Children's Health Protection Advisory Committee

Co-Chairs:

Pamela Shubat, PhD
Environmental Health Division
Minnesota Department of Health
625 N. Robert Street
St. Paul, MN 55155-2538
(651)201-4925

Pamela.shubat@health.state.mn. us

Sheela Sathyanarayana, MD, MPH
University of Washington
Department of Pediatrics
Seattle Children's Research Institute
2001 8th Avenue
Seattle, WA 98101
(206) 884-1037
sheela .sathyanarayana
@seattlechildrens.orq

Committee Members:

Robert Amler, MD

Susan Buchanan, MD, MPH

Tyra Bryant-Stephens, MD

Gail Cynthia Christopher, ND

Nancy Clark, MA, CIH, CSP

Jennifer Counts, PhD

Rochelle Davis

Maida Galvez, MD, MPH

Peggy Nilsson Geimer, MD

David Jacobs, PhD, CIH

Lloyd Kolbe, PhD, MS

Sandra W. Kuntz, PhD, APRN, CNS

Amy D. Kyle, PhD, MPH

Lawrence Lash, PhD

Jeanne Leffers, PhD, RN

Jennifer Lowry, MD

Leyla McCurdy, MPhil

Marie Lynn Miranda, PhD

Thomas Neltner, JD, CHMM

Nsedu Obot-Witherspoon, MPH

Jerome Paulson, MD, FAAP

Brenda Reyes, MD, MPH

Martha S. Sandy, PhD, MPH

Adam Spanier, MD, PhD, MPH

December 30, 2013

Administrator McCarthy

United States Environmental Protection Agency
1200 Pennsylvania Ave, NW
Washington, DC 20460

RE: Prevention of Harmful Preconception and Prenatal Exposures
Dear Administrator McCarthy:

The Children's Health Protection Advisory Committee (CHPAC)
applauds the EPA for its continuing efforts to provide individuals,
communities, health professionals, industry, and government entities at
all levels with the information and tools necessary to protect children and
future generations from environmental health threats. CHPAC takes this
opportunity to respond to the EPA Office of Children's Health
Protection's request for messages, recommendations for communication,
and research priorities related to prevention of harmful preconception
and prenatal exposures.

CHPAC has developed several examples of science-based health
messages for the Agency to use in informing individuals, healthcare
providers, and communities about the importance of preventing harmful
environmental exposures prior to conception and during the prenatal
period (See Appendix A. Preparing for the Nine Months that Last a
Lifetime). CHPAC encourages EPA to work with healthcare
communications specialists, translators and experts in graphic design to
enhance content, readability, effectiveness, and appeal of these
messages prior to public dissemination. CHPAC considers this set of
prenatal messages to represent a sample of messages that can be used
in addition to EPA's existing prenatal messaging on air pollution1 and
mercury in fish.2 CHPAC encourages EPA to leverage existing resources
and invest sufficient resources to fully develop these and additional
messages on other environmental exposures such as workplace
exposures and exposures especially relevant to pregnant teenagers.
CHPAC recognizes that these messages will be effective only if framed
in the context of the social determinants of health3 experienced by the

1	Promoting Good Prenatal Health: Air Pollution and Pregnancy. Office of Children's Health Protection EPA-100-F-
09-020 January 2010. Available at:

http://YOseinite.epa.gov/ochp/ochpweb.nsf/%20content/OCHP Prenatal FS 7 10.htm/$File/QCHP Prenatal FS 7
10 ,pdf?Open&preview.

2	Consumption Advice: Joint Federal Advisory for Mercury in Fish. EPA Office of Water. March 2012. Available
at: http://water.epa.gOv/scitecli/swguidance/fishshellfislVoutreaclVfactsheet.cfm#consumers.

3	See CHPAC Letter of November 14, 2013, available at: http://vosemite.epa.gov/ochp/ochpweb.nsf/content/chpac-
sdh-letter-nov-2013 .htm.

Children's Health Protection Advisory Committee is a Federal Advisory Committee for the
U.S. Environmental Protection Agency under the Federal Advisory Committee Act
http://vosemite.epa.gov/ochp/ochpweb.nsf/content/whatwe advisorv.htm


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Administrator McCarthy
December 30, 2013
Page 2

intended recipients. Examples of social and contextual factors that affect prenatal health and
that should be considered in communicating these messages include: social support from family
and friends, access to and selection of nutritious foods, exercise, sleep, access to healthy
homes, communities, and workplaces, access to good medical care, employment and income,
options for public transportation, neighborhood crime, and other sources of life stress.

As requested, CHPAC also provides EPA with recommendations on how best to i) effectively
communicate these messages with communities, and in particular, those experiencing or at risk
of experiencing health disparities in birth outcomes due to environmental exposures, ii) share
these messages and underlying science with the healthcare community, iii) partner with other
organizations to disseminate these messages, and iv) evaluate the effectiveness of its
messaging efforts. These recommendations build on those provided by CHPAC to the EPA in
November, 2011.4 Finally, we offer recommendations on research priorities to be included in the
EPA Office of Research and Development's (ORD) children's health research roadmap that will
increase understanding of the scope of preconception and prenatal environmental exposures
that can be harmful, the communities most at risk, and effective exposure prevention strategies.

CHPAC recommends that the EPA:

1.	Disseminate to the public the environmental reproductive health messages prepared by
CHPAC5 using the communication strategies outlined in recommendations 2-4 below.

2.	Communicate effectively with the public, especially communities experiencing or at risk
of experiencing health disparities in environmental reproductive outcomes, through use
of effective partnerships and existing networks.

3.	Connect with the larger healthcare community to disseminate environmental
reproductive health messages.

4.	Partner with state and federal agencies, as well as community-based and other
organizations to disseminate environmental reproductive health messages.

