December 1,1998

EPA STAKEHOLDER INVOLVEMENT
ACTION PLAN

PURPOSE

EPA has learned a tremendous amount in recent years about the value and benefits of
stakeholder involvement1 in environmental decision-making processes. The Agency has taken
steps to increase opportunities for, and the quality of, stakeholder involvement in its regulatory
and non-regulatory programs, and these efforts have yielded valuable results for all parties
involved. However, feedback and experience from past stakeholder involvement processes reveal
key issues that need to be addressed to improve such processes in the future. These issues are as
follows:

~	Some stakeholder involvement activities appear to be conducted because they are considered
"a good thing" but it might not be clear how the activities contribute to actual Agency
decisions. This can lead to frustration as participant expectations do not coincide with
Agency actions.

~	Because EPA's regulatory, non-regulatory, and voluntary program activities have become
more extensive and interwoven, there is not always an understanding of the type of
stakeholder involvement that is most appropriate in a particular situation and the model
selected might not produce the type of results that are needed.

~	Given the increased number of stakeholder involvement activities, some outside groups and
interests find that it is difficult to commit the time and resources needed for effective
participation in all of the activities to which they are invited. The result is difficulty recruiting
stakeholder representatives for some activities.

~	Planning and managing effective, ongoing stakeholder involvement activities requires skills
that many EPA staff members have not developed as highly as their scientific or technical
skills. Similarly, the Agency's data management infrastructure does not always adequately
keep pace with needed support for stakeholder involvement.

The purpose of this Action Plan is to enhance stakeholder involvement at EPA, building on
the lessons learned throughout the Agency. It does not represent a departure from past efforts;
instead, it describes an evolution. The difference that will result from the Plan will be a more

'For the purposes of this Action Plan, the definition of stakeholder is very broad, i.e. those
who have a stake in EPA's decisions. It includes but is not limited to the following categories:
businesses, trade organizations, environmental organizations, consumer and health groups,
recreational and educational groups, environmental justice groups, organized labor, federal, state
and local governments, tribes, and the general public.

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thoughtful and skillful approach to our stakeholder involvement efforts - tailoring the activity to
the need more effectively and ensuring that the resources devoted to stakeholder involvement
activities, by EPA and other participants, are well spent. The Action Plan is based on
recommendations to the EPA Administrator by the Common Sense Initiative (CSI) Council and
draws upon a report produced by a CSI Council Workgroup. Although the driving force for
development of this Action Plan was a Federal Advisory Committee, the actions for improving
EPA's stakeholder involvement attempt to build on the work and lessons learned from a broad
range of Agency programs. The Action Plan will form the basis for an Agency-wide strategy to
share lessons learned, new tools, and better planning processes for working more effectively with
EPA's stakeholders.

BACKGROUND

In November 1997, participants in EPA's CSI Printing Sector Subcommittee raised
stakeholder involvement issues in a presentation to the Council. Similar issues had also surfaced
during the work of the other CSI sectors. The Council decided to form a Workgroup to further
define and examine stakeholder involvement issues and to suggest solutions to the Council and
EPA. The Workgroup was composed of representatives from industry, environmental and
environmental justice groups, labor, state and local government, and EPA. It gathered
information from outside sources and EPA's program offices on their stakeholder involvement
activities, and concluded that "integration" is the greatest need for enhancing EPA's stakeholder
involvement programs. Integration means:

~	First, EPA stakeholder involvement needs to be clearly linked to decision-making and should
not be viewed as an end in itself.

~	Second, careful front-end analysis is necessary to determine what kind of stakeholder
involvement is needed in each situation and to ensure that stakeholders are involved in ways
that will provide the greatest value both to the Agency and the stakeholders.

~	And third, EPA stakeholder involvement programs need to be part of a coherent network that
involves all media offices so that lessons learned and information acquired in one program can
be communicated to other programs.

