Partners Made It Possible
2021 Sustained
WaterSense and its more than 2,000 utility, manufacturer, retail, builder, and other
organizational partners promote water-efficient products, homes, and programs to
consumers and businesses across the country. Over the past 15 years, WaterSense
partners have helped Americans save more than 5.3 trillion gallons of water. The
U.S. Environmental Protection Agency (EPA) is pleased to recognize nine Sustained
Excellence Award winners in particular for making water savings possible in 2020,
despite the challenges posed by the COVID-19 pandemic.
Athens-Clarke County (Georgia) Public Utilities Department Water Conservation Office
The Athens-Clarke County Public Utilities Department Water Conservation Office (WCO)
earned a whopping fifth Sustained Excellence Award for its creative water efficiency—even
with the challenges of conducting outreach in 2020. Due to COVID restrictions, WCO
pivoted the popular Athens Water Festival to a "Festival in a Box," sending 180 participants
boxes filled with water-themed activities, a beach ball with the WaterSense logo, and fortune
cookies with water-saving tips inside. Some recipients opened their boxes on camera during
a live virtual event. WCO also created a virtual tour video of the Drinking Water Treatment
Plant that included water conservation tips and WaterSense labeled product reminders.
During Fix a Leak Week, K-12th grade students submitted water-themed films
for the annual Ripple Effect Film Project. The WCO typically celebrates winners
during an in-person "blue carpet" premiere, but due to COVID restrictions,
the event was postponed and redesigned for 2021. To promote Imagine a
Day Without Water, WCO created 5,000 themed cup wraps to distribute at
local coffee shops that said "This cup of Joe thanks to H,0," and 1,000 can
coolers for local breweries that said "No water, no happy hour brew." WCO's website included the WaterSense "bath hacks" video in
English and Spanish and a "Saving Water Outside" section with water-saving
information and links to WaterSense outdoor tools. It's no wonder WCO's	Themed cup wraps and can coolers,
social media interactions increased from 2019 to 2020!
Public Utilities
water, wastewater, conservation.
Two local hardware stores helped distribute over 200 WaterSense labeled showerheads. Athens-Clarke County
Public Utilities Department promoted this giveaway in its WaterSource newsletter, a bill stuffer sent to 36,000
customers, social media, and through its Little Lily educational program. Hardware stores also gave away over
100 toilet flappers and toilet leak tablets. Similar to previous years, the WCO continued showing WaterSense
promotional videos at the local DMV with an estimated reach of 82,500.
City of Charlottesville
Despite challenges faced during the pandemic, the City of Charlottesville (Virginia) had an amazing year
promoting water conservation and WaterSense in a virtual format and has earned its fourth WaterSense
EPA-832-F-21 -037
October 2021

2021 WaterSense Sustained Excellence Award Winners
Sustained Excellence Award. Although its annual 5K race was cancelled due to COVID-19,
the City promoted Fix a Leak Week through bill stuffers, its website, social media, and the
WaterSense Twitter party, as well as through television spots featuring a barbershop quartet
promoting fixing leaks and WaterSense labeled fixtures. The ad played over 1,500 times on
cable weather and DIY channels and 500 times on local TV.
On social media, the City continued its weekly #WaterTipWedneday (or#WTW), with tips on
how to save water at home, and posted over 500 times to Facebook, Twitter, and Instagram.
To further engage residents from a distance, the City held a virtual "Imagine a Day Without Water" campaign and
art contest with the theme "What Water Means to Me," which had 120 submissions. The winners were honored
during a local Cville360 news segment instead of an in-person event. Charlottesville also updated and revamped
its website in 2020 with new content and WaterSense messaging and saw an increase in visitor traffic.
Prior to the pandemic, the City was abie to participate in Kid*Vention, a hands-
on science event held in February, and promoted WaterSense and water
conservation with its Spin the Wheel game and by distributing leak detection
dye tablets, WaterSense labeled faucet aerators, shower timers, rain gauges,
and tooth brushes with reminders to turn the water off while brushing. To
set a water-saving example to residents, the City's new Energy and Water
Management Policy requires installation of WaterSense labeled products in
City buildings. Charlottesville's Energy and Water Management Program also
coordinated efforts during the pandemic by providing remote learning activity
sheets for children that featured information on water conservation and
WaterSense labeled products.