5.	Evaluate the effectiveness of EPA messaging on environmental reproductive health.

6.	Designate the following as priorities in the EPA ORD's children's health research
roadmap:

a.	Research on the health effects of prenatal and preconception exposures.

b.	Research on the interactions of environmental exposures, socioeconomic
factors, and characteristics of sensitive populations with poor birth outcomes, and
incorporation of these types of data into mapping tools such as EJView.6

c.	Research the effectiveness of commonly recommended exposure reduction
measures.

d.	Research on translation of scientific findings into actionable information for policy
efforts as well as individual prevention and reduction of exposures to harmful
environmental chemicals.

e.	Research the effectiveness of different methods employed to induce individuals
to make behavioral changes in order to reduce their environmental exposures.

4	See CHPAC Letter of November 17, 2011, available at:

http ://vo semite2. epa. gov/ochp/ochpweb. nsf/content/CHP AC Prenatal Letter, htm.

5	Disseminate after working with healthcare communications specialists, translators and experts in graphic design to
enhance content, readability, effectiveness, and appeal of these messages.

6	EJView is a mapping tool developed by EPA, available at:
http://www.epa.gov/environmentaliustice/mapping.html.


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Administrator McCarthy
December 30, 2013
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These recommendations are presented in more detail below.

1. CHPAC recommends that EPA disseminate to the public, the environmental
reproductive health messages prepared by CHPAC5 in the document "Preparing
for the Nine Months that Last a Lifetime," using the communication strategies
outlined in recommendations 2-4 below.

At EPA's request, CHPAC developed several science-based health messages to be shared with
the public on the prevention and reduction of harmful environmental exposures prior to
conception and during the prenatal period (See Appendix A. Preparing for the Nine Months that
Last a Lifetime). It is important that factual and easy to understand messages related to
environmental exposures are available to communities, especially for individuals of reproductive
age, and CHPAC recommends that EPA disseminate these environmental reproductive health
messages to the public in an effective and timely manner.

Information on the importance of environmental exposures during the preconception and
prenatal stages for health is available.4 For example, the Program on Reproductive Health and
the Environment at the University of California San Francisco generated a report titled Shaping
our Legacy: Reproductive Health and the Environment,7 that summarized the scientific findings
from the 2007 Summit on Environmental Challenges to Reproductive Health and Fertility. A
description of reproductive health is provided in the report and specific language on early
exposures and related child development is included. In this letter, we use the definition of
environmental reproductive health provided in the report:7

Reproductive health refers to the health and healthy functioning of the female and male
reproductive systems during all stages of life. Reproductive health means that women
and men are capable of conceiving, that a woman is able to maintain a pregnancy to full
term and to breastfeed, and that the baby is born healthy and properly developed.
Reproductive health also means that children will not develop diseases or disabilities
later in life that are caused by exposures they experienced in the womb or during
infancy, early childhood or adolescence, and that they will be able to conceive and bear
healthy and properly developed children.

Environmental reproductive health is a collaborative, interdisciplinary effort to
understand and reduce the harm that chemical exposures cause to fertility, pregnancy,
development, growth and health throughout life. This field includes the work of scientists,
researchers, clinicians, policymakers, health-affected groups, community and advocacy
groups, and the media.

4	See CHPAC Letter of November 17, 2011, available at:

http J No semite2. epa. gov/ochp/ochpweb. nsf/content/CHP AC Prenatal Letter.htm.

5	Disseminate after working with healthcare communications specialists, translators and experts in graphic design to
enhance content, readability, effectiveness, and appeal of these messages.

7 Shaping our Legacy: Reproductive Health and the Environment. Program on Reproductive Health and the
Environment. University of California, San Francisco, 2008.
http ://www. prhe ,uc sf. edu/prhe/pub s/shapineourle eacv .pdf.


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Administrator McCarthy
December 30, 2013
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In creating these environmental reproductive health messages, we reviewed available
messages from government websites, healthcare and environmental health organizations, and
the scientific literature. We prioritized environmental reproductive health issues and chose four
main topics based on considerations of the degree and extent of the exposures, the nature of
the health hazards, the ease of exposure prevention, and the strength of scientific evidence that
prevention of exposure can decrease harmful health effects. Each message is written in a
simple and straightforward manner, avoiding scientific terms and complex concepts. We
recognize that the messages will require further editing to tailor them for use with populations
with different literacy levels, cultural settings, and informational needs.

We titled our messaging document "Preparing for the Nine Months that Last a Lifetime" to
emphasize the importance that prenatal and preconception exposures can play in health during
all life stages: fetal, infancy, early childhood, puberty, reproduction, and adulthood. The
document opens with a short section that introduces the concept of environmental exposures in
everyday life and their potential effects on health. The sections address the following topics:
Preparing Home for Baby, which includes home safety and avoidance of chemical use,
especially when preparing a nursery; Lead in Pregnancy, which discusses lead exposure and
screening during pregnancy, and prevention of exposure in the home; Healthy Fish
Consumption, which emphasizes eating a variety of fish and provides resources on how to
choose fish to reduce exposure to harmful contaminants; and Preventing Exposure to
Pesticides, which includes sources of exposure and health effects of pesticides, and
emphasizes safer pest control practices and healthy food selection.

These messages provide basic information, practical tips, and tools to be shared with
communities, and are ready for EPA review. CHPAC encourages EPA to invest in the resources
necessary to fully develop these messages, working with healthcare communications
specialists, translators and experts in graphic design to enhance readability, effectiveness, and
appeal of the messages, prior to dissemination to communities. In order to be effective, health
messages must be recognized as relevant by their intended audiences. Thus, these messages
need to be tailored for different communities and appropriately framed in the context of the
specific mix of individual, community, and society level factors influencing health. Since the form
of the message may depend on the method of dissemination, the EPA should use focus groups
to explore appropriate methods for message dissemination to specific communities, including a
variety of social media modalities.

We encourage the Agency to develop and disseminate additional effective messages on other
important preconception and prenatal environmental exposures. For example, messages should
be developed and targeted towards workplace exposures and pregnant teens using tools
appropriate to the relevant populations, such as health and safety training in the workplace, and
social media and information graphics, respectively. Further, we encourage the Agency to
continue to refine criteria for selection of additional message topics, taking into account relevant
populations at risk and their other stressors during pregnancy, such as alcohol, tobacco, and
other drugs, and social and contextual factors which comprise the social determinants of health.