The Workgroup presented its Report on EPA Stakeholder Involvement2 to the Council at
the June 1998 CSI meeting. The report included recommendations in three areas, all of which
were endorsed by the CSI Council:

~	Use Common Vocabulary and the Typology of Stakeholder Involvement Techniques to
Build Common Understanding Among Participants. Use a common vocabulary to
describe the terminology associated with stakeholder involvement. Use the Typology of

2 The Report of the Common Sense Initiative Council's Stakeholder Involvement
Workgroup, June 3, 1998, is available on-line: http/www.epa.gov/reinvent/epastake, or may be
obtained by calling (202) 260-7417.

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Stakeholder Involvement Techniques (see Attachment A) as a guide to build common
understanding of the purpose of and techniques used in stakeholder involvement, as well as
the role of those participating. Development of this common understanding is important
because participants in a process develop expectations based on the words used to describe
the process. Use of a common language with terms that are understood by all will enhance
communication and ensure that all participants have a clear understanding of their roles and
the goals of the activity. It will also facilitate integration of the concepts of stakeholder
involvement into the core business of the Agency.

~	Use Analytical Tools to Enhance Effectiveness. Use analytic tools, such as the Process
Model for Early Planning of Stakeholder Involvement (see Attachment B), to plan appropriate
stakeholder involvement activities and to integrate stakeholder involvement with
decision-making. In some cases, this will require training and guidance to EPA and the states.
These tools will assist EPA staff members in setting clear goals for what they hope to
accomplish with stakeholders as well as in deciding who needs to be involved, when and
where in the process they need to be involved, and how their comments and ideas will be
incorporated in decision-making.

~	Establish Coordinating Mechanisms to Build Internal and External Capacity. Establish
coordinating mechanisms to ensure that (1) EPA employees have the information, skills,
resources, and tools they need to carry out stakeholder involvement and (2) stakeholders have
the capacity to participate effectively.

The information that follows describes specific actions that are underway or being planned to
implement the recommendations in the Report and to enhance stakeholder involvement activities
across the Agency.

ACTIONS

A. Enhance Planning and Management of Stakeholder Involvement Activities

The specific actions in this area are intended to refine the processes used to plan and manage
stakeholder involvement activities so that they will be more closely targeted to the anticipated
results in addition to being consistent with existing laws and regulations. By focusing on the
objectives of the stakeholder involvement activity and the decisions or other Agency actions the
stakeholder input is designed to affect, resources can be applied more cost-effectively and
expectations of participants can be met. Actions in this area are also intended to enhance the
management or operation of these activities by further exploration of lessons learned and
evaluation of stakeholder involvement activities. It is also important to share learning tools with
and get input from our state partners, tribes and other stakeholders.

ACTION A(l): Develop Agency-wide principles for stakeholder involvement.

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Although EPA recognizes that there is no "one-size-fits-all" approach to stakeholder involvement,
Agency-wide principles can provide useful guidance to those planning these activities.

Lead: Bruce Engelbert, Office of Solid Waste and Emergency Response, 703-603-8711
Schedule: Initiate Fall 1998

ACTION A(2): Encourage use of a common vocabulary, the typology of stakeholder
involvement techniques, and a process model for early planning of
stakeholder involvement to improve understanding among stakeholders.

In the past, confusion has arisen over what stakeholder involvement entails in specific situations
because people use the terms differently. When different participants have different expectations,
frustration can result and the results of the activity can suffer. An EPA manual currently under
development, "Better Decisions Through Consultation and Collaboration", will include additional
information on the use of common vocabulary, an expanded Typology of Stakeholder
Involvement Techniques (Attachment A), and an expanded Process Model for Early Planning of
Stakeholder Involvement (Attachment B). The Model contains a series of questions that assist the
user in deciding whether a stakeholder involvement program is needed and what type; selecting
the participation techniques that will be used; and organizing the stakeholder involvement effort.
Use of this Model will be encouraged through management briefings and staff training.