Cobb County Water System
No stranger to the WaterSense Awards, Cobb County (Georgia) Water System has earned its
fourth Sustained Excellence Award for its water-saving work in 2020. Because many residents
were spending more time at home due to the pandemic, Cobb County targeted do-it-yourselfers
during the Sprinkler Spruce-Up campaign and encouraged homeowners via social media to
check if their irrigation systems were working efficiently during the spring. The County also
promoted Sprinkler Spruce-Up in its summer 2020 newsletter, which was distributed to more
than 1,400 people. The article encouraged residents to use the Find a Pro tool on the WaterSense website to
locate an irrigation professional certified by a WaterSense labeled program.
To educate customers during the pandemic, Cobb County conducted virtual lunch-and-learns. The first virtual
iunch-and-learn topic was focused on Sprinkler Spruce-Up. Helping residents save even more water, Cobb
County started examining high monthly water use among single-family residential customers and cross-
referencing with older homes to target toilets and showerheads for replacement with WaterSense labeled models.
In 2020, the county issued more than 1,400 residential toilet rebates in the form of a $100 water bill credit and
six commercial toilet rebates. The county also mailed free indoor water-saving kits to more than 150 customers
that included WaterSense labeled aerators and a showerhead. The Water System continued its collaboration
with a local electric cooperative, Cobb EMC, to retrofit a family's home with WaterSense labeled toilets and
showerheads during their annual Home Energy and Water Makeover.
The Cobb County Water System displayed WaterSense banners in its
customer service lobby, and to promote the Your Better Bathroom campaign,
included advertising in a monthly informational newsletter emailed to ail county
employees. For 2020'a Imagine a Day Without Water, Cobb County created
a new video, "A Water Tale: Jake and the Three Spirits" that identified three
bad water-wasting habits. Engaging children in the community, the county
sponsored a coloring book contest, inviting fourth and fifth grade students
to draw Tappy Turtle, the Water System's water conservation mascot, and
Allatoona Ally, Allatoona Lake's mascot, to promote water-saving habits at home. Twelve winners are chosen
each year, and their drawings are compiled into a coloring book that is distributed throughout the county.
Spin the Wheel game.
Coloring book contest reception.

2021 WaterSense Sustained Excellence Award Winners
Metropolitan North Georgia Water Planning District
The Metropolitan North Georgia Water Planning District earned its fourth WaterSense
Sustained Excellence Award for its work promoting WaterSense and water conservation.
In 2020, the District pivoted its annual Water Drop Dash 5K during Fix a Leak Week to a
completely virtual event, and invited nearly 30 local high school and college graphic design
programs to participate in a T-shirt design competition for the race. For Fix a Leak Week, the
District also developed the Be a Leak Detective resource as a digital learning tool for students
to complete at home and promoted the new tool on social media.
Throughout the year, the District collaborated with other organizations to spread the word about water
savings. The District presented at the Georgia Green Industry Association WinterGreen Expo on the District's
requirements for large landscape irrigation systems and recommended WaterSense labeled products to meet
those requirements. The District sponsored the Chattahoochee Nature Center's Native Plant Sale and distributed
the WaterWise Landscape Guide at the event. They also distributed Sprinkler Spruce-Up information to utility
customers and posted it to social media. In partnership with The Home Depot, the District revamped its toilet
rebate program with new signage and tear-away
information sheets for customers to save on WaterSense
labeled toilets.
In 2020, the Metropolitan North Georgia Water
Planning District reestablished the Just a Drop quarterly
e-newsletter and promoted WaterSense-reiated events
and activities to 750 readers. They also created a new
infographic, "10 Quick Tips to Conserve Water," which
includes WaterSense labeled products, and ran a
series of billboards focused on water conservation in
the summer and fali. The District also held its seventh
annual photo contest to complete a calendar with the
WaterSense logo; 175 copies of the calendar were
distributed to stakeholders.

"WaterSense labeled products set a high standard
for efficiency and provide the foundation of our
successful water conservation programs like the
Toilet Replacement Program, which has rebated
nearly 150,000 inefficient toilets since 2008, and
our outdoor requirements for large landscapes.
These programs, our innovative outreach events,
and other successes in conservation and efficiency
for our region have resulted In a continuous decline
of water usage across the metro Atlanta area."