2. CHPAC recommends that EPA communicate effectively with the public, especially
communities experiencing or at risk of experiencing health disparities in
environmental reproductive outcomes, through use of effective partnerships and
existing networks.


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Administrator McCarthy
December 30, 2013
Page 5

Social determinants of health include a number of social and contextual factors that affect
individuals, families, and communities.3 These factors can have an impact on environmental
reproductive health. For example, communities with decreased access to quality healthcare and
increased hazardous environmental exposures can experience disparately higher rates of
adverse birth outcomes (e.g., low birth weight, developmental delays) than the population at
large.

One way that health disparities can be reduced is by using a framework that ensures that
individuals have access to a full range of reproductive health services and are empowered to
understand their healthcare needs. For example, the Reproductive Health Framework is a
service delivery model for addressing the reproductive health needs of women. The focus is
providing services for historically marginalized communities through the creation of reproductive
health services.8 Environmental reproductive health messages should be culturally relevant and
made available to marginalized communities via existing frameworks.

CHPAC recommends EPA incorporate environmental reproductive health messages into
reproductive justice efforts at the community level. Integration of these messages through
existing networks such as those listed below can enhance outreach.

•	American Indian/Alaska Native Committee of the March of Dimes Foundation West
Region

•	Indian Health Service, Division of Environmental Health Services, Children's
Environmental Health Working Groups

•	National Healthy Mothers Healthy Babies Coalition

•	National Healthy Homes

•	National Center for Healthy Housing

•	Safer Chemicals, Healthy Families

•	SisterSong Women of Color Reproductive Justice Collective

•	Asian Communities for Environmental Justice

•	National Women, Infants, and Children's Association

Partnering with electronic media outlets such as text4baby and the American Pregnancy
Association, which provide targeted email and text messages throughout pregnancy, and with
internet-based organizations like MomsRising.org, provides opportunities to insert targeted
messages for at-risk populations. Local tribal/public health professionals and healthcare
providers often stay connected with the populations they serve through Facebook and Twitter.
These mechanisms provide an opportunity for dissemination of messages to diverse and
underserved individuals in inner-city, rural, or tribal communities.

Tailoring health messages for specific diverse populations has also proven to be an effective
means of communication. For instance, health messages communicated via community
highway billboards in Indian Health Service unit areas and electronic signage in tribal health
clinics and inner-city community health centers are more effective when they are personalized
with images of local people or places. Other approaches include engaging youth in local service

3 See CHPAC Letter of November 14, 2013, available at: http://vosemite.epa.gov/ochp/ochpweb.nsf/content/chpac-
sdh-letter-nov-2013 .htm.

8 Asian Communities for Reproductive Justice. 2005. A New Vision for Advancing our Movement for Reproductive
Health, Reproductive Rights, and Reproductive Justice. Available at:
http://strongfamiliesmovement.org/assets/docs/ACRJ-A-New-Vision.pdf.


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Administrator McCarthy
December 30, 2013
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projects that adapt and personalize scripted messages developed by EPA through partnerships
with Bureau of Indian Affairs, local schools, tribal colleges, and historically black colleges and
universities. Local service projects such as these introduce an extra benefit to the community,
empowering the participants, and improving the likelihood that the message will reach the target
population and be relevant to the community.

3. CHPAC recommends that EPA connect with the larger health care community to
disseminate environmental reproductive health messages.

This can be accomplished by:

a) Establishing relationships with professional medical, nursing, and public health
organizations.

Professional organizations are an important part of a healthcare provider's acquisition and
maintenance of knowledge throughout his/her career. Professional medical and nursing
organizations publish journals and sponsor continuing education courses that keep providers
updated on recent therapeutic findings and recommendations; they track individual provider
progress towards re-certification; and they hold annual meetings where providers share clinical
findings and network with each other.

The EPA should reach out to a broad range of professional healthcare provider organizations
serving teens, young adults, and individuals of child-bearing age, to discuss the importance of
environmental reproductive health for healthy pregnancies and to encourage information
sharing and partnerships designed to effectively disseminate environmental reproductive health
messages. The scope of professional organizations that the EPA should reach out to includes
school health practitioners serving teens and young adults, occupational and other health
practitioners serving men and women of childbearing age, prenatal health practitioners, and
neonatal and pediatric health practitioners.

Therefore, outreach to organizations such as those listed below can play an important role in
the dissemination of health messages.

American Academy of Pediatrics

American Academy of Family
Physicians

American Congress of
Obstetricians/Gynecologists

American Association of Nurse
Practitioners

American College of Nurse-Midwives

American Nurses Association

Association of Schools and Programs of
Public Health

National Association of Nurse
Practitioner Faculties

Alliance of Nurses for Healthy
Environments

National Association of Pediatric
Nurse Practitioners

American Public Health Association

Pediatric Environmental Health
Specialty Units

BirthWorks

Childbirth and Postpartum
Professional Association

Doulas of North America
International

American College of Occupational
and Environmental Medicine

International Center for Traditional
Childbearing

Midwives Alliance of North America

National Association of Neonatal
Nurses

National Association of School
Nurses, Inc.

Society of Pediatric Nurses

American Association of Clinical
Toxicologists

American Association of Poison
Control Centers

American College of Medical
Toxicologists

American College Health Association


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Administrator McCarthy
December 30, 2013
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There are numerous subspecialty organizations within the broader groups, and organizations
that target special interests of these professionals such as the environment and health
disparities, that should also be included. Organizations can be approached about including
environmental reproductive health information on their websites such as the messages
themselves or links to the EPA website that contain the messages. The health messages should
be distributed at informational booths at organizational annual meetings. The Pediatric
Environmental Health Specialty Units (PEHSUs) should be supported to offer additional
presentations at local, regional, and national meetings, which would introduce providers to the
topic of environmental reproductive health and to the messages. In addition, organizations can
be urged to publish opinions or guidelines relating to environmental reproductive health. The
EPA should work with the organizations to craft the opinion or guideline, and point organization
staff to the appropriate scientific literature and other background data relating to the issues.

