EFFECTIVE UTILITY

MANAGEMENT IN ACTION

UTILITY CASE EXAMPLE

Austin Water

September 2020

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Austin Water

For over 100 years, Austin Water has been committed to serving Austin, Texas
customers by providing safe, reliable, high-quality, and affordable water services.

Austin

MA/ATER

Beginning in 2016, Austin Water adopted Effective Utility Management (EUM) as a
building block of its strategic planning and business planning processes. Since
conducting its first EUM Self-Assessment-drawing on "Effective Utility

Management: A Primer for Water and Wastewater Utilities" (the EUM Primer)-in the summer of 2016, Austin Water has taken
an incremental approach to address its highest priority EUM Attributes. Austin Water recently released their Strategic Plan
2023, reflecting a focus on priority EUM Attributes and acting in support of the City of Austin's overall strategic direction. This
plan enables Austin Water to adapt to changing conditions and technologies.

Austin Water's EUM Implementation at a Glance

System Profile

Austin, TX	aaaa Lower Colorado River

Southern U.S.



in

Combined Water + Wastewater

Municipal Department

Governance by Austin City Council,
Council's Water Utility Oversight

Committee, and Water and Wastewater
Commission

Last Water Treatment Plant Expansion 2014
Last Wastewater Treatment Plant Expansion 2006

Water

Wastewater

Population Served

1.1 million

1.1 million

Lines

3,949 miles

2,930 miles

Plant Capacity

335 MGD

150 MGD

Austin Water's first introduction to Effective Utility Management (EUM) came
during the 2015 Utility Management Conference (UMC) held in Austin. Prior to 2015,
Austin Water utilized the City of Austin's city-wide performance-oriented planning
and budget process as the platform for its strategic and business planning process.
This process, however, was by design a generic framework for use among all city
departments and therefore did not fully address all of Austin Water's water utility-
specific operational needs. Recognizing this misalignment, the managers that
attended UMC believed the EUM presentation was serendipitous, coming at a
time when executive management had expressed interest in finding a framework
that emphasized and enhanced continuous improvement in a water sector
utility context.

The EUM presentation at
UMC 2015 planted a seed
that continues to bear fruit
today.

- Anna Bryan-Borja, Chief
Support Services Officer


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Effective Utility Management at Austin Water

Austin Water chose EUM for its ability to catalyze internal discussions regarding priorities for improvement and the help it
provides with goal alignment across the organization. Since the beginning of their EUM journey, Austin Water has
deliberately taken an incremental (one step at a time to avoid overwhelming their internal staff capacity) and systematic
approach to EUM implementation.

2015

2016

2017

2019

2020

Learns about EUM
Primer concepts
and tools at UMC.

Begins internal

interest in
advancement of

utility
management.

Effective Utility Management

ft *8. .<Ļģ

^	n/cm l Vgs AS*-

Executive Team
conducts Self-
Assessment and
identifies top four
EUM priority
attributes:

Customer
Satisfaction

Employee and
Leadership
Development

Infrastructure
Stability

Stakeholder
Understanding and
Support, including
Affordability

Creates an
Engagement Team

to support the
Focus Four teams.

Hosts kick-off
meeting followed

by a day-long
intensive workshop
between Focus
Four teams.

Develops "Right
Now" scorecard for
Focus Four
Attributes.

Creates Action
Plans with next
steps and future
deliverables.

Publishes a

Monthly
Performance
Dashboard that
highlights key
performance
measures and
strategic initiatives
in the Focus Four
Attributes.

Releases Austin
Water 2023: A
Strategic Plan.

Completes a
second Self-
Assessment.



Austin y: 1
Water vf;

Self-Assessment Process with Team

The first Self-Assessment was conducted by Austin Water's Executive Team, consisting of the Director, Assistant Directors,
and Chief Officers. Individuals conducted the Self-Assessment on their own and then came together during a retreat to
discuss their results. After plotting everyone's assessment on a rating and ranking graph, the team discussed and came to a
consensus on the following attributes: Customer Satisfaction, Employee and Leadership Development, Infrastructure
Stability, and Stakeholder Understanding and Support including Affordability and named them the Focus Four Attributes.


