United States
Environmental Protection
Agency
&EPA
Graphic Standards
System
-------
EPA Graphic Standards
A Message from the Administrator
This Graphic Standards Manual for the
United States Environmental Protection
Agency is the result of carefully consid-
ered reviews by those concerned with
the communications goals and respon-
sibilities of this Agency. Personnel at
both administrative and professional
levels in the ten regions, at the research
centers and within all the various pro-
gram areas have been consulted.
The program has been developed
by the Office of Public Awareness and
Chermayeff & Geismar Associates of
New York after an extensive interview
and study period.
It is extremely important to the suc-
cess of this effort that those in any way
responsible for the implementation of
the system and the appearance and
presentation of any printed or other
visual material to be produced by this
Agency make themselves conversant
with the elements of the system, their
function, and the guidelines established
by this manual.
With everyone's cooperation and, un-
derstanding, we will be able to improve
our service to the public, simplify some
of our tasks, and produce our commu-
nications more memorably, consistently,
and economically.
Douglas M. Costle
August 1977
U.S. Government Printing Office: 1977 0-247-563
For sale by the Superintendent of Documents,
U.S. Government Printing Office
Washington, D.C. 20402
Stock No. 055-000-00169-3
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Introduction
EPA Graphic Standards
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention
to communicate a strong, authoritative
and consistent image.
The contemporary character and sys-
tematic organization of the graphic
components convey the Agency's objec-
tive of dealing with the problems of our
environment with efficiency, confidence
and concern for the public it serves.
This manual establishes and delin-
eates the graphic standards which EPA
will adhere to in all of its visual commu-
nications. Faithful adherence to these
standards will:
Minimize decision-making time in mat-
ters of design by providing alternative
design solutions.
Reduce outside services by increasing
in-house efficiency.
Standardize by limiting the number of
formats and sizes of publications.
Economize on printing, typesetting, and
handling costs.
Reduce waste and redundancy with
common purchasing and centralized
controls.
The graphic standards put great
emphasis on the continuity and consis-
tency of all visual components to help
make EPA recognizable as a single
Federal agency.
To meet the various communications
requirements of this complex agency
several steps have been taken.
The communicative name EPA has
been established as the key element in
the identity program. The initials have
been designed in the most legible and
straightforward form in conjunction
with the flower symbol. A standard
typeface compatible with the EPA ini-
tials has been adopted and is to be
used throughout the program.
A set of graphic identifiers has been
developed to differentiate the various
EPA program areas from one another,
within a common system of application.
Arabic numerals (not Roman numerals)
will be used as designations for the ten
regions. Individual colors have been
established for each of the EPA program
areas. Two standard colors, to be used
separately, have been established for
the Agency itself.
As this manual covers only the major
needs of the Agency's communications
tasks, it is intended that supplements be
issued periodically to all holders of the
EPA Graphic Standards.
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EPA Graphic Standards
Contents
Introduction
Agency Identifier
Standard Agency Colors
Reproduction Control
Agency Identifier Standard Reproduction Sizes
lypography
Introduction
The Typeface Univers
Alternative Typefaces
Type Specifications
Typographic Organization
Agency Signatures
Grids and Formats
Introduction
Grids A, B, C, and D
Stationery System
Letterheads
Envelopes and Mailing Labels
Periodicals and iMews Releases
Introduction
Newsletters
Releases
Press Kit
Publications
Introduction
Reports
Special Format
Booklets and Directories
Pamphlets
Self Mailers
Introduction
Program Colors
Program Identifiers
Identifier Application
Color and Identifiers
EPA Programs Variations
Reproduction Material
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EPA Graphic Standards
Introduction
The central element of the graphic
communications standards is the
Agency identifier, a combination log-
otype and symbol which has been
created as a single unifying element for
the Agency's multitude of communica-
tions, and is designed to convey a
simple and contemporary image of the
United States Environmental Protection
Agency. The commonly used abbrevia-
tion EPA has been adopted and replaces
the lengthy legal name in areas of
primary visibility. All other short forms,
such as "Eepah" are not to be used
either in print or in spoken language.
The accompanying symbol is an inte-
gral element of the primary identifica-
tion. Aside from the importance of
creating a memorable image for the
EPA itself, the logotype and symbol
together will serve to clearly distinguish
publications distributed by the Federal
agency from all other environmental
agencies on State and local levels.
Agency Identifier
The Agency Identifier, even though it
is composed of two elements, is one
unit of identification and is to be re-
produced in a single color, never in two
colors at once. It appears in either EPA
Blue or EPA Green or drops out to white
when a solid color background is used.
On other program area colors, shown
elsewhere in this manual, the Agency
Identifier can overprint in black.
A neutral gray has also been estab-
lished for use as a secondary color with
the two standard colors and the pro-
gram colors shown elsewhere in this
manual. It should be noted that the
Agency Identifier may drop out of neu-
tral gray to white, but should not be
printed in neutral gray.
Reproduction materials are printed in
the reproduction materials section of
this manual. They should be used at all
times in the preparation of artwork to
guarantee good, sharp reproduction
quality.
Additional sheets may be obtained
from the Office of Public Awareness,
A-107, EPA, Washington DC 20460.
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5
Agency Identifier
EPA Graphic Standards
The flower symbol is a modification of
the prior Agency symbol. It has been
simplified for better reproduction in
small sizes. All prior versions of the
symbol may not be used. The symbol
appearing in this manual is the only
authorized version to be used under any
circumstances.
The EPA initials have been adapted
from the Univers typeface to accom-
pany the updated symbol and to work
with it. The relationship between the
two elements has been carefully
established.
The space between them cannot be
altered.
No alteration in the proportion, sizes,
or construction of either element is
permissable.
The two elements should appear to-
gether at all times.
The individual elements should never
appear by themselves.
The integrated form is the only autho-
rized visual identifier of the Agency. All
other symbols and logotypes that have
been developed by the various regions,
programs, or special offices are to be
discontinued.
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6
Standard Agency Colors
EPA Graphic Standards
Agency Identifier
Two standard colors, EPA Blue and EPA
Green, have been selected for the
Agency Identifier. The primary Agency
color, a medium blue, was selected for
its reproduction qualities, its association
with air, water, and cleanliness and for
continuity with the Agency's prior
graphic material. Green was chosen as
an alternative to the blue because of its
association with the natural environ-
ment. Black can be substituted for
either of the Agency colors, in situa-
tions where color is not appropriate or
for reasons of economy. However, it is
strongly recommended that either blue
or green be used whenever possible.
The Agency identifier in either one of
the Agency colors should be used on all
standard Agency material. All standard
stationery items are printed in EPA
Blue; Mastheads for information sheets,
press releases and all publications that
relate to official business are printed in
EPA Green.
The effective use of the colors re-
quires a high degree of quality control
in color matching. Simple visual color
matching does not provide the required
accuracy. The variables of paper stock,
amount of ink applied, and the specific
printing process used affect the final
printed color, making it particularly im-
portant that the proper color specifica-
tions are used.
The Agency colors are to be used at
full strength when reproducing the
Agency Identifier. Tones, screens, or
bendays of the colors are not allowed.
In 4-color process, the Agency colors
must be matched with the process
colors. EPA Blue is usually made of
100% process blue (cyan) plus 50%
process red (magenta); EPA Green is
usually 70% process blue plus 100%
process yellow. As process colors do
vary, separations should be matched
against the standard Agency color
swatches. Under no circumstances
should more than the two process
colors specified be used to match the
Agency Identifier standard colors.
Standard color swatches for specify-
ing color are printed in the back of this
manual on uncoated paper stock and
are referred to as EPA Blue and EPA
Green. These swatches should be sup-
plied to printers as part of the speci-
fications.
EPA Blue
svEPA
EPA Green
Black
SEPA
&EPA
EPA G ray
#EPA
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7
EPA Graphic Standards
ReprocSuction Control Agency Identifier
Shown on this page are unacceptable
forms of the Agency Identifier, which
have been described on previous pages.
1 Initial substitution
Do not substitute Univers or any other
type for the EPA initials. Use only the
special letters from the EPA reproduc-
tion section of this manual.
2 Combined colors
Do not use both EPA Green and EPA
Blue at the same time. Use either color.
3 Proportion
Neither the symbol nor the EPA initials
should be enlarged or reduced sepa-
rately. Their relationship is a constant.
4 Tints
Always use the standard EPA colors full
strength. Do not allow tints, screens, or
bendays.
5 Wrong Color
The Agency Identifier should be used in
EPA Blue, EPA Green, Black, or program
area colors, unless it is dropped out to
white. It should not print in the neutral
EPA grey.
6 Additional shapes
No forms, outlines, underlines, or other
graphic devices are to appear under any
circumstances. The Agency Identifier
should not be altered in any way.
7 Background
If either EPA Blue or EPA Green is used
for the Agency Identifier, then the other
color may not be used as a background
color.
8 Single element
Do not use either the symbol or the
initials separately. Always use them
together.
Unacceptable forms of appearance
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EPA Graphic Standards
Standard Reproduction Sizes
Agency Identifier
c
Standard sizes for the Agency Identifier
have been established for specific
printed applications and have been
carefully specified to align or match
with titles and secondary typography.
All type sizes shown in this manual
have been set on the VIP Mergenthaler
typesetting system. When using an-
other type setting system, the height of
the letters EPA must be equal to the cap
height of the type being used. Shown
below are standard sizes and a list of
typical applications.
The Agency Identifier has been de-
signed to retain the same visual balance
and appearance in enlarged or reduced
sizes, and to eliminate reproduction
problems in small sizes. The Agency
Identifier should never be used in sizes
smaller than 14 points or 1/8" in height.
For sizes over 1" use the 3" reproduction
proof to reduce or enlarge photo-
graphically.
Reproduction sheets for the most
frequently uses sizes are provided in
the back of this manual and may be
used for photo-mechanical repro-
duction.
Additional sheets may be obtained
from the Office of Public Awareness,
A-107, EPA, Washington DC 20460.
