382
(Ūl
Environmental Protection Agency (EPA)
Public Law 115-336, "21st Century Integrated Digital Experience Act"
December 2019 Report

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Document Revision History
Table of Contents
21st Century Integrated Digital Experience Act - Report to Congress on Modernizing Agency
Websites and Digital Services	3
Background	3
Overview of EPA's Web Presence	3
Measuring Compliance	3
Key Websites and Digital Services	4
Table 1: Prioritization of EPAs Websites	4
Table 2: Excluded Domains	4
Table 3: Summary of 21st Century IDEA Requirements	5
Implementing Requirements	6
Section 3(a)(1) Ensure Accessibility for Individuals with Disabilities	6
Section 3(a)(2) Ensure a Consistent Look and Feel Across Websites	6
Section 3(a)(3) Eliminate Redundancy	7
Section 3(a)(4) Make Information Searchable and Discoverable	7
Section 3(a)(5) Use Secure Connections (HTTPS)	8
Section 3(a)(6) Data Driven Design	8
Section 3(a)(7) Customization	9
Section 3(a)(8) Provide Access to Government Information on Multiple Devices; Mobile-
Ready 	9
Modernization Priorities	10
Cost Estimation Methodology	10
Table 4: Domains Estimated Costs and Schedules	10
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Prepared for Congress per the requirements of section 3(b)(2) of Public Law 115-336.
21st Century Integrated Digital Experience Act -
Report to Congress on Modernizing Agency Websites
and Digital Services
As required by section 3(b)(2) of Public Law 115-336,1 the 21st Century Integrated Digital
Experience Act (21C IDEA), this report includes a list of key websites and digital services
operated by EPA that have been prioritized and targeted for modernization.
Background
The 21st Century IDEA requires each federal executive branch agency to provide a prioritized
list of the agencies' "most-viewed or utilized by the public or are otherwise important" public
websites and digital services in compliance with section 3(a) of the law, and to provide an
estimation of the cost and schedule to modernize those sites and services.
Overview of EPA's Web Presence
The EPA's primary public website is www.epa.gov. It is our most important channel for sharing
environmental information with the American public, and it receives approximately 13 million hits
and 3 million unique visitors per month, www.epa.gov is managed by EPA's Office of the
Administrator (OA) / Office of Public Affairs (OPA) / Office of Web Communications (OWC) and
the Office of Mission Support - Environmental Information (OMS-EI) / Office of Information
Management (OIM) / Web Content Services Division (WCSD). Rigorous governance and
management controls have been implemented to optimize adherence to 21C IDEA and other
federal web management requirements. As a result, www.epa.gov maintains strict adherence
to the 21C IDEA requirements (see Table 3: Summary of 21st Century IDEA Requirements).
EPA also owns 12 other domains and hundreds of subdomains which serve more specialized
needs for more specific audiences. Of the 12 other domains identified, 6 were either no longer
active, in development, or managed by another organization. The active domains and
subdomains are managed by the individual program offices within EPA. OWC and OMS lead a
central web governance council which provides agency-wide policies, procedures, standards,
and guidance to help the program offices implement web management best practices.
Measuring Compliance
1 132 Stat. 5025-5028.
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EPA's Web Analytics Program uses industry standard tools to track compliance with Federal
web management requirements on our primary website, www.epa.gov. We are exploring
opportunities to expand compliance monitoring efforts to include EPA's other domains and
subdomains.
Data was collected for this report by surveying all EPA domain owners across the Agency.
Each domain point of contact (POC) was asked to provide their best estimate of the degree to
which the web pages on their domain complied with the 21C IDEA and other federal web
management requirements. A summary of these results can be found in Table 3: Summary of
the 21st Century IDEA Requirements.
Key Websites and Digital Services
EPA has identified the following websites and digital services as high-traffic and/or important for
public engagement:
Table 1: Prioritization of EPAs Websites
Priority
DotGov Domain
Description
1
EPA.GOV
EPA.GOV is EPA's primary public access communication
channel to communicate environmental and human health
information to the American public.
2
AIRNOW.GOV
AirNow is the vehicle for providing timely Air Quality Index
(AQI) information to the public, media outlets, other federal
agencies and their applications, and to the research
community.
3
ENERGYSTAR.GOV
ENERGY STAR is EPA's voluntary program that helps
businesses and individuals save money and protect our
climate through superior energy efficiency.
4
FOIAONLINE.GOV
FOIAonline is a shared service that supports a diverse
number of federal agencies meet their responsibilities under
the Freedom of Information Act.
5
E-ENTERPRISE.GOV
E-Enterprise for the Environment is a new model for
collaborative leadership among environmental co-regulators,
engaging with all interested and affected parties, to achieve
positive environmental, human health, and economic
outcomes.