PEHSUs are funded by the Agency for Toxic Substances and Disease Registry and the EPA to
serve as regional go-to resources for clinical expertise in pediatric environmental health.
PEHSUs respond to telephone inquiries from healthcare providers, concerned individuals, and
public health agencies regarding health effects of environmental exposures. They provide
numerous presentations to doctors and nurses, medical and nursing trainees, and public health
and environmental organizations that include updates on the current science regarding health
effects of environmental exposures, clinical guidelines for screening and treatment of
environmental exposures, and health messages for patients. PEHSUs recognize the importance
and relevance of prenatal exposures to pediatric health and beyond, and many are now
incorporating information about prenatal exposures9 into their outreach efforts. Adding clinical
expertise on prenatal and preconception health would expand the outreach potential of the
PEHSUs.

Consideration should be given to providing resources to include obstetricians in the PEHSU
network of physicians in order to provide not only consultation on pregnant patients exposed to
hazardous substances but education to their professional colleagues. Along with
interdisciplinary collaboration with PEHSUs, influence and innovation from individuals within the
specialty will be more likely to change the field of obstetrics and gynecology to include
environmental reproductive health as one of the basic competencies. It is unlikely that current
PEHSUs, consisting of pediatricians, occupational medicine physicians, and toxicologists will be
able to gain a foothold in a field in which they have no experience or historical collaboration.
Incorporating obstetricians into the PEHSU model would help build the capacity of prenatal
healthcare providers to provide useful information on preconception and prenatal exposures at
the community level and during the individual patient encounter in the exam room.

b) Establishing relationships with insurance carriers.

In the past decade, health insurance carriers have played a larger role in measuring health
outcomes. For example, reimbursement may be tied to clinical outcomes such as blood glucose
levels in diabetics or flu vaccination rates. Therefore, health insurance companies may be
interested in becoming informed about potential adverse health outcomes related to
preconception and prenatal environmental exposures, and the clinician's role in preventing or
reducing exposures via health messaging. Insurance companies should be encouraged to add

9 Sathyanarayana S, Focareta J, Dailey T, Buchanan S. 2012. Environmental exposures: how to counsel
preconception and prenatal patients in the clinical setting. Am J Obstet Gynecol; 207(6): 463-470.


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Administrator McCarthy
December 30, 2013
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the delivery of environmental reproductive health messages to quality assessments of individual
clinicians and their practice groups or larger healthcare organizations.

c)	Establishing relationships with Federally Qualified Health Centers (FQHCs).

FQHCs provide low-cost healthcare to 20 million patients in the United States per year, and
their infrastructure is organized by the National Association of Community Health Centers. The
EPA should reach out to this group in a similar manner as to the medical professional
organizations about posting messages on their website or links to the EPA website, present at
their annual meetings and work with them to create clinical guidelines or recommendations that
include environmental reproductive health messages. Similarly, the Indian Health Service has a
separate infrastructure for healthcare providers that should be tapped for message
dissemination.

d)	Establishing relationships with professional organizations that represent minority
healthcare and public health professionals.

There are numerous organizations representing minority healthcare providers that should be
contacted about disseminating the environmental reproductive health messages. These include:

•	National Medical Association

•	Asian American Physicians Association

•	National Alaska Native American Indian Nurses Association

•	Asian American/Pacific Islander Nurses Association

•	National Association of Hispanic Nurses

•	National Black Nurses Association

•	National Hispanic Medical Association

4. CHPAC recommends that EPA partner with state and federal agencies, as well as
community-based and other organizations to disseminate environmental
reproductive health messages.

EPA should identify other federal agencies that currently communicate health information (e.g.,
via a survey of website content) and leverage opportunities for inter-agency collaboration,
resulting in improved health communication. This will also allow these messages to be provided
in the context of other social determinants of health during pregnancy.

•	For example, the Office of Women's Health (OWH) within the Department of Health and
Human Services has an area on its website devoted to providing information on healthy
pregnancies, with a section entitled "Before you get pregnant—Information for all
women."10 This is a prime example of an opportunity for fruitful inter-agency
collaboration and synergy on prenatal health messaging efforts, where EPA can provide
environmental reproductive health content for OWH's messaging efforts, and OWH can
provide additional content on prenatal health for EPA to include in its messaging efforts
(e.g., through links on the EPA website).

•	Another example of an opportunity for fruitful inter-agency collaboration is illustrated by
OWH's efforts to encourage mothers to breastfeed their babies, especially among the

10 See http://www.womenshealth.gov/pregnancY/before-YQu-get-pregnant/index.html.


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Administrator McCarthy
December 30, 2013
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African-American community.11 In this example, OWH can share information with EPA
on the communication strategies that have or have not worked when providing health-
based messages to specific communities.

• Additional federal agencies to partner with include the National Institute of Occupational
Safety and Health, the Occupational Safety and Health Administration, the National
Institutes of Health (National Institute of Environmental Health Sciences, National
Institute on Minority Health and Health Disparities, National Institute of Child Health and
Development), the Centers for Disease Control and Prevention, the Food and Drug
Administration, the Health Resources and Services Administration, and the Centers for
Medicare and Medicaid Services.

Similarly, EPA should reach out to state and local departments of health and other agencies
charged with protecting environmental and public health, and to organizations such as the
National Association of County and City Health Officials, the Association of State and Territorial
Health Officials, and the Association of Maternal and Child Health Programs to identify
opportunities for information sharing and dissemination of environmental reproductive health
messages. For instance, the Association of Maternal and Child Health Programs offers a Life
Course approach to women's health and has developed the Life Course Metrics Project, which
is a collaborative effort to identify and promote a standardized set of indicators that can be used
to measure progress in improving maternal and child health. CHPAC encourages the Agency to
work with organizations such as this one to incorporate environmental messages and exposure
metrics into the life course approach.

