America Recycles
From the Signers of the
America Recycles Pledge

Table of Contents
Voices of Veterans in Recycling
Brian Hawkinson,
American Forest & Paper Association 		4
Scott Wiggins,
Institute of Scrap Recycling Industries		 5
Tim McGowan, Sony Electronics	5
Michael Akers, Sacramento County	6
Uriel Villalpando, City of Garland	6
Cory Pestotnik, Boone County, IA	6
Patrick Tierney, Revolution Systems				 6
Xavier Watson, Waste Management	7
Steve Hasley, Waste Management. 			 8
Kevin M. Moran, Battery Council International .... 8
DeLight Breidegam, Jr.,
East Penn Manufacturing	9
Barry Frain, East Penn Manufacturing	9
Billy Broadhead, Exide Technologies	10
Shane Anderson, Exide Technologies	10
Nathanael Loew, Exide Technologies	10
Paul Miller, Exide Technologies	10
Tod A. Lyons, Interstate Batteries Recycling	11
Success Stories in the Recycling Industry
From the Signers of the
America Recycles Pledge
American Chemistry Council	12
American Forest & Paper Association	13
The Aluminum Association	13
American Institute for Packaging
and the Environment	14
Battery Council International	14
Can Manufacturers Institute	15
The Coca-Cola Company	15
Delta Institute	16
District of Columbia Department of
Public Works	16
Dow	17
EcoRich	17
End of Waste Foundation	18
Foodservice Packaging Institute 		18
Illinois EPA	19
Institute of Scrap Recycling Industries	19
Keep America Beautiful	20
Keurig Dr Pepper	21
Materials Recovery for the Future				 . 22
Mattress Recycling Council	22
Monroe County, NY	23
National Waste and Recycling Association	24
Nestle	25
New York City Department of Sanitation	26
North Carolina Department of Environmental Quality26
Northeast Recycling Council	27
PepsiCo	28
Phoenix Public Works	29
Plastics Industry Association	30
RecycleGO	30
Revolution Systems	31
The Recycling Partnership	32
Solid Waste Association of North America	32
Sony	33
Southeast Recycling Development Council	34
Sustainable Packaging Coalition	34
Tribal Waste and Response Steering Committee. . 35
U.S. Chamber of Commerce Foundation	36
Waste Management		37

Next year, the U.S. Environmental Protection Agency (EPA) will celebrate its 50th anniversary. In that time,
we have made incredible progress cleaning up our air, water, and land. Recycling has been an essential part
of that success. In 1970, household recycling was in its infancy - the national recycling rate was less than 10
percent. It was not until 1980 that Woodbury, New Jersey became the first city to offer curbside recycling.
Today, recycling programs can be found across the country, and the national recycling rate is over 35 percent!
People want to do their part for the environment including recycling, but it can be difficult to understand what
materials can be recycled and where to recycle them. Further, expanding access to recycling and enhancing
infrastructure are key elements to improving the recycling system, but financing upgrades can be challenging.
While challenges do exist, on America Recycles Day, it is important to celebrate successes to remind us
of the significant progress made by working together. Incredible work to propel the state of recycling into
the future is being done across the recycling system from municipalities and materials recovery facilities to
technology providers, companies, and more.
The following stories are a small sampling of the many recent successes in the field of recycling. Each story
comes from companies and organizations that signed EPA's America Recycles Pledge, and they represent
that entity's view of how active participation in America's recycling system has helped that organization. EPA
has merely edited for clarity and length. Please note that inclusion of these stories does not constitute an
endorsement of any of these entities or their products and services.
Additionally, in honor of Veterans Day occurring at the beginning of America Recycles Week, we asked
our pledge signers to provide stories of veterans working in the recycling industry who not only served our
country, but also are protecting our environment for future generations. We hope you enjoy reading their
stories in the "Voices of Veterans in Recycling" section and remember to thank a veteran for their service.

Voices of Veterans in Recycling
Brian Hawkinson said, "I served as a Field Artillery officer in the U.S. Army from
1978 to 1982. Assigned to the 82nd Airborne Division, I led paratroopers as a Fire
Support Team Chief, Fire Direction Officer and Executive Officer of B Battery, 1st
Battalion (Airborne), 320th Field Artillery at Fort Bragg, N.C. My first large-scale
exposure to the waste management hierarchy occurred there — retaining used
brass shell casings from training exercises to be refurbished and reused in future
fire missions. Commissioned as a Second Lieutenant, I rose to the rank of Captain
by the end of my active duty service.
Now, I serve as Executive Director, Recovered Fiber, at the American Forest &
Paper Association (AF&PA) in Washington, D.C. In this role, I manage issues
and programs that promote increased paper recovery for recycling and preserve
AF&PA members' access to recovered fiber for use in manufacturing in the U.S.
and around the world.
Paper recovery for recycling is an integral part of the industry's raw material supply and continues the
industry's legacy of sustainability. Using recovered paper in manufacturing extends the useful life of fiber
and keeps paper and paper-based packaging out of landfills. Recovery systems for paper and paper-based
packaging are well-developed and widely accessible. And paper recycling is an environmental success story
because millions of Americans recycle paper at home, work and school every day."
According to AF&PA, the U.S. forest products industry directly employs 950,000 people in the U.S. and
supports 2.5 million jobs throughout the supply chain. Many veterans have experience in operations, logistics,
finance and administration - all skills that are relevant to success in some phase of collecting, processing
and/or distributing recovered fiber to paper and paperboard mills.
•	~~~		

Scott Wiggins, Vice President of Environment, Health & Safety (EHS) at the
Institute of Scrap Recycling Industries (ISRI), has appreciated the opportunity
to give back both to the industry and to the veteran community since his tenure
began in August 2018. Scott leads the team that provides Environmental, Health,
and Safety assistance to ISRI member companies, and he credits his 28-year
active and reserve career in the U.S. Army with his inimitable ability to understand
members' needs and match them productively with the services ISRI offers.
That ability stems from a strong sense of duty and from learning to be adaptable
in changing environments as well as working with and leading teams with diverse
backgrounds, skillsets and perceptions - much like the many stakeholders
that make up the U.S. recycling system. In his short tenure, Scott has learned that recycling is extremely
sophisticated - it is not the junk yard he grew up believing was recycling in America.
There are many opportunities for veterans to join the recycling industry, and Scott notes the critical need is at
the supervisor or middle manager level. Military personnel receive more leadership training than most, and the
industry's priority focus on safety is where veterans can make the most impact. Scott is ISRI's lead for veteran
outreach and makes himself available as a mentor and counselor for anyone coming out of active duty that is
making the transition into a civilian career and searching for opportunities that make the best use of their skill
•	~~~		
Tim McGowan, a Customer Service Officer (CSO) for Sony Electronics
"I served in the United States Navy from July 1984 until April 1995. The first four years were spent getting
my education at the U.S. Naval Academy. The rest of my service time was spent on active duty with
responsibilities primarily focused on anti-submarine warfare."
McGowan provides new and existing Sony customers with the best possible service experience related
to product information, product use, product support, service requests, and escalations for complaints.
His role requires locating and negotiating contracts with multiple service partners using the outsourcing
model, with key performance indicators and financial performance specified. This position includes market
quality and engineering feedback to local and Tokyo business units, as well as technical support, training,
and certification of external partners. As a CSO for Sony, ensuring strong commitment and initiatives for
sustainability as well as product compliance by guiding and supporting the team are all critical aspects of the
"The first thing that has surprised me about recycling that I learned is how complex the rules are, given the
state by state (or Province by Province) regulatory requirements. The complexity and changing environment
of these programs truly require full-time monitoring and communication to ensure our company is in full
compliance and addressing stakeholder expectations while supporting the company's environmental
commitment under the Road to Zero plan."
For Sony, hiring military veterans has proven to be a successful strategy; in addition to gaining high-
performing employees, we positively impact local communities. We are grateful for the men and women that
have contributed their services and risked their lives to protect our country. With initiative and unparalleled
leadership skills and experience, veterans are a great asset, as demonstrated by Tim's leadership at the
company. This is a shared value with our recycling partner, Electronics Recyclers International (ERI). "We
are proud to count veterans as integral members of our team at ERI," said John Shegerian, Co-Founder,
Executive Chairman, ERI. "Since the very beginning days of our company, my fellow co-founders of ERI
and myself have made it our core mission to protect people, planet and privacy ... and a big part of that is
honoring and giving back to the men and women of our armed forces."
•	~~~		

Michael Akers, U.S. Marine Corps 1986-1990, now works as the Operations Supervisor
for Sacramento County Department of Waste Management and Recycling.
When asked what he learned about recycling that he'd like others to know, Akers said
that the company can generate revenue recycling broken high-density polyethylene
residential carts. Recyclers grind them up, and the material is then used to produce new
Uriel Villalpando, U.S. Navy, ES/Senior Chief Navy Diver, 1997-2019, now works as the
City of Garland Environmental Waste Services Director.
Villalpando was amazed to learn the impact each and every one of us makes when
we commit to recycling and how much this commitment can benefit the economy, the
environment, our lives, and our future.
~ ~~	
Cory Pestotnik, Iowa Army National Guard, 2008-2016, now works as a Recycling
Transfer Station Attendant/Groundskeeper.
When asked what he'd like others to know about recycling, Pestotnik stated, "Recycling
is very helpful in diverting materials from the landfill. Also, it's great for the environment.
Please note that plastic bags do not belong in the recycling. They should be
returned to the store from which they came."
According to Solid Waste Association of North America (SWANA): With the changing
industry, expanding recycling creates more jobs in the U.S. that will help veterans
and Americans as they search for new jobs or look to switch industries. Recycling provides many diverse
employment opportunities at all levels, including jobs in collection, processing, and preparing materials, which
opens opportunities for veterans and Americans at any education or experience level.
•	~ ~~	•
Patrick Tierney, Revolution Systems Founder and CEO, graduated from the U.S. Naval Academy and served
in the U.S. Navy as a Naval Flight Officer from 1987 to 1994. As CEO of Revolution Systems, Tierney drives
strategy for the company, including marketing, sales, product development and manufacturing.
According to Tierney, "The U.S. recycling industry has its roots in Worid War II, when it enabled U.S. industries
to conserve materials and energy to better support the war effort. In today's complex economy, new materials
have been developed that hold even more opportunity for jobs and economic value. Plastics are the product
of energy applied to oil, impacting our energy balance, as well as increasing our reliance on imports. Paper
products reduce the carbon stored in our forests and require fuel and water to produce. Recovered metals,
as in World War II, reduce the need to extract and process the ores to make steel and aluminum. Recovering
these materials unlocks value that can create new jobs and new products. Veterans are uniquely prepared to
exploit these opportunities. The mission-oriented culture, logistics skills and execution focus that veterans
learn from their service creates tremendous opportunity to create jobs and reduce costs in the U.S. through
better recycling.
Currently, most products are brought to market through a one-way supply chain that starts in the mine or
the factory on its way to someone's home or office and then ultimately ends in a landfill. The material and

energy embedded in that product can instead be recovered by recycling. To do that requires extending the
supply chain back to the mills or factory, creating jobs in logistics, transportation, sorting, material handling
and material processing. In the case of sorting, four to six jobs are created to sort the recyclables of one
community of 20,000 people."
•	~~~	
Xavier Watson, U.S. Navy, 2002-2006, now works as District Manager, Waste
Management Recycling Brevard Material Recovery Facility.
"I served in the United States Navy from 2002 to 2006 where I provided support
for the Operation Iraqi Freedom War. During my time in the Navy, I served as an
Aviation Support Technician where I worked on aviation equipment, served as a
Landing Signalman Enlisted, and as fire and rescue personnel.
Once I left the military, I looked towards a new career. After a few months of
searching, I landed a new role as the District Manager at the Waste Management
Recycling Brevard Material Recovery Facility. In this role, I manage all site
operations, provide monthly, quarterly, and yearly forecasts for the facility,
develop the plant staff and workforce through the performance management
process, and establish a baseline to monitor overall plant performance.
In addition, I am proud to develop and manage the team, including talent development,
performance management, and labor management, develop and manage plant productivity
and process improvement plans utilizing continuous improvement techniques, and create a
workplace that fosters a stellar safety work record and encourages constant improvement in our
safety metrics.
During my time in recycling, I have learned and witnessed what recycling can do for the
environment and our planet. I have also learned that because you see a number on a bottle
does not necessarily mean the item is recyclable. It is important to re-teach what needs to
be recycled so that communities make an impact beyond tossing things in containers.