6
FEDCENTER.GOV
FedCenter.gov is the Federal government's home for
comprehensive environmental stewardship and compliance
assistance information for Federal facility managers and their
agencies.
7
FRTR.GOV
The Federal Remediation Technologies Roundtable (FRTR)
works to build a collaborative atmosphere among federal
agencies involved in hazardous waste site cleanup.
Table 2: Excluded Domains
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The table below shows the domains and reasons for which they were excluded from the
estimates.
Domain Name
Reason for exclusion
cbi-epa.gov
No longer active
glnpo.gov
Under development; not active yet
greengov.gov
No longer active; managed by the
Council on Environmental Quality (CEQ)
relocatefeds.com
Redirect
sustainability.gov
This domain is managed by the Council
on Environmental Quality (CEQ)
urbanwaters.gov
Redirect
Table 3: Summary of 21st Century IDEA Requirements
The table below lists the website modernization requirements of the 21C IDEA, and shows, for
each domain, the estimated percentage of pages that comply with the requirements based on
the domain owner's best estimate.
Legend:
V domain owners stated 100% compliance with the specific requirement
% domain owners best estimate of the percentage of compliant pages on the domain.
_	....	E-	Energy Fed FOIA	www. EPA .
#	Requirement	AirNow	_	_	_ ..	FRTR	*.epa.gov
enterprise Star Center Online	.gov
1
Accessibility
Section 3(a)(1)
70%
90%
80%
90%
80%
60%
70%
?
2
Consistent Look & Feel
Section 3(a)(2)
90%
90%
90%

80%
60%
s
?
3
Eliminate Redundancy*
Section 3(a)(3)
10%
0%
40%
0%
10%
40%
10%
?
4
Search
Section 3(a)(4)
90%
0%
90%
•/
10%
0%
•/
?
5
Secure Connections
Section 3(a)(5)
~
Y
V
V
V
V
s
94%
6
Data Driven Design
Section 3(a)(6)
Ķ/
/
70%
40%
20%
0%
90%
?
7
Customization
Section 3(a)(7)
-
-
-
-
-
-
-
-
8
Mobile-Ready
Section 3(a)(8)
90%
90%
J
90%
80%
~

?
*The "Eliminate Redundancy" score represents the percentage of content that could be considered redundant.
Note: Estimates for items 1,2,4, 5, 6, and 8 based on actual web analytics data. Other
estimates are based on the domain owner's best estimates. As part of our modernization effort,
EPA will obtain and implement tools to obtain web analytics data for the 12 other domains and
250+ other subdomains.
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Implementing Requirements
The section below explains how EPA complies with each of the 21C IDEA requirements.
Section 3(a)(1) Ensure Accessibility for Individuals w labilities
EPA is committed to the principle that people with disabilities should have comparable
access to accessible information and communication technology. EPA's Web Analytics
Program is dedicated to ensuring implementation of this requirement on EPA's primary
domain, www.epa.gov. EPA is exploring opportunities to expand Web Analytics reporting
and tracking to include EPA's other domains and subdomains. Initiatives that support this
requirement include:
•	Section 508 Program - EPA's Section 508 Program provides agency-wide
coordination and oversight to ensure compliance with federal accessibility
requirements.
•	The EPA Section 508 Executive Council - EPA's Section 508 Executive
Council provides strategic guidance for the implementation of EPA's 508
Program.
•	EPA Section 508 Compliance Assessment and Remediation Plan - The goal
of EPA's Section 508 Compliance Assessment and Remediation Plan is to
assess and enhance the accessibility of EPA's existing Information and
Communications Technology (ICT), while also developing a baseline from which
to measure improvements and providing a framework for focusing EPA's Section
508 efforts over the next few years. Section 508 compliance and remediation
activities are coordinated with the Office of Mission Support and the EPA Web
Council.
•	Drupal WebCMS - EPA's agency-wide, content management system has a
section 508 compliance certification requirement before publishing to
www.epa.gov.
•	Accessibility Requirement for Web-Related Procurements - There is a
Section 508 review required for each purchase request (PR) for web-related
tools or services.
•	Web Analytics Program - EPA's Web Analytics program supports the agency's
508 goals by providing tools to help measure and remediate 508 compliance of
pages on www.epa.gov.
Section 3(a)(2) Ensure a Consistent Look and Feel Across Websites
All of EPA's public content pages or web applications are required to use the One EPA Web
look and feel which is based on the United States Web Design System: USWDS. The "look
and feel" enables each web page to be clearly identified on EPA's public access website as
belonging to EPA and ensures that each page has required navigational and other design
elements. The EPA has tools and staff dedicated to ensuring implementation of this
requirement on www.epa.gov, and additional tools and resources are discussed in the
Modernization Priority section. Initiatives that support this requirement include:
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•	EPA Content Review and Approval Process - EPA's Office of Web
Communications reviews all new or redesigned web content before it is published.