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Effective Utility Management at Austin Water

One Step at A Time

After the Self-Assessment, the Executive Team went through a six-month planning period.
Within this planning period, the team developed a three-year roadmap and deliverable
timeline for each of the Focus Four Attributes. The Executive Team then established four
Focus Four teams consisting of one team leader and 10-15 other staff members from
around the utility. In order to further support the Focus Four teams, Austin Water also created
an Engagement Team, led by their Public Information Office. The Executive Team was very
involved and ultimately confirmed who would be participating on these teams and drafted
team charters for each team.

Immediately following a Director-led Focus Four teams kick-off meeting, Austin Water held a
day-long intensive workshop for the Focus Four teams to discuss EUM and create Action
Plans, including future deliverables. Austin Water gained valuable feedback and obtained
better solutions by having everyone at the table. This enabled strong alignment among Focus
Four team members related to the next steps for moving forward. The first step for each
Focus Four team was to develop a "Right Now Scorecard" that displayed metrics of the
utility's current state and metrics specific to the Focus Four Attributes. These scorecards
were the first internal deliverable for each Attribute team.

Chief Support Services Officer
Anna Bryan-Borja plots attributes
on a rate and rank graph.

Schedule

Meeting

Weekly

EUM team huddles

Monthly

Performance management meetings

Quarterly

Division manager meetings

Bi-Annual

Leadership summit

Bi-Annual

Executive Team retreat

Annual

EUM workshop

Annual

Business planning series

Austin Water has frequent meetings to ensure Focus Four teams and
the Executive Team keep moving forward with EUM implementation
through consistent communication.

Moving forward, Austin Water took a systematic approach to
integrate EUM concepts at its utility. The approach created a
valuable sense of discipline for each of the Focus Four teams.
The overall direction is guided by the Chief Support Services
Officer, who is the Executive Team's designated sponsor of the
EUM initiative. In addition, the EUM Project Manager coordinates
weekly and monthly activities of the Focus Four teams. The EUM
Project Manager's role is to bring consistency to the timing and
content of information that is reported by all the teams. Each
week the teams gather for a team huddle hosted by the EUM
Project Manager. The Focus Four Attributes are monitored weekly
and progress is documented and updated on whiteboards In
addition, a comprehensive monthly performance management
meeting is held with the Director and Executive Team. This
consistent schedule for communication allows the EUM Team
Leaders to engage in discussions, receive feedback from the
Director and Executive Team, and continuously move forward.

In order to bring more visibility to Austin Water's continuous improvement efforts, in 2019, the Engagement Team developed
and began publishing a Monthly Performance Dashboard that highlights key performance measures and strategic initiatives
across the utility. Focus Four teams are also refreshed annually by "graduating" some current team members and bringing
new team members on board.


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^f| Effective Utility Management at Austin Water

Workforce Benefits of EUM

Austin Water's workforce has experienced a variety of benefits
from the selection of Employee and Leadership Development as a
Focus Four EUM attribute. For example, Human Resources has
focused on reducing the vacancy rate by widening their recruiting
and community outreach activities to be more inclusive and
increasing the overall applicant pool. The hiring team has attended
recruitment fairs focused on recruiting trade school graduates,
veterans, at-risk youth and previously incarcerated citizens who are
re-entering the workforce. Once employees are hired, the newly
created Talent Development Division will educate, develop, and
help retain high-performing employees needed for an effective
utility. In 2018 to emphasize social equity in the workplace, Austin
Water's Employee and Leadership Development team considered
forming an affinity group called the Phoenix Group, a support
system for current employees that have been previously
incarcerated.

The Phoenix's Group purpose would be to share ideas and learn new skills that would help them be successful throughout
their careers. The team sent a survey to all utility employees to measure the interest in creating this affinity group. Later that
year, a steering committee was established, representing a variety of divisions across the utility and a mix of experience
levels ranging from entry-level technician to supervisor to division manager.