Recycling is unique and if people take the time to understand the nature and benefits of
recycling, it would blow their minds to see the change we can have as an industry. After seeing
recycling in action, I do not think the action should be optional. Instead, everyone should be
required to recycle, due to the economic and environmental benefits it provides."
According to Waste Management: Due to the change and quality requirements in recycling, WM
has expanded its workforce by approximately 15 employees to meet material quality standards.
WM continues to hire employees to educate the public about recyclable material and what can
be, and will be, accepted.
Recycling evolves and the job market expands to create opportunities for veterans and ali
Americans by giving disabled veterans a place to work. From collecting materials in the house,
office or neighborhood, to selling recycled materials, the recycling business is in search of
individuals with varying degrees of skill to perform industry jobs.
According to the Institute for Local Self-Reliance (ILSR), the systematic removal of 10,000 tons of
solid waste creates six jobs while the same amount of waste, if recycled, can create jobs for as
many as 36 people. That's six times more jobs that can be opened to veterans.
Recycling is expanding in a way that employees can sit behind a desk and operate a computer
system while the facility produces recyclables. This creates high-profile, technology jobs for
qualified candidates. Due to this ongoing evolution, WM has more direct and indirect jobs at WM
Recycling Brevard.

Steve Hasley, U.S. Army, 1982-1988, now works as Materials Recovery Facility (MRF)
Manager IV, Houston Westside.
"A decade was spent proudly serving my country in the Army from 1982 - 1988, and
in the reserves for four years afterwards. I attended several training schools in Georgia,
Kansas and Kentucky before serving my first assignment in Germany with 2/68 Armor,
8th Infantry Division as a Tank Platoon Leader, Support Platoon Leader and Scout
Platoon Leader, i aiso served as a Division Training Officer and a Brigade Plans officer
with the 2nd Armored Division at Fort Hood, Texas. I resigned from active duty as a
Captain and left the reserves as a Major.
With over 20 years of experience in the recycled paperboard industry, I moved over to Waste Management in
2008. With WM, I have been assigned as a Staff Engineer, Recycling Operations Director, and currently as a
MRF Manager.
I now oversee the facility at Houston Westside where no day is the same day. Our manufacturing site teaches
me something new every day as I lead production reporting, meet with staff, troubleshoot and problem
solve, and handle people issues for my 70 on-site staffers. I work day-in and day-out with my Maintenance
Manager, Office Manager, Operations Manager and their teams to lead WPO-related work. We relay important
messages, solve problems, address issues, and discuss anything top-of-mind for the week. I proudly lead
with the intent to continuously improve our operations."
When asked what he wishes others knew about recycling, Hasley said, "I could talk about this for a long time.
At the end of the day, especially with recycling's constant evolution, it's important to teach people how to
recycle. I've learned that everybody wants to recycle, but they don't know how to do it. People put any
and every item in the bin, without knowing that they're causing more harm than help. If I could share
one piece of advice, it'd be for people to stick to their community's recycling program. Know what to
put in your bin, confirm recyclables, and don't recycle anything that may contaminate the stream."
"Over the years, recycling has changed, especially since switching to single-stream recycling. These changes
have opened the door to employment opportunities for many people looking for an entry level position in
this marketplace. Waste Management is a great place to start to learn the business and to be exposed to
management opportunities. Employees who have a manufacturing background can bring their expertise to
join the ranks of training and mentoring opportunities to help them move up in the company. My team starts
with a three-month training program that moves to mentorship, helping individuals advance their careers.
From labor opportunities to tech-based jobs, as plants improve with technology, there will be higher-level
positions opening for veterans who can maintain new equipment that is coming on line."
•	~~~	
Kevin M. Moran, U.S. Army 1980-1985, Active Reserves 1985-1988, now works as
Executive Vice President of Battery Council International.
"I proudly served as an enlisted soldier in the U.S. Army from 1980 - 1985, and in the
Active Reserves from 1985 - 1988. I attained the rank of Staff Sergeant. My final active
duty assignment was with Task Force 160, which is now designated the 160th Special
Operations Aviation Regiment (Night Stalkers). The 160th provides aviation support for
the broader special operations community.
I serve as the Executive Vice President of Battery Council international, the North
American trade association representing the lead-based manufacturing, supply, recycling and distribution
companies. Our mission is to promote the responsible use of lead batteries for all energy storage applications,
as well as to represent the industry on environmental, health, safety, economic and other governmental policy

With a recycling rate of 99.3%, lead batteries are the most recycled consumer product in the U.S. This makes
the lead battery industry a leader in creating a circular economy and a model for other battery chemistries
- and industries - in how to responsibly design, make, use, recycle and remanufacture materials. The lead
battery industry is thriving and in 2018 reported nearly 25,000 direct jobs in 38 states, a 20% increase in
reported direct jobs since 2016. Nearly 15% of these jobs are exclusively in lead battery recycling. These are
traditional manufacturing jobs and compared to other private sector jobs, average salaries are 96% higher for
recycling and mining workers and 28% higher for manufacturing workers.
In 2018, the lead battery industry paid $1.7 billion in wages and spent more than $100 million in research
and development. Many of the top occupations in the lead battery industry are also occupations that have
a high share of green jobs compared with other sectors of the economy because the industry generates an
environmental benefit by diverting materials from landfills and re-using materials in a circular economy model.
Additionally, a high percentage of occupations are available to workers who have a high school diploma or
equivalent, providing a pathway to the middle class.
•	~~~		
East Penn Manufacturing (Rosedale, Md.) operates the largest single-site, lead battery manufacturing
facility in the world. Since its earliest days recycling in a one room battery shop in 1946, sustainability has
simply been a part of East Penn's core values.
The centerpiece of the company's commitment to the environment is founded in a closed-loop approach
to environmental protection. East Penn's sophisticated recycling facility processes approximately 30,000
batteries per day - recycling virtually 100% of each spent battery received for processing. "Think about it.
On a Monday, a customer sells us a battery back that's been used, it no longer has life. By that next Monday,
that battery is brand new, most of it out of recycled material," said Chris Pruitt, East Penn CEO and President.
East Penn is even able to reclaim sulfuric acid from spent batteries for use in new energy storage devices
through their innovative, patented process which diverts this material from disposal.
East Penn extends its commitment to sustainability to its employees. East Penn's founder,
DeLight Breidegam, Jr. (deceased), was an Air Force veteran and understood the support
military personnel and their families need. He founded the company after World War II. The
company is still privately owned by family members today, and East Penn continues to hire
veterans, such as Assistant Plant Manager Barry Frain. Frain, Assistant Plant Manager, was
in the U.S. Marine Corps and has 30 years of service, including the first Gulf War, several
tours of duty in Iraq, and U.S. posts for homeland security. "When I was deployed, East Penn
continued to contribute to and maintain health insurance for me and my family. Normally,
you would switch to military insurance during deployment, but East Penn's philosophy is that
when you are deployed, they don't want you worried about what's happening at home, but
instead to focus on where you are. Leadership also checked in with my family while I was
gone. It's a support network that's tremendous."
Because of their consistent support, this year East Penn received the Seven Seals Award
from the ESGR (Employee Support of The Guard and Reserve). The Seven Seals Award is
presented in recognition of significant individual or organizational achievement, initiative, or
Whether it's protecting the environment through innovative recycling or supporting the military personnel who
work at their facility, sustainability always was and will always be an essential part of East Penn.
.	~~~	'

Exide Technologies, a global provider of stored energy solutions, recycles
millions of batteries each year and the military veterans in our workforce are
an important part of that process.
"At Exide, we value the discipline, skills and experience our military veterans
bring to our organization," said Patricia VanDeventer, Human Resources
Manager for Exide's battery recycling facility in Canon Hollow, Mo. "Exide
provides a veteran-friendly culture, and we actively recruit veterans to fill roles
here at our recycling facility."
Exide's employees in Canon Hollow understand how their jobs directly impact protecting the environment.
Several veteran employees in Canon Hollow provided their perspectives on the importance of recycling,
specifically the recycling of batteries, to our economy and our environment.
Billy Broadhead is the Health and Safety Manager for Canon Hollow. He joined Exide after serving in the U.S.
Marine Corps and has nine years of service in active and reserve duty.
"Everyone needs to know and understand how recycling batteries helps the environmentsaid
Broadhead. "The battery recycling industry provides many different jobs that are well-suited for military
veterans. Recycling really begins with the employment of those who mine or produce the raw materials,
those who work in one way or another to deliver the raw materials (land, rail, water), those who produce the
product from the raw materials, those who deliver the finished goods, those who sell the finished goods, and
on and on, until the used batteries are delivered to a battery recycler to safely recover raw materials to start
the process over again. Recycling provides many different job opportunities and is extremely beneficial to the
environment and our U.S. economy."
Shane Anderson served in the Army National Guard for six years before joining Exide as a Transportation
Supervisor. He shared his view that "recycling batteries is not only vital to our environmental well-being, but
also helps in keeping battery prices sustainable. Many recycling facilities in the U.S. are in areas that do not
have many job opportunities. The jobs the recycling industry provides are valuable to individuals and the
communities where they live."
Nathanael Loew has been with Exide since 2015 and is an Army veteran with four years of service in
Operation Desert Storm. As the Blast Furnace Production Leader, he works alongside fellow Army veteran,
Paul Miller, who has been with Exide for over 20 years. Miller and Loew experience firsthand the thousands
of batteries that are recycled daily in Canon Hollow. "Recycling batteries is a win-win," said Loew. "We keep
the batteries out of the environment and recycle resources that can be used to manufacture new batteries,
ensuring that we never run out of the raw materials we need to produce new lead batteries to power the world
		~~~	•

At Interstate Batteries Recycling, Tod A. Lyons, U.S. Coast Guard, 1983-
2003, Retired Senior Chief Petty Officer (E-8), now works as Sustainability
Program Manager for Interstate Batteries Recycling, LLC (IBR).
While serving in the Coast Guard, Lyons directed and managed crisis
communications activities during major search and rescue, homeland security,
and drug interdiction operations, as well as for major oil spills, chemical
spills and natural disasters like floods and hurricanes around the Western
Hemisphere. Lyons's duty assignments included two tours with the Coast Guard National Strike
Force, known as experts in oil and chemical spill clean-up and environmental remediation and
one of the special forces in the National Contingency Plan. He was also a first responder to the
terror attacks on The World Trade Center in New York City in September 2001.
Lyons has been with Interstate for more than 10 years. He serves on the Battery Council
International's (BCI) Communications Committee and Lithium Battery Awareness Sub-committee
educating people and businesses about lead battery sustainability and the proper handling of
all types of scrap batteries. Considered an expert in lead battery recycling, Lyons promotes
and markets IBR's sustainability through speaking opportunities, presentations and writing for
industry publications. Having a strong command of environmental regulations, he also manages
projects to help Interstate comply with federal environmental and transportation laws and
provides guidance regarding scrap batteries. Lyons was instrumental in helping the BCI create a
lithium battery awareness campaign that educates battery handlers to recognize the differences
between lead batteries and lithium batteries for the safety of their own personnel as well as the
personnel at lead processors.
When asked about what Lyons wants others to know about his industry, he said, "Lead batteries
are a viable, sustainable, back-up storage product that contributes to a circular economy through
a closed-loop recycling process. The lead from the battery in your grandfather's pick-up truck
may very well be used in lead batteries in today's vehicles. Even electric vehicles, which most
consumers believe are run on lithium or other battery chemistries, have a lead battery to power
the components like the lights, brakes, windshield wipers, airbags, seat belt pre-tensioners, the
entertainment system and the heating/cooling system among other things. Have you noticed
when driving or renting a newer vehicle that it seems to turn off when you come to stop lights
and intersections? New vehicles have a lead battery using stop/start technology which helps
reduce emissions from internal combustion engines. More than 99% of all the lead batteries
manufactured are recycled to make new lead batteries. Between 2016 - 2018, Interstate
Batteries has recycled more than three billion pounds of lead batteries, thus averaging more
than one billion pounds of scrap lead batteries recycled every year. Secondary lead processors
are highly regulated, and our lead battery manufacturers are always looking for ways to improve
technology to help lead batteries remain sustainable for many years to come.
