June 2017 Making the Case for Green Cleaning and Proactive Indoor Air Quality Management: Value Proposition Worksheet The condition of the indoor environment in schools has a direct impact on health and performance outcomes for students and staff. Although most schools are working hard to provide a safe and healthy learning environment for all, there are times when a focused pitch is needed to help make the case for a specific action or program to an intended audience (e.g., superintendent, school board, teachers, facility director). Your value proposition statement is your "elevator pitch" for quickly describing the benefits of your program. The purpose of your statement is to demonstrate to your intended audience that your proposed activities are critical and worth funding/supporting. This worksheet provides two tables to help you identify the key components of your value proposition. Once you have obtained your audience's attention, you can use the other components of your value proposition to secure their support. Example: The bold goal my program is focused on is creating healthy learning environments for our students, protecting the health of custodial staff, and increasing the lifespan of the facilities through implementing green cleaning best practices as part of a comprehensive indoor air quality management program. In addition, using green cleaning products is fiscally responsible. By changing to green cleaning products, this program generated $175,000 in custodial cost savings for Columbia Public Schools within the first 2 years. And, by implementing a standardized cleaning process to ensure schools were clean and healthy, this program generated $500,000 in cost savings, which was reinvested into the Custodial Department, within 1 year (2014-2015). Get started by filling in Table 1 and Table 2 to determine the benefits of your proposed activities or program. Once those tables are complete, fill in the spaces below to complete your value proposition statement. Remember, every initiative or program is unique; you may have to tailor the template to fit your needs. Your Value Proposition: The bold goals my program is focused on include [impacts/long-term outcomes] , , and . For/By [inputs/investment] , my program will [achieve outcome/short-term and intermediate goal] for [target population] and will generate [benefits/cost savings] over/within [time period] . Filling in Your Value Position Statement: 1. Table 1—Fill in Table 1 to determine your target population, inputs, activities, outputs, outcomes and impact. You may have several outcomes, so pick the one or two most likely to entice your identified audience. If you have multiple intended audiences, you may have to tailor your value proposition statement for each. 2. Table 2—Fill in Table 2 to determine the potential benefits, cost savings or potential revenue lost as they relate to your specific outcomes. ------- June 2017 Table 1: Value Proposition Components This table is intended to help you identify the necessary components of your value proposition. Program evaluation is essential to securing funding and buy-in for the future. As you move through the worksheet, think through the different metrics your program will employ to measure and track progress toward each component. Please fill in the "My Program" row. Depending on your goals, you could focus on any number of activities and outcomes. Examples are inserted for your reference. Logic Model as a Tool for Developing Your Value Proposition My Target Population: What is the target population your program is committed to serving? How many individuals are in your target population ? Example: My program will serve 72,000 students in Davis School District. Inputs Activities1 Outputs Outcomes Impact Investment/Co st/ Tasks Objectives Short-term and Intermediate Long-term Mission Assets Goals What resources What activities will my What outputs can 1 What is my program committed What benefits will result for (investment/cost/assets) program offer to achieve my measure to track my to achieving for my target my population of focus? do 1 need to put into my desired outcomes? activities? population? You could focus on program or activities? outcomes from each category or focus on one category. My program... Example... Staff time: 1 FTE of Assess: Conduct school # of walkthroughs Health: Health: $60,000 walkthrough assessments conducted in # of • % reduced school nurse • Healthier environment twice per year using the buildings. visits. for students and staff. Funding: $15,000 grant School IAQ Assessment • # of lAQ-related health • Reduced asthma Mobile Add. # of teachers complaints reduced. exacerbations from asthma Equipment and supplies: successfully trained. • # of impacted students. triggers in schools. $5,000 Act: Train 20 teachers and • # of teacher sick days (and • $ saved from reduced Total: $80,000 10 custodial staff to # of custodial staff substitute teacher days) school nurse visits. implement green cleaning successfully trained. reduced. • Reduced liability and # of hours of staff time to best practices or to take • # of custodial health complaint lawsuits. train or develop other actions to improve # of new policies reduced. materials IAQ. approved. Academic and Staff Performance: Academic and Staff Performance: # of available/relevant Organize: Develop and • # of school days missed. • Gained revenue based partners, who could offer institute a new policy for • % improvement in teacher on increased attendance. training or technical green cleaning and/or (EVALUATING YOUR PROGRAM: retention. • Improved state test scores. assistance proactive IAQ management • Instruction time increased. • Increased scholarships. based on the IAQ Tools for Where can you find • Improved teacher and staff Schools guidance to sustain changes. the data you need Facility/Environmental: performance. to evaluate your • # of lAQ-related complaints program? With reduced. Facility/Environmental: whom can you • # of school closings and the • # of lAQ-related repairs and partner to get the need to relocate students cost of those repairs data?) reduced. reduced. • $ saved in operating costs. 1 Refer to the Framework for Effective School IAQ Management for activity ideas related to the Key Drivers of Success and Technical Solutions. ------- June 2017 Table 2: Benefits and Value/Potential Loss/Cost Savings Use this table to estimate your benefits and cost savings for your specific outcome(s). Benefits and Cost Savings Example Benefits and Cost Savings My Program Estimate the cost savings for your specific outcome(s). Attendance Cost Savings: (# of children with asthma in NEISD schools: 8,361) X multiplied by (Avg. # of school days missed by students with asthma: 8) X multiplied by (Attendance daily rate by state: $32) = equals (Potential revenue lost: $2,140,416) Reducing avg. # of school days missed by those with asthma by 50% = $l,070,208/year Improving attendance of all students with asthma by only 1 day = $267,552/year Custodial Cost Savings: In 2 years, Columbia Public Schools, MO, saved $175,000 alone by switching to green products: EcoLogo-certified paper towels and tissue: 22% Green Seal-certified hand soap: 33% Environmentally sensitive cleaning chemicals: 20% Microfiber wipers and tools: 40% Green Seal-certified floor finish and application: 28% Trash can program: 30%, plus reduction of 40,000 bags into landfill In-house equipment repair and preventative maintenance: 35% Estimate the benefits for your specific outcome(s). Increased Academic Instruction Time: Baseline: 176 PRN visits x 26 min. = 76 hours 4 months later: 28 PRN visits x 26 min. = 12 hours ------- |