EPA 908-R-06-027

Fall 2006

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A Publication of The U.S. Environmental Protection Agency, Region 8 Ecosystem Protection Program

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United States
Environmental Protection
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999 18th Street, Suits 300
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l.X'.w t*. CO 80202-2466

In this Issue:

Brownfields in the
Headwaters

1

Community-Based
Social Marketing

3

Can We Really Share
Water Quality Data?

4

Excellence in
Riparian Management
Awards

5

Funding
Opportunities

6

Conferences and
Training

6

Publications and
Web Resources

6

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The 1PA Region 8 Office
will be moving during
January of 2007, The
address for the new office
will be:

1595 Wynkoop Street
Denver, CO 80202-1129

Phone numbers will remain
the same.

Downtown Ouray, Colorado

- Photo by Daniel Heffeman, EPA Region 8

Brownfields in the
Headwaters

-Daniel Heffernan, EPA Region 8

In many ways Ouray County, Colorado
epitomizes the Rocky Mountain
backcountry. A scenic backdrop of
jagged peaks and dramatic wildflowers
makes the area a recreational mecca.
Hundreds of historic mining structures,
relics of the gold and silver boom days,
serve as an additional draw for visitors.
However, the area's rich mining
history left behind a scarred landscape,

spotted with literally thousands of idle
mine claims. For most, little is known
about the potential hazards and
environmental impacts that they
represent.

In an effort to improve environmental
quality and facilitate land conservation
efforts Ouray County is using a
$200,000 EPA Brownfields
Assessment Grant to study the impacts
of mining on the Canyon Creek
watershed. A major goal going into

(Continued on page 2)


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the Assessment was determining the extent to which the
watershed's mine claims are contributing to water quality
problems in Canyon Creek and the Uncompahgre River.

Concerns about potential future development within the
sensitive watershed served as an additional reason for
conducting the Assessment. Ouray County
Commissioner Don Batchelder explains: "Because you
have a huge demand for growth, and you're getting a lot
of second homes, people are looking at these areas to
possibly build that they would not if they were living
there year round." Set high in otherwise pristine basins
with no existing infrastructure and limited road access,
the development of these homes, often called
"backcountry sprawl," can be extremely demanding on
local infrastructure and can compromise environmental
quality and public access. By helping determine mine
claim ownership, location and condition, the assessment
will inform locally driven conservation efforts.

In a phased approach, and with regular input from local
citizens, a unique set of partners including Ouray County,
the Trust for Land Restoration and the Trust for Public
Land teamed up to assess approximately 2,200 acres of
the watershed. Completed in 2006, Phase I yielded
valuable information regarding the location, ownership
and physical condition of 231 mining claims. This
information was then used to prioritize sites for further
investigation, potential cleanup and public acquisition.
This ranking process revealed that 160 of the 232
identified claims are ostensibly free of mining
contamination, pose little or no risk and thus do not
require further investigation.

As a result of Phase I, various public entities and land
trusts are moving forward with the acquisition of
privately held claims where environmental concerns had
previously proven an insurmountable roadblock.

"From my point of view one of the really great things
about the Brownfields Program is that it's allowing us
to do work in a rural area where there aren 't the tradi-
tional suite of economic drivers that would otherwise
help do this assessment, otherwise help bring in
cleanup dollars. "

Patrick Willits
Executive Director
Trust for Land Restoration

Hiker in the Canyon Creek watershed near Ouray

~Photo by Daniel Heffernan

The US Forest Service has already acquired 5 claims
totaling about 56 acres and a land trust is in
negotiations to acquire an additional 90 acres to be
preserved as backcountry open space. The transfer
of more claims to public ownership is in the works.

Currently underway, Phase II of the project focuses
on sampling the soil and water of high-priority sites
where environmental cleanup is most likely
necessary. Voluntary cleanup efforts are envisioned
that will result in improved water quality and
increased land conservation.

The Canyon Creek Brownfields Assessment is
creating opportunities for the community to enhance
and protect the natural assets of the backcountry.
Armed with better information about the physical
and environmental condition of hundreds of claims,
local officials, land trusts and private and federal
landowners are now able to sit down together and
discuss opportunities for land cleanup, acquisition
and exchange, conservation easements and reuse.
EPA's Brownfields Program has been filling a
valuable niche in our nation's environmental
protection system since 1995. Brownfields grants
have helped assess and cleanup thousands of blighted
sites - places that communities have identified as
critical to achieving local environmental and
economic goals. For more information about the
program and grants, visit:

http://www.epa.gov/brownfields or contact Daniel
Heffernan at heffeman.daniel@epa.gov or
(303)312-7074.


