A EPA Strategic Planning: A Handbook for
United States
Environmental Protection /¦*	IIiai ¦	r* ¦
Agency smaII Water Systems
One of the Simple Tools for Effective Performance
(STEP) Guide Series

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Office of Water (4606M)
EPA 816-B-21-001
March 2021

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1
Contents
Is This Guide for Me?	3
What Will I Learn From this Guide?	4
What is Strategic Planning?	5
How Will Strategic Planning Benefit My Water System?	7
STEP 1: Form Your Team	8
STEP 2: Develop Your Guiding Principles	9
Worksheet: Define Your Ideals, Goals, and Values	11
STEP 3: Identify Your System's Assets	12
STEP 4: Define Current and Potential Future Services	14
Worksheet: Define Current and Potential Future Services	16
STEP 5: Assess Your System's Technical, Managerial, and Financial Capacity	17
Worksheet: Assess Your System's Capacity	20
STEP 6: Identify Your Options for Providing Services	21
Worksheet: Identify Options for Providing Services	23
STEP 7: Analyze and Assess Your Options	24
Worksheet: Assess Your Options	28
STEP 8: Implement Your Options	30
Actions	31
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Start and End Date	
Related Challenges	
Plans to Address Challenges	
Worksheet: Implement Action Plan and Challenges
STEP 9: Assess and Evaluate	

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31
34
35

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3
Is This Guide for Me?
This guide is designed to help decision makers and operators of community water systems (CWSs) and non-transient non-
community water systems (NTNCWSs) serving 3,300 people or fewer learn about the strategic planning process and begin
to develop a strategic plan. According to federal regulations, CWSs include all water systems (both publicly and privately
owned) with at least 25 year-round residential customers or at least 15 year-round service connections. NTNCWSs include
all systems (both publicly and privately owned) that are not CWSs and that serve at least 25 of the same people for more
than six months a year. Water systems that may find this guide useful include:
•	Small municipalities.
•	Manufactured housing communities.
•	Rural water districts.
•	Homeowner's associations.
•	Tribal water systems.
•	Factories, religious institutions, and schools with their own water supplies.
This guide presents basic concepts on strategic planning for small water systems and explains how strategic planning
process can help improve your water system's technical, managerial, and financial (TMF) capabilities. This guide also
provides a series of worksheets you can use to begin developing a written strategic plan. Your State or Regional Capacity
Development Coordinator can provide additional information and help you tailor your strategic plan to your specific
circumstances. A list of contacts can be found on EPA's website.
This document is one in a series of Simple Tools for Effective Performance (STEP) documents for small drinking water
systems. Additional STEP documents are available on EPA's website.
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4
What Will I Learn From this Guide?
Public water systems (PWSs) are facing new and re-emerging challenges such as replacing aging infrastructure, meeting
regulatory requirements, and operating in an environment with increasing public expectations. At the same time, they
need to be prepared to respond to emergencies and be ready to operate easily in variable climate conditions.
An important way for water systems to overcome current and future challenges is to make sure they have the TMF tools
and resources. Water systems that maintain this TMF capacity are better equipped to address the technical demands of
delivering safe drinking water to their customers, ensure their water systems are well-managed, and have a plan in place
for future fiscal needs. Water systems that have developed their TMF capacity using a thoughtful, organized approach are
more likely to achieve this kind of long-term sustainability. Strategic planning helps a water system reliably deliver safe
drinking water to its customers, be prepared to meet TMF challenges, and maintain organizational and financial stability in
an uncertain future.
This guide:
•	Explains the concept of strategic planning.
•	Explains the benefits of strategic planning for small water systems.
•	Illustrates the steps you can take to start the planning process and begin developing a strategic plan.
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5
What is Strategic Planning?
A strategic plan identifies a water system's long-term goals and
specifies actions the water system will take to achieve those goals.
An effective strategic plan anticipates challenges that may keep
the water system from achieving its goals, identifies actions for
troubleshooting, and adjusting to overcome those challenges. It
can help your system succeed in an ever-changing environment.
Strategic plans are flexible and provide opportunities for on-going monitoring, evaluating, and adjusting to ensure that
your water system continues down the right path to meeting its milestones and accomplishing its goals.
Water systems can develop strategic plans for goals such as:
•	Ensuring appropriate workforce staffing.
•	Reducing water system debt.
•	Achieving compliance with all relevant regulations.
A written strategic plan is typically a short document that summarizes what your water system does, why it does it, what it
is trying to accomplish, and how it will meet its goals and values. It should be as straightforward and user-friendly as
possible. It should also be considered a living document, so it is important to review and update the plan on a routine
basis.
A strategic plan can help your water system
address problems that you know will arise
and problems that you cannot predict.
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There	are 9 basic steps to strategic planning:
1.	Form your team.
2.	Develop your guiding principles.
3.	Identify your system's assets.
4.	Define current and potential future services.
5.	Assess your system's TMF capabilities.
6.	Identify your options for providing your services.
7.	Analyze and assess your options.
8.	Implement your options through an action plan.
9.	Re-evaluate your plan.
MSH