With natural elements, minerals and resources diminishing throughout the world, it is
important that we find ways to get the most life expectancy out of a product Recycling
extends the life of many products such as metal, plastic, rubber, paper and more, thus creating
job opportunities for veterans and others in every state in the U.S. and around the world. In the
recycling industry, the three Rs - Reduce, Reuse and Recycle - offer employment in skilled and
unskilled positions to manage the use of raw material to produce new goods. For those of us
with a heart for the environment, it makes sense to safely recycle everything we can to make the
best use of the diminishing resources we have and protect our environment for generations to

Success Stories in the Recycling Industry
From the Signers of the America Recycles Pledge
The American Chemistry Council's Flexible Film Recycling
Group (FFRG) represents the entire polyethylene (PE) value chain,
from major resin producers, manufacturers, and recyclers to brand
owners. The FFRG's hallmark initiative, the Wrap Recycling Action
Program (WRAP), is a national public awareness and outreach
program designed to empower motivated stakeholders to reach a
common goal: to make plastic film packaging a commonly recycled
material with a strong and ever-growing recycling rate.
Primary Goals:
•	Double the recycling of PE film packaging to two billion pounds by 2020.
•	Significantly increase public awareness of how and what PE film packaging is recyclable.
•	Increase public engagement in film recycling.
•	Increase end use demand for to post consumer recycled content film by WRAP stakeholders.
FFRG is partnering with stakeholders throughout the country to implement WRAP campaigns and programs
to educate and engage more consumers and businesses in effective programs to recycle plastic bags,
product overwraps and other PE film packaging. Visit: Plasticfiimrecvclinaoro for an array of communications
resources and tools to support recycling outreach efforts.
•	~~~		

Recycling doesn't have to start and stop in the kitchen. Many
household paper products and packaging commonly located in the
bathroom, office or even right at your front door can be recycled.
Dry food
copy pape
and trade
Living Room
Mail including
envelopes, postcards,
coupons and
advertisement mail;
magazines and catalogs;
newspapers; and
card boa d boxes from
online purchases.
According to the American Forest & Paper Association, paper
and wood products manufacturers have historically applied
sustainable business practices to support a strong market for
paper recycling, reduce negative environmental impact and
ensure the natural resources used in their products are available
for generations to come. That commitment is returning positive
results, recorded under AF&PA's Better Practices, Better Planet
2020 (BPBP 2020) initiative, one of the most extensive sets of
sustainability goals established for a U.S. manufacturing industry.
BPBP 2020 challenges the industry to improve operational
performance across the value chain from raw material sourcing
to manufacturing to end of life disposition of the industry's
products. The U.S. paper recovery for recycling rate's record
high 68.1% level in 2018 signifies commitment and progress.
Member companies are eager to improve that metric and under
BPBP 2020 have set a target to exceed a 70% paper recovery for
recycling rate, among other goals.
Paper recycling is an American success story illustrated by
data and supported by industry and consumer commitment
to increasing the quality and quantity of paper recovered for
recycling. Prior to the record high of 68.1% in 2018, the paper
recovery for recycling rate had exceeded 63% for each of
the last 10 years. Additionally, the 2018 recovery rate for
old corrugated containers reached a record 96.4%, with an
average of 92.7% for the last three years. According to the
EPA, more paper and paper-based packaging is recovered for
recycling from municipal waste streams than aluminum, steel, glass and plastics combined.
The paper and wood products industry's voluntary investment in building the commercial paper recovery
infrastructure and the commitment by millions of Americans who recycle at home, at work or at school every
day are central components to a resilient recycling system.
AF&PA's efforts to build a resilient system to effectively recycle paper and paper-based packaging include
producing educational materials. Statistics, research reports and how-to-guides found there can be used
to start and improve paper recycling. Additionally, the association is an inaugural funder of The Recycling
Partnership, which provides technical assistance and free customizable consumer educational materials to
community recycling programs nationwide. Visit: paperrecvcles.org.
•	~~~		
The Aluminum Association strives to collect back as much aluminum as possible. In most industrial markets
(transportation, building and construction, etc.), recycling rates exceed 90%. In fact, 75% of all aluminum ever
produced is still in use today. However, there is significant room for improvement in the consumer recycling
space, particularly aluminum cans. Each year in the U.S., roughly 45 billion cans - more than $800 million
worth of aluminum - end up in landfills, the equivalent of eleven 12-packs of cans for every person in
the country.
Consumers recycle aluminum cans at nearly double the rate of glass or plastic bottles and the average
recycled content for an aluminum can produced in the U.S. recently rose from 70 to 73%, compared to
23% for glass and 3% for plastic. In addition, aluminum can scrap is dramatically more valuable than glass
or plastic in the recycling bin. Because of this, aluminum effectively subsidizes the recycling of less valuable
material in the recycling stream.

•	Transparent Reporting: Each year, the association and the Can Manufacturers Institute (CMI) release a
new set of sustainability key performance indicators for the aluminum can - to educate policymakers
and the broader public on recycling efforts and progress.
•	Policy Advocacy: The association and CMI advocate for policies at the federal, state and municipal level
to improve the quality and quantity of recycled aluminum recovered. For example, the association and
CMI have successfully opposed several statewide efforts to weaken deposit programs that would lower
recycling in those states.
•	Recycling Infrastructure and Education: Member companies also support recycling programs at the
local and national level to drive recycling, including through work with The Recycling Partnership.
The industry is working on a program to increase recycling by providing funding for modernized eddy
currents at municipal recycling facilities nationwide that would enable increased collection of aluminum
Learn more: aluminum.org/canadvantaae
•	~~~	•
AMERIPEN (American Institute for Packaging and the Environment) represents the North American
packaging value chain by providing public policy makers with fact-based, material neutral, scientific
information. With over 18 different recycling definitions in the U.S., and more across the globe, AMERIPEN
released a deep dive into packaging recovery definitions to help provide further insight into the legal and
normative frameworks to inform how to define recycling. The association also convened stakeholders,
including many of the pledge signatories, to explore strategies that could be collectively pursued to address
some of the common recovery challenges facing packaging. These workshops addressed innovation and
financing needs amongst other topics. Feedback has been incorporated into AMERIPEN's 2020 strategy.
More information can be found at: ameripen.org/paae/Publications under Salon Reports.
•	~~~		
Battery Council International, a not-for-profit trade association representing lead battery manufacturers,
recyclers and suppliers, is committed to sustainable development by fostering progress in the economy,
environment, and society.
Lead batteries keep society mobile and connected - they are in 275 million vehicles in the U.S. and support
a communications infrastructure of over one trillion dollars. BCI's goal is to achieve 100% recycling of lead
batteries, and with its 99.3% recycling rate, that goal has been essentially realized.
Lead batteries are the most recycled consumer product in the U.S. This makes the industry a leader in
creating a circular economy and a model for other battery chemistries in how to responsibly design, make,
use, recycle and remanufacture materials. Every new lead battery is comprised of up to 80% recycled
material. All battery components - lead, plastic and sulfuric acid - can be recycled and reused.
Lead batteries are safely manufactured and recycled through a state-of-the-art "closed-loop" process
that keeps more than 1.7 million tons of lead batteries out of U.S. landfills annually. It is one of the
world's most successful examples of a circular economy. The lead battery industry's commitment to efficient
recycling methods ensures that lead batteries are an essential part of an energy storage mix to achieve a
cleaner, greener future.
A steady supply of recycled lead battery components allows lead battery manufacturers to use safe,
sustainable practices to make new batteries. A nation-wide infrastructure of state laws, high recycling
awareness and the economic value inherent in lead battery components ensures consumers and industries
return spent lead batteries to the collection system, which in turn supplies manufacturers with a reliable
stream of materials for reuse.

BCI's website and its communication initiative for policymakers provide extensive information about recycling
lead batteries. The BCI site is intended for consumers, and Essential Energy Everyday is for policymakers.
Both sites present information on how the recycling process works including diagrams and videos.
Additionally due to the risk of fire and explosion associated with lithium-ion batteries, especially when they
enter the lead battery waste stream, BCI has created training materials for use at the retail level to inform
handlers on how to recognize and remove lithium-ion batteries from the lead battery recycling stream. Visit:
battervcouncil.org and essentialeneravevervdav.com
•	~~~		
Can Manufacturers Institute (CMI) has a long-standing
commitment to increase the recycling rate of aluminum beverage
cans and steel food cans. CMI focuses on the consumer recycling
rate of cans shipped in the U.S. that reach the smelter and are
ultimately turned into new cans or other useful, recyclable products.
Aluminum cans are the most recycled beverage container in the
world. Like aluminum beverage cans, steel food cans can be
recycled forever without any loss in quality and have high recycling
The aluminum beverage can continues to outperform other material types on each of the industry's four
sustainability key performance indicators (i.e., consumer recycling rate, industry recycling rate, recycled
content, and value per ton). The consumer recycling rate increased 4.7percent between 2017 and
2018 to 49.8 percent, bringing it just under the 20-year average. The aluminum beverage can's average
recycled content also recently increased from 70 percent to 73 percent after updating a survey of aluminum
suppliers. The most recent recycling rate for steel food cans reported by the Steel Recycling Institute is 71
percent, which makes it the most recycled packaging in America. This recycling rate is more than 2.5 times
higher than that of most other packaging options. Examples of CMI's recycling activities to date include:
•	Enhancing Infrastructure: CMI wrote an article in Recycling Today about how operating a second
aluminum recovery line (i.e., eddy current) in material recovery facilities can divert an additional 30,000
pounds of aluminum per month on average. The cost of installing a second aluminum recovery line can
be recouped in less than six months because of the high value of aluminum.
•	Enhancing Measurement: Each year, CMI and the Aluminum Association update the four sustainability
key performance indicators for the aluminum can to educate policymakers and the broader public on
recycling efforts and progress.
•	Education and Outreach: CMI is a founding member of The Recycling Partnership, which has served
more than 1,000 communities to increase and improve recycling. Also, CMI partnered with the National
Association of Convenience Stores to issue a toolkit that provides guidance to retailers on how to
implement a recycling program.
Learn more: cancentral.com/sustainabilitv.
•	~~~		
The Coca-Cola Company launched the World Without Waste Initiative in 2018 - a system-wide effort to
design more recyclable packaging, increase collection and partner with communities, non-governmental
organizations (NGOs) and even competitors to reduce packaging waste. The company's goal is to help collect
and recycle a bottle or can for every one sold by 2030. The Coca-Cola Company is committed to making all
packaging 100% recyclable by 2025 and creating bottles and cans with an average of 50% recycled content
by 2030.
In 2009, The Coca-Cola Company introduced PlantBottle™, the first fully recyclable PET plastic bottle made
SINCE 1976

with up to 30% plant-based materials. Additionally, in 2020, DASANI will introduce HybridBottle™, a new
bottle that combines plant-based resin (PlantBottle) and Recycled PET. Coca-Cola Freestyle™ is an example
of package-less delivery. DASANI PureFill™ water dispensers - an evolution of the successful Freestyle
platform - gives consumers the ability to fill and refill personal bottles with ultra-filtered, still, flavored and
sparkling DASANI water. Coca-Cola has invested more than $12 million in innovative partnerships that bring
curbside recycling programs to communities, help educate Americans on where to recycle, and support large-
scale recycling infrastructure.
Through partnerships with The Closed Loop Fund, The Recycling Partnership, Keep America Beautiful
and others, Coca-Cola has helped support the placement of one million recycling bins in more than
1,400 communities that divert an estimated 800 million pounds of recyclables from landfills annually.
In 2019, the company launched #CocaColaRenew to tackle some of the barriers to recycling in the U.S. by
inspiring people to think differently about packaging waste and reimagine the possibilities of recycled plastic
through a series of community events, programming and marketing. The Coca-Cola Foundation supported
Ocean Conservancy and its Trash Free Seas program, which works to invest in trash collection and recycling
systems to make sure trash never gets in the ocean. Additionally, Coca-Cola is the leading sponsor of the
International Coastal Clean Up, which mobilizes thousands of volunteers, including the company's own
associates, around the world to participate in cleaning up coastlines and waterways each year. Learn more:
Full Dasani innovation lineup: https://coke.box.eom/s/iuaamiqv4a8pk8onkdhn5rpu2ee8w3a1
For Delta Institute, waste reduction is the cornerstone of its mission and has been a core programmatic
scope since inception. Delta Institute has expertise in multiple waste and materials types including muncipal
solid waste; construction and demolition waste; and household hazardous waste, such as electronics,
biomass, and wastewater. Delta serves local governments and works with businesses, industries, and
institutions to reduce waste and, where possible, transform environmental liabilities to economic assets.