Standard
Use
Smallest size recommended
Pamphlets, Fliers, Booklets,
and Directories
Reports and Manuals
Letterheads, Envelopes,
and Mailing Labels
Newsletter Mastheads
Type Size
in points
14
SEPA
16 SEPA
18 vvEPA
20 &ERA
v>EPA
HEPA
c/EPA
24 ^
27
30 A
36
42
48
60
72
&EPA
SEPA
SERA
*»EPA
nvEPA
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Introduction
EPA Graphic Standards
Typography
The standard typeface selected for
EPA's visual communication program is
Univers. This typeface establishes a
contemporary appearance and meets
the specific requirements of simplicity
and versatility.
It is available in all major typesetting
methods such as linotype, monotype,
photo-composition, and as an electric
typewriter face. (Note: composition
techniques should never be mixed be-
cause small inconsistencies in size and
weight may become noticeable.)
Among the outstanding virtues of
Univers is its clarity in small sizes, its
even appearance, and its well-designed
individual characters in large sizes. Uni-
vers is the only acceptable typeface for
titles, and other non-text settings indi-
cated in this manual. The use of this
one typeface will create a unity of
Agency materials and strengthen the
public image of the Agency as one in-
stitution. Alternative typefaces should
be used only for special situations or
when Univers is not available.
The letters EPA in the Agency Identi-
fier were derived from the typeface
Univers with some modifications in the
design of the individual letters required
because of their fixed relationship.
When printing the Agency Identifier use
repros only. The initials should not be
reset in normal Univers when they are
part of the Agency Identifier. The height
of the capital letters corresponds,
however, with the Univers alphabet and
allows the logotype and the normal
Univers setting to match in height.
Titles and headlines are to be set in
capitals and lower case, not in all capi-
tals. In general, articles and preposi-
tions appear in all lower case letters.
In situations where Univers is not
available, a substitute typeface can be
used. The preferred alternate typeface
in such situations is Helvetica. It should
only be used where it is absolutely nec-
essary and should never be mixed with
Univers within the same publication.
For text purposes, two alternative
serif typefaces are suggested. These
typefaces are to be used as a substitute
for Univers in text sizes and should only
be used under conditions demanding
considerable amounts of reading text.
Alternative typefaces for Univers should
not be used for titles or headlines.
Consistent with postal directives, it
should be noted that no punctuation is
to be used after a city designation or
between the two initials of a State and
the zip code (i.e., Washington DC 20460;
Seattle WA 98101 not Washington, D.C.,
20460 or Seattle, WA., 98101).
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10
Univers Typeface
EPA Graphic Standards
Typography
The range of sizes and weights avail-
able in Univers type family has been
carefully reviewed and limited to the
two most frequently required in EPA
publications. Univers 65 (Medium Bold)
is the official typeface for main titles on
covers. This weight corresponds to the
EPA logotype. Secondary titles or subti-
tles should be set in the same size as
the main title in Univers 55 (Regular).
Univers 55 is the official typeface
for secondary cover information and
mailing instructions on the backs of
publications. Univers 55 (Regular) is
recommended for body copy in all pub-
lications. Univers 45 (Light) is an accept-
able substitute for Univers 55 for body
copy in publications.
Subtitles within the text areas may
appear in Univers 45 or 55 matching the
weight of the body copy. They also may
appear in Univers 65 (Medium) or for
special emphasis, in Univers 75 (Bold).
A combination of weights for subtitles
should be used only when clearly dif-
ferent levels of emphasis are called for.
Univers 55 (Regular)
ABCDEFG HIJ KLM N OPQRSTU VWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
24 pt solid Univers 55
How EPA Assure
Financial Integrit
the Federal Was1
Treatment Work;
30 pt solid Univers 55
A Report on
Quality of Oi
Drinking Wat
Univers 65 (Medium Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijkimnopqrstuwwxyz
1234567890 -?!$*& /)
24 ptsolid Univers 65 30 pt solid Univers 65
Clean Water Wc Effectiveness
ApriM977°n °° Emission Coi
as a Functsor
1 point leading is used for all text
sizes. For example: 8 point type should
be set on a 9 point body. Titles and
secondary copy on covers are to be set
solid (without leading).
8/9 pt Univers 45
The new graphic identity system for the United
States Environmental Protection Agency re-
flects the Agency's intention to communicate a
strong, authoritative and consistent image. The
contemporary character and systematic organi-
zation of the graphic components convey the
Agency's objective of dealing with the prob-
lems of our environment with efficiency,
confidence and concern for the public it
serves. Implementing visual communication
9/10 pt Univers 45
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to
communicate a strong, authoritative and
consistent image. The contemporary
character and systematic organization of
the graphic components convey the
Agency's objective of dealing with the
problems of our environment with effi-
10/11 pt Univers 45
The new graphic identity system for
the United States Environmental Pro-
tection Agency reflects the Agency's
intention to communicate a strong,
authoritative and consistent image.
The contemporary character and sys-
tematic organization of the graphic
components convey the Agency's
8/9 pt Univers 55
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to
communicate a strong, authoritative and
consistent image. The contemporary char-
acter and systematic organization of the
graphic components convey the Agency's
objective of dealing with the problems of
our environment with efficiency, confidence
and concern for the public it serves. Imple-
9/10 pt Univers 55
The new graphic identity system for
the United States Environmental Pro-
tection Agency reflects the Agency's
intention to communicate a strong, au-
thoritative and consistent image. The
contemporary character and systema-
tic organization of the graphic
components convey the Agency's ob-
jective of dealing with the problems of
10/11 pt Univers 55
The new graphic identity system
for the United States Environmen-
tal Protection Agency reflects the
Agency's intention to communicate
a strong, authoritative and consis-
tent image. The contemporary
character and systematic organiza-
tion of the graphic components
8/9 pt Univers 65
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to
communicate a strong, authoritative and
consistent image. The contemporary char-
acter and systematic organization of the
graphic components convey the Agency's
objective of dealing with the problems of
our environment with efficiency, confidence
and concern for the public it serves. Imple-
9/10 pt Univers 65
The new graphic identity system for
the United States Environmental Pro-
tection Agency reflects the Agency's
intention to communicate a strong, au-
thoritative and consistent image. The
contemporary character and systema-
tic organization of the graphic
components convey the Agency's ob-
jective of dealing with the problems of
10/11 pt Univers 65
The new graphic identity system
for the United States Environmen-
tal Protection Agency reflects the
Agency's intention to communi-
cate a strong, authoritative and
consistent image. The contempo-
rary character and systematic
organization of the graphic compo-
8/9 pt Univers 75
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention
to communicate a strong, authoritative
and consistent image. The contempo-
rary character and systematic
organization of the graphic compo-
nents convey the Agency's objective of
dealing with the problems of our en-
vironment with efficiency, confidence
9/10 pt Univers 75
The new graphic identity system
for the United States Environmen-
tal Protection Agency reflects the
Agency's intention to communi-
cate a strong, authoritative and
consistent image. The contempo-
rary character and systematic
organization of the graphic compo-
nents convey the Agency's
10/11 pt Univers 75
The new graphic identity sys-
tem for the United States
Environmental Protection
Agency reflects the Agency's
intention to communicate a
strong, authoritative and con-
sistent image. The contempo-
rary character and systematic
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11
Alternative Typefaces
EPA Graphic Standards
Typography
Times Roman and Baskerville are alter-
native typefaces and may be substituted
for Univers only for body copy in pub-
lications when the volume of text is
considerable or when Univers is not
available.
Different typefaces should never be
combined on the same page or on fac-
ing pages.
Typewriter type or IBM Composer
may also be used for reading texts, if
economy or speed do not permit nor-
mal type setting. Typewriter type comes
in 10 point and can be typed as a 15%
wider column and then reduced 15% to
match 9 point type, or as a 30% wider
column and then reduced 30% to match
8 point type.
8/9 pt IBM Selectric Composer
The new graphic identity system for the United
States Environmental Protection Agency reflects
the Agency's intention to communicate a strong,
authoritative and consistent image. The contem-
porary character and systematic organization of
the graphic components convey the Agency's
objective of dealing with the problems of our
environment with efficiency, confidence and
concern for the public it serves. I implementing
visual communication standards will: Minimize
9 pt IBM Selectric Composer not available
10/11 ptIBM Selectric Composer
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to
communicate a strong, authoritative and
consistent image. The contemporary char-
acter and systematic organization of the
graphic components convey the Agency's
objective of dealing with the problems of
our environment with efficiency, confi-
8/9 pt Times Roman
The new graphic identity system for the United
States Environmental Protection Agency reflects
the Agency's intention to communicate a strong,
authoritative and consistent image. The contempo-
rary character and systematic organization of the
graphic components convey the Agency's objective
of dealing with the problems of our environment
with efficiency, confidence and concern for the
public it serves. Implementing visual communica-
tion standards will: Minimize decision-making time
9/10 pt Times Roman
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to
communicate a strong, authoritative and con-
sistent image. The contemporary character
and systematic organization of the graphic
components convey the Agency's objective of
dealing with the problems of our environment
with efficiency, confidence and concern for
10/11 pt Times Roman
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to
communicate a strong, authoritative and
consistent image. The contemporary
character and systematic organization of
the graphic components convey the
Agency's objective of dealing with the
8/9 pt Baskerville
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to com-
municate a strong, authoritative and
consistent image. The contemporary charac-
ter and systematic organization of the graphic
components convey the Agency's objective of
dealing with the problems of our environment
with efficiency, confidence and concern lor
the public it serves. Implementing visual com-
9/10 pt Baskerville
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to
communicate a strong, authoritative and
consistent image. The contemporary
character and systematic organization of
the graphic components convey the
Agency's objective of dealing with the
problems of our environment with effi-
10/11 pt Baskerville
The new graphic identity system for
the United States Environmental
Protection Agency reflects the
Agency's intention to communicate a
strong, authoritative and consistent
image. The contemporary character
and systematic organization of the
graphic components convey the
Typewriter (30% reduction)
The new graphic identity system for the
United States Environmental Protection
Agency reflects the Agency's intention to
communicate a strong authoritative and
consistent image. The contemporary
character and systematic organization of
the graphic components convey the
Agency's objective of dealing with the
problems of our environment with effi-
Typewriter (15% reduction)
The new graphic identity system
for the United States Environ-
mental Protection Agency reflects
the Agency's intention to com-
municate a strong, authoritative
and consistent image. The con-
temporary character and system-
atic organization of the graphic
Typewriter
The new graphic identity
system for the United States
Environmental Protection
Agency reflects the Agency's
intention to communicate a
strong authoritative and
consistent image.