Lead: Deb Dalton, Office of Policy, 202-260-5495
Schedule: Winter 1999

ACTION A(3): Establish a mechanism for identifying when Federal Advisory Committee
Act (FACA) committees (either new or existing) are appropriate vehicles
for stakeholder involvement, and establish a mechanism for strategically
managing the Agency's advisory committees.

FACA advisory committees are an excellent tool for the Agency to use to obtain group input from
stakeholders. An advisory committee, however, is not an appropriate vehicle for all stakeholder
involvement activities, for example, when the goal is information exchange or obtaining individual
stakeholder input. EPA's current advisory committees have arisen largely through a series of ad
hoc decisions, resulting in little connection between the committees and no overarching strategic
vision for linking their purposes, processes, or products. This action is intended to help EPA
identify when advisory committees are appropriate, and to acquire more integrated, timely, and
effective committee advice on the issues of greatest importance to the Administrator and the
Agency.

Lead: Bob English, Office of Cooperative Environmental Management, 202-260-5995
Schedule: 1998-99

ACTION A(4): Establish a roster of facilitators and mediators experienced in

environmental stakeholder involvement and dispute resolution processes,
and increase the number and flexibility of contracting mechanisms for
accessing external facilitators.

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One of the key lessons learned from evaluations of CSI and other stakeholder involvement efforts
is the importance of neutral facilitators to the success of the process. More contentious issues and
programs that require consensus are in particular need of expert facilitation. In general, EPA is
not in a position to serve as a neutral facilitator, since it usually has a position on the issue in
question. Although trained facilitators within EPA might be included, the roster will focus on
external facilitators with proven capability and also reflect cultural, racial and geographic
diversity. EPA currently has contract mechanisms for accessing external facilitators, but they
need to be more easily available.

Lead: Deb Dalton, Office of Policy, 202-260-5495
Schedule: 1998-99

ACTION A(5): Examine lessons learned from stakeholder involvement experience and

use this information to improve EPA stakeholder involvement programs.

Several actions are designed to increase our understanding of factors that contribute to successful
stakeholder involvement programs. The results of these studies will be used to improve EPA's
planning, management, and operation of stakeholder involvement efforts.

A(5)(a) Distribute the report on the survey of stakeholder involvement in EPA
rulemaking, which is being completed by a graduate fellow. Distribute to EPA's Regulatory
Policy Council, Steering Committee, and Program Offices.

Lead: Deb Dalton, Office of Policy, 202-260-5495
Schedule: Dec. 1998

A(5)(b) Conduct a telephone survey to learn how other federal agencies or other
suggested organizations plan and carry out their stakeholder involvement work.

Integrate findings as appropriate into this Action Plan.

Lead: Kathleen Bailey, Office of Reinvention, 202-260-3413
Schedule: Fall 1998

A(5)(c) Look at pilot testing innovative approaches to stakeholder involvement in
developing broad-based, multi-media environmental agendas.

Lead: Kathleen Bailey, Office of Reinvention, 202-260-3413
Schedule: Initiate Fall 1998

A(5)(d) Devise performance measures to evaluate improvements in stakeholder
involvement. Evaluate progress periodically.

Lead: Katherine Dawes, Office of Reinvention, 202-260-8394
Schedule: Initiate 1998

B. Enhance Internal and External Capacity for Stakeholder Involvement
Internal Capacity Buildine

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As stakeholder involvement becomes a routine part of many EPA staff members' jobs, there is a
need for training and information resources to help them develop new skills and obtain
information needed to plan and manage these programs. The actions in this area are intended to
build the internal capacity of the Agency to support stakeholder involvement.

ACTION B(l): Compile a directory of Internal Experts in Stakeholder Involvement at
EPA, and post it on internet and intranet sites.

This action is designed to create a resource for EPA staff who have responsibility for planning or
conducting stakeholder involvement activities.

Lead: Margaret Morgan-Hubbard, Office of Communications, Education and Media
Relations, 202-260-5965
Schedule: 1998-99

ACTION B(2): Establish a network of staff across the Agency working in stakeholder
involvement.