The Steering Committee first worked to understand the equity issues shared within
the group and to identify an overall vision. They identified training for previously
incarcerated employees as an initial benefit and began reviewing available
resources. It soon became very clear that the group had some unique challenges,
and the existing training would not fulfill the needs. For example, the Steering
Committee sponsored a pilot class on basic computer skills, but it was not matched
to the skiil level of the participants.

The focus then turned to identifying specific aspects of training that the Steering
Committee could target. The committee is now working to customize the training
and include opportunities for hands-on practice. For example, a pilot class on Non-Verbal Communication Skills was held in
2019. The committee will continue to invest time into the development of appropriate training to ensure a quality program
for all participants.

Three Years In

In early 2020, Austin Water released its 2019 Annual Progress Report that highlighted Focus Four accomplishments, metrics,
and new initiatives and projects. The table below shows Austin Water's 2019 accomplishments.

2019 Water QuaDty Report is Now Available



MONTHLY
PERFORMANCE

DASHBOARD

Aptll 2020

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Business Excellence Affordability



Financial Health

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Employee Engagen





http://www.austintexas.aov/content/austin-water
Austin Water's Monthly Performance Dashboards are available
on the utility's website for public viewing.

EUM is diversity in action.

- Scott Morrow, Division
Manager of Distribution
System Services and Member
of Customer Satisfaction
EUM Team


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Effective Utility Management at Austin Water

Austin Water's Priority EUM Attributes

Austin Water's 2019 Accomplishments

Customer Satisfaction

•	Creation of the Customer Experience Assistant Director position to elevate and
sustain customer satisfaction

•	Over 1,113 Austin Water employees were trained with new customer service
curriculum

•	Improved customer experience at call centers with new phone optimization SOP
including Spanish-speaking options

Employee and Leadership Development

•	Establishment of the Employee and Leadership Development Assistant Director
position to promote employee professional growth, high job satisfaction, and a safe
and supportive work environment

•	Safety team initiated new programs to improve work environment in areas of
operations

Infrastructure Stability

•	Infrastructure team established a renewed infrastructure risk framework that defined
standards for probability and consequences of asset failure

•	With the new standard, engaged over 100 staff to inventory and assess condition
and risk of over 8,000 assets at more than 200 water and wastewater pumping and
treatment facilities

Stakeholder Understanding and Support,
including Affordability

•	No rate increase for customers in 2019 and rates are projected to remain unchanged
in 2020 and 2021

•	Enhanced funding for affordability programs to assist low income customers in the
Customer Assistance Program

To gather more information and ensure EUM is fully benefitting the utility for the coming years, Austin Water decided in 2019
to start their second Self-Assessment. This round intends to gather as much feedback as possible from throughout the
organization. In addition to the Executive Team, mid-managers, supervisors, and superintendents were invited to conduct the
Self-Assessment and were sent specific questions. This Self-Assessment will address challenges and concerns over the
past couple of years and ensure the future of EUM continues to be strong at Austin Water. Austin Water is finalizing these
Self-Assessment results and will be launching the EUM Refresh later this year.

In early 2020, while Austin Water was in the midst of planning the
EUM Refresh, the COVID-19 crisis hit. Austin Water, like other
utilities around the country, focused intensely on protecting its
critical infrastructure and the safety of its workforce. Following the
City of Austin's Stay Home - Work Safe order, more utility
employees began working from home than ever before. Although
some activities were temporarily delayed, the EUM Focus Four
teams rapidly adapted and continued to make steady progress on
their deliverables using remote meeting technologies. The
Infrastructure Stability team reported that the change of routine had
reinvigorated participation in their team meetings, and the
Employee and Leadership Development team even experienced
breakthrough progress on a key metric during the crisis.

A Focus Four team comes together to discuss deliverables and
next steps.


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W Effective Utility Management at Austin Water

The vacancy rate is a key metric published in Austin Water's strategic plan and Monthly Performance Dashboard. As a utility
comprised of more than 1,200 employees, Austin Water strives to keep the vacancy rate low-tackling workforce attrition
while at the same time providing internal promotional opportunities that create new vacancies. This metric declined from
8.8% in March 2020 to 5.3% in July 2020, because Austin Water's Human Resources team adapted to remote hiring methods
and continued to full vacant positions. Since February 2020, the Human Resources team has hired more than 135 people.
The improvement in vacancy rate has put a significant number of "boots on the ground" to serve Austin Water's customers.