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EPA Graphic Standards
12
Some typographic specifications have
been established to maintain a visual
consistency throughout EPA's printed
material and to facilitate the design
and production of various publications.
Please refer to the table below when
ordering typesetting and preparing
artwork.
Type Specifications
The following are recommended for
style:
Always specify flush left/ragged right
setting.
When column width is determined, give
the maximum line length and request
minimum hyphenation.
Specify one full line of the point size
and leading between paragraphs, in
order to maintain alignment between
columns. Do not indent the first line of
paragraphs which are separated by a
line space.
Typography
Indent paragraphs one em space when
there is no paragraph spacing. Do not
indent the first paragraph of any text.
Avoid indenting entire paragraphs.
Use white space in page layouts gener-
ously and consistently whenever space
permits.
Avoid initials, bullets, and other decora-
tive typographic devices.
Use italics or a change in the weight of
the typeface if emphasis is required.
Horizontal rules may be used for tabula-
tion or separation of text matter and
titles.
Typeface: Univers 45 (Light)
Univers 55 (Regular)
Univers 65 (Medium Bold)
Univers 75 (Bold)
Style:
Upper and lower case
Letterspacing:
Tight (minus 1/2 Linofilm)
Wordspacing:
4 to the em (4 unit spacing)
Line Spacing:
1 pt. leading for Text sizes (Titles are set solid)
Column:
Flush left, ragged right (unjustified)
Rules:
1/2 pt.
Paragraph Spacing:
1 line space (type size plus leading)
Paragraph Indentions: 1 em space (no indentions after title or first line of column)
Reproduction Systems Typeface
VIP Mergenthaler
Univers
Alphatype
Versatile
Berthold Fototype
Univers
Compugraphic
Univers
Harris Intertype
Galaxy
IBM Selectric Composer
Univers
Mergenthaler Linotype
Univers
Monotype
Univers
Photon
Univers
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EPA Graphic Standards
Typographic Organization Typography
The simplification and organization of
information is an important element in
the Agency's communications system.
A clear identification of its categories of
information is essential to a clear under-
standing by the reader. Several design
elements have been employed to orga-
nize reoccurring information through-
out EPA's publications.
Specific type sizes have been desig-
nated for distinct information.
Rules and grids have been introduced
to organize information horizontally and
vertically. The use of rules is a major
factor in the EPA graphic identity
program.
The typographic rules perform spe-
cific functions on covers for agency
signatures and in mailing information.
The use of rules inside publications for
functional and decorative purposes is
recommended and examples of their
application are shown throughout this
manual.
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E> 14
EPA Graphic Standards
Typographic Organization
Typography
A major design consideration has been
the standardization of the arrangement
of organization of cover information.
Layout standards have been estab-
lished to maintain consistency among
EPA publications.
The standard layout either groups to-
gether or separates different levels of
information and organizes material
both vertically and horizontally. All
covers and publications pages have
been divided into either one, two, three
or four vertical columns.
Reoccurring identification information
is grouped across the top of the pub-
lication. For example: the full legal
name of the Agency, the originating of-
fice or region with its address, the date
of issue and EPA publication code num-
ber (index) when applicable.
The legal name must always be set
in three lines as shown, with "United
States" unabbreviated.
Address information should not ex-
ceed four lines.
The number of the region should be
set in Arabic numerals, and the States
included within the region should be
listed whenever possible.
The configuration of the words and
lines of titles is a dominant design ele-
ment on a cover. Due to the variation in
copy, only general rules can be spec-
ified for their graphic treatment.
oEPA
United States
Environmental Protection
Agency
Office or Region
Building and Room
Street and Number
City, State, and Zip Code
EPA Index Number
Date of Issue
Program Name
Main Title or
Title of
Draft or
Final
Subtitle or
Subtitle of Series
&EPA
United States
Environmental Protection
Agency
Office or Region
Building and Room
Street and Number
City, State, and Zip Code
List of States
Covered by
Individual Region
Program Name
Date of Issue
EPA Index Number
Category of
Report
Title or
Second Title
The mandatory specification is that
the title is to be set flush left and ragged
right (unjustified). Attention should be
given to the length of the lines. The
breakup of the words should consider
both their meaning and the resultant
shape, avoiding hyphenation whenever
possible.
The use of an overall identification
appearing in the last column on the
same line as the beginning line of a
title may prove helpful to the reader.
"Draft", "Preliminary", "Final", and "For
Review" are examples.
Main titles or titles of series are al-
ways set in Univers 65, with the Agency
Identifier and titles matching cap
height.
Subtitles and overall identification are
set in Univers 55, in the same size as
main titles.
A double rule is only used when the
publication originates with an EPA pro-
gram or on mastheads of periodicals.
For laboratory and other non pro-
gram publications a single rule is used.
c/EPA
United States Office or Region List of States
Environmental Protection Building and Room or
Agency Street and Number EPA Index Number
City, State, and Zip Code Date of Issue
Title ©f Publication
oEPA
United States Address or
Environmental Protection Date
Agency
Title of Publication
-------
15
Agency Signatures
EPA Graphic Standards
lypography
The EPA signature is the combination
of the logotype and its full legal name.
Its application is mainly in print adver-
tising, television, films, etc. and for all
communication components where the
standard grids do not apply.
The EPA signatures fall into two
categories:
Agency Identifier with full legal name
Agency Identifier with regional or
laboratory identification
When using advertising signatures, it is
important that they be placed in a
prominent position within the adver-
tisement format. The signature should
align with columns of text or other
graphic and illustrative elements when-
ever possible, aligning the E of the
initials and allowing the Agency sym-
bol to hang out to the left. (See
example on this page)
A 2" version has been designed for
large-scale reproductions and should
be used for signatures larger than
60 point or specifically for TV, film, or
transparency projection.
A 2" version of the EPA signature is
available in the reproduction material
section of this manual.
Align with text
Agency Signature
Agency Identifier 36 pt;
Legal name 9 pt solid
&EPA
United States
Environmental Protection
Agency
Agency Signature with address
&EPA
United States Washington DC 20460
Environmental Protection
Agency
Agency Signature with
regional or laboratory address
&EPA
United States Region 10
Environmental Protection 1200 Sixth Avenue
Agency Seattle WA 98101
Agency Identifier 60 pt; /ttjfj-i1 \ i j - \ / >/\:\
legal name 9 pt solid
\7tr7\
United States Washington DC 20460
Environmental Protection
Agency
-------
-------
Introduction
EPA Graphic Standards
Grids and Formats
A number of specific sizes have been
adapted for all pamphlets, brochures,
reports, and stationery to accommodate
standard paper sizes. For each of the
standard publication formats a grid
system has been established for both
covers and inside layouts. The inter-
relationship between logotype,
typography, and other design elements
is of utmost importance in maintaining
a visual balance and continuity
throughout all of EPA's publications.
The grid systems are designed to ac-
commodate all standard layout
requirements established for EPA and
allow for design flexibility of other de-
sign elements. The grid systems
should be used at all times as layout
guides for preparing artwork. They are
not intended to restrict design
creativity, but to facilitate and assist the
complex task of the designer and to
improve production efficiency.
The total image of the EPA identifica-
tion program depends on the
designer's effective use of the grid sys-
tems as a working tool.
The overall grid format should not be
altered in any way. However, the inter-
nal grid structure can be modified by
subdividing the existing vertical and
horizontal spaces to create a secondary
grid which multiplies the layout pos-
sibilities for special considerations or
complex requirements.
Each grid was specifically designed
for its format and will assist the de-
signer in copy fitting and in placement
and alignment of visual elements on
the page.
Specifics for each format developed
are described elsewhere in this
manual.
Four grid formats have been
established:
Grid A 8V2" x 11"
Reports, Newsletters, Manuals
Grid A 8V2" x 8Y2"
Special Format
Grid B 5%" x 8%"
Booklets, Directories, Summary
Reports
Grid C 4" x 9"
Pamphlets, Brochures, Leaflets
Grid D 8" x IOV2"
Congressional size, single sheet print-
ing, Information Sheets, News
Releases
These grids are shown full size on
the following pages with dimensions
given in picas unless indicated in
inches.
-------
17
Grid A 81/2" x
Reports
Newsletters
Manuals
U
—- c
E
-2
o, o
(N
O
CJ
-------
EPA Graphic Standards
18 Grid B 5%" x 8%" Grids and Formats
3 Column Grid
1 VA 1
9V,
I 1 1
9'A
1 1 1
9'A
2 Column Grid
1 VA 1
14%
1 VA 1
WA
1 Column Grid with Title Column
Booklets
Directories
Summary Reports
I VA
9'A
TTT
20
Grid C 4" x 9"
2 Column Grid
1 Column Grid with Title Column
1 Column Grid
Pamphlets
Brochures
Leaflets
VA I
31/2
5'A
10
TT
10
-ttt
U'A
18 'A
2"
2"
2"
-------
19
Congressional Size
Single Sheet Printing
Information Sheets
News Releases
-------
-------
EPA Graphic Standards
t> 20 Letterheads Stationery System
Stationery design is an important part
of the Agency's visual communications
program.
As with publications and collateral
materials, the design system for sta-
tionery is based on the consistent use
of the Agency Identifier, EPA Blue, fixed
typographic specifications, and location
of rules within a layout grid.
A typing format has been established
for letterheads, envelopes, and mailing
labels and should be carefully followed.