This review helps ensure a consistent look and feel across EPA's websites.
•	Procedure: Complying with EPA.gov "Look and Feel" - This procedure defines
the requirement to use a standard layout for EPA's public access webpages and
Web applications so that they are published with a consistent "Look and Feel." The
steps for requesting a waiver or exemption from using required specifications of the
EPA "Look and Feel" are also included in this Procedure. The following types of
pages are exempt from the "Look and Feel" specifications and require registration,
but do not need a waiver: Partnership Sites, Kid Pages, Tracking Statistics, and
Extranet Sites.
•	Web Standards: Look and Feel Template - This standard template provides the
look and feel for the top and bottom of each EPA web page. The WebCMS produces
this look and feel automatically. All applications should use the standalone template.
•	Standalone Template for Applications - EPA maintains a Standalone One EPA
Web Template with the EPA Look and Feel which can be used for all data and
content not in the Drupal WebCMS. Content owners can wrap this template around
application code, to apply the EPA look and feel to their applications.
•	EPA Native and Hybrid Mobile App Look and Feel Guidance - Describes the look
and feel requirements for mobile hybrid and native mobile applications.
Section 3(a)(3) Eliminate Redundancy
Identifying and treating content that is redundant, outdated, or trivial (ROT) is an important
part of regular review, because ROT: interferes with search results and makes it harder for
people to find what they are looking for; erodes the credibility and authority of EPA.gov
content; makes maintenance, especially backup and data storage more costly, and makes
updating sites time-consuming and burdensome. The EPA has tools and staff dedicated to
ensuring implementation of this requirement on www.epa.gov, and additional tools and
resources are discussed in the Modernization Priority section. Initiatives that support this
requirement include:
•	EPA ROT Guidance - Domain owners must follow this EPA guidance which explains
steps that content owners must take to review the content and remove redundant,
outdated, and/or trivial information.
•	EPA Content Review and Approval Process - EPA's Office of Web
Communications reviews all new or redesigned web content before it is published.
This review helps prevent redundant content from being published.
Section 3(a)(4) Make Information Searchable and Discoverable
Search functions are important to improving the web visitor experience. Furthermore, search
engine optimization is critical to reaching users who primarily rely on commercial search
engines to find information. EPA Initiatives that support this requirement include:
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•	EPA Search Engine - EPA is currently using an industry standard Search Engine.
The Search interface is built into the standard template, so search appears on every
page. EPA's search collection is available to both EPA's search engine and external
search engines such as Google and Bing.
•	Guidance on Coding forms for Metadata Search - EPA provides content owners
with guidance on coding their content to include the proper metadata to improve
discoverability.
•	Best Bets - EPA reviews the user feedback and Web Analytics data to find popular
search terms and manually updates the list of "Best Bets" to ensure that best results
show up 1st.
Section 3(a)(5) Use Secure Connections (HTTIPS)
EPA take steps to ensure that all offices within the Agency meet the minimum-security
requirements defined in the Federal Information Processing Standards (FIPS) Publication
200. Existing sites on www.epa.gov have been transitioned to HTTPS and any new ones
will be HTTPS as well.
•	Pulse Report for HTTPS - EPA runs the HTTPS Pulse report quarterly for
www.epa.gov to measure EPA's compliance with HTTP requirements. Any new non-
compliant sites are remediated immediately.
•	Information Security Program - EPA's Information Security Program oversees and
coordinates implementation of policies, procedures, standards and guidance to
ensure that EPA's websites meet minimum federal website security management
requirements.
•	EPA's Information Security Policy - This policy establishes a security policy for
the Environmental Protection Agency's (EPA's) national data communications
network (EPA network).
•	Procedure: Obtaining an EPA.gov Subdomain - EPA recently implemented a new
subdomain registration procedure which helps ensure that all new sites comply with
the HTTPS requirement.
Section 3(a)(6) Data Driven Design
EPA is dedicated to using quantitative and qualitative data to drive improvements to our
website. All 13 of EPA's domains contain the code necessary to report limited usage data to
GSA's Web Analytics tool as required by the Digital Analytics Program (DAP). In addition,
EPA has its own licenses for industry standard Web Analytics tools that allow us to collect
more detailed usage data on www.epa.gov. We have a procedure requiring web analytics
code on all public pages. Our modernization plan will help ensure that this code is applied to
all public pages. We are also exploring the acquisition of additional tools to track usage data
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about requirements such as redundancy, 508 compliance, etc. across the 12 other domains
and 250+ subdomains." These tools could then be used to develop reports, interpret the
data, make recommendations for actionable website design improvements. The following
initiatives support this requirement:
•	Pulse Report for DAP - EPA reports web stats to the GSA Digital Analytics
Program (DAP).
