Finding Opportunity in Cleveland Real estate and labor market analysis for the Opportunity Corridor Project in Cleveland, Ohio Project Summary Community: Cleveland, Ohio Technical Assistance: Economic Analysis Former Use: Industrial Neighborhoods Future Use: Mixed-Use Neighborhoods EPA's Land Revitalization Technical Assistance In 2018, EPA's Land Revitalization Program provided contractor technical assistance to the City to prepare a real estate and labor market analysis, focusing on potential commercial and industrial sectors that could locate within the area. The analysis evaluated the current labor market and identified training that could prepare residents to work in the identified commercial and industrial sectors. It also included actionable next steps that the City can take in the near- and longer-term. The decline of manufacturing has left the once-thriving industrial and residential neighborhoods in Northeast Cleveland decimated by job loss, foreclosure and economic disinvestment. To help address these problems, the City of Cleveland and local non-profits are capitalizing on the Ohio Department of Transportation Opportunity Corridor roadway project. The Opportunity Corridor is a three-mile planned boulevard that will run from East 55th Street at I-490 to East 105th Street in University Circle. This project aims to provide economic and social justice benefits to the residents of the impoverished neighborhoods through which it runs. The City is intent on attracting development that addresses employment and quality of life needs of residents within the area. In 2010, U.S. EPA awarded the City of Cleveland a Brownfields Area-Wide Planning grant to guide the redevelopment of brown field sites within the impact zone of the Opportunity Corridor The Community's Challenge With the final phase of the Corridor slated for completion in the fall of 2021, the City determined that a market analysis for the Core Job Zone (of a portion of the Corridor) was an essential- but missing- ingredient to successfully developing vacant and underused land along the Opportunity Corridor. The technical assistance supports the phased development of the real estate and labor markets of the Opportunity Corridor. The City can work with local, regional and state partners to capitalize upon these opportunities and help drive economic revitalization in the Opportunity Corridor neighborhoods. Launch phase Years 1-4 (Jl Maturity Phase Growth Phase I Years 9+ Years 5-8 || J Maturity Phase Years 9+ Development Activity • Master site planning • Develop infrastructure • Engage broker/site selector • Branding/public relations campaign • Proactive marketing Market Activity • Absorption will be slow, below submarket levels as "pioneer" tenants begin to trickle into the business park. I • Interim uses that activate the area Rental Rates • Rental rates will likely be low • Discounts and introductory rates offered as relocation incentives } 1 TJe^elopmenTScfivity" • Review and adjust brokerage relationships and strategy • Review and adjust marketing brochures and marketing collateral • Maintain public relations outreach Market Activity • Absorption is anticipated to ' closely match the overall market. Development Activity • Maintain and manage public relations and marketing as needed. Market Activity • Buildings and businesses are established and the business park is reaching market occupancy Rental Rates • Rental rates are anticipated to closely match overall market ated Rental Rates Rental rates are anticipated to closely match overall market \>- / m; Opportunity Corridor Development Lifecycle Phases For more information, contact Karla Auker, EPA Region 5 Brownfields Program, at auker.karla@epa.gov rtk United States Environmental Protection M % Agency Office of Brownfields and Land Revitalization 560-F-19-Q05I ------- |