This format integrates the typing place-
ment with the printed letter heading,
and is consistent for all EPA offices.
Please note that the rule is located
differently for some regions, laborato-
ries, etc., which require additional
space for four line addresses or list of
States.
The EPA letterhead is used as the
first page for all outside correspon-
dence. The format is 8" x IOV2" inches.
The printing ink must match the EPA
Blue, and be printed on white paper
stock.
Master art for letterheads is available
through the Office of Public Awareness,
A-107, EPA, Washington DC 20460.
8" x 10%"
Shown at 50%
United States Region 4 Alabama, Georgia, Florida,
Environmental Protection 345 Courtland Street NE Mississippi, North Carolina,
Agency Atlanta GA 30308 South Carolina, Tennessee,
Kentucky
f/EPA
Date
Addressee Name
Title
Company or Office
Street and Number
City, State, Zip Code
Salutation:
This letter demonstrates the recommended typing format for EPA
correspondence.
A small printed dot in the upper left portion of the page indicates
the position for the date of the letter. The upper left corner of the
date covers the dot and establishes the left margin for the entire
letter. Two spaces below are the addressee's name, title, com-
pany or office name, etc. For letters requiring six or seven line
addresses, move the date one or two line spaces above the dot
and follow the same spacing procedure. Two spaces below the
address is the salutation.
The body of the letter starts one space below the salutation using
single spacing between lines and double spacing between para-
graphs. No indentions are to be used.
A double space will separate the body of the letter and the com-
plimentary close. Four spaces are allowed for the signature of
the sender.
Complimentary close.
Name of Sender
Title of Sender
Initials
cc:
United States Washington DC 20460
Environmental Protection
Agency
SEPA
Date
Addressee Name
Title
Company or Office
Street and Number
City, State, Zip Code
Salutation:
This letter demonstrates the recommended typing format for EPA
correspondence.
A small printed dot in the upper left portion of the page indicates
the position for the date of the letter. The upper left comer of the
date covers the dot and establishes the left margin for the entire
letter. Two spaces below are the addressee's name, title, com-
pany or office name, etc. For letters requiring six or seven line
addresses, move the date one or two line spaces above the dot
and follow the same spacing procedure. Two spaces below the
address is the salutation.
The body of the letter starts one space below the salutation using
single spacing between lines and double spacing between para-
graphs. No indentions are to be used.
A double space will separate the body of the letter and the com-
plimentary close. Four spaces are allowed for the signature of
the sender.
Complimentary close,
Name of Sender
Title of Sender
Initials
cc:
-------
21
J
ERA Graphic Standards
Envelopes and Mailing Labels Stationery System
The envelope and mailing label
combine EPA information with U.S.
postal regulations in a consistent style.
Master art for envelopes and the
standard mailing label is available
through the Office of Public Awareness,
A-107, EPA, Washington DC 20460.
#9 Envelopes
3'/." x 8'/."
Shown at 50%
SERA
Official Business
Penalty for private u
$300.00
United Slates Region 2
Environmental Protection 26 Federal Plaza
Agency New York NY 10007
Ftoslage and Fees paid
Environmental Protection Agency
EPA 335
Addressee Name
Title or Room Number
Company or Institution
Department or Office
Street and Number
City, State, Zip Code
Mailing label
33/i" x 5'/j"
Shown at 50%
SEPA
Official Business
Penally fot private u:
$300.00
United Stales Region 2
Environmental Protection 26 Federal Plaia
Agency New York NY 10007
Postage and
Fees paid
Environmental
Protection
Agency
EPA 335
Addressee Name
Title or Room Number
Company or Institution
Department or Office
Street and Number
City, State, Zip Code
-------
-------
EPA Graphic Standards
Introduction Periodicals and News Releases
The news and information publications
of the EPA are strong and important
tools of the Agency's visual communica-
tions program. Strong recognition from
one issue to the next is of vital impor-
tance and special emphasis has been
given to standardize the reoccurring
visual elements of these publications.
Special mastheads have been cre-
ated for each of the standard formats.
The use of the Univers typeface for
mastheads was adopted, again, to inte-
grate this visual component with the
overall style created for the EPA. The
layout for these specific publications
follows the grid established and allows
for flexibility in the layout of individual
issues. The use of photography or il-
lustration within the established grid is
recommended.
EPAlog, EPAIert, or any other special
designations derived from the EPA ini-
tials are never to be used as they
change and distort the Agency's correct
name both visually and audibly, and
compete with the Agency Identifier. All
other special names are to be discon-
tinued.
-------
EPA Graphic Standards
23
Newsletters
Periodicals and News Releases
The mastheads for all regional, labora-
tory, and personnel newsletters have
been standardized throughout the EPA.
The word newsletter in Univers 65,
appearing in all capital letters, has
been specifically adjusted. Below
NEWSLETTER, the individual title or
origin is set in Univers 45, upper and
lower case. The specific titles, because
of variations in their individual length,
vary in depth and take up different
amounts of space. Therefore, the
Newsletter itself starts on the next
available gridline with a rule above the
body copy. If a photograph or illustra-
tion is used then the top edge would
fall in this same position.
Regional Newsletters should include
the appropriate list of States.
The art for NEWSLETTER with the
Agency Identifier is available from the
Office of Public Awareness, A-107,
EPA, Washington DC 20460.
Grid A
evt" x 11"
Shown at 50%
9 pt Univers 55
48 pt Univers 65
48 pt Univers 45
Rule or top edge
of photograph
or illustration
9 pt Univers 55
48 pt Univers 65
48 pt Univers 45
Rule or top edge
of photograph
or illustration
United States
Environmental Protection
Agency
Region 10
1200 Sixth Avenue
Seattle WA 98101
Alaska
Idaho
Oregon
Washington
Date of Issue
v>EPA NEWSLETTER
Northwest
Environment
United States
Environmental Protection
Agency
Environmental Monitoring
and Support Laboratory
P.O. Box 15027
Las Vegas NV 89114
Number 00
&EPA NEWSLETTER
Environmental
Monitoring and
Support Laboratory
-------
EPA Graphic Standards
24 Newsletters Periodicals and News Releases
Several alternative possibilities for the
layout of cover and inside pages have
been studied and are illustrated on
these pages. Whenever titles of feature
articles are used on covers in combina-
tion with photography, the type should
be positioned in the left margin.
Normally, the regional newsletters
are printed in black ink only. The mast-
head, including the EPA identifier, the
word newsletter, and the title can be
pre-printed in EPA Green for special
impact.
Note that on inside pages, the one,
two, or three column layout, following
the grid gives ample flexibility for mix-
ing text and illustrations, allows for
generous white space, and maintains a
position fortitles, rules, and illustrations.
The use of horizontal rules to sepa-
rate news items is recommended.
Please note varying weights of rules
may be used on inside pages.
Special care should be taken in se-
lecting full-bleed cover photographs to
assure that backgrounds do not obliter-
ate the masthead typography. High
contrast images, textures, or tonal val-
ues close to the "color" of the typo-
graphy should be avoided.
Please note that only four of many
possible alternatives are shown.
AEPA NEWSLETTER
Northwest
Environment
ist of the Cascades,
tenptton, EPA reviewed available toxicologlcal and cl
id Oregon growers may use Benlate on a one-time bas;
iwand the end of April.
:w and rod!fled grain elevators would be required to i
•r.trolled emissions of particulate carter by core than
cording to new elr pollution regulations proposed by I
EPA is conducting an Inquiry that v>
or prohibited. The pesticides are s
and compounds called 1080 and 108
pigeons, blackbirds, rats, r.ice, r
cally called a Rebuttable I
inounced in lha Federal Re
5r Ci'ty of
Programs, EPA 401 M
The City ol Polls tch i
failure of a lift st
hand April,
hat was used
• municipal tr
* sumptions on the four
views to Federal Regist
9), Office of Pesticide
n, D.C. 20460.
is resulted from
sewage from the
. EPA has no
;ed Fiscal Year 1978 budget, as the first ph
funding commitment to building new sewer
s proposals, EPA would Unit the amount of
it works eligible for Federal funding assist
works'
would become operational. Also, EPA ts proposl
eligibility for assistance of stormwater sewers,
and sewer rehabilitation projects, and limit Fedi
lially to those levels required to comply with Fe
tlons based on secondary treatment. An except!
posed restriction would be that Federal funding ;
on of EPA fiscal Year 1978 budget proposal!
ions Clerk, Office of Public Affairs, EPA,
e 98101
EPA has scheduled a seminar in Seatt
officials. For details about the seel
Branch (M/S 429), EPA, 1200 Sixth A'
(206) 442-1266.
isued final standards which totally prohibit th
of polychlorinated biphenyls (PCB's) by PCB
plants which use the substance In the pr
transformers and capacitors. The Industries
it the
1 last month In final
aidrin/dleldrin,
s DDE and DDD).
discharges of the
lene and DDT (and related c
aldrin/dleldrin and DDT co
plants making those compc
:es are strictly regulated. .
is of 1972. They were the I
EPA will hold a public hearing in Spokane next month on petitions
made to designate the Spokane Valley-Rathdrum Prairie Aquifer as a
¦sole source" aquifer. The hearing will be held at 7 p.m. on Friday,
March 4, In the Washington Water Power Auditorium at East 1411
to make the "sole source" designation, a move that would let EPA
block the funding of Federally assisted projects that would con-
taminate the drinking water supply . The aquifer is an underground
river that pro-rides drinking water (or Spokane, Coeur d'Alene. Post
aquiler- The aqjifer runs from Per.d Oreille lake to Spirit lake and
Spok
d'Alene
:o Five Mile Pral
ough th
« City ol
(
SEPA NEWSLETTER
Employees
Recreation
Association
NEWSLETTER
Midwest
Environment
vvEPA
Americans have come to look
back with nostalgia have come
to look back with nostalgia
1370. twinging «
Americans have come to look
back with nostalgia
Americans have come to look
back with nostalgia
Americans have come to look
back with nostalgia have come
to look
a* Ihtcv;1" ia iru
int *wk by CPA. il If ei£rvj*=-i tha
ffcttTte Agency1! «nr
Americans have come
to look back with nostalgia
is HydQuulHi In Wffcfi
vvEPA
NEWSLETTER
Environment
New England
Americans
have come to
look back with
nostalgia
-------
25
Releases
EPA Graphic Standards
Periodicals and News Releases
EPA Environmental News and EPA En-
vironmental Information are the Agency
forms for news releases and fact sheets.