This action will work in tandem with Action B(l). The network will provide opportunities for
interaction among those with stakeholder involvement responsibilities. This network will provide
a forum for sharing of experience and lessons learned, serve as a resource to those within the
Agency establishing new stakeholder efforts, as well as serve as a feedback mechanism for
improvements and new ideas. Meetings will be held on an ad hoc basis.

Lead: Kathleen Bailey, Office of Reinvention, 202-260-3413, and Elaine Koerner, Office
of Communications, Education and Media Relations, 202-260-2623
Schedule: August 1998

ACTION B(3): Provide further opportunities for developing this network through the
EPA-Wide Community Involvement Conference.

The EPA-Wide Community Involvement Conference was held for the first time on August 3-7,
1998; past conferences had focused only on Superfund. Approximately 300 EPA employees
participated. It provided opportunities for EPA staff to share experiences and ideas across
program offices on stakeholder involvement. Planning for the May 24-27,1999 conference is
underway.

Leads: Tom Tillman, Office of Pollution Prevention, 202-260-7605, and Toxics, and Arty
Williams, Office of Pesticide Programs, 703-305-6467
Schedule: Spring 1999

ACTION B(4): Publicize the availability of stakeholder involvement resources within the
Agency.

EPA has developed stakeholder involvement resources that could be very useful to Agency staff
who are planning or managing stakeholder involvement activities. The purpose of this action item

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is to make these resources more readily identifiable and available. Specifically, EPA will set up an
intranet site for stakeholder involvement materials, sharing best practices/lessons learned, posting
events and outreach information, staff contacts and networks, and links to other intranet and
internet sites. It will also publicize the availability of assistance from external experts in managing
stakeholder involvement processes.

Lead: Kathleen Bailey, Office of Reinvention, 202-260-3413
Schedule: Initial setup September 1998

ACTION B(5): Build and maintain an Agency-wide database of stakeholder

organizations and representatives interested in environmental and human
health protection.

This action will provide a database of interested stakeholder groups as well as pertinent
information that will help Agency staff identify those who would be potentially relevant for a
specific stakeholder activity. This database might relieve some of the demand on certain
stakeholder groups that are routinely asked to participate in EPA stakeholder involvement
programs, and open the process to additional organizations.

Lead: Margaret Morgan-Hubbard, Office of Communications, Education and Media
Relations, 202-260-5965
Schedule: 1998-99

ACTION B(6): Organize and Conduct EPA Reinvention Conference/Training

Incorporate successful stakeholder involvement strategies into the 1999 Reinvention Tech
Transfer Series, which is being planned to explain and share innovations with EPA managers and
staff at headquarters and in the regions.

Lead: Sandy Germann, Office of Reinvention (OR), 202-260-5410
Schedule: Spring 1999

External Capacity Buildine

In addition to expanding the capability of EPA to carry out effective stakeholder involvement
programs, this Action Plan seeks to assist external stakeholders in participating meaningfully in
Agency decision-making activities.

ACTION B(7): Create project or program-specific guidance materials

While there are some general principles that apply to most stakeholder involvement, it is useful to
create more specific guidance materials for particular projects or programs. While many of these
have already been created and may only need to be distributed more broadly, those noted below
are now being produced to address the needs of specific stakeholders.

B(7)(a): Create a Manual on Constructive Engagement to improve the understanding of
and expertise in constructive engagement, i.e., the partnership formed by a facility's

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management, its workers, government regulators, and the local community to plan, monitor,
and evaluate a facility's environmental activities.

Lead: John Bowser, 202-260-1771/Janet Remmers, 202-260-1583, Office of Pollution

Prevention and Toxics

Schedule: November/December 1998

B(7)(b): Create a guidance manual for use by pilot project sponsors involved in Project

XL. Past, present, and potential participants in Project XL have identified the stakeholder
process as an area in which all stakeholder groups (e.g., project sponsors, direct participants,
commenters) would appreciate and benefit from guidance. This guidance manual is designed
to clarify roles and responsibilities, enumerate guiding principles, and give ideas and tools to
help conduct a successful XL project.