Additionally, Delta Institute has worked with numerous facilities to improve waste management and help
clients achieve Leadership in Environmental Energy Design ratings at landmark Chicago facilities, such as the
Merchandise Mart, Field Museum, and Prudential Plaza, which are complex ecosystems within themselves.
Overall, Delta Institute has diverted more than 65,000 tons of materials from landfill—instead helping
find secondary markets, compost, or reuse for these valuable resources. Delta Institute collaborates
with communities throughout the Midwest to solve complex environmental challenges. The institute
worked and partnered with 179 communities last year.
As part of strengthening secondary markets for reclaimed materials, Delta has successfully implemented
many waste reduction and deconstruction projects to build the capacity of municipal, county, regional, and
corporate partners to manage their waste better and more effectively, including collaborating with midwestern
buildings (http://bit.Iv/demvstifvinawaste). working with the City of St. Louis on a demolition handbook
(http://bit.lv/STLDecon). and providing a toolkit for using storywood for designers, architects, and developers
The District of Columbia Department of Public Works (DC DPW) has established the goal of achieving
a citywide waste diversion rate of 80% by 2032. Specifically, with respect to recycling, DC seeks to reduce
contamination to 12% to improve the quality of recyclables and increase the volume of recyclables collected
through increased participation.
~ ~~

In fiscal year 2018, the District introduced foodservice packaging to materials accepted for recycling
and rolled out a multi-media "Waste Less, Recycle More" outreach campaign, which resulted in a
9.5% increase in the volume of recyclables collected and an eight-percentage point decrease in
This fall, DPW conducted a multi-media campaign, which included a "Feet on the Street" education
component to help reduce contamination in residential recycling collections, with a focus on keeping plastic
bags, wraps, and fiims out of recycling bins. DPW inspectors were armed with "Oops" tags to place on bins
found to contain non-recyclable items. The tagging campaign was conducted on routes that have been
reported to have high contamination by collection crews.
Other components of the campaign included a mailer to all DPW-serviced households, advertisements on
buses, metro railcars, bus shelters, bike share shelters, and unveiling two DPW trucks with messaging about
not bagging recyclables.
DPW also has commenced visually inspecting recyclables at its transfer station, reclassifying contaminated
portions of recyclables loads as trash, and plans to use intelligence gained to implement ongoing, targeted
tagging and outreach campaigns. Learn more: www.zerowaste.dc.gov
•	~~~	
Two Dow employees have sparked a new initiative to increase
awareness of Store Drop-Off Recycling Programs and educate more
people about hard-to-recycle materials. Dow Marketing Director
Heather Turner posted a video about the items she was recycling via a
local Store Drop-Off location, which prompted Dow Marketing Manager
Chris Gandy to do the same. In a matter of days, the two videos
generated more than 6,000 organic combined views on the employees'
personal social media channels.
Recognizing the instant reach of these social media posts and the
potential impact of this type of campaign, a team at Dow developed
and launched the #RecycleChallenge to make the public aware of the
Store Drop-Off Recycling Program and educate them on how to use it.
To date, the #RecycleChallenge has generated more than 60,000
video views. The challenge has been accepted and embraced by
business leaders within Dow, Kellogg's, Berry Global, Charter NEX,
Nova Chemicals, DuPont, the American Chemistry Council, Sonoco,
Way Fair, BNP Media, and many more.
The notion of ending plastics waste is woven into the very fabric
of Dow. It is the passion that is driving its design for recyclability mindset. And it is the motivation
that is encouraging its workforce to become ambassadors for change. This is why Dow started the
#RecycleChallenge, a public awareness campaign that transcends any one company or any one industry.
•	~~~		
Since inception, EcoRich's efforts as a company have been geared toward increasing awareness of
composting as a practice. On-site composting is what truly defines the EcoRich mission. The machine's range
is 20 pounds to 2500 pounds per day. EcoRich intends to show the world that on-site composting is the most
efficient and beneficial way to recycle food waste. Finai product soil amendment helps to enrich soil the way
nature intended.
To pursue this goal, EcoRich continuously participates in a variety of public forums, including fairs,


conventions, and webinars. The company has organized
several free composting classes with the New York City
(NYC) Parks Department, where anyone who would like to
attend can sign up online and show up to learn. EcoRich
has worked with several reputable organizations and
companies to plan community outreach events that push
the benefits of composting.
EcoRich was selected as one of the finalists of the NYC
Zero Waste Challenge, which provided the opportunity
to work with the NYC Mayor's offices Technical Division,
Sanitation, and NYC Housing Authority in order to
compost waste at the Brownsville Housing Complex. In this project, the company was able to continually
educate and work with residents, many of whom were not aware of composting in general. Lastly, in 2018
alone, the products EcoRich sold could keep 120 tons of food waste out of landfills. The company
has done this all while continuing to promote composting at the source and showing people the wonders
of waste. The project with the NYC Parks Department was quite successful, as EcoRich organized free
composting classes and got a 100-pound per day composter up and running at the facility at Randall's Island.
The work with the Brownsville Housing Complex offered plenty of valuable insight into compliance rates for
organized composting efforts and total average output for an entire apartment complex. EcoRich continues
to offer free tours of its composters at different sites to show individuals how simple and effective large-scale
composting can be. Next, EcoRich is installing a machine at a college in New Jersey. Visit: ecorichenv.com/
The End of Waste Foundation hopes to divert
waste from landfills and increase glass and aluminum
recycling rates to 85% by 2030 through its technology
platform and Distributed Shared Responsibility
system. With partners Momentum Recycling and
Rocky Mountain Bottle Company, End of Waste
Foundation has officially traced and subsidized
through its blockchain platform, the recycling of
over 2,000 tons of glass in the state of Colorado.
With the contributions from sustainability-
minded businesses, the foundation has returned
more than $8,000 to its recycling partners, as of
September 2019.
Its Distributed Shared Responsibility system gives all

stakeholders responsible for the product's lifecycle role and empowers the community to divert waste from
landfills and into the recycling stream. Learn more at: endofwaste.com.

The Foodservice Packaging Institute (FPI) is working to tackle one of the industry's greatest challenges -
increasing the recovery of foodservice packaging through recycling and composting.
•	FPi launched the Paper Recovery Alliance (PRA) in 2011 and the Plastics Recovery Group (PRG) in 2012
to increase recovery of paper and plastic foodservice packaging like cups, take-out containers, pizza
boxes, and paper carryout bags.
•	in 2014, the Foam Recycling Coalition was launched to increase recycling of foam polystyrene cups and

• in 2018, the Paper Cup Aliiance formed
specifically to accelerate the growth in access
to recycling of paper cups in the U.S.
These groups work with stakeholders throughout
the recovery value chain on aligning the supply
chain, expanding the collection and processing
infrastructure, identifying new end markets, and
educating and engaging consumers to increase
recovery and minimize contamination.
The PRA/PRG's Community Partnership Program
supports communities in adding foodservice
packaging to residential recycling programs with
grant funding, technical assistance and other resources. The program confirms end markets for the material,
works closely with the MRF on operational aspects and assists communities in their outreach to residents.
Since Fall 2017, FPI has launched five community partnerships, with each showing exciting results
within the first year. These partnerships have provided access to recycle foodservice packaging for
nearly two and a half million people across the country.
FPI's Foam Recycling Coalition has awarded 13 grants across the U.S. and Canada to support the
recycling of foam polystyrene cups and containers, increasing access to foam recycling for over
three million people and recycling nearly 300,000 pounds of foam in the last year alone. Learn more at:
RecvcleFSP.oi and RecvcleFoam.org
•	~~~		
Beginning in early 2018, the Illinois EPA focused on developing consistent statewide residential curbside
recycling messages to minimize contamination and increase recycling participation throughout the state.
Consistent with these goals, the Illinois EPA created a singular curbside recycling guide website that provides
all Illinois residents a uniform and accurate source for what is and is not acceptable in their curbside recycling
bins, regardless of waste hauler. The Illinois EPA also developed an interactive online mapping tool that
directly connects residents with drop-off locations for the recyclables that are not accepted in their curbside
bin or for those residents who do not have a curbside recycling service offered in their area.
The Illinois EPA surveyed the state's 12 MRFs that accept material from Illinois curbside recycling
programs, which were used to populate the Curbside Bin Recycling Guide website. If the materials
are not accepted in the curbside recycling bin, but are still recyclable, the Recycling Guide website links
to the Beyond the Bin Map where residents are able to find drop-off sites in their area. The Agency also
surveyed all 102 Illinois counties to determine drop-off locations to populate the interactive map. The
websites were launched on America Recycles Day in 2018 along with multiple press releases, news and radio
interviews, presentations at conferences, and social media posts that promoted correct recycling.
To measure the impact of these efforts, Illinois EPA directly contacted each MRF to determine their
contamination rate and actions undertaken to decrease contamination. Learn more: /dataservices.epa.illinois.
aov/recvcle/curbside-bin-recvclina-auide.html and illinois-epa.maps.arcais.com/apps/webappviewer/index.ht
mi?id=8faa7bd1614b468488382aeaaa41 a/be
The Institute of Scrap Recycling Industries (ISRI) is the Voice of the Recycling Industry™, promoting
safe, economically sustainable, and environmentally responsible recycling through networking, advocacy,
and education. ISRI members collect, transport, process and broker valuable, specification-grade recycled
commodities used as raw materials by manufacturers around the globe, including steel mills, foundries,

paper mills, consumer-packaged goods producers arid plasties formuiators. Last year, ISRI's members
processed 138 million metric tons of materials that are economically competitive and environmentally-friendly
manufacturing feedstock alternatives to carbon-intensive virgin materials.
The recycling industry today is vibrant, innovative and competitive and provides key solutions to global
environmental and economic issues. In the U.S., recycling directly and indirectly supports more than
531,000 well-paying jobs, while generating nearly $110 billion in economic activity and $13 billion in
federal, state and local tax revenue. Recycling also supports a cleaner environment: scrap materials are
environmentally preferable and energy-efficient feedstock supplies more than 40% of global manufacturing
needs, saving as much as 75% in greenhouse gas emissions and as much as 95% in energy savings.
Recycling also plays a key role in the global circular supply chain where everyone can play a role in protecting
the environment by purchasing products made from recycled content and properly recycling materials to limit
ISRI is a proud partner of the U.S. EPA America Recycles dialogue, which is one way the organization
collaborates across recycling stakeholder groups to build awareness about the importance of recycling and
grow opportunities for recycling success. For example, ISRI last year hosted an MRF Summit, which included
recyclers, brand designers, MRF operators and community recycling directors. Among the results of this
forum, the group has continued with development of a model contract for MRFs and recyclers to improve
flexibility to deal with changes in commodity markets while improving contamination rates. In addition, they
are working together to revise specifications for materials coming into MRFs, which supports the greater
likelihood that recycled commodities can be marketed and used in manufacturing. This is vitai because
successful recycling requires market demand. ISRI is actively working with brand owners, manufacturers,
engineers and designers to promote the use of recycled content in their products, as well as the recyclability
of those products at the end of their life.
Additionally, launched more than 30 years ago, the ISRI Design for Recycling® initiative encourages
manufacturers to consider the ultimate destiny of their products during the design stage of a product's
development. The ISRI Design for Recycling® Award has been presented to companies in the consumer
electronics, packaging, environmental technologies, furniture and office products industries and organizations
that demonstrate a commitment to making consumer products recyclable and reducing environmental risks
from their products.
Finally, ISRI is proud to be a member of the Department of Energy's REMADE Institute, a 50 million-dollar,
multi-year effort to drive advanced manufacturing within the U.S. This effort will provide new opportunities for
the use of recyclable materials in manufacturing, also supporting a greater focus on Design for Recycling®
principles. To learn more, visit isri.org.
•	~~~		
Keep America Beautiful (KAB) Goal Statement: We are
consuming the planet's scarce resources rapidly and need
to understand how waste prevention, re-use, and recycling
in terms of both quality and quantity can be improved.
Through consumer education, the loop can be closed and
fewer valuable resources needlessly wasted.
KAB provides affiliate communities, and the public at large,
with tools and resources to effectively educate citizens
about how to recycle correctly. Moreover, KAB ensures
more public spaces have recycling bins, thus increasing
the opportunity to recycle away from their homes.
These efforts help KAB reach the following goals:
• Improve recycling behavior by 5% annually in affiliate communities by 2020;


•	Improve recycling quality by 3% annually in affiliate communities by 2020; and
•	Provide public space recycling access to an additional one million people by 2020.