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How Will Strategic Planning Benefit My Water System?
Strategic planning, led by a team of important stakeholders (e.g. operators, town managers, decision makers) working
together, will guide planning for infrastructure improvement, focus the use of limited resources on defined priorities,
improve decision-making, and enhance the responsiveness and performance of your water system. Strategic planning will
also prepare your system to effectively respond to unexpected events, while continuing to accomplish your system's
overall goals and objectives.
Strategic planning can:
•	Increase collaboration among your water system's operators, managers, and stakeholders.
•	Identify opportunities for water system partnerships.
•	Provide a place to record important water system information, which may help with knowledge retention ahead of
operator turnover.
•	Help you understand what services your water system currently provides and what services you would like to
provide in the future to best serve your customers.
•	Allow you to concentrate on making good decisions now, so that your water system will be successful in the future.
•	Focus your energy and resources.
•	Ensure that water system employees, decision makers, and managers are all working toward the same goals.
•	Support emergency response planning and resilience assessments.
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STEP 1: Form Your Team
The strategic planning process is only successful when every level of the organization buys into the process. Thinking
about your system differently can be the first step toward improvement. With the limited resources of most systems,
shifting away from reacting to events and towards proactive strategies can lead to real savings.
Strategic planning cannot be completed by one person. The process will require a team of individuals who can bring the
perspectives of multiple facets of the water system to the table. Team building is an important part of creating a strategic
plan that will be acted on and implemented successfully. The team will define the long-term vision of your water system
and identify how to achieve that vision. To foster commitment by the team members, your team should include key
decision-makers who represent the departments involved with long-range planning, and it should be supported by
political leaders who have the authority and willingness to commit public resources and personnel.
The strategic planning team should include important stakeholders such as:
•	Operators and engineers (including upper management).
•	Local and elected officials (e.g. mayor, council, town manager).
•	Accountants.
•	IT specialists.
•	Treasurers.
•	Community members.
Team members will not only be responsible for developing the plan, but they will also be responsible for implementing the
chosen options and gaining buy-in from those who will be affected by it. When considering the members of your team,
consider including the stakeholders that have the authority and resources that lead to decision-making and fully
understand how the system functions.

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STEP 2: Develop Your Guiding Principles
Once your team has been assembled, the next step is to develop a roadmap that will guide development of your strategic
plan and keep you focused as you proceed with creating the plan. The roadmap captures your water system's ideals,
goals, and values. This step can incorporate your water system's existing mission statement, or your strategic planning
team can develop a new mission statement as part of this planning step.
Have each member of the team brainstorm answers to the following
questions. Ultimately, your answers will provide a foundation for the
actions your water system will take to meet its ideals, goals, and values.
• Ideals: What are the priorities you want to set for your water
system?
You can use your system's mission statement or draft a new set
of ideals. If your water system doesn't have a mission statement
what would it be?
Be descriptive about ideals, goals,
and values
As your team brainstorms, include
specific details about your water
system's ideals, goals, and values.
This will help you with future steps
of the strategic planning process.
Goals: What is your system trying to accomplish, and why?
Answering this question will help you understand what the day-to-day purpose of your system is.
Values: What beliefs should guide your system's employees?
Explain what is most important to your system. How should the system conduct its business to best align itself to
achieve its goals?

