CAMPAIGN
SUMMARY
March 16th-22nd, 2015
We're
j^ij Chasing Leaks
a for
A
WwteifliCTSe
Fix a Leak Week
For the seventh year running, WaterSense partners from across the U.S. and Canada joined EPA in the race to chase down leaks! Participation in
Fix a Leak Week has continued to grow year after year, and 2015 was no exception. With more than 75 events happening from coast to coast,
WaterSense partners educated participants on how to find and fix household leaks and motivated consumers to make their homes more
water-efficient. Here are some of the highlights!
SOCIAL MEDIA
TWITTER
The buzz about Fix a Leak week was strong on
Twitter! Word spread on Monday, March 16th, when
we kicked off the week with the annual #fixaleak
Twitter party. We were thrilled to see how many folks tuned in to leam
how to find and fix leaks, as well as how many partners stepped up
to help answer questions and share the message. In fact, there were
over 50 percent more contributors to this year's chat than last year-
resulting in 60 percent more tweets! Tweets containing the #fixaleak
hashtag continued to circulate throughout the week and those who
took action at home even showed off pictures of their handiwork with
the hashtag #rfixleaks,
EPA WaterSense Fix a
Leak Week Twitter Party
Go with the flow of Americans
working to stop the 1 trillion
gallons of water wasted annually
by household leaks.
DATE: March 16, 2015
TIME: 2:00-3:00 p.m. Eastern
HASHTAG: #F!xaLeak or #IFixLeaks
Check.
Twist.
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PARTNERS IN ACTION
The City of Fort Worth
The City of Fort Worth (TX) was off to the races on Sunday, March 15th. Also
hosting their inaugural Chasing Leaks 5K and iK Fun Run, the Fort Worth
Water Department used a creative 1920's campaign to raise awareness
about leaking toilets due to "bad flappers." Runners passed water-waste facts
as they ran along the course and participants who dressed up were entered
into a costume contest. Afterwards, The Home Depot and Texas A&M
AgriLrfe helped teach participants how to find and fix leaks in their home.
RACE TO CHASE LEAKS!
The City of Piano
The City of Piano (TX) got a jump start on Fix a Leak Week by hosting their
first ever Chasing Leaks Fun Run and "Save Drops, Save Watts" educational
workshop on Saturday, March 14th. For a "super7' twist, both kids and adults
were encouraged to come dressed in their best water or energy conservation
superhero costumes. Piano also held a social media contest to win a 50 gallon
rain barrel or a drip conversion kit for those who applied what they learned at
the event by fixing a leak or practicing other conservation efforts at home.
SING LEAKS
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In honorofthis year's "Chasing Leaks" theme, partners held a variety of events to inspire consumers to chase down water-wasting culprits.
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Meanwhile out west, Santa Rosa Water (CA) went "green" by teaming up with the Santa	Ife
Rosa Rec & Paris Department for the second year to chase down leaks at the St. Patrick's HO-fy	S^'3 sigK| lg| |	jltg
Day 5K on March 15th. Along the course water-saving tips were posted on mile markers f, j	'frj	^
for runners to read as they raced to catch the "running toilet "Afterward, runners stopped	c'9
by the Fix a Leak Week booth to pick up leak detection kite and information on rebates! '18k	sPlfB	^
Metropolitan North Georgia	~	'
Water Planning District	r wSBmW »
¦HRa	Down south in Georgia, the Water Drop Dash & Water Festival proved to be a hit for the
{ ^ ^)y/ ^ird year iri a row! Metropolitan North Georgia Water Planning District worked with water
¦	providers across the Atlanta Metro area, including WaterSense partners Cobb County Water
B ^ ¦ ,v A t mxtt* . District, Atlanta Department ofWatershed Management; and The Home Depot; to host
. T1NISH Lift the family friendly event on March 21st. After the race and Kid's Fun Run, where kids chased
(and stopped!) one determined "running toilet," runners cooled down at the festival with
water conservation education, games, giveaways, and activities.
" mSSK j^\
§4 '.	Arizona Municipal Water Users Association
It may have been a four mile run, but Arizona Municipal Water Users Association
(AMWUA)'s One for Water 4-Miler celebrated its fifth year! On Saturday, March
21st, participants in Peoria, Arizona raised awareness for Fix a Leak Week and
chased down Leaky "Loo" McFlapper, a six foot tall running toilet. After the race,
runners dropped by the Family Fun Festival for music, demos on how to find and
fix leaks, music, and kids' activities. As one of the original "chasing leaks" themed
races, we're proud this event continues to be such a success!
Join the Chase!
March 21,2015, Peoria, Arizona
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City of Charlottesville Water Conservation
Royal Leak Detection
LEAKS ARE A ROYAL PAIN!
www. t oncardnh .gov/1 eaks!
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The City of Charlottesville (VA) wrapped up Fix a Leak Week with their third
annual Fix a Leak Week 5K on Sunday, March 22nd. The University of Virginia
and Albemarle County Service Authority teamed up with the city's Water
Conservation Department to make this the best year yet! Participants chased
down a running toilet for the chance to win an award, learned how to tackle
water leaks at home, and received information on rebates. Festivities included
face painting, balloon animals, music, and giveaways (like some snazzy reusable
water bottles).
CONTESTS & RAFFLES!