Additional organizations that may be interested in partnering with the Agency to disseminate
environmental reproductive health messages include public interest groups, community-based
organizations, and other organizations that target specific population segments, ethnicities, or
health issues. Such organizations may include the following:

•	March of Dimes

•	Children's Environmental Health Network

•	University of California, San Francisco Program on Reproductive Health and the
Environment

•	National Environmental Education Foundation

•	Healthy Homes Collaborative

•	The Collaborative on Health and the Environment

•	Autism groups (e.g., The Autism Society)

•	American Cancer Society

•	Breast cancer groups (e.g., Breast Cancer Action, Breast Cancer Fund, Zero Breast
Cancer)

•	Environmental justice groups (e.g., WE ACT for Environmental Justice)

•	Natural Resources Defense Council

•	Environmental Working Group

•	The Arc for People with Intellectual and Developmental Disabilities

•	National Advocates for Pregnant Women

11 See http://www.womenshealth.gov/itsonlvnatural.


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Administrator McCarthy
December 30, 2013
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5.	CHPAC recommends that EPA evaluate the effectiveness of EPA's messaging on
environmental reproductive health.

Metrics for Messaging Effectiveness

It is important to assess the effectiveness of strategies for prenatal environmental health
messaging with appropriate metrics. Metrics can lead to a better understanding of how
messaging is being disseminated and who is receiving the messages. They also allow for an
ability to assess knowledge gained from particular messages. Ideally, the end goal would be to
assess behavioral changes that result from messaging efforts. We have listed some specific
metrics for dissemination and knowledge transfer of messaging materials below.

We would like to emphasize the inherent complexity of having appropriate metrics. While we
have listed examples below, we recommend using this as a guideline to create an evaluation
program using EPA-specific metrics. The metrics listed below are modeled after those
developed and described by the National Institute for Environmental Health Sciences (NIEHS)
for evaluation of its internal and external communication efforts that are described in the NIEHS
Partnerships for Environmental Public Health Evaluation Metrics Manual. The Centers for
Disease Control Systematic Review on the Effectiveness of Health Communication Campaign is
another resource for evaluation of health messaging.12,13

Dissemination

•	Numbers of persons who received emails/newsletters/messaging

•	Number of times messaging is referenced by parties or accessed on the internet

•	Number of persons attending specific training sessions to learn about messaging

•	For websites, traffic, number of elements accessed, trends in access over time

•	Numbers of different types of groups/populations receiving messaging

Knowledge Transfer

•	Quizzes, questionnaires, and surveys

•	Tracking changes in behavior

•	Assessment of retention of information over time

•	Description of secondary transfer (relayed to trainees, used in other
curricula/programs)

6.	CHPAC recommends that EPA designate the following as priorities in the EPA
ORD children's health research roadmap:

a. Understanding the scope of preconception and prenatal environmental
exposures that can be harmful

12	National Institute of Environmental Health Sciences. U.S. Department of Health and Human Services Partnerships
for Environmental Public Health Evaluation Metrics Manual NIH Publication No. 12-7825.

13	CDC. Community Preventive Services Task Force. Systematic review on the effectiveness of health
communication campaigns. 2010.


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Administrator McCarthy
December 30, 2013
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•	Conduct research on the health effects of prenatal and preconception
exposures to chemicals and other stressors.4

b.	Characterizing communities most at risk

•	Conduct research on the interaction of environmental exposures,
socioeconomic factors and characteristics of sensitive populations with
poor birth outcomes, and explore ways to incorporate these types of data
into mapping tools such as EJView.6

c.	Identifying effective exposure prevention strategies

•	Conduct research to evaluate the effectiveness of commonly
recommended exposure reduction measures, such as vacuuming,
dusting with damp cloth, hand washing, and product substitution to
reduce exposures (e.g., reductions in the levels of environmental
contaminants present in blood or urine) in real world environments (e.g.,
the home, workplace).

•	Conduct research on effective ways to get information into the healthcare
setting, specifically, research on how to translate the science on
environmental reproductive health into actionable information people can
use to prevent or reduce their exposures to harmful environmental
chemicals.

•	Conduct research on the effectiveness of different methods employed to
induce individuals to make behavioral changes in order to reduce their
environmental exposures.

The research recommendations provided here are specifically related to enhancing EPA's ability
to reduce or eliminate harmful environmental exposures prior to conception and during the
prenatal period. These recommendations do not supersede, but rather augment the advice
CHPAC provided to the EPA on research related to preconception and prenatal exposures and
health impacts in 2011 414

In summary, CHPAC recommends that EPA disseminate5 the environmental reproductive health
messages provided in Appendix A (Preparing for the Nine Months that Last a Lifetime) in an
effective and timely manner, using the communication strategies, connections, and partnerships
discussed above. Particular efforts should be made to effectively share these health messages
with communities experiencing health disparities in birth outcomes. As an integral part of these
and future environmental reproductive health messaging efforts, CHPAC recommends that EPA
assess the efficacy of its messaging using appropriate metrics. Finally, CHPAC recommends
that priorities for the EPA ORD children's health research roadmap include research directed

4	See CHPAC Letter of November 17, 2011, available at:

http ://vo semite2. epa. gov/ochp/ochpweb. nsf/content/CHPAC Prenatal Letter, htm.

5	Disseminate after working with healthcare communications specialists, translators and experts in graphic design to
enhance content, readability, effectiveness, and appeal of these messages.

6	EJView is a mapping tool developed by EPA, available at:
http://www.epa.gov/environmentaliustice/mapping.html.

14 See CHPAC Letter of December 20, 2011, available at:

http ://vo Semite, epa. gov/ochp/ochpweb. nsf/content/CHP AC-ORD-research-directions-letter. htm/$F ile/CHP AC-
ORD-research-directions-letter.pdf.