Both are designed for single sheet print-
ing using the Grid D, 8" x IOV2" format.
Special mastheads have been de-
signed for these news and information
sheets. The titles are set in 36 point
Univers 65 and correspond in size with
the Agency Identifier.
On both sheets the full name of the
Agency, address lines, Agency Identifier,
and masthead title print in EPA Green,
text and titles print in black. The mast-
heads may be pre-printed for economy;
they can also be reproduced in black
whenever economy dictates one-color
reproduction or pre-printed mastheads
are not available.
It should be noted that the rule divid-
ing the address information from the
masthead is in the same position for
either three or four line addresses.
Grid D
8 x lO'/i"
Shown at 50%
9 pt solid Univers 55
36 pt solid Univers 65
United States Region 2 New Jersey
Environmental Protection Room 1005 New York
Agency 26 Federal Plaza Puerto Rico
New York NY 10007 Virgin Islands
SEPA
Environmental
News
6 pt
36 pt
-------
EPA Graphic Standards
26 Releases Periodicals and News Releases
Text and titles of these sheets are re-
produced directly from typewriter copy.
The text is typed in a single column.
Titles and subtitles are positioned in the
left margin, aligned at the top with the
first line of text. Environmental News
text is typed double spaced. However,
when space or economy require it,
news releases may be typed single
spaced, after the lead paragraph.
An additional rule is drawn at the top
grid line position to divide text material
from the masthead. The release date for
Environmental News sheets and the
name and telephone number of the EPA
contact are typewritten above this rule.
Text titles appearing in the first column
are typewritten, single spaced, for both
forms.
A standard typographic layout, fol-
lowing the grid system, has been
established for self mailer information
for all newsletters and releases. The re-
lationship of self mailer information to
formats is shown later in this manual.
United States Office of Public Awareness
Environmental Protection Washington DC 20460
Agency
oEPA
Environmental
News
For Immediate Release Name
Date, Year Telephone
EPA Lake Survey
The fourth and final sampling "season" for the National
Back in the Field
Eutrophication Survey (NES) groups at the EPA's National En-
vironmental Research Center in Las Vegas (NERC-Las Vegas)
began this week with a sampling of three major lakes In this
area: Mead, Mohave, and Havasu.
The survey is a four-year, nationwide project for determining
the effects of pollutants upon the aging process, called
"eutrophication," of the nation's lakes and reservoirs. The
field work is conducted by two Survey teams from the Center In
Las Vegas, each consisting of a pilot, limnologist, and tech-
nician and using a Bell UH-1H "Huey" helicopter on loan from
the Army. They are backed up by a mobile field laboratory which
travels with the two aircraft and which performs initial analysis
of the samples. Later detailed analysis is provided by the
Center in Las Vegas and by the EPA's National Environmental
Research Center in Corvallis, Oregon.
Plans called for sampling Lakes Mead, Mohave, and Havasu
from February 24-28. On March 3, the Survey teams will move to
United Slates Region 2 New Jersey
Environmental Protection Room 1005 New York
Agency 26 Federal Plaza Puerto Rico
New York NY 10007 Virgin Islands
&EPA Environmental
Information
The Safe Drinking
Water Act of 1974
The drinking water supplied to most American homes today is
generally considered safe. However, recent studies, beginning
with the National Community Water Supply Study of 1970, in-
dicate that water supply quality may be deteriorating. The high
standards set by public water supply systems in the United
States produced a steady decline in the number of outbreaks of
waterborne disease and illness. But, in 1951, that decline
stopped and there are indications that it may have begun to rise.
In addition, the Nation's water supplies are threatened by the
careless use of hundreds of chemical compounds and the heed-
less disposal of toxic wastes. In a study just released by the
U.S. Environmental Protection Agency (EPA) of the water supplies
of 80 selected cities across the Nation, preliminary findings
indicate that small quantities of potentially dangerous organic
chemicals are present in all the water systems surveyed.
The Safe Drinking Water Act of 1974 provides, for the first time,
for the setting of national drinking water quality standards. The
Congress authorized EPA to support State and local community
drinking water programs by providing financial and technical
assistance and to undertake research and study efforts. The new
law provides the means for expanding the scope and level of
water utility service and for improving the quality and dependa-
bility of drinking water for future generations of Americans .
The New Legislation The Safe Drinking Water Act is to provide for the safety of
drinking water supplies throughout the United States by establish-
ing and enforceing national drinking water standards. The
Federal government — EPA — has the primary responsibility of
establishing the national standards; the States are responsible
for enforcing the standards and otherwise supervising public
water supply systems and sources of drinking water.
A public water system is one that provides piped water for
human consumption that has at least 15 service connections or
that regularly serves at least 25 people.
-------
27
Press Kit
EPA Graphic Standards
Periodicals and News Releases
The Agency standard press kit is 9" x
12", to hold standard 8V2" x 11" sheets,
8" x IOV2" news releases, information
sheets, 8" x 10" photographs, and other
material.
A standard press kit cover has been
designed to gain maximum attention,
while at the same time allowing ade-
quate space for the imprinting of
special titles should they be required.
Allowance has also been made for
the imprinting of the region address
and its appropriate list of States on the
inside flaps.
The Agency Identifier is reversed out
of solid EPA Green with the imprint
copy overprinting in black. With a solid
EPA Green cover, the ink should also
appear on the inside flaps and back
cover. The solid background clearly
identifies and distinguishes the press kit
from other visual material with which it
may be in competition; however, as an
alternative the Agency Identifier, the
rule and the legal name may be printed
in EPA Green on white stock. Titles may
then appear in EPA Green also or be
imprinted in black.
4 'A" 4V4"
-------
-------
introduction
EPA Graphic Standards
Publications
A number of formats have been estab-
lished for the various reports, booklets,
brochures, pamphlets, and other pub-
lications of the EPA. These formats have
established grids to help organize both
illustrations and text. Positions have
been determined for titles and subtitles
within these grids.
Typographic standards have been de-
veloped to keep a consistent visual
appearance for all of the EPA publica-
tions. In addition, colors for the Agency
have been determined to further in-
crease the reader's awareness of the
EPA.
The following pages demonstrate
that even though a strong and consis-
tent style has been established, there
remains enough visual variety without
diminishing the basic communications.
The individual formats with typo-
graphic specifications for cover typo-
graphy and some alternative layouts for
inside spreads are indicated.
For all text copy, 9/10 point Univers 55
has been used. However, other type
sizes and weights can be used as are
shown in the Typography Section of
this manual.
4-color process reproduction for any
publication should only be considered
under unusual and special
circumstances.
If the content is considered final and
complete on a given subject, a more
expensive brochure or pamphlet may
be justifiable. If the content is at an
intermediate stage of presentation
which may require updating and re-
printing within a relatively short period
of time, 4-color printing may be un-
necessarily expensive.
In 4-color reproduction, most of the
cost is in the color separations and the
plate making, not the printing. There-
fore, the quantities required should be
25,000 or more.
Photographs or art work of poor
quality should not be reproduced in
color. If the visual material available is
very different in quality in any single
publication, then color reproduction
should be questioned.
A publication that will have a long shelf
life is more justifiably reproduced in
color.
Publications considered to be of major
importance to the public can be re-
produced in four colors, particularly if
the publication will be seen in direct
competition with other material and if
the budget permits.
-------
EPA Graphic Standards
29
EPA reports, statements, manuals, and
other publications requiring standard
legal size are based on the A Grid, 8V2"
x 11" format. The basic layout is a four
column grid that has been designed to
accommodate one, two, or three-col-
umn layouts as well.
The cover typography is established in
four columns to be used as follows:
Column 1: the Agency Identifier
Column 2: the full name of the Agency,
the program name, if applicable, and
the title and the subtitle, if required. It is
important to understand that the double
rule is used only when the publication
Reports
originates from a program. The pro-
gram name then appears between the
two rules in 9 point Univers 55. If a
program name does not appear, then
only a single rule may be used.
The major identification is set in 30
point Univers 65, set solid and the sub-
title, if any, in 30 point Univers 55, set
solid. Note that a full line space is al-
ways used between the main title and
the secondary title.
Column 3: address lines
Column 4: index number, date of issue,
and special designation, if required.
"Draft", "Final", or other special desig-
nation is to be set in 30 point Univers
55, aligning with the first line of the title
and the Agency Identifier.
Publications
The 9 point type, as well as the 30 point
type, is to be set solid, without addi-
tional spacing, under all circumstances.
The EIS shown below is printed in
solid black typography. All program col
ors or black in either positive or negative
may be used.
For regional program publications,
with the list of States covered by the
region in the fourth column, the date
and index number moves between the
two rules in the third and fourth col-
umns respectively, (see page 14)
Grid A
8Vi" x 11"
Shown at 50%
9 pt Univers 55
30 pt Univers 65
30 pt Univers 55
United States
Environmental Protection
Agency
Region 4
345 Courtland Street, NE
Atlanta GA 30308
EPA 123/4-00-567
Date of Issue
s&EPA Environmental Draft
Impact Statement
Sacramento
Regional Wastewater
Management
Program
1
6 pt
30 pt
30 pt
30 pt
30 pt
-------
EPA Graphic Standards
~ 30 Reports Publications
Illustrated on this spread are a variety
of examples of cover and inside
layouts using the A Grid.
Under all circumstances the illustra-
tions align with the grid lines and
column lines selected.
Margins have been determined
based on the amount of space avail-
able and the text required, and to
consolidate white space as much as
possible. If it is possible to relate the
inside layout margins with the dimen-
sion of the cover typography, a
stronger visual relationship is estab-
lished. This can be accomplished in a
variety of ways, as illustrated below, by
using the rules and depth of typogra-
phy on covers as alignment points.