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Your answers should address both the practical operation of your water system (e.g., achieving delivery of high-quality
water to customers through proper treatment and storage methods) and broader goals that water system personnel
should be aware of (e.g., public health protection and customer service). Your answers can serve as a basis for your water
system's mission and vision statements in the strategic plan.
A completed example and a blank worksheet are provided. Once you have defined your goals and values, you will need to
assess whether the way your water system is currently being maintained, managed, and operated is helping accomplish
these goals and promote these values.
Example Worksheet: Define Your Ideals, Goals, and Values
Example - Strategic Roadmap
Ideals
The XYZ Water System will provide safe, clean drinking water to its customers by
ensuring the safety and security of its supply and system, meeting or exceeding drinking
water regulations, and consistently evaluating and improving management and operations.
Goals (according to
priority)
Meet or exceed all water quality standards and customer expectations.
Have an adequate and safe supply of water.
Provide water at a reasonable cost.
Values
We value diverse talents, perspectives, and rights of our colleagues and customers.
We seek opportunities to enhance customer satisfaction, operational efficiency, and
personal growth.

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Worksheet: Define Your Ideals, Goals, and Values
Example - Strategic Roadmap
Ideals

Goals (according to
priority)

Values


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STEP 3: Identify Your System's Assets
Sound strategic planning relies on good information, including a solid understanding of your water system's infrastructure
and its capabilities. This can be achieved by developing an asset management plan. Asset management is a planning
process that ensures you get the most value from each of your assets and have the financial resources to repair and
replace them when necessary. Successful asset management depends on knowing about the condition and value of your
system's assets, as well as regularly communicating with management and customers about future needs. Many utilities
use asset management to pursue and achieve a sustainable water system infrastructure. A high-performing asset
management program includes a detailed asset inventory, operation and maintenance tasks, and long-range financial
planning.
Examples of outcomes that can be realized by utilities through asset management include the following:
•	Prolonging asset life and improving decisions about asset rehabilitation, repair, and replacement.
•	Meeting consumer demands with a focus on system sustainability.
•	Setting rates based on sound operational and financial planning.
•	Budgeting focused on critical activities for sustained performance.
•	Meeting service expectations and regulatory requirements.
•	Improving responses to emergencies.
•	Improving the security and safety of assets.
•	Reducing overall costs for both operations and capital expenditures.
This guide is not intended to walk you through creating an asset management plan, however, a proper asset management
plan will benefit the strategic planning process significantly. Especially useful for this step of the strategic planning process
is the asset inventory that is created as part of an asset management plan. An asset inventory is a precise inventory of

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your water system's components that can guide how you prepare accurate
budgets, identify concerns, and prepare for future needs. Knowing what
components your water system has and what condition they are in will help
you maintain the safety, security, and reliability of the drinking water your
system provides.
This guide does not include a worksheet for conducting an asset inventory,
but EPA's document Taking Stock of Your Water System: A Simple Asset
Inventory for Very Small Drinking Water Systems includes step-by-step
instructions on how to conduct an inventory and worksheets for creating an
asset inventory.
EPA has developed many additional resources aimed at helping small water
systems implement asset management programs. These can be found at
EPA's asset management website for small systems.

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STEP 4: Define Current and Potential Future Services
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This step of the strategic planning process involves deciding which functions your system will or will not be responsible
for. Not every water system provides the same services, and these services can change as circumstances change. For
example, water systems with different sized distribution systems will have different services related to storage and
distribution. Defining which services your water system provides will focus the strategic planning process and allow you to
meet your goals and fulfill your values more effectively. Water systems can provide services in the areas of:
•	Source water protection.
•	Drinking water treatment.
•	Finished water storage, transmission, and distribution maintenance.
•	Retail customer services.
•	Water system security.
The following worksheet will allow you to define your water system's roles, including current services and functions, and
provides space for you to list the services and functions you would like to provide in the future.
When filling in the worksheet on page 16, consider whether you have been successful in performing all your roles or if
there are services that you have had trouble providing effectively. Ultimately, you may decide to expand or limit your
system's functions. For example, a system may choose to purchase treated water from a wholesale provider and
concentrate its efforts on distribution and retail customer services. Both a completed example and a blank worksheet are
provided. The example is not exhaustive but gives an indication of the things you might want to consider regarding
expanding, reducing, or altering your system's roles.