Additionally through KAB's public service advertising campaign - "I Want To Be Recycled" - and the Keep
America Beautiful® America Recycles Day® program, KAB continually reinforces that people can contribute
to a circular economy and provide raw resources to create something new when they recycle.
KAB has worked with corporate partners and foundations over the past decade to provide public space
recycling infrastructure grants. For more than 13 years, The Coca-Cola Foundation has worked with KAB to
donate recycling bins to more than 1,000 communities across the country. Over the history of the program,
more than 37,000 public space recycling bins have been awarded, providing opportunities for recycling on-
the-go to more than two million people daily, with the potential to reduce approximately 27.5 million pounds
of carbon emissions and saving the equivalent of over six million gallons of gasoline during this time period.
This is not to mention the public space program which focused exclusively on parks and recreational areas
that distributed more than 4,300 recycling bins, reaching more than 190,000 people daily through 190 grants
from 2013-2017. Through ARD, KAB annually promotes recycling and serves as a catalyst for numerous
special event recycling programs, resulting in the collection of hundreds of tons of recyclables.
ARD celebrates the benefits of recycling and provides an educational platform that motivates people to
recycle, influencing recycling behaviors at work, at home, and on the go. Through ARD events on or around
November 15th, KAB's vast network of affiliates and partners connects with local communities to directly
engage millions of people to recycle 365 days a year. ARD inspires communities to directly engage their
residents to help them understand the economic, environmental and social benefits of recycling, and provides
an educational platform to raise awareness about the value of reducing, reusing and recycling - every day -
throughout the year.
In 2018 alone, ARD volunteers and participants recycled more than 271,000pounds of recyclables;
collected more than 1 million pounds of e-waste; and collected more than 389,300 beverage containers
for recycling. Visit: americarecvclesdav.org: berecvcled.org: and bingrant.org.
•	~~~		
Less than a year after merging, Keurig Dr Pepper (KDP) introduced its Drink Well. Do Good corporate
responsibility platform, which included a comprehensive set of unified goals for the new company. Some
were recommitments of previously stated goals, and some were brand new, aggressive targets the company
intends to reach as KDR They include:
•	By the end of 2020, 100% of Keurig K-Cup® pods will be recyclable following full conversion in the U.S.
Canada reached this important milestone in 2018.
•	100% of packaging will be converted to recyclable or compostable materials by 2025.
•	Across the packaging portfolio, 30% post-consumer recycled content will be used by 2025.
•	Sending zero waste to landfill across operations by 2025.
KDP is introducing its first Keurig brewers made with PCR content in the Canadian market.
KDP set its goals with an intent to keep pace with the industry and lead where possible while ensuring clear
guide paths to success in the timeframes that were mapped out. Currently, KDP is making steady progress
in all areas with clearly defined goals, but with eliminating packaging waste being top priority, KDP has made
significant progress in those areas. Specifically, all K-Cups® will be recyclable by the end of2020, and
when that transition is completed, over 90% of the entire portfolio will be recyclable, on track to meet
the goal of 100% recyclable or compostable packaging by 2D25.
KDP is continuously working to ensure that packaging materials are optimally designed to be the highest
possible value for recycled plastic buyers. The company is replacing dark-colored plastics, making bottle
labels and caps compatible with bottle recycling processes and engaging in significant consumer education

campaigns on how to "recycle right" with NGO and municipal partners to reduce contamination in the
recycling stream. Learn more: keurigdrpepper.com/CR.
•	~~~	
Members of the Materials Recovery for the Future (MRFF)
collaborative share a simple vision: Flexible plastic packaging
(FPP) is recycled curbside, and the recovery community captures
value from it. Currently in the U.S., FPP is typically not collected
in curbside recycling programs, and the few communities that
do only collect PE film. PE film is also collected for recycling at
drop-off locations across the country, but that does not provide
a recycling solution to the other types of FPP in the packaging
To realize this vision, MRFF is conducting a pilot with a
Pennsylvania-based MRF to demonstrate that FPP can be
collected curbside, effectively sorted and baled at an MRF,
and turned into new products. To prepare for the pilot, MRFF
conducted extensive research on MRF sortation equipment. Since MRFF's inception in 2015, the collaborative
has been researching potential domestic end markets for the material. MRFF is continuing this research in
parallel with the pilot.
The MRFF collaborative published research results in 2016 demonstrating that flexible plastic packaging can
be effectively sorted and baled at a MRFF. In 2020, MRFF will publish research results from the pilot along
with recommendations for other MRFs interested in implementing FPP recycling. To help ensure a successful
pilot, the MRFF collaborative worked with the pilot MRF to develop consumer-facing educational materials
that explain what types of flexible plastic packaging can go in the recycling carts. The MRF is sharing these
materials only with the communities they service to avoid confusing residents not serviced by this MRF. If the
pilot can demonstrate the economic and environmental benefits of collecting FPP, it can help make the case
for upgrading MRFs in communities. Learn more at: materialsrecovervforthefuture.com/
•	~~~	
In the U.S., an estimated 15 million mattresses are discarded every
year, or an average of 50,000 per day. The Mattress Recycling
Council (MRC) is a non-profit organization formed by the mattress
Industry to operate recycling programs in the U.S. in those states that
have enacted mattress recycling laws. The program is currently running
in Connecticut, California and Rhode Island. Each state's program
is funded by a recycling fee that is collected when a mattress or box
spring is sold. Each year, more than 1.5 million mattresses are
recycled by MRC, diverting 52 million pounds of useful materials
from the waste stream.
More than 80% of mattress components can be recycled, diverting
valuable resources from local landfills. The most prominent
commodities extracted include: foam and quilt panels (used in carpet
padding), metal springs (sold to scrap metal markets) and wood (used
as mulch or as an alternative fuel resource).
MRC supports this effort by investing in research to identify new
end markets to increase recycling rates, improve the efficiency of
used mattress collection, and help MRC's recyclers identify mattress
dismantling and recycling best practices. The program officially began operating in May 2015 in Connecticut,
in California in December 2015, and in Rhode Island in May 2016. MRC collected 4,500,000 mattresses
Why Recycle?
Conservation of resources by using
& other materials to create
Less reliance on
by diverting mattresses from
Reducing the number of
More than 50,000 mattresses
are discarded each day.

program-wide through the end of 2018, resulting in MRC's recyclers diverting 67,000,000 kilos of
material from landfills through reuse, recycling and biomass.
In each state where mattress recycling laws have been enacted, MRC:
•	Collects a fee that is charged to consumers in each state at the time of purchase that funds the cost of
operating and administering that state's program.
•	Provides no-cost and accessible state-wide opportunities for residents to discard their used mattresses.
•	Provides no-cost collection of discarded mattresses from solid waste facilities.
•	Provides solid waste facilities suitable storage containers and transportation of discarded mattresses.
•	Provides MRC-financed transportation and recycling of mattresses and box springs.
•	Publicizes the program to consumers and affected businesses.
To promote mattress recycling in the states where it operates, MRC provides a comprehensive education
and outreach program targeting both consumers and the industry. MRC created the Bye Bye Mattress brand
with a unique logo and website to help consumers learn about mattress recycling and how to access the
program. Consumer education efforts include: point-of-sale materials, public service announcements, and
paid advertising campaigns, including radio, television and billboards, social media/digital campaigns, and
community outreach. An online locator allows consumers to search for nearby mattress recycling locations or
upcoming events. Bye Bye Mattress also operates a toll-free number.
MRC targets mattress manufacturers and retailers to educate them about their legal obligations related to
registration, fee collection and other requirements under each state law. Industry outreach includes: monthly
program updates, press releases, news articles, marketing materials, paid advertisements, participation
in industry conferences and events, and both digital and social media campaigns. Details can be found at
MattressRecvclinaCouncil.org and BveBveMattress.com
•	~~~	
In 2017, Monroe County, NY Executive Cheryl Dinolfo launched
the ambitious Refresh Recycling campaign aimed at refreshing
conventional wisdom on recycling. The timing of this campaign
was critical, if not fortuitous, as it preceded an unexpected and
dramatic downturn in the recycling industry. This event suddenly
catapulted Monroe County's education and outreach program
strategy to the forefront to ensure the viability of one of New York
State's oldest curbside recycling programs. Monroe County's
Refresh Recycling Program has contributed to higher-quality
materials being collected at the curb and ultimately processed at
the County's recycling center and sold by Waste Management.
The ongoing success of the County's recycling program is due,
in large part, to the success of the Refresh Recycling campaign.
In 2018, international restrictions placed upon materials for recycling led to chaos in recycling markets
throughout the U.S. For Monroe County's successful 25-year recycling program to endure, it had to be
composed of the cleanest — and most correct — stream possible.
The County, using internal resources and working in cooperation with contract partner Waste Management
and numerous community leaders and stakeholders, created the Refresh Recycling education and outreach
campaign, with emphasis on accurate and uncontaminated recycling.
•	Using custom illustrations, the Recycle Right Sign Suite was made available via free download in
English and Spanish. The signs have been downloaded over 900 times by municipalities and residents
throughout the US and Canada.
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•	Two videos - Recycling Right Begins With You and the Monroe County ecopark were produced, which
have been viewed over 6,000 times since November 2018.
• Recycling Right received a national Telly Award for exceptional production.
•	Residential recycling magnet - to insure conformity, used illustrations from the Recycle Right sign
project. 5,000 have been circulated.
•	Electronic newsletter - distributed monthly to 8700+ residents.
•	Plastic Bags and Film - With the NYS Plastic Bag ban looming in March, 2020 and bags and film a
major contaminant of the recycling stream, the County's energies are concentrated on promoting
reusable bags and the recycling of existing bags and film, with a new quick-reference card and
distribution of reusable bags.
•	Monroe County Recyclopedia - a 38-page document available online only that answers a myriad of
questions regarding what can and cannot be recycled in Monroe County.
Currently, contamination in Monroe County is estimated at approximately 10 percent, considered an
exceptional statistic for a municipality of 750,000 residents. In 2010, Monroe County's diversion rate
was 16.5 percent; in 2016, 26percent; and in 2018, 40percent of all waste generated in Monroe County
was diverted from a landfill. By 2025, Monroe County hopes to achieve a diversion rate of 60 percent.
Learn more: Monroe County Recycling: www2.monroecountv.aov/des-residentialrecvclina.php: Recycle
Right Sign Suite: www2.monroecountv.aov/des-recvcle-riaht-sians: and Residential Recycling Magnet:
The National Waste and Recycling Association (NWRA)
proudly represents the private sector waste and recycling
industry that is essential to maintaining the quality of American
life. The delivery of waste and recycling services impacts every
American in their homes, in their businesses and wherever
they go. With 700 members, NWRA speaks on behalf of 70%
of the waste and recycling sector. The association strives to
protect the environment through its commitment to advancing
safe, economically and environmentally sustainable materials
Through its Recycling Committee, NWRA develops resources
to support members' efforts to help consumers develop better
recycling habits and reduce contamination. NWRA has prepared
issue briefs, infographics, and other materials designed to
support members. As the recycling landscape changes, NWRA,
through its Recycling Committee publishes issue briefs with the
information for NWRA members.
NWRA collaborates with other recycling stakeholders by
focusing on areas that affect the recycling industry. In partnershi|
with recycling stakeholders, the association produced a
Think Twice infographic to reduce recycling contamination by
reminding consumers to think twice before they recycle. NRWA works jointly on sharing information about
lithium batteries that are impacting the safety of curbside recycling. The association is working on updating
guidelines for designing recycling contracts which were developed in conjunction with SWANA.
NWRA encourages improving recycling infrastructure and education by sponsoring recycling awards. Each
year, the association recognizes innovators and leaders in the industry. Awards are given to companies and
organizations that make substantial contributions to recycling through partnerships, public education, and
Think Twice! 1
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Electronics and
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innovative recycling facilities. NWRA also created an infographic to illustrate how materials are processed
from a single stream recycling program. Learn more:
cdn.vmaws.com/wasterecvclina.site-vm.com/resource/resmar/sinale stream process final.jpg
cdn.vmaws.com/wasterecvclina.ora/resource/resmar/issue brief/Think Twice Check Locallv.pdf
cdn.vmaws.com/wasterecvclina.ora/resource/resmar/issue brief/nwra issue brief on chanaina.pdf
•	~~~	
Tackling plastic pollution is an urgent priority for
Nestle. The company's vision is that none of its
packaging, including plastics, ends up in landfill or as
litter. In 2018, Nestle announced its commitment to
make 100% of its packaging recyclable or reusable
across its global portfolio by 2025. To achieve
this, Nestle is: eliminating non-recyclable plastics,
encouraging the use of plastics that allow better
recycling rates, and eliminating or changing complex
combinations of packaging materials. Recognizing
that 100% recyclability will not solve the plastic waste
problem, the company set out a broader plan that
includes pioneering alternative materials, partnering
with others to shape a waste-free future, and driving
new behavior. These new commitments build on
previously existing goals to minimize the use of packaging material. Nestle is on track to reach its objectives
to avoid the use of 140,000 metric tons of packaging materials by 2020, versus a 2015 baseline.