Contests were a popularwayfor utilities to motivate customers to take action on
finding and fixing leaks! Online the City of Concord (NH), Irvine Ranch Water
District (CA), City of Durham Water Management Department (NC), and El
Paso Water Utilities (TX) each hosted a "Leak Detective" photo contest that
encouraged residents to share snapshots of their leak detection (and prevention)
efforts via social media for a chance to win WaterSense labeled products.
San Francisco Public Utilities (CA) held a Fix a Leak themed #TriviaTuesday contest and awarded winners
with a WaterSense labeled Delta showerhead, while customers who commented and shared the City of
Bend's (OR) daily Fix a Leak Week posts were eligible to be one of five lucky winners for a complete home
water audit The audit would be performed by locally trained plumbers certified by Green Plumbers, USA.
The online contests didn't end there - Waste Water Education (Ml) held their second virtual Golden Plunger
Relay Race on Twitter that encouraged sharing of Wastewater Education's daily #fixaleak tweets in hopes
of winning an artistically decorated "Golden Plunged! WaterSense manufacturing partner, Hansgroghe
USA, also took advantage of social media to raffle off 35 WaterSense labeled Club 100 showerheads.
#FixAL#ak WEEI
Photo Contest
2015
Fix a Leak Week is always a great opportunity to educate kids about
the importance of water efficiency and sometimes a little friendly
competition helps keep them excited and engaged!
Athens-Clarke County Water Conservation Office (GA) sent customers on a scavenger hunt around
town in search of decorated "Potty O' Gold" bathroom stalls at water-efficient restaurants that participate
in their "Certified Blue" program. Those who shared pictures were entered for the chance to win a new
WaterSense labeled toilet or a gift card to the restaurant. Out west, the City of Goodyear (AZ) took Fix a
Leak Week to the big leagues — Major League Baseball that is! Teaming up with the Cincinnati Reds
and the Cleveland Indians, residents who lowered theirwaterusage in January or February 2015 won two
tickets to a spring training baseball game during Fix a Leak Week!
FIX A LEAK WEEK
JOIN THE CLUB FOR
A CHANCE TO WIN A
CLUB 100 SHOWERHEAD.
In addition to their online showerhead giveaway for adults, Murray City Water
Department (UT) hosted a drawing competition for local elementary students to
share what they know about water conservation and promoted the winners in the
city newsletter. Regional Water Authority (CA) teamed up with the Sacramento Bee
to encourage students to submit a video PSA on the theme "BEAT THE LEAK: Find
and fix leaks fast." Winners were announced at a Sacramento River Cats game with the winning video
displayed on the jumbotron! Meanwhile, north of the border, the City of Winnipeg Water and Waste
Department (MB, CA) and Fort Whyte Alive (MB, CA) hosted the annual Leak Detector Challenge for
grades five through eight, in which classrooms at local schools were challenged to check for dripping
taps, leaky showerheads, or running toilets for the chance to win various prizes.
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FIX A
LEAK
WEEK
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Water Sense
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WORKSHOPS!
PROMOTIONS & INFO SESSIONS!
Fix a Leak Week awareness activities did not stop there, Down south, the City of
Atlanta Department of Watershed Management (GA) toured the city in the
new Atlanta Streetcar while educating passengers on water conservation and
distributing leak detection kits. In Florida, Citrus County Utilities fixed leaks and
got a jump start on Sprinkler Spruce-Up by offering a free "Schedule a Specialist"
promotion in which a specialist taught customers how to check their water
meter for leaks and conducted an irrigation system checkup.
Fix a Leak Week workshops were held across the country to leam from the
experts on how to find and fix leaks. EPA's Region 3 office in Philadelphia, PA
along with many of ourutility partners, including NYC Water (NY), City of Raleigh
Public Utilities Department (NC), Henry County Water and Sewage Authority
(GA), City of Carmel (IN), and East Central Illinois Regional Water Supply Plan-
ning Committee teamed up with fellow WaterSense retail partners The Home
Depot and Lowes, as well as, other local home repair providers and plumbers
to host demos. In areas where water scarcity is an issue workshops and water
conservation clinics became a popular way to celebrate Fix a Leak Week with
Arlington Water (IX), City of Frisco (TX), City of Mansfield (IX), The Woodlands
Township (IX), Trophy Club Municipal Utility District No. 1 (TX), Colorado
Springs Utilities (CO), City of Lodi (CA), City of Oceanside (CA), Coachella Valley
Water (CA), East Bay Municipal Utility District (CA), Lake Havasu City (CA), and
San Dieguito Water District (CA) all hosting events.
Details at
whealadrooglit.org
Out west, the City of Greeley Water Department (CO) hosted a showerhead
exchange and the City of Fort Collins Utilities (CO) used their advanced
meter system to send letters to customers identified as likely having a leak and
distributed over 2,000 Fix a Leak kits which included information pamphlets
and toilet dye tablets. City of Mesquite (TX), Chino Basin Water Conservation
District (CA), San Diego County Water Authority (CA), and Department of
Water, County of Kauai (Hl)distributed leak detection kits in their communities.
THANK YOU
Thanks to ALL of our partners who went above and beyond to make Fix a Leak Week 2015
such a success! Don't forget, the race to chase down and fix leaks lasts year round!
WaterSense
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