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Example Worksheet: Define Current and Potential Future Services
Examples of:
Area of Service
Current Role
Future Role
Source water
development &
protection
Conduct routine O&M, compliance monitoring,
wellhead protection; implement source water
protection plan
Continue current role, address and finance security-
related measures, and consider the development of a
new source to meet future demand
Water treatment
Conduct routine O&M, compliance monitoring,
lab analysis, asset maintenance, operator
training
Continue current role but consider optimizing
treatment processes, purchasing treated water, or
installing additional treatment to meet new
regulations
Treated water
storage &
distribution
Conduct routine O&M; compliance
monitoring; leak detection and repair; storage
tank inspection, repair, rehabilitation;
corrosion control
Continue current role but consider contracting out
for O&M service or consolidating with nearby
systems, and secure financing to replace pipes and
mains on schedule
Retail customer
service
Install new connections; conduct meter
installation and rehabilitation; meter reading;
billing and collections
Continue current role but consider partnerships
with nearby systems to provide better retail
customer services at a lower cost and begin to review
rates on an annual basis
Security issues
Install and maintain fencing around critical
system components
Maintain fencing; consider having staff patrol the
system to discourage trespassing and tampering;
work with local and state officials to develop an
Emergency Response Plan (ERP)

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Worksheet: Define Current and Potential Future Services
Examples of:
Area of Service
Current Role
Future Role
Source water
development &
protection


Water treatment


Treated water
storage &
distribution


Retail customer
service


Security issues



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STEP 5: Assess Your System's Technical, Managerial, and
Financial Capacity
An important part of strategic planning involves assessing your system's capabilities. You may already have some of this
information in the form of self-assessments, sanitary surveys, and loan and permit application data. Assessing your
capabilities includes an assessment of your TMF capacity. By knowing your strengths and weaknesses in these three areas,
you will better understand areas that need improvement and how to capitalize on your strengths.
Technical Capacity is the physical and operational ability of
a PWS to meet the Safe Drinking Water Act (SDWA)
requirements, including the adequacy of physical infrastructure
and the technical knowledge and capability of personnel.
Maintaining high quality source water, replacing outdated
infrastructure, and ensuring an operator is certified are all
examples of technical capacity.
Assessing your system's technical capacity should include an in-
depth inventory of your system's infrastructure. You should
have already completed this during Step 3 of this strategic
planning process.
Safe Drinking
Water
Technical (T)	Financial (F)
Managerial (M)

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Managerial Capacity is the ability of a PWS to conduct its affairs in a manner enabling the system to achieve and
maintain compliance with SDWA requirements, including institutional and administrative capabilities. Identifying system
ownership, staffing the appropriate personnel, and communicating regularly with customers are all examples of
managerial capacity. Decide whether your water system's affairs are being conducted in a manner that enables you to
maintain compliance, operate efficiently, and meet customer expectations.
Water systems face many managerial challenges, such as workforce issues and increased regulatory requirements.
Managerial capacity can be strengthened through water system partnership opportunities like operator sharing and
coordinating operator certification training. EPA's knowledge retention tool can help you ensure that important
information is readily available when needed and will not be lost when staff retire.
Financial Capacity is the ability of a water system to acquire
and manage sufficient financial resources to allow the system to
achieve and maintain compliance with SDWA requirements.
Ensuring revenues exceed costs, maintaining financial records,
planning for future expenses, and establishing good credit are all
examples of financial capacity. If financial capacity is a limitation
for water systems, participating in partnerships is also an
important option which could provide cost-sharing opportunities.
Additionally, some systems could consider whether their revenue
structure is sustainable.
EPA has developed guidance materials that
can help you evaluate your water system's
TMF capacities, including Assessing Your
Water System Managerial Capacity. EPA has
also developed online training modules on
Financial Capacity located in the general
section of the Drinking Water Training
System. See the TMF Capacity Resources for
Small Drinking Water Systems website for
more resources and information.

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Complete the worksheet on the next page to consider your system's strengths and weaknesses related to its TMF
capacity. Every state has a Capacity Development Program to assist PWSs in building TMF capacity, so contact your State
or Regional Capacity Development Coordinator for additional information and to learn what helpful resources may be
available.
Example Worksheet: Assess Your System's Capacity
Capacity
Strengths
Weaknesses
Technical
Reliable source of drinking water; little trouble
meeting drinking water standards; system
operator is properly certified.
Outdated asset inventory and no asset management
plan; have not addressed needed security upgrades.
Managerial
Good relationship with customers and
regulators; operator properly trained.
Operator is nearing retirement and no Operations and
Maintenance SOP; board members not trained on
upcoming regulatory requirements.
Financial
Books and records are maintained according to
generally accepted accounting principles; budget
reviewed annually.
Lacking detailed valuation of assets; reserve account
not fully funded; rates have not been reviewed since
rate-setting hearing.