Nestle is making progress towards its packaging goals. Since 2015, Nestle has avoided more than 118,710
metric tons of plastic packaging across the globe through designing more efficient packaging. Nestle
is using a higher proportion of recycled content. Nestle Waters North America will use 50% recycled PET
plastic (rPET) across its domestic packaging portfolio by 2025. In 2019, the company's Poland Spring®
brand iaunched Origin, a water bottle crafted from 100% recycled food-grade plastic and announced its
goal to convert the entire brand to 100% rPET by 2022. Nestle is also designing new products, like its new
Starbucks® Creamers, to be 100% recyclable including caps and shrink sleeve labels. Nestle's efforts to
reduce plastic waste extend beyond its brands to its business operations where all 4,200 Nestle facilities have
restricted the use of single-use plastic items.
Tackling pollution requires a holistic approach, which is why Nestle is working with governments, NGOs,
suppliers, waste managers, retailers and other companies to take meaningful actions. One collaborative
project, MRFF, is researching the technical and economic feasibility of sorting flexible plastic packaging
for recovery. Initial results showed that high-tech optical sorters can effectively separate flexible plastic
packaging. Now the group is partnering with J.P. Mascaro & Sons in Berks County, Pennsylvania to pilot
single-stream curbside recycling of flexible plastic packaging. In March 2019, Nespresso, the New York City
Department of Sanitation, and Sims Municipal Recycling (SMR) announced Nespresso's 1.2 million-dollar
commitment to better enable the recovery of its aluminum coffee capsules through New York City's curbside
recycling program. In addition to capsules, the commitment will allow SMR to better sort and capture
lightweight aluminum items and turn them into new products. For more information on what Nestle is doing to
tackle packaging waste, visit: nestle.com/ask-nestle/environment/answers/tacklina-packaaina-waste-plastic-
•	~~~		

The NYC Department of Sanitation provides curbside arid containerized collection of dual stream recycling
to ail eight and a half million residents in New York City, regardless of dwelling type. Weekly collection of
commingled paper and cardboard in one stream; and commingled metal, glass, plastic and beverage cartons
in a second stream, is provided to high-rise complexes, brownstones, single-family homes, and other types
of housing, The Department also serves schools, public institutions, and government agencies with curbside
recycling collection.
Between fiscal years 2012 and 2019, the diversion rate reflecting recycling and other diversion
activities deemed reportable by City Law for residential and institutional collection has increased
from almost 15% to over 21%. DSNY continues to work towards increasing diversion through expansion
of curbside organics collections and support for marketing and outreach to promote traditional recycling,
electronics recycling, textile recovery, and materials reuse. Today, NYC collects more recyclable metal, glass,
plastic and paper than at any point in the last decade. This is a testament to the continuous progress the
Department seeks to achieve through programmatic and outreach work.
A recent example of the progress made towards accomplishing Department goals is the Manhattan Paper
Challenge. In spring of 2019, the Department launched this unique outreach campaign focused on facilitating
behavior change at the neighborhood level to help increase participation in its curbside collection programs,
specifically focused on paper. The challenge is a competition aimed at increasing paper recycling rates by
putting all neighborhoods in Manhattan in a contest to see which neighborhood could achieve the highest
rate increase in paper recycling. The three neighborhoods with the highest rate increase received quarterly
awards and grand prizes - a valuable incentive for residents.
The Department runs an ambitious number of programs and activities that support its goals and strengthen
recycling. One of the more determined avenues of improving recycling has been through schools, with
the Zero Waste Schools Program. The Zero Waste Schools program aims to divert all recyclable waste in
participating schools and reaches over 60,000 students. In its third year, the Department's Zero Waste
Schools online portal features zero waste curricula and other resources for teachers and has grown to
include over 740 schools, or 40% of all NYC Department of Education schools.
The Department has also launched the Zero Waste Building Maintenance Training program to help building
maintenance staff run outstanding recycling programs. Through a combination of classroom instruction, field
trips and practical activities, participants learn proper recycling procedures, develop skills to troubleshoot
common recycling issues, and leave the course ready to teach others about recycling. Visit: wwwl.nvc.gov/
•	~~~		
The North Carolina Department of Environmental
Quality's Division of Environmental Assistance and
Customer Service (DEACS) is a non-regulatory division
offering technical and financial assistance to businesses,
manufacturers, local governments, institutions,
economic developers and citizens in environmental
management. Specifically, the Recycling and Materials
Management Section in DEACS promotes and supports
local recycling programs and heips expand recycling
infrastructure through training, technical assistance, and
grant programs to expand services and grow the state's recycling economy.
The N.C. Recycling and Materials Management Section is addressing the major market shifts and industry
impacts with a multi-pronged approach that seeks to develop and expand recycling markets, reduce
contamination of the recycling stream, and assist communities and businesses in finding solutions to
changing market conditions. To address the issues of recycling contamination, N.C. set a goal to work with
industry leaders and provide training and resources to local governments, recycling hauling companies,

recycling processors to provide clear, consistent messaging about recycling. Collective outreach with
consistent messaging across the state helps reduce confusion and gives residents confidence in North
Carolina's recycling system.
•	Provided $511,000 in recycling business development grants to 17 N.C. recycling companies,
creating 38 jobs and generating more than $1.3 million in new, private business investments.
•	Provided $468,000 in grant funding to 32 local governments to improve and expand recycling
programs and increase public awareness of recycling.
•	Hosted three anti-contamination workshops with more than 150 communities, haulers, and recycling
companies attending.
•	Provided market updates and technical assistance at more than 50 conferences, regional meetings, and
events across the state.
•	Produced free anti-contamination toolkits for communities, haulers and recyclers to help educate
customers about what does and doesn't belong in the recycling cart.
•	Developed and executed the Recycle Right N.C. campaign including training and outreach materials
designed to help communities get positive, clear and consistent messages out to the public about
•	Provided free graphic design support for local governments to assist with the development of
brochures, mailers, and oops tags.
On Sept. 9, 2019, NC, with 215 local governments across the state, launched Recycle Right N.C. The 10-
week public education campaign is designed to encourage North Carolinians to recycle right by knowing
which items are recyclable and which are not. The goal is to recover more valuable materials like cans,
bottles, and paper while reducing the amount of non-recyclables in the recycling bin. Since the launch,
DEACS' Recycle More NC Facebook page has reached more than 600,000people and generated
almost 20,000 responses, likes or shares. Communities across the state have shared the posts and
engaged with their residents directly. In addition, local governments have used the media to highlight positive
recycling stories. Haywood, Greene and Brunswick Counties passed Council resolutions in support of the
campaign. Working with local partners, the campaign aims to create a more resilient recycling industry,
conserve North Carolina's natural resources and boost the local economy. Visit: recvclemorenc.org/
•	~~~		
The goals for the Northeast Recycling Council, Inc. (NERC) are to improve and expand recycling and
recycling markets in the 11 Northeast states (Conn., Del., Maine, Md., Mass., N.H., N.J., N.Y., Penn., R.I., and
Vt.). Initiatives driving recycling market development and purchasing of products with post-consumer recycled
content (PCR) include:
•	Developed model procurement specifications for several products, and worked with state agencies to
•	Research and education to increase use of recycled content in glass containers;
•	Developed a comprehensive directory of PCR end-markets in region;
•	Unique regional blended value of an MRF ton study and report;
•	Day-long workshop about PCR in road and infrastructure projects;
•	Launched series of webinars about using recycled content in road and infrastructure projects.
Initiatives supporting increased residential recycling and improved quality include:
•	Co-sponsoring a workshop with The Recycling Partnership in May 2019, whose 80 attendees were
primarily municipal recycling coordinators;
•	Hold two conferences annually, highlighting issues and solutions for the recycling industry.

•	Hundreds of participants have joined NbRC webinars addressing residential recycling, best
management practices, and contracting;
•	Written and published several best management practice publications, tip sheets, and educational
resources. Learn more: nerc.org
•	~~~		
"Tackling plastic waste is one of my top priorities and I take this challenge personally... We are doing
our part to address the issue head on by reducing, recycling and reinventing our packaging to make it
more sustainable, and we won't stop until we live in a world where plastics are renewed and reused."
- Ramon Laguarta, PepsiCo Chairman and CEO
PepsiCo is striving to do its part to help build a world where plastics need never become waste. In
September 2019, the company set a new target to reduce 35% of virgin
plastic content across its beverage business by 2025, which equates to the
elimination of 2.5 million metric tons of cumulative virgin plastic. Progress will
be driven by increasing use of recycled content and leveraging alternative
packaging materials, such as aluminum and glass. Additionally, through
the expansion of PepsiCo's growing SodaStream business, an estimated
67 billion plastic bottles will be avoided through 2025 by empowering
consumers to switch to reusable bottles. Other key 2025 goals include
striving to design 100% of packaging to be recyclable, compostable, or
biodegradable - currently at 89% across the PepsiCo global portfolio - and
striving to use 25% recycled content in its plastic packaging. The company
continues to partner with industry peers to coalesce around shared progress. These initiatives are critical to
achieving sustainability goals and reducing the company's environmental footprint.
PepsiCo is proud that by 2020, the company's premium water brand LIFEWTR will be packaged in 100%
rPET in the U.S., as the company's Naked Juice brand currently is, and bubbly will no longer be packaged in
plastic. Additionally, PepsiCo successfully converted non-recyclable shrink sleeves on all 28-ounce Gatorade
and 89- and 118-ounce Tropicana labels to 100% recyclable. As one of the largest users of rPET globally,
learnings from these projects will be critical in company efforts to further transition its global beverage
Throughout its snacks portfolio, PepsiCo continuously seeks opportunities to "right-size" packages, which
can reduce the volume of plastic used by up to 10%. The company is also beginning to roll out an innovative
new process called "charge compaction" that further reduces the plastic required for bags while delivering the
same volume of snacks. This also enables transport of more bags in each truck. These activities contribute
toward carbon emission reductions from the snacks packaging portfolio.
PepsiCo and The PepsiCo Foundation are accelerating efforts to boost recycling rates across the world.
Between July 2018- July 2019, the company pledged over $51 million globally in partnership initiatives
to organizations, including The Recycling Partnership, The Closed Loop Fund, and the Alliance to End
Plastic Waste, among others. These organizations foster a more robust recycling infrastructure in the U.S.
and around the world through curbside recycling, marine debris clean-up, and manufacturing technology and
product innovation.
Educating and engaging consumers on recycling are important components of the PepsiCo Recycling
program. Recycle Rally is a free recycling program designed to inspire K-12 school teachers, students, and
their communities to recycle by providing educational materials and resources such as recycling bins to make
recycling more engaging and convenient. Since its inception in 2010, the program has recycled more than
515 million post-consumer containers and placed 8,700 recycling receptacles throughout all 50 states.
Learn more: oepsico.com/sustainabilitv/sustainabilitv-reportina
•	~~~		

In 2016, the city of Phoenix launched the Reimagine Phoenix
initiative with a goal to achieve a 40% waste diversion rate by
December 2020. With guidance from the city's elected leaders,
Phoenix Public Works identified a three-pronged approach to
achieve this waste diversion goal: to enhance solid waste services;
to expand recycling education and community outreach; and to
foster public-private partnerships.
Since the launch, Phoenix Public Works has made impactful
strides in these three actionable areas by implementing new
programs and innovative ideas under the leadership of Public
Works Director Ginger Spencer. From establishing recycling Eco
Stations throughout the city to investing in infrastructure upgrades
to the city's recycling center and everything in between, Spencer
has been focused on surpassing the national waste diversion rate
average of 34% and remains steadfast in attaining the ultimate goal
of 40% by the end of 2020. With expertise and support from the
Public Works staff, the city of Phoenix is well on its way to reaching
that goal.
