to spray detergent and water over the dishes when cleaning. SOIL SENSORS Test how dirty the dishes are throughout the wash and adjust the cycle to achieve optimum cleaning with minimum water and energy use. SECTION I : CONSUMER INFORMATION ------- ANNUAL WATER CONSUMPTION ENERGY STAR® AUTOMATIC DISHWASHER vs. HANDWASHING 7000 i- 5,805 GALLONS cc 4000 860 .GALLONS 1000 - ENERGY STAR DISHWASHER HANDWASHING An ENERGY STAR qualified dishwasher can save nearly 5,000 gallons of water per year compared to washing dishes by hand. DOLLAR SAVINGS AND OTHER BENEFITS If you still wash your dishes by hand, you're probably wasting more than just your valuable time. ¦ SAVE MONEY Using an ENERGY STAR qualified dishwasher instead of washing dishes by hand can cut utility bills by more than $40 per year. ¦ SAVE TIME Using an ENERGY STAR qualified dishwasher will save over 230 hours of personal time over the course of a year. That's almost 10 entire days! Instead of scrubbing and rinsing each individual dish, ENERGY STAR dishwashers require you to simply load the dishes and press start. ¦ BETTER CLEANING A number of ENERGY STAR qualified dishwasher features result in better cleaning. For example, ENERGY STAR qualified dishwashers boost water temperatures to 140 degrees—well above scalding temperatures. Washing dishes with hotter water allows for improved disinfection compared to washing by hand at much lower temperatures. ¦ MORE QUIET TIME More insulation and better components mean that ENERGY STAR qualified dishwashers run quieter than older models—over 50% quieter than models produced 10years ago! ¦ SAVE ENERGY A new ENERGY STAR qualified dishwasher uses less than half as much energy as washing dishes by hand. ¦ SAVE WATER A new ENERGY STAR qualified dishwasher saves nearly 5,000 gallons of water per year, compared to washing dishes by hand. ¦ SAVE THE ENVIRONMENT Because they use less energy, these products reduce air pollution and greenhouse gases caused by burning fossil fuels. By reducing water consumption, they also help protect our lakes, streams and oceans. SECTION I : CONSUMER INFORMATION ------- LIFETIME OPERATING COSTS* ENERGY STAR® AUTOMATIC DISHWASHER vs. HAND WASHING iNERGY STAR DISHWASHER HANDWASHING Washing dishes by hand costs over$450 more in additional energy and water bills than using an ENERGY STAR dishwasher. LEGEND WATER COSTS \_/,= ENERGY COSTS *Assumes average dishwasher lifetime of nine years. GETTING THE MOST FROM YOUR DISHWASHER ¦ SCRAPE DON'T RINSE Rinsing dishes can use up to 20 gallons of water before the dishes are even loaded. Save yourself the rinsing—just scrape food off the dishes. ENERGY STAR qualified dishwashers and today's detergents1 are designed to do the cleaning so you don't have to. If your dirty dishes are going to sit overnight, use your dishwasher's rinse feature. It uses a fraction of the water needed to hand rinse. ¦ LOAD IT FULL Most dishwashers use about the same amount of energy and water regardless of how full they are. Fill your dishwasher to capacity to get the most out of the energy and water you're using. ¦ GET GOOD DRYING RESULTS WITH LESS ENERGY Use a rinse agent for drying instead of the heated dry feature. Scrape food off of dishes instead of rinsing them before loading the dishwasher and save up to 20 gallons of water per cycle. 1 Many dishwasher detergents now contain enzymes to break down stuck-on soils and soil suspension ingredients so dishes rinse efficiently. SECTION I : CONSUMER INFORMATION ------- Washing dishes by hand takes about five times longer than loading and unloading the same amount of dishes into an ENERGY STAR qualified dishwasher. Switching from hand washing to using an ENERGY STAR qualified dishwasher will save almost 230 hours per year, or enough time to walk every trail in Yosemite National Park. v., :V« ^ ' r- ^ ' X" ' ... jv *- r FUN FACTS2 Using an ENERGY STAR qualified dishwasher instead of hand washing saves nearly 5,000 gallons of water a year. Over the 11 -year life of the dishwasher, that's enough water to: ¦ wash your car 530 times ¦ provide a lifetime of drinking water for four people ¦ take over 2,000 showers ¦ fill two backyard swimming pools ENERGY STAR qualified dishwashers save more than $40 over washing dishes by hand. Over the 11-year life of the dishwasher, that's enough money to buy: ¦ a new ENERGY STAR dishwasher ¦ 70 movie tickets ¦ 95 boxes of dishwasher detergent m a new toaster oven, counter-top microwave, blender, (or enough detergent to do the dishes for more and coffee maker than its expected lifetime) ¦ a complete set of new cookware, place-settings, ¦ two iPods silverware and glassware ¦ two six megapixel digital camera ENERGY STAR qualified dishwashers save almost 230 hours per year compared to hand washing dishes. I hat's enough time to: ¦ take a 10-day vacation ¦ bike the Tour de France three times ¦ drive