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Worksheet: Assess Your System's Capacity
Capacity
Strengths
Weaknesses
Technical


Managerial


Financial



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STEP 6: Identify Your Options for Providing Services
At this point in the strategic planning process, you have defined your
current services and roles, and decided what services you would like to
provide in the future. You should also have a good understanding of the
strengths and weaknesses in your TMF capabilities. This information will
allow you to identify a range of options to best fulfill your goals and
values.
One goal of strategic planning is to fully consider the widest possible
range of alternatives over a long-term time frame, and not just the
"quick fix". This involves thinking about options that can be implemented
within your system's current structures, as well as options that may
require reorganizing or even fundamentally changing your system's
ownership, managerial, operational, and physical structures. This type of
planning can be difficult, so consider the prompt in the text box to help
your team develop a broad range of options.
What if we were designing a new system
today?
Given all the information your team has
gathered, think about how you would set up
your system if you were starting fresh
today Include TMF capabilities. Take some
time to reflect on the vision of that ideal
system.
Now, consider what steps your system could
take to achieve the vision your team has
identified.
Remember, the point of this step is to identify as many options as possible. The feasibility of the options does not need to
be taken into consideration at this time. An option that does not seem feasible in the near-term may be more feasible in
the longer term and other options may be more feasible when implemented in combination. You will assess each option in
Step 7.
The worksheet on page 23 provides space for you to list options for your system. Some examples of strategic options
appear in the example worksheet on the following page. For additional ideas talk to your State or Regional Capacity
Development Coordinator.

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Example Worksheet: Identify Your Options for Providing Services
Area of Service
Options
Source water
development and
protection
Identify and secure the rights to new sources of water.
Work with the community to implement new protection measures for surface water sources.
Purchase land so all the surface water source's shoreline is protected with a vegetative buffer.
Water treatment
Build a new treatment plant with the latest membrane filtration technology.
Install new dual media filtration system.
Replace the media and underdrains in the existing filters.
Treated water
storage and
distribution
Increase finished water storage capacity by installing new tanks.
Replace or line all distribution mains to enhance water quality and reduce water loss.
Install dedicated, locked sampling stations at all coliform monitoring locations.
Retail customer
services
Hire customer service staff for the water system.
Distribute a monthly newsletter to customers.
Enhance visibility and community engagement by increasing engagement on social media.
Security issues
Install a wireless security system to monitor important assets.
Hire a security guard to monitor system facilities.
Purchase a high-strength data security system for customer records.

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Worksheet: Identify Options for Providing Services
Area of Service
Options
Source water
development and
protection



Water treatment



Treated water
storage and
distribution



Retail customer
services



Security issues




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STEP 7: Analyze and Assess Your Options
In order to thoroughly assess your options and determine
their feasibility, you must consider the long-term economic,
regulatory, and implementation impacts the options will
have on your system. Options can impact a technological
aspect of your system (source water development and
protection, treatment, storage and distribution) or an
organizational aspect (retail customer services, operation
and management, ownership).
The highest priority should be given to options that will
help you achieve your goals at the lowest possible cost and
allow you to succeed in an ever-changing environment.
Depending on the option, or a combination of options
selected, you may be able to make small strategic changes
to the current structure and operation of your system. In
some cases, however, you may need to reorganize substantially.
To fully assess each option, consider the following questions:
•	How will this option affect the TMF capacity of your water system?
•	Is the option consistent with your system's goals and values?
•	Will implementing the option ensure continued compliance with current and futu

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•	Is the total cost of choosing and implementing this option within your system's current or potential financial
means?
•	Will the option be accepted by the governing board, town managers, the community, and regulators?
•	Will the option increase the quality or reliability of service and be accepted by customers?
•	Will the option positively or negatively impact system security?
•	Can this option be practically implemented and maintained by water system managers and operators?
Once you have made your choices, you may go a step further and write up a formal strategic plan. Businesses typically
develop formal strategic plans as a management tool to develop goals towards which all employees can work, ensure that
the company is achieving the highest performance standards possible, and guarantee success and adaptability in a
changing business environment.
The worksheet on pages 28 and 29 provides space for you to consider the pros and cons of each option you identified in
Step 6 of this strategic planning process. Remember to consider future challenges your system may encounter, including
upcoming regulatory requirements, customer expectations, replacement and major rehabilitation of physical assets, and
maintaining and upgrading security measures. Both a completed example and a blank table are provided below to guide
you through this step.