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3

Getting People to Do the Right Thing:
Community-Based Social Marketing
~ Marcella Hutchinson, EPA Region 8

Most of us are very familiar with information-intensive
campaigns, otherwise known as outreach and education.
We've done research and developed messages to tell folks
why their desired action to improve the environment is
also in their best economic interest, or good for their
health, or good for the fish, or just good in and of itself.
We've created fact sheets and brochures, staffed booths,
and made presentations. All of this gets information out
there, and we hope that our target audiences will change
both their attitudes and their behaviors. But does it really
work?

Research suggests that the answer is no, at least in getting
to behavior change, which is what we really want. So
what does work? Enter Community-Based Social
Marketing.

The underlying assumption of traditional outreach and
education has been that changing attitudes and beliefs
alone or promoting economic self-interest alone will
change behavior. We've all been taught that and everyone
has done it. It makes sense intuitively, but years of
research have shown that while they may change
attitudes, information-intensive campaigns alone don't
often get to the behavior change we want to see.

Community-Based Social Marketing is a big change in
concept and focus over the more traditional information-
intensive campaigns. Social marketing campaigns are
focused on getting the desired behavior change first,
which will in turn change the attitude. Community-Based
Social Marketing is all about promoting (and engaging
community members in adopting) sustainable behaviors.
In his book Fostering Sustainable Behavior, Douglas
McKenzie-Mohr, author and Environmental Psychologist,
explains a very pragmatic approach to promoting
sustainable behavior. Community-Based Social
Marketing starts with identifying the behavior you want
to promote. Adapted from the book and the introductory
training, the key steps from there are:

Uncovering Barriers and Benefits

Identify the behaviors you want people to do. Then
analyze what prevents people from doing it, and what the
perceived benefits are. This step requires research, and is
often skipped even though it's critical.

Tools of Behavior Change

Commitment: From Good Intentions to Action

People are more likely to take action if they make a
commitment. A private commitment is better than
none, a written commitment is better than a private
one, and a public commitment is best of all! Public
commitments promote social diffusion — because
some folks are visibly doing something, others are
more likely to follow suit.

Prompts: Remembering to Act Sustainably

Remind people to do the new behavior - preferably
where and when the behavior is needed. Note:

This is not the same as a slogan. "Wipe your feet"
printed on the doormat is a prompt. "We all live
downstream" is a slogan. They have different
applications.

Norms: Building Community Support

Ah, conformity. Put it to good use by creating a
social norm - an expected behavior that everyone is
visibly doing. An example would be putting the
recycling bin out. If the neighbors recycle, I should,
too!

Communication: Creating Effective Messages

Craft your message with the audience in mind. Keep
in mind that research has shown that people respond
positively to positive messages. A negative message
may spark the behavior you're trying to discourage.
Fear-based messages need to be coupled with
something the individual can effectively do about it.
Without that, fear-based messages tend to shut people
down, not motivate them!

Be sure the source of the message is credible.
Remember that person-to-person is still the way most
people get the information they trust. Mass media is
not necessarily the most effective way to get social
messages out there! And don't forget to provide
feedback to your community on how they're doing.

Incentives: Enhancing Motivation to Act

Reward positive behavior to reinforce it and be sure
to tie the reward closely to the behavior. It works
well with kids, why not adults?

Removing External Barriers:

Remember the Barriers and Benefits? If your
community is not doing that new behavior, find out
what the barriers are and find ways to address them.
This will help get to the behavior you want, and it

(Continued on page 4)


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4

may be more cost-effective than endless brochures,
mailings, and bill-stuffers. External barriers can include
adding barriers to make the undesirable behavior less
attractive. Consider London's surcharge on cars coming
into the city center.

Design and Evaluation:

Once you've identified the behavior you want, the
barriers to that behavior, and the tools you want to use,
pilot test ideas and evaluate them. Then change the
design as needed. Ensure your approach is effective
before you go all-out. The book in its entirety and a host
of information, reports, and studies related to
Community Based Social Marketing can all be found on-
line at: http://www.cbsm.com/.

You'll need to register, but it's free and well worth it.
For more information contact Marcella Hutchinson at

hutchinson.marcella@epa.gov.