cross-country six times ¦ spend two hours gardening every weekend for four years ¦ fly cross-country 47 times ¦ take your family to 93 baseball games 2 Hand washing water consumption estimates and time estimates are based on data from the University of Bonn, 2004. SECTION I : CONSUMER INFORMATION ------- SECTION MARKET DATA PERFORMANCE IMPROVEMENTS3 PERFORMANCE DIMENSION PERCENT IMPROVEMENT (1993-2003) CLEANING SCORES 16% USABLE CAPACITY 15% WATER USAGE 30% ELECTRICITY USAGE 27% SOUND LEVELS 50% Many consumers that dislike automatic dishwashers due to bad experiences in the past are unaware of the dramatic improvements overthe last 10 years. Not only are today's dishwashers more resource efficient, they also clean better and make less noise. HOUSEHOLD SATURATION Over 30% of U.S. owner-occupied households still do not own a dishwasher.4 Some of these 22 million households simply do not have the space, but many consumers choose to hand wash because they don't realize that automatic dishwashers clean better and cost less to operate. Some demographic groups, such as the elderly and the Hispanic population, are below the national average for dishwasher ownership, which presents an opportunity to develop more targeted marketing activities to reach these consumers. PERCENT OF OWNER-OCCUPIED HOUSEHOLDS WITHOUT AN AUTOMATIC DISHWASHER5 SUBURBS 1 30,297 1 ELDERLY(65+) ¦ 10,527 6,823 | 39% OUTSIDE | METROPOLITAN AREAS 1 ivicmuruLMMiMrtncMO m 9,113 6,700 42% CITIES 1 10,892 5,809 35% AFRICAN AMERICAN HISPANIC MOVED IN PAST YEAR 1,339 31% WITHOUTA DISHWASHER WITH A DISHWASHER 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 HOUSEHOLDS (THOUSANDS) 3 Whirlpool Corporation, 2006. 4 American Housing Survey, U.S. Census Bureau, 2003. 5 Ibid. SECTION II: MARKET DATA ------- Washing dishes by hand may be costing you over $450 in energy and water bills. ENERGY STAR CRITERIA Dishwasher energy efficiency is measured by Energy Factor (EF), which includes machine electrical energy and energy used to heat the water, and is expressed in cycles per kWh. The higher the EF, the more efficient the dishwasher. The new ENERGY STAR criteria for dishwashers took effect on January 1, 2007, and to meet it, models must be at least 41 % more energy efficient than the minimum federal standard. ENERGY STAR CRITERIA DISHWASHER TYPE FEDERAL STANDARD EFFECTIVE 1/1/94 ENERGY STAR EFFECTIVE 1/1/07 STANDARD a 8 PLACE SETTINGS + 6 SERVING PIECES EF £ 0.46 EF & 0.65 COMPACT £ 8 PLACE SETTINGS + 6 SERVING PIECES EF > 0.62 EF 2= 0.88 SECTION II: MARKET DATA ------- COST EFFECTIVENESS ¦ Average life = 11 years6 ¦ Average cycles per year = 215 ¦ ENERGY STAR price premium = $30-$60 ¦ Time to recover price premium = 2-6 years ¦ ENERGY STAR dishwasher price range = $170 — $1,7507 ¦ Regular dishwasher price range = $160 — $4508 ENERGY STAR SAVINGS The annual dollar savings of an ENERGY STAR qualified dishwasher compared to washing dishes by hand vary depending on which fuel a customer uses to heat their water. Homes that have a gas water heater—about 59% of U.S. Households— will save an average of $40 per year, whereas consumers that use electric water heating—41% of U.S. households—will save an average of $46 per year. The national weighted average is $42 per year. SWITCHING FROM HAND WASHING TO AN ENERGY STAR DISHWASHER9 GAS WATER HEATING ELECTRIC WATER HEATING ENERGY STAR DISHWASHER HAND WASHING SAVINGS ENERGY STAR DISHWASHER HAND WASHING SAVINGS ENERGY USE (therms/year) 6.5 28 21 N/A N/A N/A ENERGY USE (kWh/year) 135 N/A -13510 307 539 232 WATER USE (gallons/year) 860 5,805 4,945 860 5,805 4,945 ENERGY AND WATER BILL ($/year)" $27 $67 $35 $81 KSH BUYING A NEW ENERGY STAR DISHWASHER INSTEAD OF A REGULAR DISHWASHER GAS WATER HEATING ELECTRIC WATER HEATING ENERGY STAR DISHWASHER NON- QUALIFIED SAVINGS ENERGY STAR DISHWASHER NON- QUALIFIED SAVINGS ENERGY USE (therms/year) 6.5 9 2.5 N/A N/A N/A ENERGY USE (kWh/year) 135 158 23 307 358 41 WATER USE (gallons/year) 860 1,290 430 860 1,290 430 ENERGY AND WATER BILL ($/year) $27 $35 $8 $35 Csl $7 6 Annual Portrait of the U.S. Appliance Industry, Appliance Magazine, September 2006. 7 Based on data from national retailer Web sites, 2006. 8 Ibid. 9 Average household savings. 10 For homes with gas water heating, installing a dishwasher will lead to an increase in electricity consumption (to operate the dishwasher) and a decrease in gas consumption (from reduced hot water needs). The net effect is a reduction in both total energy use (Btu) and total utility bills. 11 Utility rates used to estimate dollar amounts are as follows: 10.19e/kWh, $1.46/therm (Source: U.S. Department of Energy, 2006) and $0.004529/gallon. (Source: Raftelis Water and Wastewater Rate Survey, 2004). SECTION II: MARKET DATA ------- United States Department of Energy For more information visit www.energystar.gov 1.888.STAR.YES (1.888.782.7937) ------- |