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Example Worksheet: Assess Your Options
Area of
Service
Options
Pros
Cons
Chosen Solution
Source
water
development
and
protection
Implement source
water protection plan
Will lead to a better
understanding of quality
or safety concerns;
ensures safe supply
Gathering community/system
support could be difficult;
costly and time-consuming;
unknown contaminant
sources
Develop inventory of
known and potential
sources of contamination
in the watershed; build
stakeholder involvement
and community interest
in source water
protection program; look
into funding sources for
purchasing vegetative
buffer along shoreline.
Develop alternate
source of supply
Will allow for source
water options if there are
quality or safety concerns;
redundancy ensures safe
supply
System has had no significant
water quality issues to date;
up-front capital expenditures;
additional compliance
monitoring and maintenance
Water
treatment
Continue with
existing filtration and
disinfection
Effective to date;
operators successfully run
the plant; meeting current
requirements
May need to adjust to ensure
simultaneous compliance with
all regulations; plant upkeep
and potential modifications
will be costly
Continue with current
treatment; develop asset
management program;
focus new source water
protection measures to
help existing treatment
keep the system in
compliance
Purchase treated
water
Option for complying with
new regulations; will
eliminate treatment costs
and required plant
modifications
Significant change to system's
area of service; may increase
costs; will not control
treatment to ensure optimal
water quality

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Area of
Service
Options
Pros
Cons
Chosen Solution
Treated
water
storage and
distribution
Increase storage
capacity
Continued, uninterrupted
delivery to customers even
if supply is disrupted
Need asset management plan
to assess need; would require
up-front capital expenditures
and annual maintenance
Complete asset
management plan and
capital improvement
plan; research funding
sources
Retail
customer
services
Partner with nearby
system(s) for
operation and
management services
Potential cost savings for
customers; no change in
ownership
Loss of some autonomy for
system managers, operators,
and community
Form partnerships to
increase efficiencies and
reduce costs; develop
oversight board to ensure
autonomy and decision-
making authority
Security
issues
Develop and
implement a
vulnerability
assessment (VA) and
emergency response
plan (ERP); begin
more frequent water
system patrols
Immediate, organized
response in emergency
situations; discourages
trespassing on system
property or tampering
with system
infrastructure; reduces
threats to system security
Understaffed local authorities
may not be able to patrol;
completing VA/ERP may
require consultant's assistance
and up-front expenditure
Contact State
Coordinator for more
information on ERPs;
meet with local
authorities and system
staff to discuss sharing
patrolling responsibilities

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28
Worksheet: Assess Your Options
Area of
Service
Options
Pros
Cons
Chosen Solution
Source water
development
and protection




Water
treatment




Treated water
storage and
distribution





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29
Area of
Service
Options
Pros
Cons
Chosen Solution
Retail
customer
services




Security issues





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STEP 8: Implement Your Options
Strategic planning takes time and effort. It is important to realize
that implementing the options identified during the strategic
planning process will also require an additional, ongoing
commitment beyond the strategic planning effort. Implementing
your options involves identifying challenges that could arise,
developing an action plan to address those challenges, and re-
evaluating how your plan is progressing towards reaching your
goals.
To implement your chosen options, you need to develop an action
plan. You may need to:
•	Provide special training for technical staff or management.
•	Obtain approvals, permits, and certifications from relevant
authorities (e.g., from a public utility commission (PUC) for
a rate change).
•	Address new regulatory and legal requirements.
•	Re-examine your system's revenue-raising mechanisms.
•	Inform relevant parties of changes and garner support from
regulators, system staff, managers, consumers, and the
community.
•	Find outside public or private sources to fund changes.
EPA's Water Infrastructure Finance and
Resiliency Center has developed the Water
Finance Clearinghouse. The Water Finance
Clearinghouse is designed to help
communities locate information and
resources that will assist them in making
informed decisions for their drinking water,
wastewater, and stormwater infrastructure
needs.
The Water Finance Clearinghouse includes
two searchable databases: one contains
available funding sources for water
infrastructure and the second contains
resources, such as reports, weblinks, and
webinars on financing mechanisms and
approaches that can help communities
access capital to meet their water
infrastructure needs.