Can We Really Share Water Quality Data?
~ Barb Horn, Colorado Division of Wildlife

The Colorado Water Quality Monitoring Council
(CWQMC) has been trying to share water quality data or
collaborate in on-the-ground monitoring for 20 years.
That effort has finally evolved into the design and
implementation of the Colorado Data Sharing Network
(CDSN). The CDSN is funded into the spring of 2008 by
non-point source funds as the mechanism for legacy and
future non-point source projects to import their data into
EPA National STQRET. This will help the Colorado

Data Swap through the Colorado Data Sharing Network

Department of Public Health and Environment stay in
compliance with non-point source funding. However,
the project is much more.

The CWQMC had a broader vision of what is needed
and took advantage of this funding opportunity to
design and implement a statewide water-quality
database that has three primary components. We
expect the CDSN to increase data sharing of on-the-
ground monitoring which will lead to more effective
and efficient watershed planning, restoration and
protection of water quality.

The first CDSN project component is the statewide
water-quality database itself. Water-quality data
includes physical, chemical and biological data from
rivers, lakes, reservoirs and ground water. The system
employs user documentation, storage and retrieval
tools developed by EPA Region 8, and will function as
a statewide STORET database. This database will
include all National Modern Colorado STORET data,
new STORET data and many other sources of data that
currently are not available. The output functions
include summary statistics and simple graphics.

The process to populate the database includes a list of
minimum data elements, a set of standardized import
templates and various levels of security. Data can
move onto National STORET or not, based on the
user's desire. The target audiences for this database
are:

a)	Data generators that need a simple data
management system because the data is
not currently really managed:

b)	Data generators that would like to share
their data but do not have a mechanism to
do so;

c)	c) Entities that need to provide their data
to National STORET; and

d)	Users of water quality information

The second CDSN project component is the web-based
map directory. The ArchlMS map and tools we are
using were developed in EPA Region 10 and modified
for Colorado. This map will serve as an online
directory of who is gathering data, where, when, how,
why and contact information. If the data is not in the
database, information on where the data can be found
will be provided. The target audience for this


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component is anyone generating water quality (as
defined above) information in Colorado.

The final CDSN project component includes local
watershed, place-based meta-data (why caps?) Swaps.
The target audiences for these Swaps are any entities
involved in watershed management, data generators,
users and managers from that basin The meta-data,
priorities and concerns are shared locally via these
Swap gatherings and statewide via the CWQMC. We
organize and host a local watershed exchange of who is
doing what, where, when, why and how among data
generators.

This fall, the CDSN project kicked off with our first
series of four local watershed Swaps and system
trainings in the upper Colorado Basin. In total about 40
participants engaged in local Swaps and training
sessions in the towns of Craig, Frisco, Glenwood
Springs and Grand Junction. Hie results of these will
be posted in December on the CWQMC's website. For
the next two years we will be hosting approximately 20
local watershed Swaps, each followed by DSN system
training in the:

South Platte and Front Range Tributary Basins -

March/April 2007

San Juan, Dolores and Gunnison Basins -

November 2007

Arkansas and Rio Grande Basins -

March/April 2008

The membership of the CDSN and CWQMC is diverse.
Participants include federal, state and local, public and
private, profit and non profit entities. Everyone
involved has the need for comprehensive and quality
watershed data in order to do their job, regardless of
their mission or origin. None of us could develop and
maintain the CDSN alone and yet many of us do
reinvent this effort on a smaller scale. The CDSN does
provide the opportunity to save money and labor costs.
The project allows those entities that were spending
funds on developing group databases to allocate those
funds to other tasks.

If you would like to learn more about this exciting
project, get in our contact database, or find out when we
will be in your watershed, please visit:

www. coloradowatershed.org/CW QMC
or contact Barb Horn at barb ,horn@state. co .us.

5

Kathy Hernandez of EPA Region 8 Receives Award

"Excellence in Riparian Management"
Awards for 2006

~ Jennifer Patterson, Past President, Colorado
Riparian Association

The Colorado Riparian Association (CRA) annually
awards "Excellence in Riparian Management" to
recognize individuals for their activism in protecting
our riparian zones.

Kathryn Hernandez of the U.S. Environmental
Protection Agency (EPA) was nominated because of
her leadership of the Lefthand Creek watershed
abandoned mine restoration work conducted over the
past few years. Kathy led a team including
representatives from other EPA programs (Superfund,
Brownfields, Emergency Response), the U.S. Forest
Service, the Colorado Department of Public Health and
Environment, the Boulder County Open Space and
Mountain Parks Program, two private landowners, and
a community stakeholder group, the Lefthand
Watershed Oversight Group.