Depths of columns have been made
uneven to add visual interest to the
page. It is suggested, however, that
columns break between paragraphs
whenever possible.
Cover with type dropping out of black.
Inside spread with a wide one-column
typewritten text using three of the four
columns of Grid A. Titles are set in the
first column.
A single rule, bleeding to the right, is
used above the text column only.
Please note that "Draft" reports print in
black on white or in reverse; "Final"
and other subsequent reports may
print in color if they need to be
distinguished.
Cover with type dropping out of EPA
Blue.
Inside spread with a two-column text
and picture layout aligning with the
margin determined by the depth of the
typography on the cover. A double rule
is used, repeating the cover format, for
running titles or chapter headings.
SEPA Environmental Draft
Impact Statement
Sacramento
Regional Wastewater
Management
Program
(
»EPA Effectiveness of
Organic Emission
Control Programs as a
Function of
Geographic Location
c
Cover with typography in EPA Blue.
Inside spread using a three-column
text layout with a two-column wide
illustration. The white space above the
text columns is used for a single rule
and titles.
Special cover with four-color photogra-
phy reflecting the grid, and with the
type reversed out of black.
The inside spread uses the four-column
layout with text and titles hanging from
a single rule.
vvEPA Enforcement Progress
Report
Air
Water
Pesticides
Noise
Americans
enjoyed. The minor problems. The Santa Barbara eHort and was provided by
come ^^edm-Ammental oil bt^ut and fce Tbmry Can- Cor^resswith far-ranging
growth o! technology, and the Important to the a^age man "The Agency's mission Is to con-
spread of ita byproducts—re- were everyday problems such trol and abate poVuSon in the
gers of pollution to public " the ha2a-ds of many che/nical authority was contained in the
health and weil-being. products whose impact on his original PtesSdential Executive
To deal with these makers In a urjcrcwn increased this authority with
of inweasing public debate^ the em-ironment* ^ the Safe OrinKng Water Act In
and environmental heritage. laboratoriesand field stations
and the end of fiscal year 1977. electric porter generation. And The Nation can point to signs the cause cf i.-rp'oyinfl tter ^
prog*ems In the Nation. monoxide, sufur o*ides, and their natural errv-ironmental
a.KlOtoJsSoOT^ileiwfc' t*een taeMbSmaH iM3!0 JeduSonof ready 65 percent
era wril be emptoyed. The rise e^>d the end o"97*. the from cars made before 1363. Americans come to lock
in on-site employment will be Agency brought more than G'CJl Lakes water q-jatty is im- tack with nostalgia at the pris-
haOim^KSofs^n^TeS' Ing^|My forcMin^win-j^ otto sou wjhese°era just a end wt l-be g
«EPA
-------
EPA Graphic Standards
31
Special For mat
Publications
The special format has been estab-
lished for use when a publication is
considered to be of singular signifi-
cance to a region or laboratory, or for
particularly important communications
to the general public emanating from
the Office of Public Awareness
The Special Format is 8V2" x 8V2"
which uses Grid A and the cover typog-
raphy specified for reports.
Grid A
8'/a" x 8/2"
Shown at 50%
9 pt Univers 55
United States
Environmental Protection
Agency
Office of Public Affairs
Washington DC 20460
30 pt Univers 65
vvERA Protecting
Our Environment
6 pt
30 pt
-------
EPA Graphic Standards
32 Special Format Publications
The use of 4-color printing has been
outlined in the introduction to this
section.
The Special Format is to be used, as
is color printing, only when a publica-
tion requires very special attention
from the audience. In turn, special
attention should be paid to the design
and layout. A generous use of white
space and illustration is demonstrated
below.
(
<
Protecting
Our Environment
Toward a New
Environmental Ethic
-------
EPA Graphic Standards
33
Booklets and Directories
Publications
For booklets, directories, and small
summary reports the standard Grid B,
5Va" x 8%" is used.
This basic three-column layout can
be used in a variety of ways, as
illustrated on the following page.
The organization of the cover typog-
raphy follows the columns with the
Agency Identifier, the legal name, and
the address lines in each of the three
columns respectively.
The full Agency name, address,
dates, and program names are set in 8
point Univers 55, set solid for all book-
lets, directories, and small summary
reports. This is one size smaller than
what is specified for reports. Titles are
set in 24 point instead of 30 point.
The example below shows a single
rule being used between the address
information and the titles. If the pub-
lication originates from an EPA
program, a double rule is used with the
name of the program between the two
rules. The main title is set in 24 point
Univers 65 and the subtitle, if any, is set
in 24 point Univers 55, with a full line
space between the two.
The remaining space may be used
for illustrations.
Grid B
5%" x 8V."
Shown at 75%
8 pt Univers 55
24 pt Univers 65
24 pt Univers 55
o
c
##/> /
United States 401 M Street, SW
Environmental Protection Washington DC 20460
Agency 202 755-2673
^EPA Telephone Directory
Summer 1977
7777
-------
EPA Graphic Standards
34
Booklets and Directories
Publications
Shown below are four alternative
layouts for the Grid B format. Please
note that these do not account for all
the possibilities available.
The telephone directory cover shows
a typographic illustration reflecting the
basic three-column layout. The inside
indicates a full three-column setting
with rules dividing the inserts horizon-
tally. The grid has been further sub-
divided for smaller margin tabulations.
The Water Program booklet cover fea-
tures a photographic illustration bleed-
ing on two sides, aligned with flush left
type of the titles. The inside layout indi-
cates a one-column typeset text with a
narrow column being retained for subti-
tles. The rule at the top of the inside
pages picks up the position of the top
rule appearing on the front cover. The
margin above the text type aligns with
the front cover illustration.
cite tea eg; m
°aSB88g
c
»EPA
a*®*
A Drop to Drink
A Report on the
Quality of Our
Drinking Water
The booklet "No Small Task" uses a
three-sided bleed halftone illustration
for the cover. On the inside spread the
double rule has been used to extend
the double rule which is used to sepa-
rate the program designation on the
front cover. The text has been set in a
two-column format.
The fourth booklet shown uses the
basic three-column layout grid on the
inside, with a single rule above titles
specified to fit in one column. The cover
illustration is full bleed.
Please note that all illustrations align
with the text material and either bleed
or are retained within the grid lines, de-
pending on the image selected, and
whether or not the image itself needs to
be wide, or narrow, or large or small.
Creation of EPA climaxed
SsrSSss
Air
•SEPA Does It
Have to be
SEPA
No Small Task
Establishing National
Effluent Limitations
-------
EPA Graphic Standards
35 Pamphlets Publications
The smallest standard EPA format is
Grid C, 4" x 9". This pocket-size is used
for pamphlets, leaflets and fliers, small
brochures and booklets.
The cover typography uses a narrow
column for the Agency Identifier and
wider column for the legal name, titles,
and secondary titles.
The full Agency name and the program
designation, if applicable, are set in 8
point Univers 55 (one size smaller than
is used for reports). Similarly, the type
size established for titles and secondary
titles has been reduced from 30 point to
24 point Univers 65 and Univers 55 to
avoid unnecessary word breaks.
Grid C
4" x 9"
Shown at 75%
8pt Univers 55
8 pt Univers 55
24 pt Univers 65
24 pt Univers 55
United States
Environmental Protection
Agency
<&ERA Managing
the IVloney
How EPA
Assures Financial
Integrity in the
Federal
Wastewater
Treatment Works
Construction
Grants Program
1
3
1
6 pt
24 pt
24 pt
24 pt
24 pt
-------
EPA Graphic Standards
Pamphlets Publications
The grid for this format is based on a
one-column or a two-column layout.
Shown below are three alternative pos-
sibilities for covers and inside text
pages.
The cover typography reverses out of
EPA Water Blue. (Lengthy titles should be
avoided whenever possible.) The inside
layout uses a wide single column with
the top margin aligned horizontally with
the title on the cover.
The cover uses a single rule and prints
in EPA Green on white. The inside uses
the two-column grid, with a double rule
for titles.
SEPA Managing
the Money
How EPA
Assures Financial
Integrity in the
Federal
Wastewater
Treatment Works
Construction
Grants Program
Americans have come lo look back with nostalgia at
the pristine state the Nation once enjoyed. The (da-
tively minor and localised environmental problems
of the mid-nineteenth century have become wide-
spread in our day. The growth of technology, and the
spread of its by-products—refuse, noise, and chemi-
cals in the air and water— haw all aroused concern
over the dangers of pollution to public health and
well-being.
the U.S. Environmental Protection Agency I EPA I was
established on December 1,1970, bringing together
in a single agency the major Federal environmental
control programs.
Creation of EPA climaxed years of increasing public
Americans from the unwanted and sometimes haz-
ardous effects of our industrial society, and how to
During previous decades some notable local pro-
gress had been made, such as the pioneering work
on atmospheric smog in California and the cleanup
of Pittsburgh^ soot-laden skies.
But gradually we began to realize that local ordi-
nances could no longer cope with many problems.
The Santa Barbara oil blowout and theTorrey Can-
issues in the 1960s. Even more important to the
average man were everyday problems such as auto
exhaust fumes, unhealthy and unsightly open
dumps, untreated sewage, and the hazards of many
chemical products whose impact on his health and
By 1970 public agitation for new national environ-
mental controls was intense, reflecting the
widerpread ber>ef that air and water and land could
no longer be used as free dumping grounds, that no
private interest had the right to despoil the
To deal with the problem. EPA changed the approach
provided by Congress with far-ranging powers to
carry out its responsibilities.