—Glenn Page, Chairman of the Metropolitan North
Georgia Water Planning District
Citrus County (Florida) Utilities
Citrus County Utilities in Florida won its third Sustained Excellence Award for its dedication to
promoting WaterSense campaigns and water-saving education and outreach. Citrus County
celebrated Fix a Leak Week in-person before the pandemic began, and the second annual
Mardi Gras-themed Shrimpapalooza festival kicked off the activities. Children decorated water-
shaped masks, and parents received toilet leak information and free leak detection tablets.
Kids also got in on the leak detective game during Citrus County's sixth annual classroom
toilet leak detection challenge, where elementary classrooms tested more than 100 toilets and
identified leaks for potential savings of more than 3,000 gallons of water per day.
In October, the utility celebrated Shower Better with a display in its lobby, where
customers could get free WaterSense labeled showerheads or just learn about them
through the utility's December newsletter. Early in the year, the utility continued its
Schedule a Specialist program of free walkthroughs and assistance with residential
irrigation systems and promotion of WaterSense labeled irrigation products. A total
of 170 residents participated in the program in 2020; their pre- and post-installation
water use data show a savings of nearly 10 million gallons of water as a result of the
Throughout the year, Citrus County Utilities also collaborated with other organizations
to expand water savings. Working with the Southwest Florida Water Management
District and the Withlacoochee Regional Water Supply Authority on an Irrigation
Evaluation Initiative, the utility helped complete nearly 80 evaluations and installation of WaterSense labeled
irrigation controllers. The utility helped WaterSense develop its Remote Possibilities tool and provided input that
Water-shaped mask at

2021 WaterSense Sustained Excellence Award Winners
helped the Southwest Florida Water Management District design postcards highlighting WaterSense labeled
products to help customers reduce water use.
The City of Piano (Texas)
p Piano
Throughout 2020, the City of Piano made a virtual splash in water conservation
education, earning its second WaterSense Sustained Excellence Award in a row.
The City hosted numerous remote events, including a Virtual Garden Green in
City of Excellence Piano Fair, In the Know H20, Rain Barrels 101, Virtual
Sprinkler Fair, and a month-long Virtual WaterWse
Landscape Tour. For the tour, nearly 2,500 residents watched documentary-style videos
about water-wise landscapes in the area. The City of Piano also turned its in-person
presentations into webinars, adding photo demonstrations and video clips to promote
Sprinkler Spruce-Up when COVID restrictions kept people from gathering, as well as a
song parody on outdoor water use to keep things interesting!
To celebrate Fix a Leak Week, the City encouraged families to become leak detectives
and save water indoors by sharing WaterSense's kids leak detection activities and leak
repair graphics on its website and Facebook page. To help residents save water outside,
the City of Piano actively promoted, a tool developed by the North Texas
Municipal Water District and Texas A&M
AgriLife that provides personalized watering
recommendations based on local weather
and landscape details.
The City of Piano celebrated the 10-year anniversary of its Residential
Water Conservation Rebate Program in 2020 with newsletter
content and social media posts. Rebates were provided for over 750
WaterSense labeled toilets and more than 100 rain/freeze sensors
and WaterSense labeled weather-based irrigation controllers in 2020.
The City distributed the Live Green in Piano monthly e-newsletter to
nearly 9,000 subscribers in 2020 and sent five water-focused utility bill
inserts and seasonal water conservation bill messages to its 84,000
Virtual Water Wise
Landscape Tour Flyer.
"We are grateful to WaterSense for
providing the tools and resources we
need to inspire conservation actions
from our residents. It takes many
small actions to create big impact,
and we are pleased to be a part
of the larger, collaborative effort to
protect our most precious resource."