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When considering how to implement your options, you should consider your:
Actions
Describe the steps that are required to implement each option. These might include key meetings, financing approvals,
or any construction projects, for example. If there are multiple stages to completing your chosen option, you may want
to group these actions accordingly.
Start and End Date
Enter the dates on which you hope to start and finish the required action. If there is no specific start date set, enter in a
month or day by which you would like to have this part of the plan set in motion.
Related Challenges
Summarize any potential problem(s) related to each required action. Think about these before the project begins and
make any changes or updates as the project progresses.
Plans to Address Challenges
Enter any ideas for overcoming potential problems or any problems already encountered. As your options are
implemented and new or different challenges arise, edit your plans accordingly.
The example worksheet and the following blank worksheet helps you develop an action plan for implementing the options
you chose to proceed with in Step 7. The worksheet on pages 34 and 35 provides space for describing your challenges and
plans for overcoming them. This worksheet will also help you establish a schedule for implementing your options.

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32
Example Worksheet: Implement Action Plan and Identify Challenges
Chosen
Option
Actions
Proposed
Start/End
Date
Related Challenges
Plans to Address Challenges
Develop
source water
protection
plan
Conduct and assess results
of source water inventory
11/1/20 to
1/1/21
Limited staff resources to
complete inventory; limited
personnel knowledgeable
about security/
contamination threats
Use available state resources
(technical or financial
assistance); consider possibility
of a countywide program or
cooperating with nearby systems
Identify potential
contaminants and threats
Discuss follow-up actions
1/1/21 to
ongoing
Gathering and engaging
stakeholders interested in
follow-up actions may be
challenging; limited
financial resources.
Publicize source water
protection efforts to gain
community support for
involvement in the program;
investigate available state
resources
Meet with regulators and
affected landowners
Develop
asset
management
plan
Train staff
1/1/21 to
3/1/21
Considerable time
commitment; new process
for system staff
Use existing guides to fully
understand the process before
getting started
Conduct inventory
Secure additional funding

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33
Chosen
Option
Actions
Proposed
Start/End
Date
Related Challenges
Plans to Address Challenges
Review
current rates
Meet with public utility
agency
3/1/21 to
4/1/21
Any rate changes will
require PUC approval;
rate-review process is
cumbersome and
expensive; rate increases
will be unpopular
Help improve communication by
engaging with various
stakeholders and interest groups
to build relationships and gain
support for the rate increases
Hold public meetings
Meet with neighbor system
Begin
frequent
system
patrols
Contact local authorities
11/1/20 to
Ongoing
Limited financial resources
and available time of
authorities and system
staff; familiarizing local
law enforcement with
critical system components
Contact State Coordinator for
available resources on system
security to educate local
authorities and system staff on
the importance of security; look
into alarm system installation if
system patrols cannot be
conducted as often as desired
Set up meeting with local
authorities and system staff
Develop patrol schedule

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34
Worksheet: Implement Action Plan and Challenges
Chosen
i
Option
i
Required Actions
Proposed
"Start/End
Date
i
Related Challenges
i
Plans to Address Challenges





























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35
STEP 9: Assess and Evaluate
Strategic planning helps you face an unpredictable future
successfully. This does not mean that your current plan will
address every circumstance or provide a solution for every
challenge. There may be elements that don't work, or problems
that arise that need additional analysis and action. Or, you may
want to make changes if the results are not serving your system's
or your customers' best interests.
Measurement is critical to managing growth and is the backbone
of successful continual improvement. Remember this: "If you can't
measure it, you can't improve it". Your strategic plan should
assure that the results of each action are evaluated, communicated, and addressed in a timely manner.
There are many tools available online to do this, but you can use the Self-Assessment Tool featured in EPA's Effective
Utility Management: A Primer for Water and Wastewater Utilities to measure how your current performance compares
with your goals that were identified during this strategic planning process.
Remember, strategic planning is a continuous process that can result in continuous improvements. The planning process
and the values and goals that define your system should allow you to respond more effectively and creatively in the
future.
On-going monitoring and evaluation will
help you assess whether or not your system
is operating the way you want it to. The
worksheets in this guide should be
reviewed and updated at least annually to
identify and address financial, managerial,
technical, or strategic changes affecting your

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