The restoration work in the Lefthand Creek watershed,
which is located in northwestern Boulder County, is
focused on the removal and reduction of sources of
metal contamination to the three creeks in the
watershed: the Little James Creek, James Creek, and
Lefthand Creek. Lefthand Creek is the main water
supply for about 15,000 residents of northern and
eastern Boulder County. This work has been
recognized by the EPA as the premiere case study in the
EPA Office of Solid Waste and Emergency Response
and in the Office of Water Program Integration National


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6

Reference Manual, 2006. Kathy and the team were also
honored with a national EPA "Cross-Program Land
Revitalization Team Award" for 2006.

Jay Thompson of the Bureau of Land Management
(BLM) was nominated because of his continual
commitment to Colorado riparian zones not only at work
but also through volunteering. Jay is the Colorado
Riparian Cadre Coordinator and BLM Colorado State
Office Riparian Program Manager. Jay has been
teaching the Properly Functioning Conditions (PFC)
workshops for seven years. PFC is a methodology for
assessing the physical functioning of riparian and
wetland areas. As the state office riparian program
manager, he serves as the link between field offices and
Washington DC. He is responsible for budget
management and technical advice, while being the ally
for the guys in the field. Additionally, he has donated at
least seven years of service to CRA. Jay served as
president in 2000-2001 and was newsletter editor for 2.5
years. He has just been appointed treasurer for the
organization because he still has more "volunteering" in
him.

For more information on the CRA go to:
http: //co 1 o rado ri pari an. o rg/

Funding Opportunities

Region 8 Wetlands Program Development Grants
Request for Proposals (RFP) will soon be announced
at: http ://www.epa.gov/rcgion()8

Five-Star Restoration Matching Grants Program

The Five-Star Restoration Program provides modest
financial assistance on a competitive basis to support
community-based wetland, riparian, and coastal habitat
restoration projects that build diverse partnerships and
foster local natural resource stewardship through
education, outreach and training activities. In 2006, 39
projects across the country out of 126 applications
received grants of an average $13,000.

Go to: http://www.nfwf.o rg/p ro grams/5star-rfp.cfm
for more information.

Conferences and Training

Stream Restoration Short Courses

Registration for the 2007 Stream Restoration short
courses at Utah State University is now open. Part one
"Stream Restoration Principles" will be taught July 16-
20, 2007.

Part two,"Geomorphology and Sediment Transport in
Channel Design" will be August 20-24, 2007. For
registration information visit:
http://www.uwrl.usu.edu/streamrestoration/

Strengthening the Roles of Land Trusts and Local
Governments in Protecting and Restoring
Wetlands and Riparian Areas

This workshop will be held June 3 -5, 2007 in Park
City, Utah, and targets technical and semi-technical
staff of land trusts, local governments, state agencies,
and federal agencies. For more information go to:
http ://www. aswm. org/calcndar/lt&lg/lt&lg2.htm

Publications and Web Resources

Integrating Water and Waste Programs to Restore
Watersheds

EPA Region 8 developed a manual for watershed
cleanup to help regional water and waste program
managers collaborate in wastershed cleanup projects.
This manual is based on several regional success
stories. The report was published in 2006 and is EPA-
540-R-05-013. Free copies are available at the NSCEP
at 1-800-490-9198 or http://www.epa.gov/ncipihom

Riparian Buffers

The report, "Riparian Buffer Width, Vegetative Cover,
and Nitrogen Removal Effectiveness: A Review of
Current Science and Regulations", provides a synthesis
of existing scientific literature on the effectiveness of
riparian buffers to improve water quality through their
inherent ability to process and remove excess
anthropogenic nitrogen from surface and ground
waters. Go to:

http ://www .epa. gov/ada/download/
reports/600R05118/600R05118 .pdf

WaterSense

Looking to expand the water efficiency market, the
Environmental Protection Agency has issued its first
set of specifications to certify professionals in this
field. Under the agency's WaterSense program, the
specifications identify technical standards for
certifying landscape irrigation professionals.
Certification programs that meet the EPA's standards
are eligible for the WaterSense label.