To date, Phoenix has achieved a 36% waste diversion rate through the implementation of different
waste diversion programs.
•	2017 - Eco-stations were strategically placed throughout the city to provide convenient drop-off points
for recyclables from businesses and multi-family housing dwellers.
•	2017 - The city's Compost Facility was completed, allowing the city to divert 55,000 tons of green
organics every year.
•	2018 - Together with The Recycling Partnership, the city launched the Oops/Shine On outreach
program, an interactive recycling outreach to reduce contamination using informational tags to educate
•	2018 - A partnership with Goodwill of Central Ariz, offers a free pilot clothing/textile curbside collection
program that will soon expand citywide in November 2019.
•	With a no-interest loan from Closed Loop Fund and additional investments from a municipality partner,
one of Phoenix's recycling facilities will undergo infrastructure and equipment improvements starting
October to help reduce recycling contamination.
Some of the activities that have contributed greatly to the City's recycling efforts:
•	Oops/Shine On program uses visual audits and engagement in a five-week span to target specific
neighborhoods with high contamination rates and educate them on how to recycle right by leaving
an Oops or a Shine On tag. There has been a 50% improvement in contamination rates since
implementation in 2018.
•	The Zero Waste Assistant is a desktop app for the public who may be confused about what materials
can go in the recycling container. By typing the questionable material, the app determines whether it
can be placed in the recycling container or not. If not, the app provides options on proper disposal of
the material.
•	The city's recent pilot curbside clothing collection with Goodwill of Central Ariz, has amounted to
19,640,000 pounds of materials diverted from the landfill from January 2019 to July 2019. Learn more at
•	~~~	•

The Plastics Industry Association (PLASTICS) aims to transform plastics
manufacturing and its supply chains to include greater use of recycled content,
better design for recycling and overall sustainability in manufacturing by giving
members the tools and resources to not only adapt, but to thrive, in this changing
environment. To achieve this goal, PLASTICS aims to educate members about
opportunities to set and advance sustainability goals, connect the supply chain
to accelerate that work, and communicate the innovative work our members are
doing to advance recovery and address pressing environmental issues like marine
PLASTICS brings together the entire plastics supply chain to drive advances in
sustainability and recycling. The association believes taking a systemic approach
to using and reusing materials more productively over their entire lifecycles affords
the opportunity to improve environmental outcomes, conserve resources and reduce costs. PLASTICS has
developed an innovative model for exploring and building new end market opportunities (NEMO) for recycled
plastics through connecting the plastics supply chain to solve for common challenges. This model has driven
impactful projects such as the End of Life Vehicle (ELV) recycling project, NEMO for film, groundbreaking
research on recycled plastics in asphalt, and the Pacific Northwest Secondary Sorting Demonstration Project.
As a result of these efforts, members are increasingly making commitments to using recycled content, and
advancing circularity.
The NEMO program works to strengthen the secondary materials market. In the recently released NEMO
for Film Phase II Report, PLASTICS identified 100 million pounds of new annual demand for mixed
films. The Pacific Northwest Secondary Sorting Demonstration Project aimed to demonstrate what additional
volumes for materials could be recovered and additional value created for the recycling system when
secondary sorting capability is added at the regional level.
PLASTICS also hosts the Re-focus Sustainability & Recycling Summit, which features thought leaders
highlighting how they are pushing the boundaries of sustainable manufacturing through innovation in design,
material selection and processing. Learn more:
NEMO: https://www.plasticsindustrv.ora/supplv-chain/recvclina-sustainabilitv/new-end-market-opportunities-
Re-focus: https://www.refocussummit.org/
•	~~~		
RecycleGO is a recycling service and
technology provider that aims to leverage
blockchain and other technologies
to improve the recycling system via
increased participation, product quality
and sustainability throughout the
product's life cycle. By tracking recycling
activity on a decentralized ledger,
RecycleGO establishes transparency and
accountability in the recycling system,
allowing Waste Haulers to track their
material, Municipalities and Corporations
to monitor their sustainable impact and
Consumers to make responsible choices.
As a verifier of recycled material, the
company's blockchain can legitimize
Gets Dyjgatched to
Purchases Recycle
Provenance Stop
Storesfi Sorts Waste
Sells Waste to
Unifying the Value Chain
RecycleGO adds value to the material flow at every step of the recycling/waste chain by
utilizing blockchain technology

deposit return programs and other incentive-based recycling initiatives. The blockchain platform makes
recycling easier and more efficient by giving users access to supply chain tracking and verification, operations
management, performance reports and insights, resources, and support.
RecycleGO's current software, the dual-system applications Mission Control and Chariot, saves haulers time
and money by optimizing their routes and streamlining their backend operations. The company is developing
a user app for businesses to arrange on-demand pickups and gain access to real-time materials tracking and
recycling data. Once the blockchain platform is fully developed, this next generation recycling supply chain
and logistics management system will create a secure, globally-scalable chain of custody ledger for haulers,
municipalities and corporations.
By creating a feedback loop for recycling activity, RecycleGO encourages higher quality recycling, which
enables processors to produce a higher quality commodity. Chain of custody tracking enables brands to
track their product through its life cycle and thus prove their sustainable impact, legitimizing their efforts
to an increasingly green consumer market. The Carter Performance Management system allows haulers to
manage their fleet and containers with route optimization and GPS tracking, helping avoid unnecessary idling,
misplaced containers and routing inefficiencies. Learn more: recvcleao.com/what-we-do/
•	~~~		
Revolution Systems, a veteran-founded recycling equipment business, makes convenient, effective and
efficient recycling accessible everywhere in the U.S. The company designs, manufactures and sells turn-
key sorting systems sized to serve smaller communities. Its patented sorting system processes single-
stream material for communities with 20,000 to 75,000people 30% more efficiently, 30% cleaner, in one
third of the space, and for one third of the price of a comparable system. With the Revolution, smaller
communities can eliminate the need for transfer stations and associated transportation of both good and
contaminated material, further reducing costs and environmental impact while creating jobs. Revolution-
served communities are better able to trace contamination and provide feedback to residents needed to
reduce contamination and residue rates. A new product in development will allow the company to serve
communities of less than 5000, as well as sports and entertainment events.
Since its founding in 2016, Revolution Systems has sold and installed three systems, each processing
different volumes and types of materials while accumulating over 7,500 hours of operation. In Steamboat
Springs, Colo., Revolution #1 has recovered over 10,000 tons of recyclable material and created six jobs while
eliminating the daily 180-mile trip to Denver for sorting. Sorted material is now shipped directly to mills using
backhaul freight, further reducing the carbon footprint. Revolution #2 recovered over 5000 tons of consumer
textiles for re-use, creating 10 jobs. Revolution #3, operational in early 2019, created 15 jobs and is recovering
140 tons per week.
Revolution Systems directly improves the U.S. recycling infrastructure by increasing access points, reducing
unnecessary transportation, increasing material yields, and increasing transportation system efficiency. A
"right sized" sorting system like the Revolution places sorting and recovery centers closer to the communities
it serves, increasing consumer convenience and participation. At the same time, local sorting eliminates the
need to transfer and transport unsorted material to larger facilities many miles away. Revolution's approach
to automation puts more control in the hands of the sorter, creating a "mill ready" product. Locally-sorted
material can be transported directly to mills using backhaul transportation, further reducing costs and
increasing overall transportation system efficiency.
For more information, see: RevolutionSvstems.net.
.	~~~		

The Recycling Partnership is a national nonprofit organization that leverages corporate partner funding to
transform recycling for good in cities and towns across America. As the only organization in the country that
engages the full recycling supply chain from the corporations that manufacture products and packaging to
local governments charged with recycling to industry end markets, haulers, material recovery facilities, and
converters, The Recycling Partnership positively impacts recycling at every step in the process.
The Recycling Partnership has served more than 1,300 communities with tools, resources and
technical support, helped place nearly 600,000 recycling carts, reached 60 million households, and
helped companies and communities invest more than $55 million in recycling infrastructure. Visit:
~ ~~-
Solid Waste Association of North America (SWANA) has
been at the forefront of increasing municipal recycling for
decades. With the recent challenges facing this system,
SWANA is leading efforts not only to increase recycling, but
to recycle right. Having higher quality recyclable materials at
the curb increases the amount of material that can effectively
be transformed into new products, while also making it more
financially viable for those collecting, separating and selling
the material. Communities and individual awareness play a
large role in this, which is why SWANA has worked to ensure
everyone knows how to #RecycleRight.
SWANA's other major goal is to raise awareness about the
true state of recycling, as well as what changes would be
effective to keep it truly sustainable. The association has
worked to educate the public, lawmakers, and local, state and
federal agencies that recycling is not in crisis, but there are
improvements that should be made.
SWANAs role as an educational resource and advocate has
guided its work over the past year. This included providing
interviews and background information to dozens of journalists
throughout the U.S., and other countries, developing resources
to provide balanced information to those researching the
topic, and working to fight misinformation about the state of
In addition to working with journalists, SWANA has educated members of Congress, state environmental
agencies, and municipal officials about recycling and how they can support efforts to improve it. This has
been accomplished through briefings, meetings, letters, and regular communications to provide accurate
and up-to-date information. SWANA has distributed materials such as flyers and infographics, developed
numerous social media posts and blog entries, and created many articles, resources, and videos to support
municipal and national recycling programs.
To develop consistent messages for key recycling issues, SWANA has developed a free, downloadable
media kit to educate journalists writing about this issue. This includes a "Myths vs Facts" flyer that succinctly
addresses misconceptions that are commonly reported. SWANA!s Applied Research Foundation recently
published an important report on the status of curbside recycling and how it was affected by the China
National Sword policies to help guide decision-making at the local, state, and national levels. Materials are
available on SWANA's dedicated recycling clearinghouse page: SWANA.org/recvcie.


Sony has found value in preserving a healthy
natural environment. A heaithy environment
promotes fulfilled lifestyles of today and
tomorrow. Sony's Road to Zero global
environmental plan is aimed at such a goal
and is backed up by measurable targets in
five-year increments aimed at "zero impact"
by the year 2050. Learn more: sonv.net/
Sonvl nf o/csr/eco/RoadToZero/g m en. htm I
Sony has been actively moving towards
this goal since fiscal year 2010 by setting
intermediate targets along the way. Green
Management (GM) 2020 has been established
as the intermediate target set for fiscal year
2020, and includes two recycling targets: (1)
establish take-back and recycling schemes
suitable for the needs of local communities
and move ahead with efficient operations with
the goal of aiming at the high-level return of
waste to a form in which it can be used as
a resource: sonv.net/Sonvlnfo/csr report/
environment/recvcle/performance.html and 2)
reducing use of virgin plastics per product by
10 percent from the fiscal year 2013 level, by
fiscal year 2020: sonv.net/Sonvlnfo/csr report/environment/products/plastics.html
In order to achieve the GM2020 targets, Sony has been working on resource conservation. One way
of reducing the consumption of virgin plastic is to expand the use of recycled plastics. Sony has
developed SORPLAS ™ - a flame retardant plastic resin made of recycled plastics that can be recycled
repeatedly. SORPLAS contains up to 99% recycled plastic from sources such as optical discs and
water bottles, combined with less than one percentage of a Sony-developed proprietary flame
retardant. Sony is working to expand the use of SORPLAS, which is used in the components of more than a
dozen TV models as of October 1, 2019. sonv.com/electronics/sorplas-recvcled-plastic
In terms of take-back recycling, Sony has expanded recycling efforts, recognizing local needs as well
as regulatory framework, and the total amount collected for Reuse & Recycling has increased in 2017
from 2016 by 16%. The effort earned Sony the Gold Sustainable Materials Management (SMM) Electronics
Challenge Award from EPA in January 2019 for commitment to responsibly recycle electronic waste through
certified recyclers. As a leader in responsible stewardship, Sony continues to support the mission of EPA's
SMM voluntary program through proper management of electronic waste by downstream service providers.
Sony is the first consumer electronics manufacturer to sign the U.S. EPA America Recycles Pledge. While the
company continues to work toward increasing the use of SORPLAS and other recycled plastics in various
electronics products, fiscal year 2019 marks the first full year of partnership with Electronics Recyclers
International (ERI). With ERI as the largest e-waste processor in the USA and their commitment to responsible
recycling and sustainable material management, Sony has expanded its support of local recycling efforts in
Colorado and Delaware since late 2018.