•	Procedure: Event Tracking - EPA has a procedure that requires Web Analytics code
on all public web content so we can provide usable data to DAP.
•	Web Analytics - EPA's Web Analytics Program also uses industry standard tools to
track web traffic and user feedback.
•	Web Analytics Training - EPA offers a variety of courses on web management best
practices and using web analytics data to drive website improvements.
•	Bad Links Initiative - EPA recently implemented an Agency-wide initiative to
reduce broken links and internal temporary redirects. The Agency surpassed all
targets and expectations by reducing the number of bad links from over 13,000 in
September 2018, to under 3,000 in September 2019 by improved oversight and
management controls. We continue to implement these controls to keep the number
of broken links low.
• Expired Pages - EPA is currently implementing an Agency-wide initiative to reduce
the number of pages that are unintentionally unpublished by the WebCMS due to
lack of timely review. New tracking, reporting, and management oversight
procedures have already resulted in a significant reduction in the number or expired
pages.
Section 3(a)(7) Customization
EPA has several websites which provide a more customized digital experience by allowing
users to login and complete digital transactions in an efficient and accurate manner.
Examples include the E-Enterprise and the Central Data Exchange (CDX) sites.
Section 3(a)(8) Provide Access to Government Information on Multiple Devices;
Mobile-Ready
Mobile sites and applications can provide increased visibility to the Agency's mission, while
also helping us provide value to our external stakeholders.
• Mobile Application Development Strategy - EPA's Mobile Application Development
Strategy provides guidance on mobile app development and outlines the various
development options including Mobile Web App Development, Hybrid App Development,
and Native Mobile App Development.
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•	Web Standards: Look and Feel Template -EPA's standard template provides the EPA
users a responsive design so that EPA web content can be displayed on a variety of
devices and window or screen sizes.
•	EPA Native and Hybrid Mobile App Look and Feel Guidance - Describes the look
and feel requirements for mobile hybrid and native mobile applications.
Modernization Priorities
Cost Estimation Methodology
EPA used standard web analytics tools to help with the estimates for the www.epa.gov
subdomain. Additional analysis is planned to obtain estimates for the other 250+ other
subdomains on EPA.gov. Estimates for EPA's 12 other domains were provided by the domain
POCs based on their best judgement of the compliance status (see Table 3: Summary of the
21st Century IDEA Requirements), combined with assumptions about the average level of effort
required to remediate the issue.
The EPA would need to acquire additional tools and devote additional resources to obtain
accurate measurements for each of the other 12 domains and 250+ subdomains (with the
exception of www.epa.gov, which already has dedicated tools and resources). With these
resources, we could provide a more accurate estimate in future reports.
The 1st step in the EPA's website modernization plan will be to take a more detailed inventory
of EPA's websites, digital services, and applications so that we can truly understand the scope
of the effort. The next step would be to acquire the necessary tools and resources to get more
accurate data about compliance and develop a more precise cost and schedule.
Table 4: Domains Estimated Costs and Schedules
From Table 1, EPA has prioritized the following websites and digital services. The table below
includes an estimated cost of modernization to comply with the requirements in section 3(a) of
the 21st Century IDEA, as well as other federal web management requirements (such as;
Privacy, Quality, Records Management, Plain Language, Multilingual Content, Mandatory
Content, and IPv6). It also includes an estimation of the required level of effort.
Website/Digital Service Requiring Modernization
Estimated FTE per FY (FY
2020 - FY 2023)1
EPA.GOV
5.6
AIRNOW.GOV
0.3
ENERGYSTAR.GOV
0.5
FOIAONLINE.GOV
0.0
E-ENTERPRISE.GOV
0.2
FEDCENTER.GOV
0.0
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FRTR.GOV
0.0
GLNPO.GOV*
0.0
SUSTAINABILITY.GOV****
0.0
RELOCATEFEDS.GOV***
0.0
CBI-EPA.GOV**
0.0
GREENGOV.GOV**
0.0
URBANWATERS.GOV***
0.0
Total
6.6
JEPA will determine if the work will be supported with federal or contractor PTE
* Domain still under development. Not active yet,
** Domain no longer active
*** Redirect
****Domain managed by CEQ
The figures listed in this document indicate the anticipated level of effort and resources that
would be needed to modernize each site and are not intended as a request for funding or a
commitment by EPA to obligate such sums.
\J 7
Vaughn Noga, Chief Information Officer
and Deputy Assistant Administrator for Environmental Information,
Office of Mission Support (OMS)
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