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towards understanding the scope of preconception and prenatal exposures that can be harmful,
characterizing communities most at risk, and identifying effective exposure prevention
strategies.

CHPAC urges the EPA to provide leadership and resources necessary to provide the public with
clear, actionable information on how to protect and promote children's health across
generations.

Thank you for your commitment to children's health.

Attachment: Appendix A. Preparing for the Nine Months that Last a Lifetime

cc: Jim Jones, Assistant Administrator, Office of Chemical Safety and Pollution Prevention
Lek Kadeli, Acting Assistant Administrator, Office of Research and Development
Jackie Mosby, Acting Director, Office of Children's Health Protection
Janet McCabe, Acting Assistant Administrator, Office of Air and Radiation
Mathy Stanislaus, Assistant Administrator, Office of Solid Waste and Emergency
Response

Nancy Stoner, Acting Assistant Administrator, Office of Water

Matthew Tejada, Director, Office of Environmental Justice

Lisa Garcia, Associate Assistant Administrator, Office of Environmental Justice

Sincerely,

Pamela Shubat, Ph.D.
CHPAC Co-Chair

Sheela Sathyanarayana, M.D., M.P.H.
CHPAC Co-Chair


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Appendix A

Preparing for the Nine Months
that Last a Lifetime

December 2013

Table of Contents

Introduction	2

What You Need to Know:	2

Preparing Home for Baby	2

General Preparation	2

Preparing the Nursery	3

Other Products Used in the Home	3

Lead in Pregnancy	5

How dangerous is lead?	5

How can I reduce exposure to lead dust in my home?	5

What can I do to prevent lead exposure?	5

Do I need a lead test?	6

Healthy Fish Consumption	7

Preventing Exposure to Pesticides	9

The following content was developed by the CHPAC and represents samples of outreach messages for the
public pertaining to environmental exposures prior to conception and during the prenatal period.

CHPAC recognizes that these messages reflect the current state of the science and have not been vetted
for cultural relevance for various populations at risk. Also, CHPAC recognizes that crafting these
messages into a form appropriate for dissemination will require the input from professionals with
expertise in marketing, translation, and graphic design. Messages will need to be updated as future
research is published.


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Introduction

Congratulations! You are pregnant, preparing for pregnancy, or just had a baby. You want to do
everything possible to make sure you and your baby are as healthy as can be. You already know
that you should not smoke or allow people to smoke around you and that you should only take
medicines or dietary supplements that have been prescribed by a health care provider. You may
also have heard about things in the environment that can cause problems for you and the baby or
about air or water pollution that can cause health problems.

What You Ne	:nv:

•	You are your baby's first "environment." What you eat, drink, put on your skin or
breathe in can affect your baby.

•	There are many chemicals in food, cosmetics, clothing, furniture, cleaning supplies
and work environments that can be passed on to your baby through your placenta and
breast milk.

•	Many of the chemicals you come into contact with on a daily basis have not been
tested for their impacts on human health.

•	Your exposure to substances such as lead, mercury, and pesticides can negatively
affect your child's growth and development.

•	Asthma triggers in the home such as cockroaches, mice, and mold can impact you and
your baby's health.

Fortunately, there are a number of simple steps you can take to help provide a healthy start for
your baby. The information in this pamphlet will help you think about these important issues and
allow you to take action so you and your baby can be as healthy as possible.

Preparing Home for Baby

General Preparation

There are many chemicals in food, cosmetics, clothing, furniture, cleaning supplies and work
environments. Some of these chemicals may be harmful to a developing baby. The chemicals are
in several places within the home, like in the air, on surfaces and in dust. Examples are carbon
monoxide, radon, lead, mercury, and chemicals that disrupt hormones such as some phthalates
and flame retardants (http://www.healthvchildren.org/English/safetv-prevention/all-
around/Pages/Environmental-Hazards.aspx). Fortunately, there are steps you can take to protect
yourself and your baby.

•	Wash hands frequently, especially before preparing or eating food, to remove dust and
chemicals. This is a good habit that helps protect your family from the spread of
infections like colds or the flu. It also reduces exposure to chemicals from surfaces and
dust. http://www.hud.gov/offices/lead/library/hhi/HYHH Booklet.pdf

•	Keep window sills and other flat surfaces free from dust, using a damp cloth to clean.

•	Remove shoes when entering your home to decrease dirt and chemicals being tracked
into the home.

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•	Vacuum carpets often to decrease dust and dirt levels. Dust can hold many chemicals,
including lead, pesticides, flame retardants, allergens, and asthma triggers.

•	Have working smoke detectors and carbon monoxide monitors in your home.
http://www.usfa.fema.gov/campaigns/smokealarms/alarms/index.shtm

•	Replace mercury containing thermometers with mercury-free thermometers. Mercury-
containing thermometers should be disposed of as hazardous waste. Additional
information can be found at http://www.epa.gov/hg/thermometer-main.html or by calling
the Stericycle Mailback Program at 800-355-8773.

•	Wash fruits and vegetables prior to eating to remove pesticide residues.

•	Try to reduce the use of products with fragrances (for example perfumes and air
fresheners) as they may contain phthalates.

Preparing the Nursery

Preparing a new nursery may release lead dust if old paint is scraped or sanded and may
increase levels of chemicals in the room from paints, carpets and carpet pads. It is best to
do this well before your baby arrives to allow the room to air out. Painting can lead to high
volatile organic compound (VOC) levels in the air for a few days after the painting is
complete. You can avoid these exposures by asking a friend or family member to do major
projects, such as painting, removing carpets, refinishing floors, and removing mold, in the
nursery. If that isn't possible, here are some tips to follow:

•	Lead-based paint: If your home or apartment was built before 1978, it may contain lead-
based paint (For more information call 1-800-424-LEAD). Damaged paint and any
repairs that disturb lead paint can release lead dust into the home. This can be harmful to
you and your baby. Removal of lead-based paint should be performed by a certified
contractor when you are out of the work area. After work is completed, you have the right
to ask the contractor to provide written proof that the area is safe for you to be in,
preferably with a dust test. State level tenant's rights can be found at
http://portal.hud.gov/hudportal/HUD?src=/topics/rental assistance/tenantrights.

