FIX A LEAK WEEK 2016
Campaign Summary
EPA's WaterSense program sponsored
the highly anticipated eighth annual
Fix a Leak Week (FaLW) March 14
through 20, 2016. The campaign aims to
encourage Americans to help put a stop to
the more than 1 trillion gallons of water
wasted from household leaks each year.
Fix a Leak Week is an annual reminder
for Americans to check household
plumbing fixtures and irrigation systems
for leaks. By the end of FaLW, media
outreach had resulted in more than 2,600
articles in outlets reaching a circulation
of 223 million and several local television
news affiliates. The culmination of media
outreach, partner engagement, and
public participation made the 2016 FaLW
campaign an overwhelming success.
^ Mexi c
2016 Fix a Leak Week WaterSense event map.
GREA T
PLAINS
EPA
4
June 2016
WaterSense
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Leak Detectnve Themes
The "Be a Leak Detective" theme sparked leak detection challenges, scavenger hunts,
and school lessons. Highlights include:
The Public Service Commission, WV, presented
a water conservation program to third and fourth
grade students, and deputized them as leak
detectives.
Milwaukee Metropolitan Sewerage District, WI,
recruited approximately 1,300 students to become
Fix a Leak Week Detectives in their homes and at
school.
The City of Winnipeg Water and Waste
Department in Manitoba, Canada partnered
with Fort Whyte Alive to host the Leak Detector
Challenge, where students in grades five through
eight led a school water audit in exchange for fun
prizes.
Citrus County Utilities, FL, invited third, fourth,
and fifth grade classrooms to take a Toilet Leak
Detection Challenge at home with step-by-step
instructions. The utility also provided the required
supplies to conduct the test.
Cobb County Water System, GA, hosted week-
long activities for local schools, which included leak
detective kits with detailed instructions for students
to audit their schools for leaks and determine their
water use at home.
Irvine Ranch Water District, CA, hosted a contest
where participants submitted photos of themselves
fixing a leak for the chance to win a $100 gift card to
The Home Depot.
Sonoma County Water Agency
Athens-Clarke County Public Utilities Department
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Many of our partners incorporated a Chasing Leaks theme in their communities by
organizing a running race in celebration of Fix a Leak Week.
The Santa Rosa Water Department, CA,
St. Patrick's Day 5K post-race celebration
included a booth for participants to learn
about local water saving rebates and tips to
reduce water at home.
Metropolitan North Georgia Water
Planning District, GA, hosted the 4th
Annual Water Drop Dash 5K, Kid's Fun
Run and Water Festival
#?hasinqlMir
The City of Fort Worth's, TX, Chasing
Leaks, Fixing Flappers, 1920s themed 5K
featured a costume contest for best dressed
flapper along with giveaways and music.
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Giveaways
Giveaways:
City of Concord (NH)
City of Fort Collins
Utilities (CO)
City of Glendora, Water
Division (CA)
City of Pompano Beach
Utilities (FL)
City of Santa Fe Water
Conservation Office (NM)
City of Spokane (WA)
Fort Bend County
Municipal Utility District
No. 25 (TX)
Monte Vista Water
District (CA)
Several partners and non-partners hosted social media campaigns to
encourage the leak detective in all of us. The City of Charlottetown,
Town of Stratford, and Town of Cornwall in Prince Edward Island,
Canada, partnered on a Twitter campaign that asked residents to post a
photo or video of themselves or their family fixing a leak in their home
for the chance to win a free, WaterSense labeled toilet (donated by
EMCO).
Coachella Valley Water District, CA, hosted an open house event
featuring conservation vendor exhibits, leak experts, prize drawings and
free leak detection tablets. The City of Santa Fe Water Conservation
Office, NM, gave away new toilet flappers to customers who stopped by
their office with their water bills.
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Workshops
Fix a Leak Week workshops were hosted for
consumers to learn from experts on how to
detect and fix leaks. Various partners worked
with The Home Depot and Lowe's.
The Tarrant Regional Water District, TX, along
with many local and regional water providers
(including the City of Piano and Frisco),
coordinated with The Home Depot to provide
free Fix a Leak workshops for one day in all 15
North Texas county stores.
The City of West Sacramento, CA, hosted a
WaterWise Workshop, which showed residents
how to find leaks and fix toilets, as well as how to
adjust weather-based irrigation controllers.
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Contests & Rebates
The City of Palm Springs, CA, provided rebates for
toilets and energy-efficient appliances. The City also
gave customers free shower timers and water-saving
tips for inside and outside the house.
The City of Goodyear, AZ, partnered with the
Cincinnati Reds and Cleveland Indians to offer
complimentary spring training baseball game tickets
to customers presenting a water bill showing lower
water usage from December 2015 to January 2016
compared to December 2014 to January 2015.
Wastewater Education conducted a Twitter Golden
Plunger Relay Race. Participants who retweeted
water saving and on-site system tips the most during
FaLW using the hashtag #GoldenPlungerRelayRace
won a Golden Plunger. @ET Water won with 1,067
retweets!
City of Charlottesville, Albemarle County
Service Authority, and Rivanna Water & Sewer
Authority,VA, held the Imagine a Day without Water
student art contest in 39 schools. Judges ranked the
top 50 entries and picked a winner from each age
category. Winners received a $200 Visa gift card.
Chasing leaks contests:
City of Charlottesville (VA)
El Paso Water Utilities (TX)
Metropolitan North Georgia Water
Planning District (GA)
Trophy Club Municipal Utility District
#1 (TX)
i
REBATES
k
Rebated WaterSense labeled
products:
Clayton County Water Authority (GA)
San Diego County Water Authority
(CA)
Sweetwater Authority (CA)
Citrus County Utilities (FL)
City of Durham Water Management
(NC)
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Social Media
Our cumulative Twitter tracking efforts showed more than 2,200 people tweeted
more than 4,750 times with the #FixALeak hashtag in the days leading up to and
throughout FaLW.
million people
reached on Twitter
million Twitter
impressions
likes generated
on Facebook
WaterSense uses Facebook and Twitter social media
platforms to promote partner initiatives, water efficiency
education, and WaterSense labeled products. The WaterSense
Facebook page has more than 12,000 likes, while its Twitter
page has more than 17,200 followers. Our Facebook 2016
FaLW event map featured over 60 events in more than 20 states
and provinces during the month of March.
City of Winnipeg ±r Follow
Winnipeg . xityofwinnipeg
#FixALeakWeek is March 14-20. Save water
and money by finding and fixing plumbing leaks
in your home! ow.ly/ZjKwn
r"" s" e Hi* Hi KIR Si*
226 PM-14 Mar 2016
American Standard'•> & V
a AM Standard
It's almost #FixaLeakWeek! We're giving away
7 faucets for 7 days to loyal followers. Check
FB on 3/14 for details.
4 aia-aflElflSSB
301 PM -12 Mar 2016
4% « O V
Week
City of Goodyear AZ Government ^ Like Page
March 14 #
Heading to a game at Goodyear Ballpark this week? Then stop by the Fix
a Leak booth and learn how to track down water leaks in your home that
could be wasting water and costing you money! #FixaLeak
©2
i# Like P Comment ^ Share
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Twitter Party
WaterSense kicked off Fix
a Leak Week with a virtual
Twitter party, during which
more than 600 participants
posted or retweeted
messages using the hashtag
#FixALeak.
contr Khutors
6.9M
impressions
Fix a Leak Week
2017
March 20-26
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