The Agency's mission is lo control and abate pollu-
tion in the basic areas of air. water, solid waste,
pesticides, noise and radiation. While some of EPA's
authority was contained in the original Presidential
Executive Order; Congress subsequently increased
this authority with the Clean Air Amendments and
the Resoura Recovery Act in 1970; the Federal'Water
Fbllution Control Act Amendments, the Federal En-
vironmental Pesticide Control Act, the Noise Control
Act. and the Marine Protection, Research and Sanc-
tuaries Act—all in 1972; and the Safe Drinking Water
EPA administers these laws through its Headquarters
in Washington, D.C. and ten Regional Offices, sup-
ported by laboratories and field stations located
across the country. More than 9,000 persons are
employed by the Agency, the majority of them in the
field. The Agency's annual budget exceeds $740
As an Independent agency. EPA from the outset used
both incentives to encourage clean-up efforts and
lew enforcement to curb poUuters.
ERA's grant program to construct wastewater treat-
ment facilities is an example of how the Agency
supports local pollution control. Between 1972 and
the end of fiscal year 1977, EPA will commit nearly
$18 billion in Federal funds to help our communities
achieve clean water. This effort Is currrently one of
the largest public works programs in the Nation.
UrrtedSiaUs
Agency
AEPA Guia Para
Visitantes
Internationales
Americans have come to During previous decades
look back with nostalgia at some notable local progress
the pristine state the Nation had been made, such as the
once enjoyed. The relatively pioneering work on at-
minor and localized environ- mospheric smog in
mental problems of the mid- California and the cleanup
nineteenth century have be- of Httsburgh's soot-laden
come widespread in our skies,
day.The growth of technol-
ogy, and the spread of its But gradually we began to
by-products— refuse, noise, realize that local ordinances
and chemicals in the air and could no longer cope with
water—have all aroused many problems- The Santa
concern over the dangers of Barbara oil blowout and the
pollution to public health Torrey Canyon tanker disas-
To deal with these matters 1960s. Even more important
in a comprehensive way, the to the average man were
U.S. Environmental Protec- everyday problems such as
tion Agency |EPA) was auto exhaust fumes, un-
estabiished on December 1, healthy and unsightly open
1970, bringing together In a dumps, untreated sewage,
single agency the major and the hazards of many
Federal environmental con- chemical products whose
trol programs. impact on his health and
welfare was unknown.
Creation of EPA climaxed
years of increasing public By 1970 public agitation for
debate over how to protect new national environmental
the health and welfare of controls was intense, reflect-
Americans from the un- ing the widespread belief
wanted and sometimes that air and water and land
hazardous effects of our in- could no longer be used as
dustrial society, and how to free dumping grounds, that
preserve our natural sys- no private interest had the
terns and environmental right to despoil the
To deal with the problem,
EPA changed the approach
to a broad, national, and co-
hesive effort and was
provided by Congress with
far-ranging powers to carry
out its responsibilities.
The Agency's mission Is to As an Independent agency,
control and abate pollution EPA from the outset used
water, solid waste, age clean-up efforts and law
pesticides, noise and radia- enforcement to curb
tion. While some of EPA's polluters,
authority was contained in
the original Presidential Ex- EPA's grant program to con-
subsequentiy increased this facilities is an example of
authority with the Clean Air how the Agency supports
Amendments and the Re- local pollution control Be-
source Recovery Act in 1970; tween 1972 and the end of
the Federal Water Fbllution fiscal year 1977, EPA will
Control Act Amendments. commit neatly $18 billion in
the Federal Environmental Federal funds to help our
Pesticide Control Act, the communities achieve clean
Noise Control Act and the water. This effort is curr-
Marine Protection, Research rently one of the largest
and Sanctuaries Act—all in public works programs in
1972; and the Safe Drinking the Nation.
It is estimated that for every
EPA administers these laws $1 billion in construction
through its Headquarters in outlays. 20.000 to 25,000 on-
Washington. D.C. and ten site workers will be em-
Regional Offices, supported ployed. The rise in on-site
by laboratories and field sta- employment win be re-
tions located across the fleeted, of course, in a
country. More than 9,000 proportionate increase in
persons are employed by off-site employment in the
the Agency, the majority of raw material industries,
them in the field. The manufacturing, and so forth.
Agency's annual budget ex- Further, the construction
ceeds $740 million. grant program translates
into more and larger treat-
jobs for operators, techni-
cians and maintenance
personnel
The cover typography and illustration
reverses out of black. The inside layout
margins align with the cover illustra-
tions, using a wide one-column text
with the subtitles set in a narrow
column.
The white space above the text matter
is used for titles and possible
illustrations.
Illustrations should always align with
text columns.
AEPA
Film Series
Film
Film
mm
rum
nun
EPA's grant
water treatmi
of how the
localize
ine slate the Nation
ilatively minor and
widespread in our day. The growth of
technology, and the spread of its by-
products—refuse. noise, and chemicals
In the air and water—haw all aroused
concern over the dangers of pollution to
public health and well-being.
prehensive way. the U.S. Environmental
Protection Agency (EPA) was established
on December 1,1970, bringing together
in a single agency the major Federal en-
vironmental control programs.
increasing public debate over how to pro-
tect the health and welfare of Americans
ardous effects of our industrial society,
and environmental heritage.
During previous decades some notable
local progress had been made, such as
the pioneering work on atmospheric
smog in California and the cleanup of
Pittsburgh's soot-laden skies,
But gradually we began to realize that
local ordinances could no longer cope
with manv problems. The Santa Barbara
t and the Torrey Canyon tanker
issues in the 1960s. Even r
to the average man were i
lore important
veryday prob-
The public has shown
unhealthy and unsightly opei
untreated sewage, and the hi
many chemical products wh<
By 1970 public agitation for n
fleeting the widespread belief that air and
water and land could no longer be used
as free dumping grounds, that no private
interest had the right to despoil the
environment
To deal with the problem, EPA changed
the approach to a broad, national, and
cohesivB effort and was provided by Con-
gress with far-ranging powers to carry
out its responsibilities.
The Agency's mission Is to control and
abate pollution in the basic areas of air.
water, solid waste, pesticides, noise and
radiation. While some of EPA's authority
Executive Order. Congress subsequently
increased this authority with the Clean
Air Amendments and the Resource Re-
covery Act in 1970; the Federal Water
Fbllution Control Act Amendments, the
Federal Environmental ftesticide Control
Act. the Noise Control Act, and the Ma-
rine Protection, Research and Sanctuaries
Act-all In 1972; and the Safe Drinking
Water Act In 1974.
-------
Self Mailers
EPA Graphic Standards
Publications
All EPA publications requiring self
mailer information are to follow the
standard designs illustrated below. The
information layout follows U.S. Postai
Department directives.
The layout of typography is posi-
tioned at the bottom four inches of the
back of single sheets or on the back
cover of publications or newsletters.
A rule above the legal name and ad-
dress separates this information from
the text matter.
The typewritten address or label
aligns vertically with the printed return
address above and starts two inches
from the bottom, except for Grid C,
where the address aligns with the first
column.
Type for 4" x 9" format is
6 pt solid Univers 55.
For all other formats it is
7 pt solid Univers 55.
Mailing indicia is %" wide.
Grid A
8V4" x 11"
2%
12
24
5/s"
Grid C
4" x 9"
4
United States
Environmental Pro!
Agency
Region or Office
Room, Building or Code
Street and Number
City, State and Zip Code
Official Business
Penalty for Private Use
S300
Postage and
Fees raid
Environmental
Protection
Agency
Addressee Name
Title or Room Number
Company or Institution
Department or Office
Street and Number
City, State, Zip Code
EPA 335
Addressee Name
Title or Room Number
Company or Institution
Department or Office
Street and Number
City, State, Zip Code
Grid D
8%" X 10
-------
-------
Introduction
EPA Graphic Standards
EPA Programs
Because the EPA is involved in many
different and complex areas, a clear
separation of program areas and ac-
tivities is required.
To help accomplish this task, a sepa-
rate identification system has been
established. In addition, a short name
has been established for each program
area, for the purposes of easier com-
munication and identification.
A set of graphic tools has been
designed for each of the programs,
both for internal and external use by
the Agency. This set of tools can be
applied to all printed matter published
by an individual program and is totally
integrated with the overall graphic sys-
tem of the EPA.
These tools consist of individual pro-
gram colors and identifiers described
on the following pages.
-------
EPA Graphic Standards
39
Nine individual colors have been desig-
nated for the present nine program
groups. The colors are derived from
common associations appropriate to
the name or activity of each program.
Below is a list of the programs and the
colors designated.
Color swatches in the Reproduction
Section of this manual are printed on
uncoated paper. If coated paper is to be
used, the printer should be requested
to make adjustments to the ink for-
mulations to maintain good color
matches.
Program Colors
For those rare occasions when 4-
color process printing is specified, pro-
gram color swatches should be sup-
plied to the printer for matching, ac-
counting for paper selection, printing
process and other variables which may
affect the color.
The individual colors are to be used
for the reproduction of the Agency
Identifier and other typography or as a
solid color background.
EPA Programs
The reproduction of the Agency Iden-
tifier in one of the program colors is
only permissible when the publication
relates to a particular program and is
clearly identified as such. For all gen-
eral and national publications which
are not program oriented, the EPA
logotype reproduces in the standard
EPA Blue, EPA Green or black.
Program Color
Pantone Color
Matching System
Equivalent
Noise
Noise Yellow PMS 130
Toxic Toxic Red PMS 165
Substances
Radiation Radiation Red PMS Super
Warm Red
Technology
Transfer
Air
Technology
Purple
EPA Blue/
Air Blue
PMS 527
PMS 300
Water
Water Blue PMS 321
Research & EPA Green/ PMS 369
Development R&D Green
Pesticides Pesticides Green PMS 392
Solid Waste Solid Waste PMS 167
Brown
&EPA
vvEPA
f/EPA
&EPA
oEPA
c/EPA
*»EPA
SEPA
xvEPA
-------
EPA Graphic Standards
40
Program Identifiers
EPA Programs
A set of graphic identifiers has been
designed to give each program a dis-
tinct visual element for use in conjunc-
tion with the program color.
The graphic identifier for each pro-
gram is used in the form of a two-inch
band running across the bottom of
publications in either of two positions.