•	Painting: Choose "no VOC" or "low VOC" paints. Limit use of oil-based paints.
Increase ventilation by keeping the windows open to avoid inhaling paint fumes.

•	You should wear gloves to protect your skin from paint and cleaning products.

Always wash your hands after working with these products.

•	Carpets: Dust collects in carpets and can contain many chemicals, allergens, and
asthma triggers. Vacuum carpets often to remove dust. Because carpet removal
releases dust, have someone else do this work and clean up dust before you enter
the room. Non-carpeted surfaces are easiest to keep free of dust.

Oth< ducts Used In the Home

Cleaning products and other household items contain numerous chemicals and volatile organic
compounds that may be harmful to you and your developing baby. Use the following tips and
recommendations to reduce and prevent harmful exposures.

•	When using cleaning products, consider using less toxic products such as those certified
by Green Sealฎ or Eco-Logoฎ. http://www.epa.gov/epp/pubs/cleaning.htm

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•	When using cleaning products, wear gloves, read the label and follow manufacturer
instructions. Only purchase and use the amount of product you need.
http://www.aboutcleaningproducts.com/education/reading-a-label/

•	When selecting baby feeding products or food preparation/storage items, avoid those that
contain bisphenol A (BPA) or phthalates. Use glass or stainless steel instead.
http://www.mavoclinic.com/health/bpa/AN01955

•	Children's painted toys and vinyl products (rubber duckies, rain coats) may contain
high levels of lead, phthalates, and other chemicals. When selecting toys, use online
resources to make the best choices.

•	When selecting personal care products, consider using online resources to make safer
choices.

•	Use integrated pest management techniques
(http://www.epa.gov/pesticides/ipm/index.htm). including repairing cracks and
holes, fixing water leaks, and other moisture sources, keeping food and garbage
tightly covered, and using gels and baits in childproof containers to prevent and
control pest infestations. Avoid use of pesticide sprays, foggers or bombs indoors.

•	Ensure all medicine, cleaning products and home pesticides are out of reach of children
or in a locked cabinet. Keep all products in their original containers.
http://www.healthvchildren.org/english/safetv-prevention/at-home/medication-
safetv/Pages/default.aspx

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Lead in Pregnancy
How dangerous is lead?

Exposure to lead while the brain is developing - in the womb and in the first six years of life -
can permanently lower a child's intelligence and cause behavior problems. Lead is a metal that
was added to paint and gasoline until the 1970s. Lead lasts for many years in the environment so
it may be present in the house dust of old homes and in the soil. It is also present in some
imported consumer items such as cosmetics, health remedies, pottery, and toys. Lead in the
mother's blood stream can enter the baby's body. The mother can also transfer lead to her baby
through her breast milk.

How	cilice exposure to leai dust in my home?

•	Maintain your home by

o Wiping up dust and paint chips with a damp cloth, especially on windowsills and
floors.

o Using a wet mop on smooth floors at least once a week.

o Wiping flat surfaces with a damp cloth at least once a week.

•	If your home was built before 1978:

o Have your home tested for lead and if hazards are detected, have them fixed.

o Do not participate in home renovation that generates dust such as scraping off old
paint or tearing down walls.

Whs	! 'event leai exposure?

•	Never eat non-food items like dirt, broken pottery, or paint chips.

•	Use only medicines and remedies recommended by your healthcare provider. Check with
your provider before using any herbal supplements or ayurvedic medicine products
because some of these may contain high levels of lead, mercury, arsenic or other harmful
ingredients. Eat foods enriched with iron (lean red meats), calcium (dairy products and
green leafy vegetables), and vitamin C (oranges, grapefruits, tomatoes, and green
peppers).

•	Avoid using imported clay dishes, food storage or cookware and never use dishes with
chips or cracks.

•	Do not allow anyone to scrape off old paint, especially if your home was built before
1978. All renovations in older homes should be done by a contractor certified in lead-safe
work practices.

•	Check with your local water company to find out if lead pipes were used in your region
and if your water needs to be tested for lead (www.epa.gov/safewater). Solder and
plumbing fixtures can also be a source of lead in drinking water.

•	Use water from the cold-water tap and let it run for a few minutes for drinking, cooking,
and making baby formula.

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jad test?

Based on guidance from the US Centers for Disease Control (CDC) you may need a blood test
for lead if:

•	You recently moved to the United States.

•	Your family uses imported pottery or ceramics for eating, cooking, or storing food.

•	You have used home remedies such as azarcon, greta, or pay-loo-ah.

•	You have ever eaten clay, dirt, pottery, or paint chips.

•	Anyone in your home is exposed to lead dust at work or during other activities, such as
construction, battery manufacturing, auto repair, shooting ranges, and making bullets.

•	You have anemia.

•	You use imported cosmetics or herbal remedies.

•	You live with someone who has an elevated blood lead level.

•	You live in a home built before 1978.

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Healthy Fish Consumption

Some fish contain contaminants that can impact healthy brain development in the fetus, infant, and child.

Why is it important to eat a
variety of fish?

What are some of the
harmful effects of fish
contaminants on the
developing baby?

Eat a Variety of Fish

•	Fish and shellfish are lean, low-calorie sources of vital nutrients good for heart health and
brain development.

•	Childbearing-age women should eat 6-12 ounces of safe fish per week to support the
healthy development of your baby's brain.

•	Some fish take in more toxic chemicals depending on their size, age, the food they eat, and
the water where they live.

•	Eating a variety of fish helps maximize the benefits of eating fish and minimize harmful
	exposure to chemicals.	

Choose Wisely

•	Mercury

o Can harm the brain of the fetus, infant, and child;

o Can be eliminated from our bodies over time but damage to a developing brain is
never reversed;

o No method of cleaning or cooking fish reduces the amount of mercury in a meal.