For more information go to:

WaterSense:

http://www.epa.gov/watersense

Certification Programs for Irrigation Professionals:
http://www.epa.gov/watersense/partners/specs/cert.htm


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7

Partnership Agreements:
http://www.epa.gov/watersense/partners/ioin

New On-line Watershed Course for Broadcast
Meteorologists

Watersheds: Connecting Weather to the
Environment

A new on-line course, Watersheds: Connecting Weather
to the Environment, provides a unique opportunity to
learn more about watersheds. The course is a primer on
how weather events relate to the health of a watershed,
and how the public can take simple actions to protect
watershed health. The on-line curriculum, while
intended for meteorologists, is also highly useful for land
use managers, teachers, community leaders, and others
interested in learning more about watersheds. It contains
a collection of graphics that make it easy for
meteorologists and others to explain watersheds visually.
The course is now available at:
http: //www .meted .ucar. edu/broadcastmet/watershed/

Protecting Drinking Water Sources

EPA recently released a manual titled "Update and
Enhance Your Local Source Water Protection
Assessments." It can be accessed at:
http://cfbub.epa.gov/safewater/sourcewater/

Ground Water Rule

EPA signed a final groundwater regulation on October
11, 2006. This regulation applies to more than 147,000
public water systems that use ground water for their
drinking water supplies and addresses exposure to fecal
contamination. The regulation includes requirements for
sanitary surveys of ground water systems.

The risk-targeting strategy incorporated in the rule
provides for:

•	Regular sanitary surveys of public water systems to
look for significant deficiencies in key operational
areas;

•	Triggered source-water monitoring when a system
that does not sufficiently disinfect drinking water
identifies a positive sample during its regular
monitoring to comply with existing rules; and

•	Implementation of corrective actions by ground
water systems with a significant deficiency or
evidence of source water fecal contamination
compliance monitoring for systems that are
sufficiently treating drinking water to ensure
effective removal of pathogens. A ground water
system is subject to triggered source-water
monitoring if its treatment methods don't already

remove 99.99 percent of viruses. Systems must
begin to comply with the new requirements by
Dec. 1, 2009. For information on the Ground
Water Rule go to:

http://epa.gov/safewater/disinfection/gwr/

USDA and EPA Sign Water Quality Credit Trading
Agreement

On Oct. 13, 2006, the USDA and EPA signed a
partnership agreement to establish and promote
water quality credit trading markets through
cooperative conservation. Water quality credit trading
uses a market-based approach that offers incentives to
farmers and ranchers who implement conservation
practices that improve water quality. While reducing
pollution, they can earn credits they can trade with
industrial or municipal facilities that are required by
the Clean Water Act and other laws to reduce the
amounts of pollution in wastewater.

For more information on the market based approach
and the NRCS strategic plan:
http ://www.nrcs .usda. gov/about/strategicplan/

To see the Water Quality Trading Agreement and find
more information about water quality
trading:

http://www.epa.gov/waterqualitvtrading

Tool for Valuing Green Infrastructure

Click on the calculator and play with it! Great
learning tool, and can actually help point planners/
builders/architects/homeowners, etc., in the right
direction. Calculates both hydrologic and financial
benefits. From the Center for Neighborhood
Technology in Chicago. Click on the calculator and
play with it.

http ://greenvalue s. cnt.org/green-infrastructure

Children and Nature Network

Richard Louv, author of "Last Child in the Woods",
recently founded this network. Visit:
www.cnaturenet.org to learn more.

EPA Report Shows Benefits of Smart Growth

This Is Smart Growth features 40 localities around the
country and shows how communities can use smart
growth techniques that improve the quality of
development. Free copies are available from the EPA
NSCEP 800-490-9198 or via e-mail at
ncepimal@one.net

Ask for publication number 23 l-K-06-002.

For an electronic copy of the report, go to the Smart

Growth Network website http://www.smartgrowth.org.


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^C(75W5tef*v protection Cson-tfrtt*

Volunteer Monitoring

Tina Laidlaw (406) 457-5016

laidlaw.tina@epa.gov

Wetlands

Paul Mclver (303) 312-6056
mcivcr.paul %cpa.gov

Nonpoint Source Pollution
Peter Monahan (303) 312-6946
monahan.peteii@epa.gov

EPA Region 8 Environmental
Information Service Center
1-800-227-8917

Watersheds and Community-
Based Environmental Protection
Marcella Hutchinson (303) 312-6753
hutchinson. marcella®,epa. gov

Ground Water

Darcy Campbell (303) 312-6709
campbell.darcy@epa.gov

Natural News

Editor: Darcy Campbell
Layout: Greg Davis

If you have an article concerning ecosystem
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