Aligning with City Government

Austin Water has fully integrated EUM into its strategic and annual business planning. In 2018, Austin Water released
Austin Water 2020: A Strategic Plan, which prominently featured EUM and the Focus Four teams. In 2019, the plan was
refreshed and expanded into Austin Water 2023: A Strategic Plan, which complemented the City of Austin's Strategic Plan
while continuing to highlight EUM. The utility's plan aligns with the City of Austin's strategic plan known as Strategic
Direction 2023, which includes six focused outcomes: Culture and Lifelong Learning, Economic Opportunity and
Affordability, Government That Works for All, Health and Environment, Mobility, and Safety.

Austin Water's Strategic Plan supports the City's Strategic Direction while directly incorporating the ten EUM Attributes, as
well as specific strategies to improve their selected Focus Four Attributes. They have revised mission, goals, and strategic
initiatives to reflect EUM attributes and the City's Strategic Plan.

Austin Water's strategic goals for 2023 are:

•	Strengthen customer value and stakeholder understanding and support

•	Protect the water supply and promote community sustainability

•	Protect the public health and safety by providing high-quality water services

•	Ensure infrastructure stability and operational optimization

•	Maintain strong financial viability to ensure a balanced cost structure and
affordable rates

These goals draw on and directly reference the ten EUM Attributes (e.g., stakeholder understanding and support,
infrastructure stability, operational optimization, and financial viability). Austin Water then integrates EUM into its annual
business planning through this process:

•	The City of Austin has an annual planning process that leads into budget

•	Focus Four teams may propose funding for new initiatives that support their Attributes

•	A staffing plan supports Focus Four Attributes and other strategic initiatives

The combination of these three avenues have enabled Austin Water to build connections between EUM priority areas, goals,
and the City's business planning process. Austin Water has annual schedules which assure leadership attentiveness as well
as the ability to evaluate performance on an ongoing basis. These performance evaluations, strategic initiatives, and the
EUM framework will help guide Austin Water in the coming years.

EUM strategies guide us as
we look to the future and
prepare to meet the
challenges ahead.

- Greg Meszaros, Director


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Effective Utility Management at Austin Water

Lessons Learned

Take the first step and go for it! Austin Water recognizes that
implementing an EUM initiative can appear daunting. Austin Water found,
however, that once the first step is established, utilities can buiid on it
incrementally at a pace consistent with organizational capacity. These
incremental steps have brought lasting changes for Austin Water over the
past three years.

EUM requires scheduled time and coordination. Austin Water has four
teams each with 10-15 staff members and acknowledges the scheduling
challenges. Austin Water utilizes online meetings to allow people at the
15 various locations to participate efficiently. In the second Self-
Assessment, Austin Water will gather feedback on best practices to
coordinate meetings.

Build diverse teams with membership across the utility. Austin Water's EUM teams include representatives of all levels of
the organization, from front-line workers to executives. The team members come from a variety of backgrounds, including
operations, engineering, finance, information technology, support services, and administrative support. Austin Water
management believes that these diverse teams have brought forward more interesting and innovative improvement
strategies than a team drawn from one silo would have generated.

Maintain momentum with EUM. Austin Water uses employee celebrations to maintain positive feeling around EUM and to
keep it at the forefront of the organization's thinking. EUM is a continual improvement process undertaken over time that
requires consistent attention. Austin Water wants to ensure that staff are motivated to continue with EUM through
celebrations and EUM awards.

Employees gather for the annual EUM Teams Workshop
to stay updated on Focus Four progress.

Interested in iearning more about EUM in Action?

Check out the 2018 Effective Utility Management in Action: Utility Case Examples with the following five utilities:

Murfreesboro Water Resources Department
Columbus Water Works
Lehigh County Authority
Scottsdale Water
Boston Water and Sewer Commission


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