The individual designs of the graphic
identifiers are derived from abstract
forms associated with the individual
programs, to add graphic interest to
publications, and to complement or
enhance other illustrative material. The
height of the bands is fixed at two
inches and varies only in width to
accommodate the different standard
sizes of EPA publications. The design,
proportions, and position of each indivi
dual identifier must not be altered in
any way.
Reproduction art for all Program
Identifiers is available in the Repro-
duction Section of this manual. The
graphic bands print in black or the
individual program color or reverse out
to white. Overprinting or reversing out
of photographic art is recommended
and establishes a very distinctive
appearance. However, special care
should be taken in the selection of
photographic material to be used with
the Program Identifiers to avoid con-
fused images.
Program Identifiers
shown at 50%
Noise
(
Water
Air
Research and
Development
Pesticides
Solid Waste
-------
EPA Graphic Standards
41
Identifier Application
EPA Programs
n
The basic grid established for each of
the standard publication sizes deter-
mines the position of the identifier. The
height of the identifier remains two
inches for all formats. Listed below are
the positions which have been estab-
lished for all program areas. Those
program areas which have been desig-
nated to bleed on the bottom have
additional art to allow for trimming.
The reproduction art for each program
can be cut as required for the different
bleed widths of each grid. The point at
which the Program Identifiers are to be
cut for the smaller formats is indicated
below as well as in the Reproduction
Section of this manual. The Program
Identifiers are not to be either enlarged
or reduced.
Illustrated below are examples of
two Program Identifiers applied to each
of the standard formats.
Grid A
8V4" x 11"
Identifier position for:
Toxic Substances
Technology Transfer
Water
Research and Development
Solid Waste
Grid B
5%" x ay."
Grid C
4" x 9"
Identifier position for:
Noise
Radiation
Air
Pesticides
-------
EPA Graphic Standards
f> 42 Color and Identifier EPA Programs
Below are shown the two standard
positions for the Program Identifiers
which have been established, either in
the bottom two inches (lower position)
or two inches above the bottom trim
line (upper position). In pamphlet size
are shown the combinations of the
Program Identifier, the program color,
and the typographic system. A variety
of cover information has been selected
to demonstrate different but typical
typographic situations.
Grid C
4" x 9"
Noise Toxic Substances Radiation Technology Transfer Air
SEPA Noise Around
Our Homes
f
¦ftEPA Environmental
Law
Highlights
of the
Toxic Substances
Control Act
SEPA Man-Made
Radiation
A Danger to
Our Health
SEPA Upgrading
Existing
Wastewater
Treatment
Facilities
SEPA Smog, Health
and You
SEPA Noise Around
Our Homes
SEPA Environmental
Law
Highlights
of the
Toxic Substances
Control Act
SEPA Man-Made
Radiation
A Danger to
Our Health
SEPA Upgrading
Existing
Wastewater
Treatment
Facilities
SEPA Smog, Health
and You
(
Water
Research and Development
Pesticides
Solid Waste
SEPA Making Your
Wastewater
Treatment Plant
Work
SEPA Land Application
of Sewage
Effluents and
Sludges
Selected
Abstracts
SEPA What You
Should Know
About the
Pesticide Law
SEPA Everybody's
Business
The Resource
Conservation
and
Recovery Act
SEPA Making Your
Wastewater
Treatment Plant
Work
SEPA Land Application
of Sewage
Effluents and
Sludges
Selected
Abstracts
SEPA What You
Should Know
About the
Pesticide Law
>EPA Everybody's
Business
The Resource
Conservation
and
Recovery Act
-------
EPA Graphic Standards
43
Variations
EPA Programs
Combinations of Program Identifiers
with photographic or other graphic ele-
ments establishes a memorable
graphic appearance. The selection and
position of photographic material
should be carefully considered. The
use of the Program Identifier is op-
tional. Photography, illustration, or
typographic elements may be used
without them, however, it is recom-
mended that the Program Identifiers be
used whenever possible to help estab-
lish a visual continuity within the
individual programs.
Several possibilities for surprinting
or reversing out of photographic image
are illustrated on these pages.
Full bleed B & W halftone;
Program Identifier and typography drops out of
art and prints in program color.
B & W halftone bleeding three sides;
Program Identifier prints in program color;
typography drops out to white.
Full bleed B & W halftone;
Program Identifier overprinted in program color;
typography In black.
United States
Environmental Protection
Agency
4>EPA The Roar
from Above
United States
Environmental Protection
Agency
Month
Year
:PA Health Effects
of Air
Pollutants
United States
Environmental Protection
Agency
Month
Year
Solid Waste
&EPA Al\lational_^
^ Problem
-------
EPA Graphic Standards
44
Variations
EPA Programs
Shown below are examples of one-
color printing in the report size format.
In both cases, the Program Identifier
and halftone illustrations are treated as
separate elements.
Washinglor
DC 20460
I Protection
Agency
vyEPA Monitoring Series
Rationale and Methodology
for Monitoring Groundwater
Polluted by
Mining Activities
Halftone, bleeding left and right;
Program Identifier, typography and halftone
print in program color.
SERA
Report to Congress
Clean Air
Halftone, bleeding three sides;
Program Identifier and typography drop out of
program color to white, and halftone
prints in program color.
-------
EPA Graphic Standards
Variations EPA Programs
Shown below are examples of bro-
chures which do not use the Program
Identifier. In the first pamphlet, the
photographic image is directly related
to the water program, making the use
of the Program Identifier redundant.
The second pamphlet did not originate
with a specific program. The third pam-
phlet is a 4-color image and does not
require a Program Identifier for added
visual interest.
Full bleed 8 & W halftone;
typography drops out to white.
Full bleed B & W line art;
typography surprints in black.
Full bleed 4-color process;
typography, surprints in black.
United States •
Environmental Protection
Agency
Water
<&EPA Building for
Clean Water
Federal Grants
Lend a Hand
United States
Environmental protection
Agency .
<&EPA Gas Mileage
Guide for
New Car Buyers
. ,c '
-------
EPA Graphic Standards
46
Variations
EPA Programs
The second color gray is always avail-
able to add graphic enrichment and
interest for typography, background
photographic images or, illustration.
c
¦SERA
Sound,
Noise, and
You
©EPA
Clean Air and
Your Car
Ju ^ M
A
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The National
Scope of the
Program
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47
EPA Graphic Standards
Variations EPA Programs
The Program Identifiers establish a
graphic style for the EPA. This quality
may be extended into illustration. The
health brochure is an example of inte-
grating this style with a common
symbol. The two others demonstrate
the use of strong, simple illustrations.
United States
Environmental Protectior
Agency
<8>EPA Health Effects
of Environmental
Pollution
EPA
United States Month
Environmental Protection Year
Agency
Read
the Label
First
United States
Environmental Protection
Agency
&EPA Fuel Economy
Test Results for
Trucks
f
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EPA Graphic Standards
Reproduction Material
Agency Material
Agency Identifiers
Large Agency Identifier
Agency Signature
EPA Blue
EPA Green
EPA Gray
Program Material Noise Identifier
Noise Yellow
Toxic Substances Identifier
Toxic Red
Radiation Identifier
Radiation Red
Technology Transfer Identifier
Technology Purple
Air Identifier
AirBlue
Water Identifier
Water Blue
Research and Development Identifier
R&DGreen
Pesticides Identifier
Pesticides Green
Solid Waste Identifier
Solid Waste Brown
8
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EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
EPA Blue
Coated Paper
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EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
r ^
L J
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
EPA Blue
Uncoated Paper
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EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
k A
EPA Green
Coated Paper
EPA Green
Coated Paper
EPA Green
Coated Paper
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EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
EPA Green
Uncoated Paper
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EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
EPA Gray
Coated Paper
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EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
EPA Gray
Uncoated Paper
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EPA
Noise Identifier
Upper position
EPA
Noise Identifier
Upper position
EPA
Noise Identifier
Upper position
-------
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated F^per
EPA
Noise Yellow
Uncoated F^per
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated P&per
EPA
Noise Yellow
Uncoated Paper
EPA
Noise Yellow
Uncoated Paper
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EPA
Toxic Substances Identifier
Lower position with bleed
EPA
Toxic Substances Identifier
Lower position with bleed
EPA
Toxic Substances Identifier
Lower position with bleed
-------
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Raper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
n
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
r ^
l a
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
EPA
Toxic Red
Uncoated Paper
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EPA
Radiation Identifier
Upper position
EPA
Radiation Identifier
Upper position
EPA
Radiation Identifier
Upper position
-------
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
r ^
k A
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
EPA
Radiation Red
Uncoated Paper
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EPA
Technology Transfer Identifier
Lower position with bleed
EPA
Technology Transfer Identifier
Lower position with bleed
EPA
Technology Transfer Identifier
Lower position with bleed
-------
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
EPA
Technology Purple
Uncoated Paper
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EPA
Air Identifier
Upper position
EPA
Air Identifier
Upper position
EPA
Air Identifier
Upper position
-------
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
EPA
Air Blue
Uncoated Paper
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EPA
Water Identifier
Lower position with bleed
EPA
Water Identifier
Lower position with bleed
EPA
Water Identifier
Lower position with bleed
-------
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
EPA
Water Blue
Uncoated Paper
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EPA EPA EPA
Research and Development Identifier Research and Development Identifier Research and Development Identifier
Lower position with bleed Lower position with bleed Lower position with bleed
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EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA EPA EPA
R&D Green R&D Green R&D Green
Uncoated Paper Uncoated Paper Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
EPA
R&D Green
Uncoated Paper
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EPA
Pesticides Identifier
Upper position
EPA
Pesticides Identifier
Upper position
EPA
Pesticides Identifier
Upper position
-------
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
EPA
Pesticides Green
Uncoated Paper
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EPA
Solid Waste Identifier
Lower position with bleed
EPA
Solid Waste Identifier
Lower position with bleed
EPA
Solid Waste Identifier
Lower position with bleed
-------
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
EPA
Solid Waste Brown
Uncoated Paper
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