•	PCBs (Polychlorinated Biphenyls) (a banned substance persistent in the environment)

o Can damage the infant brain and the system that fights infection;
o May cause cancer in humans;

o Cleaning and cooking a fish to remove skin and fat will lower the amount of PCBs
in a fish meal.

•	PBDEs (Polybrominated Diphenyl Ethers) (flame retardants)

o Can impact brain development
	o Can cause behavioral problems in children.	

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How can you reduce
your exposure to harmful
contaminants in fish?

Know the Fish You Eat

•	Be aware of the type of fish you catch, purchase, or receive from a friend.

•	There are state and national fish advisories with more information about which fish to eat—

o Kid Safe Seafood, http://www.kidsafeseafood.org/ (Search by Species then scroll
down to Best Choices). This website provides species specific information on low-
high contaminants, omega-3s, kid-safe best and worst choices, ocean-friendly
sustainable harvest information, and meal-size guidelines for 0-6 and 6-12 year-
olds.

o U.S. EPA website links to regional and local fish advisories

http://water.epa.gov/scitech/swguidance/fishshellfish/fishadvisories/index.cfm

•	Check out this information from the Joint FDA/EPA Brochure advising pregnant women to
eat up to 12 ounces of a variety of fish/shellfish per week (a standard deck of cards is
roughly 3 ounces).

	http://water.epa.gov/scitech/swguidance/fishshellfish/outreach/advice index.cfm	

1	Daniels JL, Longnecker MP, Rowland AS, Goldin J, and the ALSPAC Study Team University of Bristol Institute of Child Health. (2004). Fish intake during
pregnancy and early cognitive development of offspring. Epidemiology, 15(4), 394-402.

2	Karagas MR, Choi AL, Oken E, Horvat M, Schoeny R, Kamai E, Cowell W, Grandjean P, Korrick S. (2012). Evidence on the human health effects of low-level
methylmercury exposure. Environmental Health Perspectives, 120(6), 799-806.

3	Kris-Etherton PM, Harris WS, Appel LJ. (2002). Fish consumption, fish oil, omega-3 fatty acids, and cardiovascular disease. Circulation, 106, 2747-2757.

4	Williams C, Birch EE, Emmett PM, Northstone K, Avon Longitudinal Study of Pregnancy and Childhood Study Team. (2001). Stereoacuity at age 3.5 y in
children born full-term is associated with prenatal and postnatal dietary factors: a report from a population-based cohort study. American Journal of Clinical
Nutrition, 73(2), 316-22.

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Preventing Exposure to Pesticides

Pesticides are chemicals that are used to kill common pests such as insects, rodents, and weeds.

Why is it important
to reduce your
exposure to
pesticides before
and during
pregnancy?

Pesticide exposure can be dangerous to developing babies.

Harmful effects can occur if the mother is exposed while pregnant.

Pesticide exposure to women and men before the pregnancy starts can also contribute to harmful effects on
the developing baby.

Some pesticides can remain in the body for several months or more, so it is important to take preventative
action now to reduce exposures.

What are some of
the harmful effects
of pesticides for
your developing
baby?

Miscarriage or spontaneous abortion
Increased risk of birth defects

Damage to the developing brain that can change your baby's learning and behavior
Premature birth

Increased risk of childhood leukemia

Where can you be
exposed to
pesticides?

In or around your home or garden, workplace, or school

Around your community such as in parks and near roadways and agricultural fields
In some fruits and vegetables
In air, dust, and water

In some treatments for lice, fleas, and scabies

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How can you Prioritize Pest Prevention

reduce your • Use pesticide-free methods for pest prevention in your home and garden.l'2

exposure to • Prevent pests from entering your home by sealing entry points with caulk, sealants, or screens which are available at
pesticides?	your local hardware store.

•	Eliminate hiding places and water sources that might attract pests.

•	Store food and trash in closed containers.

•	Clean up dishes and food spills as quickly as possible.

•	Use non-chemical methods to control weeds, such as regular mowing and hand-weeding.

Choose Safer Pest Control

•	Do not use pesticides in the home and garden, if possible.

•	To help control fleas without pesticides, comb pets with a flea comb, regularly bathe pets with a pesticide-free
shampoo, and wash pet bedding.

"3

•	Do not use the pesticide lindane to treat lice and scabies. Combing is the most important aspect of head lice control.

•	If a pesticide is needed:

o Use baits and traps instead of sprays, foggers, or "bombs." Place baits and traps where kids can't get to them,
o Follow directions for use, storage, and disposal to limit your exposure.

o Do not use flea-and-tick collars, or flea "dips" or baths for your pets. Consider safer spot-on treatments or oral
medications for your pets.

Establish Healthy Habits

•	Consider choosing organic fruits and vegetables, especially apples, bell peppers, celery, spinach, peaches, nectarines,
kale, grapes, potatoes, cherries, blueberries, and strawberries.

•	Remember to always scrub fruits and vegetables under running water before eating them.

•	Remove shoes when you enter the home, to avoid tracking in dirt and dust that may contain pesticides.

•	If you work with pesticides, wash your hands after each use and change out of your work clothes before (or
immediately after) you go home.

•	Because pesticides can be in dust, vacuum and clean your floors regularly and use a damp cloth to dust, and wash
your hands often, especially before eating or preparing food.

•	If you have a home or community garden, contact your agricultural extension for information on soil testing. Use
	raised beds as a good gardening practice, especially if your garden soil may contain contaminants.	

1	Tips for pest prevention: www, cdpr. ca. gov/docs/dept/factshts/pull2 .pdf

2	Citizen's Guide to Pest Control and Pesticide Safety, at http://www.epa.gov/oppfeadl/Publications/Cit Guide/citguide.pdf

3	See US EPA Integrated Pest Management for Schools, Chapter 11, at http://schoolipm.utk.edu/documents/epa ipmmanual/EPA IPMmanual chap-ll.pdf.

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