—Rachel Patterson, Director
of Environmental Health and
Sonoma-Marin Saving Water Partnership
The Sonoma-Marin Saving Water Partnership in California has earned its fifth WaterSense
a	Sustained Excellence Award as a professional certifying organization, for continuing to make
their Qualified Water Efficient Landscaper (QWEL) trainings and certification accessible
SAVING WATER t0 a w'c'e auc''ence- 'n response to the pandemic, the Partnership expanded its online
training capability, and virtual courses were offered by May 2020. The Partnership also
coordinated with WaterSense to develop online classes, virtual irrigation audits, and online
'NE^5 test Proctoring f°r professional certification. Certified irrigation professionals could access
webinars and technical guides through the Partnership's quarterly newsletters and social
In 2020, the Partnership worked with several colleges, including Mendocino College and Santa Rosa Junior
College, to incorporate QWEL into their landscape irrigation courses. Additionally, the Metropolitan Water District
of Southern California launched a dual certification program in collaboration with the California Landscape
Contractors Association (CLCA) to offer a combined course of QWEL, along with CLCA's Certified Water Manager
Program. The Partnership offers free Water Smart Home evaluations to promote QWEL certified professionals to
residents. During the pandemic, the program was temporarily conducted virtually, and participants were given a
do-it-yourself kit. More than 1,200 evaluations were performed in 2020.
In 2020, the Partnership also continued to support a pilot with the California Department of Water Resources,
"Making Conservation a California Way of Life," which tests proposed residential water use targets for irrigation.

2021 WaterSense Sustained Excellence Award Winners
The Partnership also co-promoted QWEL trainings and continuing education credit opportunities with the
California Landscape Contractors Association's local North Coast Chapter newsletters.
Kohler Co.
KohlerCo. won its seventh WaterSense Sustained Excellence Award this year,
as it continued its commitment to promoting WaterSense and producing labeled
products. In 2020, Kohler launched a collection of new WaterSense labeled
fixtures, including 14 new toilets, 36 faucets, 25 showerheads, and 20 new
urinal/flushometer bowls and valves.
Throughout the year, Kohler consistently promoted WaterSense on its website, products, digital communication,
and in the Kohler Design Center-which despite being shut down for three months during the pandemic, had
28,000 visitors in 2020. Kohler's 2020 media placements and social media posts mentioning WaterSense
exceeded 360 million and 660 million impressions, respectively.
The company demonstrated its commitment to water efficiency by participating in WaterSense product
specification reviews, and by funding research conducted by the Alliance for Water Efficiency that assessed
the water savings potential of affordability programs focused on conservation in Detroit. During the pandemic,
the KOHLER Relief Showering Trailer, which features WaterSense labeled fixtures, was deployed to several
temporary field hospitals to refresh and recharge frontline healthcare workers. Kohler continued its philanthropic
efforts by donating plumbing fixtures to Habitat for Humanity homes built in Wisconsin, as well as to a Michigan
pilot program preparing to upgrade water efficiency in older homes outside Detroit.
For the seventh year in a row, builder partner KB Home has earned a Sustained Excellence
Award for building WaterSense labeled homes. In 2020, KB Home built over 250 homes that
earned the WaterSense label, representing 2.5 percent of the homes it built throughout the year
and an 8 percent increase in its WaterSense labeled homes compared to 2019. KB Home also
installed WaterSense labeled faucets and fixtures in all of the homes built in 2020.
KB led the way for other builder partners to benefit from the
WaterSense Homes Program, Version 2 by participating in a pilot of
the new specification with EPA and the Residential Energy Services
Network (RESNET) in Las Vegas. As part of its efforts, KB Home
hosted a demonstration of the HERSH20 rating system during the
RESNET Conference in Arizona in February 2020, with a model
home that featured WaterSense labeled fixtures and water-efficient
landscaping. When COVID-19 prevented in-person gatherings, KB
Home still promoted the benefits of WaterSense labeled homes and
products during a virtual version of its annual Suppliers Conference.
KB Home requires specialized training for some employees to learn
how to communicate the benefits of WaterSense labeled homes
and products. KB also provides home buyers with education on
WaterSense throughout each step of the sales process, from a visit to
the design studio to a pre-drywall tour of a home. And to reach a wider
audience all year long, KB Home's social media presence included
messaging about WaterSense and water conservation.
KB Home
Learn More
WaterSense congratulates the 2021 Sustained Excellence Award winners. For more information and to learn
about all the benefits of partnership, visit
Water conservation is a growing
imperative for homebuyers, local
communities and local governments.
The WaterSense Homes Program
is a perfect template for providing
water-saving features in new homes
that reduce owners' water bills and
may help to mitigate strain on local
communities. We are honored to
be recognized by the WaterSense
Program for Sustained Excellence.
—Jacob Atalla, Vice President,
Innovation and Sustainability