•	~~~		
Road to
Road to Zero is Sony's global environmental plan, striving to achieve a zero
environmental footprint throughout the life cycle of our products and
business activities by 2050. Road to Zero sets a series of
specific goals based on four environmental
PERSPECTIVES, and six product LIFE CYCLE stages.

The Southeast Recycling Development
Council, SERDC, has a mission to unite
government and industry to promote
sustainable recycling. SERDC has focused
on measuring the economic impact created
by recycling and communicating that
information to elected decision makers in
order to build political and budgetary support
for recycling. SERDC has mapped 360
manufacturing facilities in the region that
rely on recycled material as a primary
feedstock in the production of consumer
goods. These plants employ 98,000 people
in manufacturing jobs and generate over
$40 billion in sales, (see serdc.org/maps)
SERDC provides technical support for state
and local governments in the region, as well as works with EPA Region 4 to develop tools to assist recycling
programs. Outcomes include workshops, infrastructure evaluation and mapping, and best management
practices reports. SERDC also works with state recycling organizations to host "Recycling Days" in their
respective legislatures. Visit: serdc.org/
•	~~~	
The Sustainable Packaging Coalition (SRC) is a nonprofit membership
organization dedicated to helping companies all along the packaging
supply chain increase the sustainabiiity of their packaging. Among other
sustainability projects, SPC develops resources to help member companies
increase their use of recycled content, such as the Design for Recycled
Content Guide. SPC also offers a labeling system for packaging that shows
consumers how to recycle their packaging, the How2Recycle label. In
conjunction with The Recycling Partnership, SPC manages ASTRX, a project
to improve the U.S. recycling system. The Coalition also manages multiple
conferences each year that are designed to educate packaging professionals
about different aspects of sustainability, including recycling.
Resources include:
•	The Design for Recycled Content Guide is a free resource for members
to learn how to work with their suppliers to incorporate more recycled
content into their packaging. It also provides insights for suppliers
working with brands in this area. The goal of this guide is to increase
the demand for recycled content, thereby strengthening end markets.
•	The How2Recycle label program now boasts over 180 brand owner and retailer members
collectively owning over 3000 brands. Over 175 products are issued the How2Recycle label
everyday—there are now tens of thousands of labels currently in the marketplace. Additionally,
via the How2Recycle Member Platform, more than 75,000 specific design for recyclability
recommendations have been sent to brands. The goal of the How2Recycle label is both to educate
consumers on recycling best practices as well as to reduce contamination to improve recycling
•	ASTRX has developed free resources for packaging professionals interested in learning more about
how the recycling system functions and why a package may or may not be recyclable. In addition, SPC
has developed a report on material flows at MRFs and reprocessors to better understand why some
packaging struggles to work successfully through the recycling system. This report includes a map of
South East
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the typical flow of materials at an MRF as weli as a glossary of recycling terms. The goal of the ASTRX
report is to find ways to decrease contamination in the recycling stream, thereby improving products
sold into end markets.
• SPC also provides online educational courses called The Essentials of Sustainable Packaging. This
is a web-based training program to educate professionals about subjects in sustainable packaging,
including designing for recovery, bioplastics, ocean plastic pollution, compostable packaging and
Visit: reeveledcontent.org. how2recycle.info, astrx.orc and sustainablepackaaing.org/proiects/esp/
•	~~~	
The Tribal Waste and Response Steering Committee (TWAR SC) works with the Institute for Tribal
Environmental Professionals (ITEP) to communicate
the needs of Tribes across the U.S. in the fields of solid
waste, Superfund, underground storage tanks, emergency
response, and brownfields. They also assist ITEP by
instructing at in-person training courses, serving as peer
mentors to their colleagues at other Tribes through ITEP's
onsite mentor project, and sharing their knowledge via
webinars and online trainings.
The goals of the TWAR SC and ITEP in the field of recycling
are to heip Tribal staff develop their own capacity to create
community-specific, sustainable programs, as well as be
advocates for recycling at a national level. To achieve these
goals, ITEP has designed and delivered over 60 solid waste
training courses in cooperation with members of the TWAR
SC and others and has made over 40 onsite mentor matches for Tribal solid waste professionals - again,
with members of the TWAR SC often serving as peers. Two members of the TWAR SC have also recently
conducted a training as part of ITEP's annual Tribal Lands and Environment Forum on recycling outreach, and
then reprised this training as a webinar to assist more Tribal staff.
Today, hundreds of sovereign Tribal Nations run efficient and effective recycling programs of all types. These
run from stand-alone recycling centers, like those at the Modoc Tribe in Okla., Colville Confederated Tribes in
Wash., or Poarch Band of Creek Indians in Ala., to recycling activities at comprehensive solid waste facilities
at Saint Regis Mohawk Tribe in N.Y., Red Cliff Band of Lake Superior Chippewa in Wise., or Pala Band of
Mission Indians in Calif.
Many Tribes have created model programs that serve as inspiration for their colleagues across the country
- Tribal and non-Tribal. For example, Tracy Horst of the Choctaw Nation (and TWAR SC member) started
recycling several years ago using her own car to pick up recyclables. From there, she built a recycling
program that has two top-line recycling facilities employing dozens of people that is the largest recycling
operation in southeastern Okla. - and serves not only her Tribe but multiple customers throughout the region.
Rob Roy of the La Jolla Band of Luiseno Indians (and another TWAR SC member) worked with his colleagues
at other Tribes to develop a zero-waste project to significantly reduce waste, and capture recyclables, at the
annual Inter Tribal Earth Day event. The diversion rate has increased every year going from 61% in 2017,
to 88% in 2018, and 93% in 2019, meeting the goal of 90%, and informing the public about zero waste
Recycling is not only an important part of solid waste management for Tribal Nations. It is a core value that
is central to an overall priority of caring for the Earth and future generations. Tribes are in the forefront of
developing innovative and effective recycling and other waste diversion and conservation efforts, and value
being a full partner with non-Tribal communities and entities to be true advocates for the Earth that sustains
all. Learn more: www7.nau.edu/itep/main/twarsc/Home/lndex
The Pan'ul (Whipple Yucca) - young stalks are utilized to make flour,
while the young blossoms can be eaten fresh or dried for later use.

The U.S. Chamber of Commerce Foundation (Chamber
Foundation) is leading a muiti-stakeholder initiative caiied
Beyond 34: Recycling and Recovery for A New Economy
(Beyond 34), with the support of a coalition of corporations
and foundations. Beyond 34 is an initiative aimed at
increasing the current 34% recycling rate in the U.S. by
providing a scalable, place-based collective impact model
to increase and improve recycling and recovery.
Beyond 34's goals are to:
•	Demonstrate processes for improving recycling,
recovery, and reuse rates in selected U.S. regions;
•	Provide a blueprint illustrating how companies and
communities can successfully recover materials to keep them flowing in continuous, profitable, and
sustainable loops that can be replicated in other communities;
•	Develop strategic partnerships across the value chain that helps shift the U.S. towards a more circular
•	Raise awareness of the barriers and opportunities for transition to the circular economy in the U.S., and
share learnings so others can better address challenges for materials recovery.
The Chamber Foundation piloted Beyond 34 in the Orlando region in September 2017. At the same time,
the foundation began development of online resources to educate recycling stakeholders on how the pilot
initiative was structured and executed, offering regular updates on the pilot's progress and analyses of how
recycling could be increased in the Orlando region.
Communications efforts to date have reached more than 330,000people. The efforts include educational
videos; ongoing social media content; thought leadership pieces on Chamber Foundation platforms/external
publications; webinars on realities and opportunities in the U.S. recycling infrastructure; presentations and
workshops; and a case study report highlighting key learnings.
To amplify the Chamber's impact, the foundation is in the process of:
1)	Tracking launched projects out of the Orlando pilot to continue sharing best practices;
2)	Implementing a refined Beyond 34 model in Cincinnati based on learnings from the pilot;
3)	Developing an online resource clearinghouse to enable any community to administer the
Beyond 34 model.
For nearly 20 years, the Chamber Foundation has harnessed the power of business to improve communities
through best-in-class communications, fact-based research, and a convening power that brings together key
business and policy leaders on a wide array of issues including sustainability and the circular economy. The
foundation is contributing to EPA's America Recycles workgroups because they align with the Chamber's
mission to equip businesses with resources and tools to achieve their corporate citizenship goals.
With respect to promoting education and outreach, through Beyond 34, the Chamber is collecting and
compiling data on successful recycling practices; conducting a gap analysis to identify what is needed to
promote and increase recycling; and amplifying messages to educate stakeholders on best practices. With
respect to enhancing materials management infrastructure, the Chamber is creating an online clearinghouse
of resources by material type (i.e., glass, aluminum, plastic, paper) and intervention type (i.e., collection,
infrastructure, education) and compiling information on what is working. Visit: uscliamberfoundation.org/

Waste Management (WM): Growing Recycling through Automation
- WM has a goal to transition from manual to automated collection
to increase recycling volume and improve worker safety as contracts
come up for renewal. Automated collection creates significant
value to communities by lowering the number of trucks on the road,
providing wheeled and lidded recycling carts that are easier to use,
keeping communities cleaner, and increasing recycling capacity and
Providing recycling carts and automated collection to residential
customers have resulted in:
•	Increased recovery - In 2018, WM negotiated contracts and
programs, adding more than 500,000 residential recycling
carts, resulting in 110,000 tons of increased recycling
•	Better Service - Residents can easily fit their recyclable materials
in one container, before rolling it to the curb. Recyclables stay dry, and more customers participate with
the easy-to-use cart. This drives more participation and increases recycling pounds per home.
•	Worker Safety - Switching to carts eliminates the need for employees to bend and lift heavy bins and
exit the truck since the automated arm does all the work.
Collaborating with municipal customers is vital to company success since it gives WM the chance to
educate them about the value of single-stream recycling and ieverage all communication channels to help
communities successfully transition from recycling bins to carts. From the city's website, to messages from
the Mayor, community events, city e-newsletters and push emails, WM tries to help customers understand the
benefits of moving from bins to carts through a variety of educational recycling materials.
As North America's leading recycler, WM has been at the forefront of growing recycling in the U.S. for the past
three decades. In 2018, the company managed over 15 million tons of material for recycling, composting and
beneficial reuse - an increase of over 91 % since 2007. WM has a goal of avoiding 17.3 MTC02 emissions
by 2038, primarily by focusing on recycling materials with the most benefit from recycling. In 2019, WM
established an additional goal to reduce inbound contamination to no more than 10% by 2025.
Waste Management created the award-winning Recycle Often. Recycle Right.® program (RORR), a
community-based social marketing program to help consumers recycle more and recycle the right materials.
This recycling message is integrated into all aspects of the business. With more than 42,000 employees,
17,000 collection trucks, and 103 MRFs, it is a massive undertaking to train employees to fully integrate
RORR into the business. To make things easier,WM created RORR.com. an open-source website offering a
variety of recycling education resources to cities, businesses and individual recyclers.
WM reduced inbound contamination from 24% in August 2018 to 17.7% in August 2019, a reduction of
26% at 45 single-stream MRFs. This was accomplished by the entire company participating in a focused
effort over the past 14 months. From front-line employees (drivers and customer service agents educating
customers), to the website design, to brochures, posters and bins decals, the company worked together to
engage customers on an ongoing basis to help them recycle right.
Through regular audits, WM determined that plastic bags are the biggest contaminants in recycling. The
company developed a program that acknowledged the challenges consumers face when removing plastic
bags from recycling and quickly learned it had to provide solutions for customers and to show them they can
recycle without putting recyclables in plastic bags. WM created residential videos for household recycling
success, and a No Plastic Bags toolkit to provide business recycling solutions.
The company knows that the best way to reach customers is through direct feedback at homes and
businesses. On-the-street contamination reduction program involves taking photos of contamination in

commercial bins and tagging carts at residences. These instances are recorded on the truck's onboard
computer to track contamination and provide education and technical support directly to customers. Sharing
a picture of a customer's bin and discussing what materials are acceptable to recycle have proven to be most
effective in driving the right recycling behavior.
Technology also plays an important role in educating customers to improve recycling. An RORR widget was
developed for municipal and commercial customers' websites, re-directing consumers to RORR.com.
Drivers also use on-board computers to identify containers with excessive contamination, triggering customer
notification and directing them to RORR. MRF technology investments, including robotics and optical sorters,
provide cost-effective, consistent sorting and quality control functions that reduce cost while improving
Visit RecvcleOftenRecvcleRiaht.com to view and download recycling educational materials.
•	~~~		

America Recycles

America Recycles