Lead: Kim Green-Goldsborough, Office of Reinvention, 202-260-4297
Schedule: Fall 1998

ACTION B(8): Establish internet site for stakeholder involvement.

This action is intended to provide stakeholders with a point of entry for obtaining information that
is relevant to stakeholder involvement, with links to EPA or other program-specific sites.

Lead: Kathleen Bailey, Office of Reinvention, 202-260-3413
Schedule: Initial setup August 1998

ACTION B(9): Explore, identify, and address stakeholder capacity-building needs.

Experience with stakeholder involvement programs has demonstrated that many stakeholders
need technical assistance to participate fully in these activities. In addition, it is important for the
Agency to assess individual stakeholder groups' needs, priorities, and circumstances, including
their limitations and external influences, when designing stakeholder efforts. Three specific
actions are planned:

B(9)(a): EPA will work with the Environmental Law Institute to identify needs and
explore the potential establishment of regional resource centers to support stakeholder
involvement processes around the country.

Lead: Helga Butler, Office of Reinvention, 202-260-4179
Schedule: Work Assignment to begin October 1998

B(9)(b): Continue to provide targeted communications about Agency activities and
products to key stakeholder groups. Facilitate Headquarters and Regional communications
and feedback about EPA products designed for key constituents. Involve key constituents in
design and feedback about EPA information products.

Lead: Margaret Morgan-Hubbard, Office of Communications, Education and Media
Relations, 202-260-5965
Schedule: On-going

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B(9)(c): Create a listing of technical assistance available to stakeholders as well as options
on how to provide it.

Lead: Kathleen Bailey, Office of Reinvention, 202-260-3413
Schedule: 1999

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Attachment A

TYPOLOGY OF STAKEHOLDER INVOLVEMENT TECHNIQUES

ROLE OF PARTICIPANTS

El

R<



EXCHANGE
INFORMATION

DEVELOP
RECOMMENDATIONS

DEVELOP
AGREEMENTS

DECISION
MAKER

*	Hearings

*	Public comment periods

*	Town meetings

*	Open houses

*	Interviews

*	Focus groups

*	Advisory group or task force

*	Workshops

*	Negotiated rule-making

*	Consensus permits

*	Mediation

*	Negotiation

A's

)LE

PARTNER

*	Conferences

*	Technical workshops

*	Roundtables

*	Task force

*	Workshops

*	Community visioning process

*	Roundtables

*	Partnering

*	Memorandum of Cooperation

CAPACITY
BUILDER

*	Community Profiling

*	Interviews

*	Technical assistance grants

*	Community consensus group

*	Community visioning process

*	Technical assistance grants

* Technical Assistance Grants

Report of the Common Sense Initiative Council's Stakeholder Involvement Workgroup, US EPA, June 3, 1998, p. 8.

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Attachment B

PROCESS MODEL FOR EARLY PLANNING OF
STAKEHOLDER INVOLVEMENT

There are three different stages of planning, as summarized below:

PLANNING STAGE

WHAT'S BEING PLANNED

Decision Analysis

Planners clarify the decision being made, the
decision making process that will be used, the
constraints on the process, and decide whether and
what type of involvement is appropriate.

Output: Decisions about whether an involvement
program is needed, and what type(s).

Public Participation
Planning

Planners identify the issues, stakeholders,
information exchange, and decide upon the
techniques to be used at each step in the decision
making process.

Output: A plan showing the participation techniques
that will be used at each step in the decision making
process, including their sequence and timing.

Implementation
Planning

Planners spell out the details of how they are going
to implement specific techniques (such as a
workshop), including how many workshops will be
held, in which cities, the workshop format, the room
arrangements, logistics assignments, etc.

Output: A detailed plan of the format, logistics and
assignment or responsibilities for each participation
activity.

Report of the Common Sense Initiative Council's Stakeholder Involvement Workgroup, US EPA,
June 3, 1998, p.10.

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